GeoJournal Library 108 Tara Brabazon Editor City Imaging: Regeneration, Renewal and Decay City Imaging: Regeneration, Renewal and Decay GeoJournal Library Volume 108 ManagingEditor: DanielZ.Sui,Columbus,Ohio,USA FoundingSeriesEditor: WolfTietze,Helmstedt,Germany EditorialBoard:PaulClaval,France YehudaGradus,Israel SamOckPark,SouthKorea HermanvanderWusten,TheNetherlands Forfurthervolumes: http://www.springer.com/series/6007 Tara Brabazon Editor City Imaging: Regeneration, Renewal and Decay 123 Editor TaraBrabazon SchoolofTeacherEducation CharlesSturtUniversity Bathurst,NSW Australia ISSN0924-5499 ISBN978-94-007-7234-2 ISBN978-94-007-7235-9(eBook) DOI10.1007/978-94-007-7235-9 SpringerDordrechtHeidelbergNewYorkLondon LibraryofCongressControlNumber:2013949199 ©SpringerScience+BusinessMediaDordrecht2014 Thisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartof thematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation, broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformation storageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodology nowknownorhereafterdeveloped.Exemptedfromthislegalreservationarebriefexcerptsinconnection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’slocation,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer. PermissionsforusemaybeobtainedthroughRightsLinkattheCopyrightClearanceCenter.Violations areliabletoprosecutionundertherespectiveCopyrightLaw. Theuseofgeneraldescriptivenames,registerednames,trademarks,servicemarks,etc.inthispublication doesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevant protectivelawsandregulationsandthereforefreeforgeneraluse. While the advice and information in this book are believed to be true and accurate at the date of publication,neithertheauthorsnortheeditorsnorthepublishercanacceptanylegalresponsibilityfor anyerrorsoromissionsthatmaybemade.Thepublishermakesnowarranty,expressorimplied,with respecttothematerialcontainedherein. Printedonacid-freepaper SpringerispartofSpringerScience+BusinessMedia(www.springer.com) Contents 1 Introduction:SlicedCities................................................. 1 TaraBrabazon PartI Disconnection 2 GlasgowtheBrand:WhoseStoryIsItAnyway?....................... 13 MhairiLennon 3 MyStateHadaMiningBoomandAllIGotWasThis LousyTrain-Line........................................................... 29 LeanneMcRae 4 SwanValleySideways:EconomicDevelopmentThrough TasteandTourisminWesternAustralia................................. 53 TaraBrabazon 5 The Atrium: A Convergence of Education, Leisure andConsumption........................................................... 71 DannyHagan 6 CultureofCarParksorCarParkingCultures?........................ 83 ZuzanaBlazeckova 7 StickyBrighton:DogExcrementinBrightonandHove PublicAreas................................................................. 93 AnaKvalheim 8 HackingtheCity:DisabilityandAccessinCitiesMade ofSoftware .................................................................. 103 DavidCakeandMikeKent 9 SecurityandtheCity:TheCHOGMLockdown........................ 117 LeanneMcRae 10 Luanda:RunningontheWrongTrackTowardsGlobal Acceptance .................................................................. 125 BoniswaVazContreiras v vi Contents Fado................................................................................ 131 FaracyGrouse PartII Intervention 11 When Bohemia Becomes a Business: City Lights, ColumbusAvenueandaFutureforSanFrancisco..................... 135 TaraBrabazon 12 WorkingtheCrowds:StreetPerformancesinPublicSpaces.......... 157 AndrewCarlin 13 ThirdTierRaveTowns:‘TheOrbit’inMorley......................... 171 NickDunn 14 Beats by the Bay: Sixties San Francisco Music and theDevelopmentofaContemporaryTourismIndustry ............... 183 NadineCaouette 15 BrightonSound?Cities,MusicandDistinctiveness .................... 195 AbigailEdwards 16 MakkahAl-Mukaaramah:ASecondTierCity forReligiousTourism ...................................................... 201 SaeedAlAmoudy 17 UnseenNapa:QRCodesasVirtualPortals ............................. 209 MickWinter 18 Osaka In and Out of the Nation: Neoliberal Spatial GesturesfortheGloballyCompetitiveCity-Region.................... 221 JoelMatthews 19 BrandWellington:WhenCityImagingIsGLAM’ed.................. 229 TaraBrabazon 20 Conclusion:ImagingInjustice ............................................ 249 TaraBrabazon AbouttheAuthors ............................................................... 255 Index............................................................................... 