Co-created Effective, Agile, and Trusted eServices: 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013. Proceedings PDF
Preview Co-created Effective, Agile, and Trusted eServices: 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013. Proceedings
Jonna Järveläinen Hongxiu Li Anne-Marie Tuikka Tiina Kuusela (Eds.) Co-created Effective, Agile, and Trusted 5 5 1 P eServices I B N L 15th International Conference on Electronic Commerce, ICEC 2013 Turku, Finland, August 2013 Proceedings 123 Lecture Notes in Business Information Processing 155 SeriesEditors WilvanderAalst EindhovenTechnicalUniversity,TheNetherlands JohnMylopoulos UniversityofTrento,Italy MichaelRosemann QueenslandUniversityofTechnology,Brisbane,Qld,Australia MichaelJ.Shaw UniversityofIllinois,Urbana-Champaign,IL,USA ClemensSzyperski MicrosoftResearch,Redmond,WA,USA Jonna Järveläinen Hongxiu Li Anne-Marie Tuikka Tiina Kuusela (Eds.) Co-created Effective, Agile, and Trusted eServices 15th International Conference on Electronic Commerce ICEC 2013, Turku, Finland,August 13-15, 2013 Proceedings 1 3 VolumeEditors JonnaJärveläinen HongxiuLi Anne-MarieTuikka TiinaKuusela UniversityofTurku DepartmentofInformationSystemsScience Turku,Finland E-mail:jonna.jarvelainen@utu.fi E-mail:hongxiu.li@utu.fi E-mail:amstou@utu.fi E-mail:takuus@utu.fi ISSN1865-1348 e-ISSN1865-1356 ISBN978-3-642-39807-0 e-ISBN978-3-642-39808-7 DOI10.1007/978-3-642-39808-7 SpringerHeidelbergDordrechtLondonNewYork LibraryofCongressControlNumber:2013943530 ©Springer-VerlagBerlinHeidelberg2013 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartof thematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation, broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformation storageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodology nowknownorhereafterdeveloped.Exemptedfromthislegalreservationarebriefexcerptsinconnection withreviewsorscholarlyanalysisormaterialsuppliedspecificallyforthepurposeofbeingenteredand executedonacomputersystem,forexclusiveusebythepurchaserofthework.Duplicationofthispublication orpartsthereofispermittedonlyundertheprovisionsoftheCopyrightLawofthePublisher’slocation, inistcurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.Permissionsforuse maybeobtainedthroughRightsLinkattheCopyrightClearanceCenter.Violationsareliabletoprosecution undertherespectiveCopyrightLaw. Theuseofgeneraldescriptivenames,registerednames,trademarks,servicemarks,etc.inthispublication doesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevant protectivelawsandregulationsandthereforefreeforgeneraluse. Whiletheadviceandinformationinthisbookarebelievedtobetrueandaccurateatthedateofpublication, neithertheauthorsnortheeditorsnorthepublishercanacceptanylegalresponsibilityforanyerrorsor omissionsthatmaybemade.Thepublishermakesnowarranty,expressorimplied,withrespecttothe materialcontainedherein. Typesetting:Camera-readybyauthor,dataconversionbyScientificPublishingServices,Chennai,India Printedonacid-freepaper SpringerispartofSpringerScience+BusinessMedia(www.springer.com) Preface The 15th International Conference on Electronic Commerce (ICEC 2013) was held at the University of Turku, School of Economics, in Turku, Finland, dur- ing August 13–15, 2013. The conference was jointly hosted by the University of Turku and ˚Abo Akademi University, and was supported by the regionalinnova- tion and business community. The International Conference on Electronic Commerce (ICEC) has as an objective to “annually bring together the leaders of the scientific research com- munity ine-commerce ande-business fromall overthe world.” Havingtravelled across the globe from Hawaii to Liverpool and from New Brunswick to Singa- pore, the conference returned to Europe, for the first time to Fenno-Scandia, the medieval capital of Finland and Hanseatic city of Turku, Finland. Turku is situated on the shore of a beautiful maritime archipelago. It is a medieval city of harbors and sea fare, having a long history in trade and logistics. It is a prosperous, increasingly international, and culturally rich part of Finland, with one of the oldest academic institutions of Europe. The theme of ICEC 2013 was “Effective, Agile and Trusted eServices Co- creation.” The theme reflects the alignment between computerized, formalized businessprocedureswiththeneedforinnovatingbusinessgenuinelyonthespot, or ad-hoc, to the needs of a customer. The authors were asked to find a balance between designing effective and profitable ways of delivering eServices and maintaining customer relationships with the help of designing and running eCommerce systems. These should not only be effective enough to handle millions of transactions, but also adaptive enough to manage hundreds of exceptions and tens of customer segments in real-time – all this with sufficient