P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 COMPLICATED ......................................................................................... L IVES ................................... The Malaise of Modernity Michael Willmott and William Nelson iii P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 ii P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 COMPL ICATED ......................................................... L IVES ....................... i P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 ii P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 COMPLICATED ......................................................................................... L IVES ................................... The Malaise of Modernity Michael Willmott and William Nelson iii P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 Copyright ⃝C 2005 Michael Willmott and William Nelson Published by John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries): P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 For everyone who feels the pressure of complicated lives. And for Marianne and Charlie, who help us with ours. v P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 vi P1: OTE/SPH P2: OTE JWBK032-Willmott July 27, 2005 9:6 CONTENTS ACKNOWLEDGEMENTS xi INTRODUCTION xv Life could be easier xv 1 IT’S A COMPLICATED LIFE 1 Why is life becoming more complex? 3 Technology and complexity 9 The manifestation of increasing complexity 11 Complicated times – understanding time and priorities 17 Navigating a complex world 19 2 THE NEW INDIVIDUALISM 21 The affluent society 23 A more demanding and marketing-literate consumer 25 Seeking fulfilment and experiences – the lure of cultural capital 27 Self-expression and ‘inconspicuous’ consumption 29 Wanting it all 31 vii