SepOct2011 The magazine of, by, and for audiologists Clinical Education in Audiology: A Case of the Emperor’s New Clothes Can You Unbundle and Stay in Business? Wires in a Wireless World Speech Perception Performance Published by the American Academy of Audiology | www.audiology.org Turning Insights Into Action Introducing... ...ConnectLine Microphone When selecting Through enduser insights, Oticon has learned that it isn’t just about the peripheral hearing system we are supporting: it’s the whole person. A holistic hearing instruments, approach to audiology recognizes that patients’ auditory abilities and cognitive there is no such thing skills differ and the key to true client satisfaction lies in treating the person as The ConnectLine Family of Solutions Just Got Bigger. restaurants, by improving the signal to noise ratio for as one size fits all. an individual. Oticon is pleased to introduce ConnectLine Microphone, conversation. Discreetly worn by the communication The Oticon product portfolio empowers people to communicate freely, a new companion microphone solution for use with partner, ConnectLine Microphone provides wireless interact naturally and participate actively. Oticon Streamer and compatible instruments. input to the user’s hearing instruments via Oticon ConnectLine Microphone is designed to help users in Streamer. PPEERRFFOORRMMAANNCCEE DDEESSIIGGNN PPOOWWEERR PPAEDEDIAITATRRICISCS very challenging listening situations, such as cars and ConnectLine Microphone joins ConnectLine TV, PREMIUM Agil ConnectLine Phone, and Streamer to help instrument users wirelessly connect with everyday communication ADVANCED Acto Dual Chili Safari ConnectLine devices. Streamer ESSENTIAL Ino CONNECTIVITY ConnectLine Phone adapter TV adapter ConnectLine FM Amigo Microphone Learn more at oticonusa.com or call 1.800.526.3921 For more information about Oticon ConnectLine, call your Oticon representative at 1.800.526.3921 or visit us online at www.oticonusa.com. Turning Insights Into Action Introducing... ...ConnectLine Microphone When selecting Through enduser insights, Oticon has learned that it isn’t just about the peripheral hearing system we are supporting: it’s the whole person. A holistic hearing instruments, approach to audiology recognizes that patients’ auditory abilities and cognitive there is no such thing skills differ and the key to true client satisfaction lies in treating the person as The ConnectLine Family of Solutions Just Got Bigger. restaurants, by improving the signal to noise ratio for as one size fits all. an individual. Oticon is pleased to introduce ConnectLine Microphone, conversation. Discreetly worn by the communication The Oticon product portfolio empowers people to communicate freely, a new companion microphone solution for use with partner, ConnectLine Microphone provides wireless interact naturally and participate actively. Oticon Streamer and compatible instruments. input to the user’s hearing instruments via Oticon ConnectLine Microphone is designed to help users in Streamer. PPEERRFFOORRMMAANNCCEE DDEESSIIGGNN PPOOWWEERR PPAEDEDIAITATRRICISCS very challenging listening situations, such as cars and ConnectLine Microphone joins ConnectLine TV, PREMIUM Agil ConnectLine Phone, and Streamer to help instrument users wirelessly connect with everyday communication ADVANCED Acto Dual Chili Safari ConnectLine devices. Streamer ESSENTIAL Ino CONNECTIVITY ConnectLine Phone adapter TV adapter ConnectLine FM Amigo Microphone Learn more at oticonusa.com or call 1.800.526.3921 For more information about Oticon ConnectLine, call your Oticon representative at 1.800.526.3921 or visit us online at www.oticonusa.com. NEw! Bone Conduction Hearing Solution Introducing the new Cochlear ™ Baha 3 Power Sound Processor ® The most powerful head-worn Baha transducer Excellent Sound Clarity & Better Sound Quality Thinnest Programmable Power Processor Better Fitting Outcomes Made Easier To learn more about the new standard for advanced bone conduction hearing solutions, visit http://professionals.cochlearamericas.com Cochlear, and the elliptical logo are trademarks of Cochlear Limited. Baha is a registered trademark of Cochlear Bone Anchored Solutions AB, a Cochlear Group Company. BUN047 ISS1 JUL11 CCoonnttEEnnttss NEw! Bone Conduction Hearing Solution Introducing the new Cochlear ™ Baha 3 Power Sound Processor ® The most powerful head-worn Baha transducer SepOct2011 Volume 23 No.5 18 Clinical Education in Audiology: the Emperor’s new Clothes Many of us feel a bit like the emperor and his subjects when it comes to clinical education in audiology. We have a nagging feeling that the whole enterprise does not quite make sense. By Virginia Ramachandran 28 A Quick Look at ocular Vestibular-Evoked Myogenic Potentials In the mid–1990s, several investigators observed that particular neurons in the vestibular system of cats, called “irregular neurons,” were activated by low-frequency acoustic stimulation. This led some to investigate the possibility of using