Change to strange: create a great organization by building a strange workforce PDF
Preview Change to strange: create a great organization by building a strange workforce
Praise for Change to Strange “It’s not just a war for talent out there,it’s a war for the right talent. Cable sheds light on how managers can identify and attract the right people to turn strategy into reality.” —Susan Ashford,Associate Dean for Leadership Programming and the Executive MBA Program,University of Michigan “Change to Strangetakes the mystery out of the gap between strategy and strategy execution. Daniel underscores that success is dependent on the quality of your workforce,specific targets,and disciplined measurement. The book provides a useful process and a set of questions that your leadership team needs to address to create a great organization that stands above competitors.” —Stan Kelly,Senior Vice President,Wachovia Corporation “In an era of over-emphasis on best practices and benchmarking,it is so refreshing to see a blueprint for how an organization can invest in its people to truly drive competitive advantage and create uncommon value for its customers and owners. Daniel Cable’s insightful,practical,and rigorous ‘strange work- force value chain’will help your organization build a workforce with distinc- tive and compelling capabilities that better serve your customers and beat the competition.” —Christian M. Ellis,Senior Vice President,Sibson Consulting, A Division of Segal “Change to Strangehelps you ask the right questions about what will differen- tiate you in the marketplace and the strange (distinctive,extraordinary) steps you must take to make it happen. Be strange; get Change to Strangeand have fun cooking up the special sauce your customers will love and your competi- tion will find tough to imitate.” —Ben Schneider,Senior Research Fellow,VALTERA; Professor Emeritus, University of Maryland; and author of Winning the Service Game. “Cable’s model is highly thought-provoking. The book is full of great ideas for standing out from the competition and getting your workforce fully engaged!” —Sara Rynes,Editor,Academy of Management Journal; Murray Professor of Management,University of Iowa “What a great read! I found plenty of great ideas and examples in this book that I can use at VIF,and now my executive team is reading it.” —David B. Young,Chief Executive Officer, Visiting International Faculty Program This page intentionally left blank change to strange change to strange Create a Great Organization by Building a Strange Workforce Daniel M. Cable Vice President,Publisher:Tim Moore Wharton Editor:Yoram (Jerry) Wind Acquisitions Editor:Jennifer Simon Editorial Assistant:Pamela Boland Development Editor:Russ Hall Associate Editor-in-Chief and Director of Marketing:Amy Neidlinger Publicist:Amy Fandrei Marketing Coordinator:Megan Colvin Cover Designer:John Barnett Managing Editor:Gina Kanouse Senior Project Editor:Kristy Hart Copy Editor:Language Logistics LLC Proofreader:Water Crest Publishing Senior Indexer:Cheryl Lenser Senior Compositor:Gloria Schurick Manufacturing Buyer:Dan Uhrig ©2007 by Pearson Education,Inc. Publishing as Wharton School Publishing Upper Saddle River,New Jersey 07458 Wharton School Publishing offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information,please contact U.S. Corporate and Government Sales,1-800-382-3419,[email protected]. For sales outside the U.S., please contact International Sales at [email protected]. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced,in any form or by any means,without permission in writing from the publisher. Printed in the United States of America First Printing April,2007 ISBN 0-13-157222-9 Pearson Education LTD. Pearson Education Australia PTY,Limited. Pearson Education Singapore,Pte. Ltd. Pearson Education North Asia,Ltd. Pearson Education Canada,Ltd. Pearson Educatión de Mexico,S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia,Pte. Ltd. Library of Congress Cataloging-in-Publication Data Cable,Dan. The change to strange :create a great organization by building a strange workforce / Daniel M. Cable. p. cm. ISBN 0-13-157222-9 (hardback :alk. paper) 1. Organizational effectiveness. I. Title. HD58.9.C33 2007 658.3’01—dc22 2006100415 To Alison This page intentionally left blank Contents Preface xix 1 Be Strange. Be Very Strange. 1 Strange Mechanics 2 People as Competitive Advantage 4 How Can a Workforce Give an Organization a Competitive Advantage? 5 Where Will I Get My Strange Workforce? 8 When Strange Turns Normal 9 Winning Through Measurement 10 Goals of This Book 13 I’m Not a CEO. Should I Stop Reading Now? 15 ix
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