Communication Yearbook 18

532 Pages·9.505 MB·English

by  Brant R. Burleson (Ed.)

COMMUNICATION YEARBOOK 18
COMMUNICATION YEARBOOK 18
Edited by
BRANT R. BURLESON
Editorial Assistant
TAMMY FLETCHER-BERGLAND
Firstpublishedin1995
Thiseditionfirstpublishedin2012
byRoutledge
711ThirdAvenue,NewYork,NY10017
SimultaneouslypublishedintheUK
byRoutledge
2ParkSquare,MiltonPark,Abingdon,Oxon,OX144RN
RoutledgeisanimprintoftheTaylor&FrancisGroup,aninformabusiness
©1995TheInternationalCommunicationAssociation
Allrightsreserved.Nopartofthisbookmaybereprintedorreproducedor
utilisedinanyformorbyanyelectronic,mechanical,orothermeans,now
knownorhereafterinvented,includingphotocopyingandrecording,orinany
informationstorageorretrievalsystem,withoutpermissioninwritingfromthe
publishers.
Trademarknotice:Productorcorporatenamesmaybetrademarksorregistered
trademarks,andareusedonlyforidentificationandexplanationwithoutintent
toinfringe.
BritishLibraryCataloguinginPublicationData
AcataloguerecordforthisbookisavailablefromtheBritishLibrary
ISBN13:978-0-415-88009-1(Set)
eISBN13:978-0-203-80297-7(Set)
ISBN13:978-0-415-87318-5(Volume18)
eISBN13:978-0-203-85678-9(Volume18)
Publisher’sNote
Thepublisherhasgonetogreatlengthstoensurethequalityofthisreprintbut
pointsoutthatsomeimperfectionsintheoriginalcopiesmaybeapparent.
CONTENTS
Introduction xii
BrantBurleson
SECTION 1: COGNITIVEAPPROACHES
TOCOMMUNICATION:
PLANNING, PRODUCING,
AND PROCESSINGMESSAGES
1. Elaboratingthe CognitiveRulesModelof
InteractionGoals: TheProblemofAccountingfor
IndividualDifferencesinGoal Formation
Steven R. Wilson 3
2. ProductionofMessagesinPursuitofMultiple
SocialGoals: ActionAssemblyTheoryContributions
to theStudyofCognitiveEncodingProcesses
John O. Greene 26
3. ManagingtheFlowofIdeas: ALocalManagement
Approach to MessageDesign
BarbaraJ. 0'Keefe andBruceL. Lambert 54
4. AnAppraisaland RevisionoftheConstructivist
Research Program
John Gastil 83
s.
Language,Fallacies,andMindlessness-Mindfulness
inSocialInteraction
Judee K. BurgoonandEllenJ. Langer 105
6. Attentionto TelevisionandSomeMethods
forItsMeasurement
Tom GrimesandJeanne Meadowcroft 133
Commentary
7. CognitiveInterpersonal CommunicationResearch:
SomeThoughtson Criteria
DeanE. Hewes 162
Commentary
8. Is the"GoldenAgeofCognition"LosingItsLuster?
Towarda Requirement-CenteredPerspective
VincentR. Waldron 180
SECTION2: COMMUNICATIONABOUTHEALTH
AND ENVIRONMENTALRISKS:
DEVELOPMENTS
INTHEORYANDRESEARCH
9. Usingthe TheoryofReasonedActiontoExamine
theImpactofHealth RiskMessages
RobertJ. Griffin, KurtNeuwirth,
andSharon Dunwoody 201
10. GeneratingEffective RiskMessages:
HowScaryShouldYourRisk CommunicationBe?