acoustic stimulation to measure the function of the vestibular system. By Devin L. McCaslin and Erin G. Piker 36 Myth Busters: Can You Unbundle and stay in Business? Learn more about the myths related to hearing aid billing practice models including an introduction to new evidence related to unbundled billing. By Stephanie Sjoblad and Barbara Winslow Warren 46 Limitless Wires in a Wireless World It is so easy to get swept up in the swift current of technology, lose your bearings, and wind up floating aimlessly in an uncharted ocean. It is time to analyze what it takes to fit the ever advancing and supremely Excellent Sound Clarity & Better Sound Quality complex hearing instruments and accessories. By Bre Myers Thinnest Programmable Power Processor 52 Evaluating speech Perception Performance While studies often report speech Better Fitting Outcomes Made Easier perception performance, there is no general agreement regarding choice of test material, sound intensity levels at which to test, or how to interpret test results. By Jane R. Madell, Emily J. Klemp, Reva Batheja, and Ronald Hoffman To learn more about the new standard for advanced bone conduction 58 Educating our Patients About Falls Risk As audiologists who treat at-risk seniors, we too need to take a patient-centered approach and act as advocates for fall prevention. hearing solutions, visit http://professionals.cochlearamericas.com By Jeffrey L. Danhauer, Carole E. Johnson, Craig W. Newman, Victoria A. Williams, and Dennis Van Vliet 70 AAA Foundation Research spotlight This spotlight article features Tiffany Johnson, PhD, a 2007 recipient of a New Investigator Award. By David Fabry, Richard Danielson, and Kathleen Devlin Culver Cochlear, and the elliptical logo are trademarks of Cochlear Limited. Baha is a registered trademark of Cochlear Bone Anchored Solutions AB, a Cochlear Group Company. BUN047 ISS1 JUL11 dEPARtMEnts 8 PREsidEnt’s MEssAgE What Sets Us Apart? By Therese Walden 10 ExECUtiVE UPdAtE Coding and Reimbursement Web Seminar Series By Cheryl Kreider Carey 12 KnoW-hoW Enhancing the Patient Experience Through First Impressions By Tracey Irene 14 CALEndAR Academy and Other Audiology-Related Dates 16 AUdioLogY.oRg What's New on the Academy's Web Site 76 PUBLiC AWAREnEss They Said What About Audiology? By Patricia Gaffney 78 CAsE stUdY CSI: Audiology By Paul Pessis 82 MoMEnt oF sCiEnCE Easy Listening: Longer Words Can Optimize Speech Recognition By Kenneth Vaden and Judy Dubno 84 sAA sPotLight Special Olympics World Summer Games, Athens 2011 By Kari Morgenstein 86 Coding And REiMBURsEMEnt Updates and Deadlines 88 ABA The Journey to Certifying the First PASC Audiologists By John Coverstone Academy News 90 WAshington WAtCh Take the Pledge for Passage By Melissa Sinden 91 JUst JoinEd Welcome New Members of the Academy and Student Academy 91 nEWs And AnnoUnCEMEnts Public Policy Resolutions | APEX Excellence in Publications Award 92 FoUndAtion UPdAtE Phonak Underwrites AN! Lectureship | 2011 Research Grant Recipients | Donor Spotlight: Melanie Herzfeld EditoRiAL Mission The American Academy of Audiology publishes Audiology Today (AT) as a means of communicating information among its members about all aspects of audiology and related topics. AT provides comprehensive reporting on topics relevant to audiology, including clinical activities and hearing research, current events, news items, professional issues, individual-institutional-organizational announcements, and other areas within the scope of practice of audiology. Send article ideas, submissions, questions, and concerns to [email protected]. Information and statements published in Audiology Today are not official policy of the American Academy of Audiology unless so indicated. CoPYRight And PERMissions Materials may not be reproduced or translated without written permission. To order reprints or e-prints, or for permission to copy or republish Audiology Today material, go to www.audiology.org/resources/permissions/pages/default.aspx. © Copyright 2011 by the American Academy of Audiology. All rights reserved. the future is clear! clear440 FeAtURes iNCLUDe: Exceptional tools for speech understanding 3D TruSound for exceptional hearing in quiet and in noise – improves sound quality and intelligibility – EIDR at 107 dB SPL – TruSound AOC – InterEar compression – Digital pinna (BTE) – Broadband output up to 10 KHz (in ClearBand model) – InterEar active feedback canceling – Frequent update of binaural parametric settings (21 Hz) – Extended low frequency (to 70 Hz) in music program TruSound Softener to dampen brief impulse sounds within 1ms; improves comfort in noise HD Locator and Speech Enhancer Proven use of Audibility Extender for people with a profound hearing loss in the high frequencies Best-in-Class wireless technology Robust wireless transmission to ensure non-interrupted enjoyment of high fidelity sounds Wireless products in most hearing styles Dedicated, discreet, and easy use of DEX assistive listening devices EchoFree high