Commonsense Direct and Digital Marketing PDF
449 Pages·2007·6.308 MB·English
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Description:
As part of a practically based book series aimed at middle and senior level business managers, this first paperback edition of a guide initially published in 1982 demystifies positioning, media (examples included), birthing ideas, and other aspects of direct marketing in a conversational tone. Bird, a veteran British direct marketer who now runs his own company, concludes that it is time for the field to go full circle in favor of generalists over specialists.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