257 1 Introduction: Sliced Cities TaraBrabazon Webeginwithanexperiment:anactivationofimaginationandexperience.Prepare tocloseyoureyes.Beforeyoudo,readthefollowingsentencesandthenletimages floodyourmind. Thinkofacity.Thinkofitsbuildingsandstreets,skyandground,soundsand smells.Isyourcity(ofthemind)populatedbypeopleorisitdeserted?What colours,texturesandshapesfillyourimaginaryvista? Open your eyes. You might have imagined a particular city from a memory, summoningfamiliarlandmarks,buildingsandstreets.Youmayhaveassembledan amalgam of real and virtual images, punctuated by popular culture. Such jigsaw puzzles of urbanity confirm that cities are multisensory formations. Mumford describes, “a related collection of primary groups and purposive associations (Mumford2004).”Theseassociationsareeconomic,social,culturalandhistorical. Howandwhytheyalignintoacoherentimageofurbanityistheprojectofthisbook. Wetracktheshiftingmetaphorsofgeographical,socialandeconomicdevelopment. Modernity and postmodernity, industrial and post-industrialization, Fordism and post-Fordism,classandpost-classaremappedoverandthroughthecity. Mostimportantly,Mumford’s“purposiveassociations”move.Mobilityisakey concepttounderstandcontemporarylife.Itisanewmarkerofclass.Therichcan move. The poor cannot. The rich can move their ideas over wireless networks. Thepoormanageunderfundedpublictransportationsystems,makingitdifficultto (even)movetheirbodiestoaworkplace.Socialexclusionisspatial.Whileeconomic and educational disadvantages frequently align, the consequences of that injustice digintothelandscape. T.Brabazon((cid:2)) SchoolofTeacherEducation,CharlesSturtUniversity,Bathurst,NSW,Australia e-mail:[email protected] T.Brabazon(ed.),CityImaging:Regeneration,RenewalandDecay, 1 GeoJournalLibrary108,DOI10.1007/978-94-007-7235-9 1, ©SpringerScienceCBusinessMediaDordrecht2014 2 T.Brabazon Connectivity–movement–isimportanttocities.Somearespreadout:Auckland in Aotearoa/New Zealand and Perth in Australia are two examples of sprawling urbanspaces.Insuchcities,itismoredifficulttobringagroupofpeopletogether in space. For a music industry to function, there must not only be venues to play, but enough people who can travel from their home to attend the gig. Without connectivity, there is no audience or consumer for sporting events and music industries. When cities are compact, they are connected. Certainly there are other models for connectivity. WillAlsop’s “Supercity” inthe United Kingdom offers a strategytoconnectcitiesalongtheM62thattraversesfromLiverpooltoHull(BBC News2005;Weaver2004;Sudjic2005).TheLondonUndergroundprovidesanother model(BassoliandMartin2006). Besides transportation, cities are structured by buildings and landmarks that sculpt social exclusion. Manchester’s railway line is a determinant of class. The Thames in London separates the city, organizing spaces, buildings and streets sociallyandeconomically.Cliche´sofinnercitydeclineandinnercityrejuvenation fight for ascendency. Another ideology of urbanity is based on fear of crime,1 poorhousing,pollutionandenvironmentaldamage.Everycityencasesmanyother cities.Thesameplacehasdifferentmeaningsforasportsfanortourist,frominner city resident to office worker. The key for creative industries’ initiatives, policies and strategies is to generate economic value from these social re-imagings. It is no coincidence that the major creative industries theorists focus attention on the city. Monographs such as Charles Landry’s The Creative City (2000) and Richard Florida’sCitiesandtheCreativeClass(Florida2005)areexamplesofthisinterest. All cities have commonalities. Yet the differences are marketed, promoted, mediated and emphasized. These distinctive images of a city – from Detroit to Singapore and Luanda to Glasgow – may coalesce into a tourist destination or initiateacityimagingstrategyorplantoinstigatechange.Cityimagingisaphrase that is increasingly used in public discourse, but is rarely defined. It refers to how particularcitiesarebrandedandmarketed.Butitisatheoryofthecitybasedonan assumption:representationscanbetransformedandsoldforthepurposesoftourism or attracting corporations and in-demand workers to one city rather than another. It is an inaccurate science. Consider the imag(in)ing exercise that commenced the introduction to this book. Subjectivity, impressions, bias and prejudice may flood thevistaofthemind.Similarly,thevisualityofacityoftenoverwhelmsthesounds, touch, taste and smell of urbanity. Different senses operate in some cities and not others. For Singapore, thick and humid air predominates. In Detroit, the greyness ofindustrialization–fromthehistoricmotorplantsortechnomusic–saturatesthe visualpalette. 1It is important that this law and order crisis not be nostalgic. The power of English’s (2011) researchisthatheshowstheracism,discriminationandbrutalityofNewYorkfrom1963until 1973.Buthealsorecognizesthat,“thepastisnotpast:acity’sidentityiscomposednotjustof eventsinthepresentmomentbutalsoofallthatcamebefore,”p.xxi.