fidelity stereo sound with TV-Dex M-Dex allows use of integrated T-coils in all available models, including RIC Patient ease of mind InterEar Zen Sound Therapy Tool for relaxation and tinnitus management* Smartspeak verbal messaging system to ensure optimal use of aids Lost partner alarm as early warning of missing hearing aid Compound programs for ease of use 1-800-221-0188 l www.widexpro.com * Indications for Use: The Zen program is intended to provide a relaxing sound background for adults (21 years and older) who desire to listen to such a background in quiet. It may be used as a sound therapy tool in a tinnitus treatment program that is prescribed by a licensed hearing healthcare professional (audiologists, hearing aid specialists, otolaryngologists) who is trained in tinnitus management. BoARd oF diRECtoRs PREsidEnt Therese Walden, AuD [email protected] PREsidEnt-ELECt Deborah L. Carlson, PhD The American Academy of Audiology promotes quality hearing and balance care Univ. of TX - Medical Branch by advancing the profession of audiology through leadership, advocacy, education, Ctr. for Audiology & Sp. Path. [email protected] public awareness, and support of research. PAst PREsidEnt Patricia (Patti) Kricos, PhD University of Florida [email protected] MEMBERs-At-LARgE Content Editor Executive Editor E Kimberly Barry, AuD David Fabry, PhD | [email protected] Amy Miedema, CAE | [email protected] Dept. Veterans Affairs [email protected] Editorial Advisors Managing Editor Bettie Borton, AuD Doctors Hearing Clinic Mindy Brudereck Joyanna Wilson, CAE [email protected] Paul Pessis Art direction Rebekah F. Cunningham, PhD Christopher Spankovich A.T. Still University Suzi van der Sterre [email protected] Suzanne Kleinwaks Editor Emeritus Brian Fligor, ScD Children’s Hospital Boston Jerry Northern, PhD Editorial Assistant and Harvard Medical School [email protected] Kevin Willmann Thomas Littman, PhD Factoria Hearing Center Inc. Web Manager [email protected] Marco Bovo Devin McCaslin, PhD Vanderbilt Bill Wilkerson Center [email protected] Advertising sales Erin L. Miller, AuD Heather Troast | [email protected] | 800-501-9571 ext. 124 University of Akron [email protected] Eilene Rall, AuD Children’s Hospital of Philadelphia [email protected] AMERiCAn ACAdEMY oF AUdioLogY oFFiCEs Main office Capitol hill office David Zapala, PhD Audiology Section-Mayo Clinic 11730 Plaza America Drive, Suite 300 312 Massachusetts Avenue, NE [email protected] Reston, VA 20190 Washington, DC 20002 Phone: 800-AAA-2336 | Fax: 703-790-8631 Phone: 202-544-9334 Ex oFFiCios Cheryl Kreider Carey, CAE Executive Director, American Academy of Audiology [email protected] AMERiCAn ACAdEMY oF AUdioLogY MAnAgEMEnt Kari Morgenstein President, Student Academy of Audiology Executive director Cheryl Kreider Carey, CAE | [email protected] [email protected] Audiology Today (ISSN 1535-2609) is published bimonthly by the deputy Executive director Edward A. M. Sullivan | [email protected] American Academy of Audiology, 11730 Plaza America Drive, Suite 300, Reston, VA 20190; Phone: 703-790-8466. Periodicals postage paid at Herndon, VA, and additional mailing offices. senior director of Finance and Administration Amy Benham, CPA | [email protected] Postmaster: Please send postal address changes to Audiology Today, c/o Membership Department, American senior director of government Relations Melissa Sinden | [email protected] Academy of Audiology, 11730 Plaza America Drive, Suite 300, Reston, VA 20190. Members and subscribers: Please send address changes to senior director of Meeting services Lisa Yonkers, CMP | [email protected] [email protected]. The annual print subscription price is $115 for US institutions senior director of Communications Amy Miedema, CAE | [email protected] ($138 outside the US) and $56 for US individuals ($105 outside the US). Single copies are $15 for US individuals ($20 outside the US) and $20 for US institutions ($25 outside the US). For director of Reimbursement and Practice Compliance Debra Abel, AuD | [email protected] subscription inquiries, telephone 703-790-8466 or 800-AAA- 2336. Claims for un delivered copies must be made within four (4) months of publication. director of industry services Shannon Kelley, CMP, CEM | [email protected] Full text of Audiology Today is available on the following access platforms: EBSCO, Gale, Ovid, and Proquest. director of Education Meggan Olek | [email protected] Publication of an advertisement or article in Audiology Today does not constitute a guarantee or endorsement of the qual- ity, safety, value, or effectiveness of the products or services described therein or of any of the representations or claims made by the advertisers or authors with respect to such prod- ucts and services. American Academy of Audiology Foundation Kathleen Devlin Culver, MPA, CFRE | [email protected] To the extent permissible under applicable laws, no responsibil- director of operations and development ity is assumed by the American Academy of Audiology and its officers, directors, employees, or agents for any injury and/or damage to persons or property arising from any use or opera- American Board of Audiology Managing director Torryn P. Brazell, CMP, CAE | [email protected] tion of any products, services, ideas, instructions, procedures, or methods contained within this publication. Recharge. never think about batteries again. 