Celebrity philanthropy

244 Pages·2015·4.42 MB·English

by  Allatson

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A ELAINE JEFFREYS AND PAUL ALLATSON
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EDITED BY N
ELAINE JEFFREYS AND PAUL ALLATSON
CELEBRITY
CELEBRITY
PHILANTHROPY
PHILANTHROPY

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There is no question that celebrities these days are some of
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the most prominent faces of philanthropic activity – yet their
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participation raises questions about efficacy, motivations, and
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activism overall. This book presents case studies of celebrity T
philanthropy from around the globe – including such figures Y
as Shakira, Arundhati Roy, Zhang Ziyi, Bono, and Madonna –

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looking at the tensions between celebrity activism and ground-
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level work and the relationship between celebrity philanthropy
and cultural citizenship. I
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Elaine Jeffreys is an Australian Research Council Future Fellow
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and associate professor in the Faculty of Arts and Social
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Sciences at the University of Technology Sydney, where Paul
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Allatson is also associate professor.
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intellect | www.intellectbooks.com
Celebrity Philanthropy
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Celebrity Philanthropy
Edited by Elaine Jeffreys and Paul Allatson
intellect Bristol, UK / Chicago, USA
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First published in the UK in 2015 by
Intellect, The Mill, Parnall Road, Fishponds, Bristol, BS16 3JG, UK
First published in the USA in 2015 by
Intellect, The University of Chicago Press, 1427 E. 60th Street,
Chicago, IL 60637, USA
Copyright © 2015 Intellect Ltd
All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted, in any form or by
any means, electronic, mechanical, photocopying, recording, or
otherwise, without written permission.
A catalogue record for this book is available from the
British Library.
Series: Part of the Studies on Popular Culture series
Series editors: Bruce Johnson and Hannu Salmi
Series ISSN: 2041-6725
Electronic ISSN: 2042-8227
Cover designer: Holly Rose
Copy-editor: MPS Technologies
Production manager: Amy Rollason
Typesetting: Contentra Technologies
Print ISBN: 978-1-78320-482-3
ePDF ISBN: 978-1-78320-483-0
ePUB ISBN: 978-1-78320-484-7
Printed and bound by Gomer Press Ltd.
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Contents
Series Editors’ Preface vii
Notes on Contributors ix
Acknowledgements xiii
Chapter 1: Celebrity Philanthropy: An Introduction 1
Elaine Jeffreys and Paul Allatson
Part 1: Rethinking Celebrity Philanthropy 17
Chapter 2: On Celebrity Philanthropy 19
Elaine Jeffreys
Chapter 3: Philanthropy, Celebrity and Incoherence 41
Jonathan Paul Marshall
Part 2: Branding and Development 59
Chapter 4: T yra Banks’ Celebrity Philanthropy: Top Model, TZONE 61
and the Communication of Female Empowerment
Dara Persis Murray
Chapter 5: Celebrating Development Through Sport: Right to Play 83
and Basketball Without Borders
Rob Millington
Chapter 6: W orld Relations and Development Issues: Framing Celebrity 105
Philanthropy Documentaries
Hilde Van den Bulck, Nathalie Claessens and Koen Panis
Chapter 7: Raising Africa? Celebrity and the Rhetoric of the White Saviour 125
Katherine M. Bell
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Celebrity Philanthropy
Part 3: India, China and the Americas 149
Chapter 8: Arundhati Roy versus the State of India: The Politics 151
of Celebrity Philanthropy
Devleena Ghosh
Chapter 9: Celebrity Philanthropy in China and the Zhang Ziyi Scandal 171
Elaine Jeffreys
Chapter 10: Shakira, Ricky Martin and Celanthropic Latinidad in the Americas 191
Paul Allatson
Chapter 11: Afterword 211
Paul Allatson and Elaine Jeffreys
Index 219
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Studies on Popular Culture
Series Editors’ Preface
In academic institutions, there is increasing interest in the meaning and place of ‘the popular’
in the definition of modernity and postmodernity. In particular, in the twenty-first century,
it is through popular culture in its various forms that the tensions between the local and
the global are acted out most immediately, not only through the content of popular cultural
forms, but also in their means of production, distribution and reappropriation through
consumption. Indeed, a study of the evolution of the term ‘popular’ is an essential analytical