Kim Witte 229
11. CorporateEnvironmental Risk Communication:
CasesandPracticesAlongtheTexasGulfCoast
RobertL. Heath 255
12. Attaininga StateofInformedJudgments:
Toward a DialecticalDiscourseonRisk
Napoleon K. Juanillo, Jr., andCliffordW Scherer 278
Commentary
13. What Risk CommunicatorsNeedto Know:
AnAgendaforResearch
Katherine E. Rowan 300
Commentary
14. MovingTowarda Frameworkfor theStudyofRisk
Communication: TheoreticalandEthicalConsiderations
RajivNath Rimal, BJFogg, andJuneA. Flora 320
SECTION 3: MODES OFCONNECTINGTHROUGH
COMMUNICATION: DISCOURSE,
RELATIONSHIPS, TECHNOLOGY,
AND IDEOLOGY
15. MicromanagingExpertTalk: Hosts'Contributions
to TelevisedComputerProductDemonstrations
RobertE. No/singer 345
Commentary
16. StudyingConversationalInteractioninInstitutions
RobertWHopper 371
17. AnExperimentalApproach toSocialSupport
Communications: InteractiveCopingin CloseRelationships
AnitaP. BarbeeandMichaelR. Cunningham 381
Commentary
18. The CommunicativeMicrodynamicsofSupport
DaenaJ. Goldsmith 414
19. SocialImpactsofElectronicMailinOrganizations:
AReviewofthe Research Literature
LauraGartonandBarry Wellman 434
Commentary
20. Don'tBlinkorYou'llMissIt:
IssuesinElectronicMailResearch
MichaelE. Holmes 454
21. AKinder, GentlerDiscipline:
FeelingGoodAboutBeingMediocre
Michael Burgoon 464
Commentary
22. IdeologyinInterpersonal Communication:
Beyondthe Couches,TalkShows,andBunkers
Malcolm R. Parks 480
Index 498
AbouttheEditor 507
AbouttheAuthors 508
THEINTERNATIONALCOMMUNICATIONASSOCIATION
TheInternationalCommunicationAssociation(ICA)wasformedin1950,bringing
togetheracademiciansandotherprofessionalswhoseinterestsfocus onhuman
communication.TheAssociationmaintainsanactivemembershipofmorethan
2,400 individuals, of whom some two-thirds are teaching and conducting
researchincolleges,universities,andschoolsaroundtheworld.Othermembers
areingovernment,themedia,communicationtechnology,business,law,medi
cine, and otherprofessions. The wideprofessionalandgeographicdistribution
ofthemembershipprovidesthebasicstrengthoftheICA.TheAssociationisa
meetinggroundfor sharingresearchandusefuldialogueaboutcommunication
interests.
ThroughitsDivisionsandInterestGroups,publications,annualconferences,
and relations with other associations around the world, the ICApromotes the
systematicstudy ofcommunicationtheories, processes, and skills.
Inadditionto Communication Yearbook, theAssociationpublishestheJour
nalofCommunication, HumanCommunicationResearch, CommunicationThe
ory, A Guide to Publishing in Scholarly Communication Journals, ICA News
letter, and thelCA Membership Directory.
ForadditionalinformationabouttheICAanditsactivities,contactRobertL.
Cox, Executive Director, International Communication Association, p.a. Box
9589, Austin, TX 78766; phone [phone]; fax [phone]; e-mail
[email protected].
