Changing the playbook: how power, profit, and politics transformed college sports PDF
Preview Changing the playbook: how power, profit, and politics transformed college sports
CHANG ING THE PLAYBOOK How Power, Pro(cid:246)t, and Politics Transformed College Sports HOWARD P. CHUDACOFF Changing the Playbook Sport and Society Series Editors Randy Roberts Aram Goudsouzian Founding Editors Benjamin G. Rader Randy Roberts A list of books in the series appears at the end of this book. a grant for sanity Figure Foundation editing the future Changing the Playbook How Power, Profit, and Politics Transformed College Sports Howard P. Chudacoff University of Illinois Press Urbana, Chicago, and Springfield © 2015 by the Board of Trustees of the University of Illinois All rights reserved Manufactured in the United States of America 1 2 3 4 5 c p 5 4 3 2 1 ∞ This book is printed on acid-free paper. Library of Congress Cataloging-in-Publication Data Chudacoff, Howard P. Changing the playbook : how power, profit, and politics transformed college sports / Howard P Chudacoff. pages cm. — (Sport and society) Includes bibliographical references and index. isbn 978-0-252-03978-2 (hardback) — isbn 978-0-252-08132-3 (paperback) — ISBN isbn-0-252-09788-1 (e-book) 1. College sports—United States. 2. College sports—Social aspects. 3. College sports—Moral and ethical aspects. 4. College sports— Economic aspects. 5. College athletes—United States. 6. National Collegiate Athletic Association. 7. Education, Higher—Aims and objectives—United States. I. Title. gv351.c487 2015 796.04'3—dc23 2015022456 To Nancy: the best teammate one could ever want. Contents Acknowledgments xi Introduction 1 1 Abolishing the Sanity Code and Launching the Modern College Sports Establishment 7 2 Integrating the Team 26 3 Television and College Sports as Mass Entertainment 45 4 “Earthquake”: Board of Regents v. NCAA 63 5 The Civil Rights Restoration Act and Enforcement of Title IX 83 6 Scandal, Reorganization, and the Devolution of the Student Athlete 105 7 The M Connection: Media and Money 125 8 What’s to Become of College Sports? 143 Notes 163 Index 191
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