Communication and Catastrophic Events Communication and Catastrophic Events Strategic Risk and Crisis Management Edited by H. Dan O’Hair and Mary John O’Hair University of Kentucky This edition first published 2023 © 2023 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions. The right of H. Dan O’Hair and Mary John O’Hair to be identified as the authors of the editorial material in this work has been asserted in accordance with law. 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Dan O’Hair, University of Kentucky, Lexington, KY, Mary John O’Hair, University of Kentucky, Lexington, KY. Description: Hoboken, New Jersey : John Wiley & Sons, Inc., 2023. | Series: Communicating science in times of crisis | Includes bibliographical references and index. Identifiers: LCCN 2022029601 (print) | LCCN 2022029602 (ebook) | ISBN 9781119751816 (paperback) | ISBN 9781119751830 (adobe pdf) | ISBN 9781119751823 (epub) Subjects: LCSH: Crisis communication | Risk management | Communicating science Classification: LCC HD49 .C658 2023 (print) | LCC HD49 (ebook) | DDC 363.34–dc23/eng/20220812 LC record available at https://lccn.loc.gov/2022029601 LC ebook record available at https://lccn.loc.gov/2022029602 Cover Design: Wiley Cover Image: © Rasica/Shutterstock Set in 9.5/12.5pt STIXTwoText by Straive, Pondicherry, India This book is dedicated to the victims and survivors of catastrophic events and to those who are driven in their pursuit of communicating science in times of crisis, when strategic communication is needed most. vii Contents List of Contributors ix 1 Addressing Catastrophes Through Communication Science 1 H. Dan O’Hair, Daniel P. Chaney, and Mary John O’Hair 2 Where is it Safe? Questioning Education Policy, Safety, and Choices for Students Traveling Internationally During a Global Health Crisis 11 Ellie Holliday, Jason Hope, and Amanda U. Potterton 3 Addressing the Role of Prior Experience in the Development of Risk Perceptions, Information Seeking and Processing Behaviors During Natural Disasters 29 Laura M. Fischer, Cara Lawson, and Taylor K. Ruth 4 Enhancing Catastrophic Event Preparedness and Response: The Inoculation Approach 49 Bobi Ivanov, Lindsay L. Dillingham, Erin B. Hester, and Kimberly A. Parker 5 Communication Strategies to Initiate and Sustain Catastrophe Compassion 65 Erin B. Hester, Bobi Ivanov, Kimberly A. Parker, and Mehroz Sajjad 6 Social Marketing Strategy: Enhancing Preparedness for Crises and Catastrophic Events 84 Kimberly A. Parker, Sarah A. Geegan, Erin B. Hester, and Bobi Ivanov 7 Building Risk Communication Infrastructure by Bolstering Emergency Managers’ Formal and Informal Communication Networks 103 Bradley A. Trefz, David H. Bierling, Andrew Christjoy, and Joshua B. Barbour 8 Individual Disaster Communication Following Catastrophic Mass Violence: The Case of the Pulse Nightclub Shooting 120 Matthew L. Spialek and J. Brian Houston 9 Social Media Misinformation About Extreme Weather Events and Climate Change: Structures, Communication Processes, and Individual Factors that Influence the Diffusion of Misinformation 137 Kevin B. Wright viii Contents 10 “The Princeton Outbreak”: A Case Study of a University Health Crisis and Implications for Communicating Science 155 Judy F. Jarvis, Ralph A. Gigliotti, and John Kolligian 11 Blue or Stormy Skies? The Roles of Strategic Risk Communication in Protecting Communities Before, During, and After Severe Weather 174 Anita Atwell Seate, Brooke Fisher Liu, Ji Youn Kim, Xin Ma, Saymin Lee, and Daniel Hawblitzel 12 Risk and Crisis Communication: Considering Catastrophic Mudslides in Uganda’s Bududa District 191 Angella Napakol, Ann Neville Miller, Timothy L. Sellnow, Deanna D. Sellnow, Ann Mugunga, and Johnny Khaukha 13 Risk, Science, and Health Collaborations During Cascading and Simultaneous Disasters 206 Rebecca M. Rice and Megan E. Cullinan 14 Communicating Inclusively and Reliably About Climatological and Meteorological Events: Social Network Analysis, Message Framing, and Communication Competence 219 William T. Howe and Maria Shpeer 15 How Government Leaders Use Social Media During Disasters: A Scoping Review 239 Lauren B. Cain Index 255