analysis, feedback and security mechanisms for trusted sales between remote sellers and buyers, or between authorities and citizens. The topics that were addressed in the papers were: 1. B2B/B2C eCommerce in general 2. Mobile and pervasive eCommerce 3. TechnologysupportforeCommerceandeBusiness,withafocusonemerging technologiesandmethodologies,forinstance,cloudcomputing,datamining, WOM (word-of-mouth), and recommender systems 4. Topicsrelatedtobusinessmodeling,pricing,Interneteconomicsandefficient market mechanisms 5. Social media and eCommerce After a first screening leading to a number of desk rejects, all the submitted papers underwent an anonymous peer-review process and were selected based on academic quality criteria. All papers were reviewed double blind by at least VI Preface two reviewers and for a number of papers by four reviewers. Only 50% of the submitted papers were accepted for presentation during the conference. This proceedings volume published by Springer consists of a selection of the best papers. The acceptance rate for the proceedings is 25%. The papers were selectedbya jointboardofthe conferenceProgramCommittee andthe Confer- ence Chairs, based on the reviews as well as coherence in content. The papers have not been published elsewhere. The papers are grouped according to the followingthemes: mobile services;online advertisements;recommendersystems; social media; and IT services in the context of ecommerce. Papers related to online advertising deal with (1) the role of intermediaries, suchasadnetworks,marketingagenciesandcompaniesspecializedindelivering software for managing and displaying advertising campaigns, and a simulation tool that can help to improve performance (Wierzbicki, Nielek and Parzych); (2) the impact of the ad rank on the sales of an advertiser: In contrast to what would be expected, the general desire to rank at the topmost position does not maximize the overall sales (Schulz); and (3) the fit between personalized ad methods with certain (mobile) service platforms (Kim and Lee). Closelyrelatedtoonlineadvertisingarerecommendersystems.Thepaperson recommender and pricing systems focus on (1) crowd-sourcing-generatedrank- ings and network externalities that favorfirst movers(Wan); (2) user-generated recommendation lists, rating, styles, tags and user profiles in social shopping communities, in relation to website features (Holsing and Schultz); and (3) the roleofaggressivepricingstrategiesbymarketleadersandtheresponseofmarket followers (Wood, Ray and Messinger). As might be apparent from the papers on recommender systems, user- generated content and social media play a more and more prominent role in eCommerce. Three papers are specifically focused on social media. Heijnen, De Reuver, Warnier, Horlings, and Bouwman discuss how data gathered via so- cial media can be related to industry-specific performance metrics. Xu, Li, and Heikkil¨aexploreusers’switchingbehaviorinthecontextofsocialnetworkgames. The third paper discusses a seller referral mechanism to assess the trustworthi- ness of sellersbasedonthe experience of friends within a buyer’s socialnetwork (Lai and Li). Beside social media, mobile technologies and platforms are also attracting increasing attention from eCommerce researchers. Two papers focus on the provider perspective. Wu and Lin make use of a game theoretical perspective to discuss the continuous roll out of new mobile credit payment products, ser- vices, or features, which require substantial investment on technologies such as cloud computing and massive data analysis, even without any usage charge for the customers. Teixeira and Salminen discuss some potential conflicts faced by platform owners and software developers in mobile application markets, such as intra-platform competition, discriminative promotion, entry prevention, re- stricted monetization and knowledge sharing, substitution, and strategic tech- nology selection. Preface VII The last two papers in these proceedings discuss broader topics. The paper by Heikkil¨a and Heikkil¨a presents a process framework for innovating business modelsfornetworkedenterpriseswithafocusoninter-organizationalinnovation processes including mutual learning and harmonizationof operations. Yu, Lang and Gross in their paper “Digital Inequality on Global Online Knowledge Ex- change Platforms” propose a predictive research model discussing four critical resources, e.g., physical, digital, human, and social resources that contribute to the effective usage of ICT in accessing, adapting, and creating knowledge. We would like to thank the reviewers of the 15th International Conference on Electronic Commerce who helped to select the best papers and to improve the selectedpapers. We hope that youenjoy readingthis fine selectionofhighly