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Complete Idiot's Guide to Brand Management PDF

355 Pages·2000·29.051 MB·English
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Description:
Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.