China Cultural and Creative Industries Reports 2013 PDF
Preview China Cultural and Creative Industries Reports 2013
Understanding China Hardy Yong Xiang Patricia Ann Walker Editors China Cultural and Creative Industries Reports 2013 Understanding China For further volumes: http://www.springer.com/series/11772 Hardy Yong Xiang (cid:129) Patricia Ann Walker Editors China Cultural and Creative Industries Reports 2013 Editors Hardy Yong Xiang Patricia Ann Walker Institute for Cultural Industries Peking University Beijing, People’s Republic of China ISSN 2196-3134 ISSN 2196-3142 (electronic) ISBN 978-3-642-38156-0 ISBN 978-3-642-38157-7 (eBook) DOI 10.1007/978-3-642-38157-7 Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2013946660 © Springer-Verlag Berlin Heidelberg 2014 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifi cally for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) This report series is a tribute to all those engaging to promote global partnerships in the Cultural and Creative Industries “Problems cannot be solved at the same level of awareness that created them” Albert Einstein Forewords Lord Tim Clement Jones London Managing Partner DLA Piper, Chairman of DLA Piper China Desk, former Liberal Democrat spokesperson on Culture Media and Sport House of Lords, London, UK Creative employment in the UK provides around two million jobs, in the creative sector itself and in creative roles in other industries. In recent times employment in the sector has grown at double the rate of the economy as a whole. Something very important for the creative industries is also happening in China. In business the emphasis is now on creativity. This is very much refl ected in the 12th fi ve-year plan that is underway and marks an important new approach where creative and artistic skills are being highly valued. At the same time I have seen a great interest in China in creating partnerships with British creative industries and creators, particularly in games and new media, publishing, architecture, design, fashion, animation, music, fi lm, radio, television and advertising, especially after the spectacle of the Olympic and Paralympic ceremonies and the success of the British pavilion at the Shanghai Expo. We now have great opportunity for creative and artistic partnership between China and the UK. There is a real role for collaboration between us in helping developing creative industries clusters in China. These reports will be invaluable in helping British creative industries develop a strong understanding of where they can develop partnerships in China, and I very much welcome Prof. Patricia Ann Walker and colleagues’ initiative in putting such a comprehensive publication together. Lord Tim Clement-Jones vii viii Forewords Professor Dr. Malcolm Gillies AM Vice-Chancellor and Chief Executive, London Metropolitan University, UK, musician and author The last decade has witnessed huge shifts in power relations in the world. The emergence of China as the world’s second economic power, and with a continu- ing upward trajectory, has exposed just how unknowing much of the rest of the world still is about the fundamentals of the Chinese economy. While there is understanding of more traditional areas of Chinese growth in recent decades, such as manufacturing or mining, the growth in other, less tangible areas remains substantially under-exposed, if not misunderstood. The very concept of creative industries, itself a concoction of recent years to express a particular mindset towards production and performance, cross-cuts many time-honoured subject and methodological classifi cations. Through including media and architecture as well as fashion, games, design and older-style “arts” (music, dance, art, drama), the creative industries capture a vital facet of that less tangible side of China’s burgeoning growth. The intersection of distinctive issues of digital, social and legal behaviours poses signifi cant new questions concerning intellectual property and ownership, the changing nature of trade, and evolving cross-border models of business. China Cultural and Creative Industries Reports , expertly edited by Patricia Ann Walker and Yong Xiang, presents over a dozen fresh perspectives by younger Chinese commentators, many based at Peking University. It builds on recent “East Meets West” meetings of cultural and creative industries groups which underscore the need for understanding of emerging models, networks and approaches. Through this series of reports we learn why the editors consider this a “golden age” for cultural and creative industries in China, and what the prospects are for these fi elds in the years ahead. Malcolm Gillies Paul Owen, Managing Director BOP Consulting, London, UK To the rest of the world China is an object of wonder: the miraculous rate of economic growth, the emergence of its new megacities, its increasing investments in foreign markets, its opening up to new cultural and economic infl uences. The re- emergence of China is certainly a staple of academic papers, newspaper editori- als and dinner conversations across the globe. The cultural and creative industries are very much part of the ongoing discussion, with the main facts well-rehearsed. The sector is growing fast and makes up about 3 % of China’s GDP, with the fi gures as high as almost 10 % in some of the bigger Eastern seaboard cities. The Chinese government has made these sectors a priority for growth now in three successive fi ve-year plans. Hundreds of ‘creative clusters’ – which in China mostly means a collection of buildings designated for cultural and creative production and consumption – have sprung up across the country. Forewords ix Markets are burgeoning. The latest example is that China has just overtaken Japan to become the second largest fi lm market and is predicted to overtake Hollywood by the end of the decade: box offi ce receipts jumped 30 % in 2012 $2.7 billion. The country has 277 million mobile web users almost half of whom use their devices to download content. E-commerce is set to treble by 2015 to a predicted $420 billion. Such fi gures are bound to generate wonderment. But underneath the fi gures, how much real understanding is there outside China of their cultural and creative industries? Of the challenging social, political and economic context for creative production? Of the lives and sensibilities of artists and creative workers? Of the intellectual discussions about traditional culture and modernity? Of the critical debates about culture and society? Of informal grassroots, creative trends and movements? Which is why these reports are so important? By making the latest thinking on culture and creative industries from Chinese intellectuals and cultural commentators available in this way, the editors are provid- ing the opportunity for the rest of the world to develop a new, fuller understanding of what is happening in China’s creative industries. It is to be hoped that this publi- cation is the fi rst of many, so that we can move from a state of passive wonderment to more active and imaginative state of understanding and engagement. Paul Owen Professor Peter Williamson Professor of International Management, Judge Business School, University of Cambridge, Cambridge, UK Chinese cultural and creative industries play a key role in China’s next phase of economic and social development. China’s economic growth will increasingly depend on the capability to provide innovative and higher-value products and ser- vices. Flourishing of Chinese design will be an important ingredient in enabling this shift to happen, and distinctive, appealing design often draws its inspiration from vibrant cultural and creative industries. Building Chinese brands will be another important ingredient in the next stage of China’s economic development. Here again the cultural and creative industries have an important part to play. Powerful brands often embody the aesthetic of local culture, while they gain strength and wide reach through support from dynamic advertising, media and broadcasting activities. In addition to supporting the development of other sectors, the cultural and creative industries also provide important economic benefi ts in their own right. They are a large and valuable part of a modern economy creating jobs and demand. The contribution of China’s cultural and creative industries, however, does not end with the economic benefi ts they provide. These industries also play a key part in the development of society, enriching the lives of citizens and bringing joy and fulfi lment to millions of people. Cultural and creative industries can also make an important contribution to our legacy: the shared heritage of humankind that is our gift to future generations.
The list of books you might like