Editors ofthe Communication Yearbook series:
Volumes 1and 2, BrentD. Rubin
Volumes 3and4, DanNimmo
Volumes5 and6,Michael Burgoon
Volumes7 and 8, RobertN. Bostrom
Volumes9 and 10,MargaretL. McLaughlin
Volumes 11,12,13,and 14,JamesA. Anderson
Volumes 15, 16, and 17,StanleyA. Deetz
Volumes 18, 19, and 20, BrantR. Burleson
INTERNATIONALCOMMUNICATIONASSOCIATION
EXECUTIVECOMMITTEE
PresidentandChair ImmediatePast-President
BradleyS.Greenberg, AkibaCohen,
MichiganStateUniversity Hebrew UniversityofJerusalem
President-Elect ExecutiveDirector
CharlesR.Berger, RobertL.Cox
UniversityofClaifornia, Davis ICAHeadquarters
---------BOARDOFDIRECTORS---------
MembersatLarge HealthCommunication
RebeccaJ.WelchCline,
CharlesBantz,ArizonaStateUniversity
UniversityofFlorida
JosephN.Cappella,
UniversityofPennsylvania PhilosophyofCommunication
BeverlyD.Sypher,UniversityofKansas MartinAllor,ConcordiaUniversity
StudentBoardMembers CommunicationandTechnology
T.AndrewFinn,UniversityofKentucky
SandraBasgall,WaldLearning
Incorporated FeministScholarship
GeetuMelwani,OhioStateUniversity KarleneFerrante,UniversityofWisconsin
atStevensPoint
Vice-PresidentsandDivisionChairs
SpecialInterestGroups
InformationSystems
JamesH.Watt,Jr.,Universityof PopularCommunication
Connecticut JaneBanks,IthacaCollege
InterpersonalCommunication PublicRelations
SandraMetts,IllinoisStateUniversity PamelaJ.Creedon,KentStateUniversity
MassCommunication CommunicationLawandPolicy
PamelaShoemaker,OhioStateUniversity KyuHoYoum,ArizonaStateUniversity
OrganizationalCommunication LanguageandSocialInteraction
EricEisenberg,UniveristyofSouthFlorida KarenTracy,UniversityofColorado, Boulder
InterculturallDevelopmentCommunication CouncilofCommunicationLibraries
StellaTing-Toomey,CaliforniaState FrancesGoinsWilhoit,IndianaUniversity
University, Fullerton
VisualCommunication
PoliticalCommunication KevinBarnhurst,SyracuseUniversity
KathleenE.Kendall,TheKennedyWarren
Gay,LesbianandBisexualStudies
InstructionallDevelopmentalCommunication LarryGross,UniversityofPennsylvania
BarbaraWilson,UniversityofCalifornia,
SantaBarbara
CONSULTINGEDITORS
The following individuals helped make possible this volume ofthe Communication
Yearbookbyprovidinginsightfulreviewsofpapersandproposals.Theeditorgratefully
acknowledgesthesescholarsforthegiftsoftheirtimeandwisdom.
Mike AlIen, University ofWisconsin Robert Craig. University of Colorado,
Milwaukee Boulder
JamesApplegate,UniversityofKentucky PrabuDavid, Universityof
CharlesAtkin,MichiganState North Carolina
University RobertDenton, VirginiaPolytechnic
RobertAvery, UniversityofUtah InstituteandState University
RenateBader,Freie UniversitatBerlin JamesP. Dillard, Universityof
GeorgeBarnett,State UniversityofNew Wisconsin-Madison
York, Buffalo MarvinDiskin,Purdue University
CharlesBerger,UniversityofCalifornia, EdwardDonnerstein, Universityof
Davis California, SantaBarbara
FrankBiocca, Universityof GailFairhurst, UniversityofCincinnati
North Carolina MaryAnnFerguson, Universityof
JaneBlankenship, University Florida
ofMassachusetts JuneA. Flora,StanfordUniversity
DeniseBostdorff,Purdue University Vicki S. Freimuth, University ofMary
JudithBradbury,BatellePacific land
NorthwestLaboratory DaenaJ. G~ldsmith, Universityof
BarryBrummett, Universityof Illinois, Urbana
Wisconsin-Milwaukee DennisGouran, PennsylvaniaState
AndrewCalabrese, Universityof University
Colorado, Boulder WilliamGudykunst, California
CarolynCalloway-Thomas,Indiana State University, Fullerton
University AlbertGunther,UniversityofWisconsin-
JamesG. Cantrill,Northern Michigan Madison
University DaleHample,WesternIllinoisUniversity
GodwinChu,East-West Center MichaelHecht,ArizonaState University
Ruth AnneClark, University ofIllinois, RandyJ. Hirokawa, UniversityofIowa
Urbana CynthiaHoffner,IllinoisState
NoshirContractor,UniversityofIllinois, University
Urbana SherryJ. Holladay,IllinoisState
Charlotte Cottrill, U.S. Environmental University
ProtectionAgency MichaelE. Holmes, UniversityofUtah
JohnF. Cragan,IllinoisState University RobertHopper, UniversityofTexas,
Austin