Communication DavId Ckpo/ley Paul Heyek. Communication IN History THIRD EDITION Communication IN History Technology, Culture, Society David Crowley McGill University McLuhan Program in Culture and Technology, University of Toronto The InterNet Group Paul Heyer Simon Fraser University McLuhan Program in Culture and Technology, University of Toronto LONGMAN An imprint of Addison Wesley Longman, Inc. New York • Reading, Massachusetts • Menlo Park, California • Harlow, England Don Mills, Ontario • Sydney • Mexico City • Madrid • Amsterdam Editor-in-Chief: Priscilla McGeehon Acquisitions Editor: Donna Erickson Marketing Manager: John Eloldcroft Project Coordination and Text Design: York Production Services Cover Designer/Manager: Nancy Danahy Cover Photo: Brian Benhnke/Illustration Works, Inc. Pull Service Production Manager: Richard Ausburn Print Buyer: Denise Sandler Electronic Page Make-up: York Production Services Printer and Binder: The Maple-Vail Book Manufacturing Croup Cover Printer: Coral Graphic Services, Inc. For permission to use copyrighted material, grateful acknowledgment is made to the copy¬ right holders on pp. 341-342, which are herby made part of this copyright page. Library of Congress-in-Publication Data Communication in history / [edited by] David Crowley, Paul Heyer.—3rd ed. p. cm. Includes biographical references and index. ISBN 0-8013-3133-1 I. Communication—History. I. Crowley, D. J. (David J.), 1945- II. Heyer, Paul, 1946- p90.C62945 1998 302.2’09—dc21 98-28839 CIP Copyright © 1999 by Addison Wesley Longman, Inc. All rights reserved. No part of this publication may be reproduced, store in a retrieval sys¬ tem, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States. Please visit our website at http://longman.awl.com ISBN 0-8013-31331 2345678910—MA—010099 Don Theall FOR Teacher, Scholar, Friend t M VV^ . '^..iteu t T/4 J: 4 i",,. 'S'V^'Sj! ^Tr- -• ^tl ;. ' :iy ■'.< ’^■'i ' . > ■.'i, ‘7- i: «4 ■ - 1. 'j Y':-'■ • -V ■ • ..■ ; '►•i:.; '^' rx WJ®.'!' •-■ .'. 1*1 .'i» ■ A4 ’;I ' . ■ • - • .•' •*■•' ■ J*'v». '■' ! V. -■- *■ '* ’. ="^i^A41 1' ^ ^iy\ ■’ '» IS " -f. > 4 4 ■' "tla »%•# t-. ■ 4 ' •. ' ■ V;.' '■ •\ i/ • ‘ > r ,. 7l ry^, 'i. V; r'-'>r' W»t ‘ ,y ) »•■ - A 'i t-l'i .V. :.-r ::: i /'■‘“ •if' *' • 11 .‘-k* iSJ,'^*!** . .ji.'T ^ sa. rvi‘-.4^*g- #H A < . .."• * ' : ’■Wl •* J » ■i'■‘4'J f- <% f' '. > . ■; .. ^4 : i "i 'T -i'<*'V‘ PT’.," (: * • j! ,.<, ^ ’j >,/, ,L.. '* .;l .f ..4WU-' .'f *. fHi c^> a. re' •^t N- t-'i' <>'1 .v*» ■ ■ • ■ "i’,'.-. 'I* ' .'•>< ■ . !■ .i:.-* *s Preface xi PAR l i The Media of Early Civilization 1 1. The Art and Symbols of Ice Age Man 5 Alexander Marshack 2. The Earliest Precursor of Writing 15 Denise Schmandt-Besserat 3. Media in Ancient Empires 23 Harold Innis 4. Civilization Without Writing—The Incas and the Quipu 30 Marcia Ascher and Robert Ascher 5. The Origins of Writing 36 Andrew Robinson P A R T I I - The Tradition of Western Literacy 43 6. The Consequences of Literacy 46 Jack Goody and Ian Watt 7. The Greek Legacy 54 Eric Havelock 8. Orality, Literacy, and Modern Media 60 Walter Ong 9. A Medieval Library 67 Umberto Eco 10. Communication in the Middle Ages 70 James Burke viii Contents P A H T fl II The Print Revolution 81 11. The Invention of Printing 85 Lewis Mumford 12. The Rise of the Reading Public 89 Elizabeth Eisenstein 13. Print, Space, and Closure 97 Walter Ong 14. Early Modern Literacies 108 Elarvey ]. Graff 15. The Trade in News 118 John B. Thompson 16. Files, Bureaucrats, and Intellectuals 123 Robert Darnton PART IV Electricity Creates the Wired World 131 17. Time, Space, and the Telegraph 135 James Carey 18. The New Journalism 141 Michael Schudson 19. The Telephone Takes Command 149 Claude S. Eischer 20. Early Uses of the Telephone 155 Carolyn Marvin 21. Dream Worlds of Consumption 163 Rosalynd Williams