Change and Execute: How to Transform and Design Your Business for Sustained Success

177 Pages·2021·2.046 MB·English

by  Kevin E. Phillips

Change and Execute

Change and Execute
How to Transform and Design Your
Business for Sustained Success
Kevin E. Phillips
A PRODUCTIVITY PRESS BOOK
First published 2021
by Routledge
600 Broken Sound Parkway #300, Boca Raton FL, 33487
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2021 Taylor & Francis
Te right of Kevin Phillips to be identifed as author of this work has been asserted by him in accordance
with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by
any electronic, mechanical, or other means, now known or hereafer invented, including photocopying
and recording, or in any information storage or retrieval system, without permission in writing from the
publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used
only for identifcation and explanation without intent to infringe.
ISBN: 978-0-367-47822-3 (hbk)
ISBN: 978-0-367-47727-1 (pbk)
ISBN: 978-1-003-03669-2 (ebk)
Typeset in Minion
by Deanta Global Publishing Services, Chennai, India
To my love, Loida

Contents
Preface ................................................................................................. xiii
Acknowledgments ................................................................................xv
Author .................................................................................................xvii
Introduction ............................................................................................ 1
SECTION I Change and Execute
Chapter 1 The World Has Changed ................................................... 7
If You Do Not Change, You Will Die.........................................7
ABlockbuster Failure ...................................................................8
Four Core Questions ..................................................................11
What Do You Do? ..................................................................11
What Could Make You Obsolete or Replaceable? .............11
What Change Can You Make to Eliminate Tis Risk? ....... 12
What Specifc Actions Can You Take to Execute
Tis Change? ..........................................................................12
Bringing It All Together ............................................................13
Notes .............................................................................................13
Chapter 2 You Need to Change ......................................................... 15
Difusion of Innovations ............................................................15
Innovators ...............................................................................16
How Innovators View Change ........................................16
Early Adopters ........................................................................16
How Early Adopters View Change .................................17
Early Majority .........................................................................17
How the Early Majority Views Change..........................17
Late Majority ..........................................................................18
How the Late Majority Views Change ...........................18
vii
viii • Contents
Laggards ..................................................................................18
How the Laggards View Change .....................................18
Four Types of Companies Tat Fight Change ........................19
People Who Don’t Get It Don’t Get Tat Tey Don’t
Get It .............................................................................................21
Bringing It All Together ............................................................23
Notes .............................................................................................23
Chapter 3 For Those Who Want to Win ..........................................25
For Tose Who Still Do Not Believe ........................................26
For Tose Who Lost a Grip on Reality ....................................27
For Tose Who Have Analysis Paralysis .................................29
For Tose Who Weren’t Given a Choice ................................ 30
For Tose Who Are Still Fighting Change..............................31
For Tose Who Fail to Act ........................................................32
Bringing It All Together ........................................................... 34
Note ............................................................................................. 34
SECTION II Digging Deeper
Chapter 4 V-A-L-U-E......................................................................... 37
Self-Awareness, Authenticity, and Reality ..............................39
We’re Not Selling T-Shirts Here, Motherf**ker .....................41
Te ROI of Your Actions .......................................................... 42
Make It Easy, Not Sexy ............................................................. 43
Maximize the Value to the Consumer at the Lowest
Cost to You ..................................................................................45
Bringing It All Together ............................................................47
Notes .............................................................................................47
Chapter 5 A Global Perspective ........................................................49
How Has the Global Economy Changed Your Industry? .......50
What Is Your Competitive Advantage Today? .......................52
What Are You Wasting Money On? ....................................... 54
Why Are You Trying to Outthink the Room? ........................55
Contents • ix
Where Do We Go from Here? ................................................. 56
Bringing It All Together ............................................................58
Chapter 6 Change, Execute, and the Golden State Warriors .......... 59
Transform Your Game .............................................................. 60
Stop Denying the Truth .............................................................63
Let Go of the Past ...................................................................... 64
Trust in Your Data ..................................................................... 66
Take Your Shot ............................................................................67
Adapt, Evolve, and Improve ......................................................69
Bringing It All Together ............................................................70
Notes .............................................................................................70
SECTION III Inside Your Organization
Chapter 7 Leaders .............................................................................. 75
Leverage Cross-Functional Collaboration to Solve
Dynamic Problems .....................................................................76
Be Comfortable Sharing Decision-Making
Responsibilities ...........................................................................77
Be Open to Communication Changes .....................................78
Demonstrate Integrity and Maintain Emotional
Discipline .................................................................................... 80
Be Serial Masters Continually Developing Expertise
across Domains ...........................................................................81
Implement Agile Execution Based on Rapid Iteration ..........82
Embrace Technology and Use Innovation ..............................83
Bringing It All Together ........................................................... 84
Chapter 8 Employees ......................................................................... 85
Become a Specialist by Developing Highly Coveted
Skills ............................................................................................ 86
Never Stop Learning ..................................................................87
Be Flexible: Careers Are Not Linear ....................................... 88
Build Your Living Resume ....................................................... 90