topicalandrelevantpapersthatreflectthecurrentstateoftheartineCommerce research. June 2013 Harry Bouwman Jukka Heikkil¨a Pirkko Walden Narciso Cerpa Vladimir Zwass Teo Thompson Karl Reiner Lang Organization The 15th International Conference on Electronic Commerce (ICEC2013) was organizedby InformationSystems Science, Turku School of Economics, Univer- sity of Turku, and Institute for Advanced Management Systems Research, ˚Abo Akademi. Conference Co-chairs Harry Bouwman TU Delft and ˚Abo Akademi University, The Netherlands Jukka Heikkil¨a University of Turku, Finland Program Co-chairs Pirkko Walden ˚Abo Akademi University, Finland Narciso Cerpa Universidad De Talca, Chile Vladimir Zwass Fairleigh Dickinson University, USA Teo Thompson National University of Singapore, Singapore Karl Reiner Lang City University of New York, USA Local Organizing Co-chairs Jonna J¨arvel¨ainen University of Turku, Finland Hongxiu Li University of Turku, Finland Local Organization Anne-Marie Tuikka University of Turku, Finland Birgit Haanm¨aki University of Turku, Finland Timo Kestil¨a University of Turku, Finland Taneli Ahonen University of Turku, Finland Tiina Kuusela University of Turku, Finland Special Issue Editors Anna Sell ˚Abo Akademi University, Finland Mark de Reuver TU Delft, The Netherlands X Organization Program Committee Frank Berkers Shahrokh Nikou Christer Carlsson Jan Ondrus Narciso Cerpa Selwyn Piramuthu Michael Chau Valentin Robu John Collins Hannu Salmela Tomi Dahlberg Jari Salo Mark de Reuver Anna Sell Antonio Ghezzi Sam Solaimani Jukka Heikkil¨a Sebastian Stein Markku Heikkil¨a Reima Suomi Ari Helin Angsana Techatassanasoontorn Kuo-Wei Hsu Virpi K. Tuunainen San-Yih Hwang Pirkko Walden Wil Janssen Yun Wan Jonna J¨arvel¨ainen Christof Weinhardt Timo Kestil¨a J. Christopher Westland Kai Kimppa Chin-Sheng Yang Eija Koskivaara Benjamin Yen Helmut Krcmar Yufei Yuan Karl Reiner Lang Hans-Dieter Zimmermann Hongxiu Li Xiaoyu Xu Yong Liu Donkyo Han Jozsef Meze Seongmin Jeon Florian Michahelles Daehwan Ahn Francisco Jose Molina Castillo Demitrios Pournarakis Matti Ma¨ntyma¨ki Advisors Martin Bichler TU Munich, Germany Jae Kyu Lee KAIST, Korea Hannes Werthner TU Wien, Austria Matti Ha¨ma¨l¨ainen Aalto University and Tivit Ltd., Finland Zhangxi Lin Texas Tech at Lubbock and SWUFE, China Chris Westland University of Illinois, Chicago, USA Rob Kauffman SMU and Darthmouth College, USA Reima Suomi University of Turku, Finland The Dark Side of Technology Stefan Klein Department of Information Systems, Muenster University, Leonardo-Campus 11, 43149 Mu¨nster, Germany [email protected] 20yearsago,NCSAMosaic,thefirstWebbrowser,wasreleasedandmarkedthe beginningofElectronicCommerceandtheprofoundtransformationoftheecon- omy, politics, societies and indeed individuals. While the global number of Web servers increased from 50 at the beginning of 1993 to 500 at its end1, on 2013- 05-09the IndexedWeb containedat least14.78billionpages.2 Inparallelto the development of the Web, extended tools to manage electronic communication, e.g. MS Outlook (1997), Skype (2003) and Facebook (2004), have been intro- duced. In 2007, the first iPhone was launched by Steve Jobs proclaiming that “the phone was not just a communication tool but a way of life”.3 In parallel, eCommerce has emerged from humble beginnings of company homepages into mobile and social commerce facilitating “eEverything”, products and services across the range of human needs and yearnings. Anything, anytime, anywhere has become the mantra of an era. Whatusedtobesomethingthatpeopledidforworkorrelativelysmallparts of their private lives, has not only become a key element in the ways millions of people all over the world live, socialize and work, but also how they see them- selves, their (social) identity. Because of its versatility, digital technology has creptinto all facets of our lives. Smart phones or tablet computers are the most visiblesymboloftheongoingtransformation.Peopleexperienceintegrationben- efits and synergies between private, social and professional uses of technology. Moreover, there are spill-overs between the domains: professional uses extend into the private sphere, social andprivate uses set expectations andformhabits affecting professional use. Issues such as BYOD, user generated content or pro- suming provide evidence of the blurring between the domains. As a result, an ever greater part of our lives happens “on the screen”, i.e. online, in a computer-mediated world. While both worlds penetrate each other, the online part is increasing (information production and consumption across 1 http://en.wikipedia.org/wiki/History of the World Wide Web 2 http://www.worldwidewebsize.com/ 3 http://pixelstech.net/article/1359363948 Why does Symbian collapse
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