20 hours per charge plus a 5 year battery guarantee. X-Mini Rechargeable RIC • Inductive Charging • automatic on & off Finally, a rechargeable hearing device so trouble-free, it will revive your entire • Bluetooth Compatible practice. Why choose design or technology when you can have both? The new • 8 natural Colors AQ X-Mini Rechargeable RIC is the perfect balance of style and substance— • Elite signal Processing combining an elegant RIC design with the industry’s best recharging system. It’s the most sophisticated and trouble-free hearing instrument on the planet. • natural sound • small, Elegant Case order today, call 1.888.984.7432 Become a Hansaton provider today. to learn more about Hansaton products, visit hansaton-usa.com The environmental bonus. Every purchase of an AQ hearing system will be rewarded by HANSATON with the planting of a tree. The AQ X-Mini rechargeable battery technology eliminates environmentally harmful elements contained in conventional batteries. Hansaton, committed to our unique world. PREsidEnt’s MEssAgE What sets Us Apart? Even if you don’t follow popular music closely, you’ve probably heard of Lady professional. We have rigorous, com- Gaga. Besides a catchy stage name, petitive academic training programs she has set herself apart from many in place throughout the country to of the other contemporary perform- generate educated, prepared young ers and has “branded” herself and her clinicians and scientists. After the music quite well. Lady Gaga has set formal coursework, we have a dedi- herself apart from the rest. cated lifelong continuing education What sets audiology apart? How mandate. We read journals, attend are we branding ourselves and our conferences, engage in on-demand profession? What are we doing to learning with a plethora of Academy ensure that audiologists are known eAudiology options, and we attend as the preferred health-care provider the premier continuing education for hearing and balance wellness? event of all—AudiologyNOW! We set The profession has come a long way ourselves apart through education. since its “birth” during World Wars Second: Publications. Our own I and II. In an excellent monograph peer-reviewed audiology publication, our patients. We set ourselves apart published in Audiology Today in the Journal of the American Academy through advocacy. January 2002, Moe Bergman, EdD, of Audiology is a highly respected Finally: You and Me. We have provided a detailed and illustrative journal that has broad appeal to each other. Each time we diagnose historical record of the “origins of clinicians and researchers alike a treatable hearing loss in a three- audiology.” This is a must-read for and our Audiology Today magazine month-old, each time we hold the everyone in the field. Decades later, is contemporary, informative, and hand of an Alzheimer’s patient and from these auspicious beginnings, award-winning! We set ourselves help guide the hearing aid into his the profession of audiology is still apart through publications. or her ear, each time we perform the “fashioning itself as a service profes- Third: Advocacy. We have a balance assessment that aids in the sion” (to paraphrase Dr. Bergman!). vibrant and growing PAC (Political diagnosis of a debilitating vestibular That’s who we are, what we do— Action Committee) that is dedicated disorder, and each time we acti- we provide a service. Whether that to helping our elected (federal) offi- vate the newly implanted cochlear service is as a clinician, a researcher, cials understand the importance of implant and see the tears stream an academic, a hearing conserva- unfettered accessibility to audiologi- down the patient’s face, we set our- tionist, a hearing scientist, etc., we cal services for their constituents. selves apart. No one can do what we provide a valuable and necessary We have a State Leaders Network do as audiologists. No one. service to our customers. To con- and many state audiology organiza- tinue to build on our reputation as a tions that work on the local level to “service profession” we must continue educate elected officials about the to brand ourselves and the service importance of the provision of audio- we provide. How do we do that? Let logical care. me point out a few ways we achieve We have increased our voice and audiology branding. presence within the federal legisla- Therese Walden, AuD First: Education. We do this tive and regulatory entities that help President really well from student to seasoned define how we provide our service to American Academy of Audiology 8 Audiology Today | SepOct2011
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