key to the understanding of the various confrontations – class, race, gender and place – that
define contemporary power relations. The study of popular culture helps us to understand
the contradictions in the contemporary sensibility. It gives us a more direct understanding
of how we invent ourselves, how we imagine the possibilities of the world we live in, its
ethical and moral dimensions and specific social practices.
The International Institute for Popular Culture (IIPC) is a multidisciplinary research unit,
concerned not only with issues in contemporary popular culture but also in its history and
transformations. The Institute places special emphasis on the questions of popular culture
as heritage and the social role of popular culture. The Institute was developed during 2005
at the Department of Cultural History, University of Turku, Finland, and was formally
inaugurated in 2006 with an international conference under the title The History of Stardom
Reconsidered. Apart from continuing regular conference activity, the Institute maintains
a refereed online publication series for monographs and conference proceedings (http://
iipcblog.wordpress.com/publications/) and presents its monthly IIPC Debates featuring
international speakers, available online at http://iipcblog.wordpress.com/iipc-debates/.
IIPC facilitates international scholarly collaborations, offers its own doctoral programmes,
and fosters engagements with private sector stakeholders in the culture industries. The
series Studies on Popular Culture is a collaboration between IIPC and Intellect, presenting
contributions to a critical understanding of popular culture and its history in all its forms.
The series is particularly open to comparative and international approaches, and it places
special emphasis on the transdisciplinary nature of popular culture studies. Its objective is to
present leading research in the field, with a particular emphasis on work in and from what
may be thought of as ‘off-centre’ research areas.
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Celebrity Philanthropy
Bruce Johnson and Hannu Salmi, Series Editors
Contact: International Institute for Popular Culture, Department of Cultural History,
University of Turku, Kaivokatu 12, F-20014 Turku, Finland
http://iipc.utu.fi
viii
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Notes on Contributors
Paul Allatson is an Associate Professor in the Faculty of Arts and Social Sciences, University
of Technology Sydney. Paul has published widely in the areas of Latino and transamerican
cultural studies, and cultural, post-colonial and sexuality studies more broadly. His
publications include: Key Terms in Latino/a Cultural and Literary Studies (2007 Blackwell),
Latino Dreams: Transcultural Traffic and the U.S. National Imaginary (2002 Rodopi), and the
co-edited Exile Cultures, Misplaced Identities (2008 Rodopi).
Katherine M. Bell is an Assistant Professor of Communication at California State
University, East Bay. She worked as a journalist for more than 20 years. Her research explores
celebrity as a form of cultural authority, and of identity construction in digital life and
consumer culture. Recent publications include: ‘Affective expertise: The journalistic ethics
of celebrity sourcing’, in S.J.A. Ward (ed.) Global Media Ethics: Problems and Perspectives
(2013 Wiley-Blackwell), pp. 214–34; and (2011) ‘“A delicious way to help save lives”: Race,
commodification and celebrity in Product (RED)’, Journal of International and Intercultural
Communication (2011, 4, 3: 163–80).
Hilde Van den Bulck is Full Professor of Communication Studies and head of the Media,
Policy and Culture research group, University of Antwerp (Belgium). She has published
extensively on celebrities’ role in mediated social and ethical discussion. Recent publications
include: journal articles in Celebrity Studies (2013, 4, 1: 46–57), Critical Studies in Media
Communication (2013, 30, 1: 69–84) and Javnost – The Public (2012, 19, 3: 75–92); and
book chapters in K. Howley (ed.) Media Interventions (2013 Peter Lang); and R. Clarke
(ed.) Celebrity Colonialism: Fame, Representation, and Power in Colonial and Post-Colonial
Cultures (2009 Cambridge Scholars Publishing).
Nathalie Claessens is guest professor at the Media, Policy and Culture research group,
University of Antwerp (Belgium). In 2013, Nathalie completed her Ph.D. focusing on
the relationship between celebrities, media and audiences. Recent publications include:
journal articles in Journalism (2014, 15, 2: 218–36), Celebrity Studies (2013, 4, 1: 46–57),
Critical Studies in Media Communication (2013, 30, 1: 69–84) and Northern Lights
(2013, 11, 1: 35–50); and book chapters in L. Harrington, D. Bielby and A. Bardo (eds)
Aging, Media, Culture (2014 Lexington Books); and K. Howley (ed.) Media Interventions
(2013 Peter Lang).
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