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Case studies in funding innovation PDF

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Case studies in funding innovation About the authors Gabriel Kasper is a senior manager with Deloitte Consulting LLP at the Monitor Institute. For two decades, he has helped philanthropic funders understand the changing context for their work and clarify what those shifts mean for what they do and how they do it. His work is grounded in experi- ence, as a program officer at the David and Lucile Packard Foundation and a program manager for the Berkeley Community Fund. A prolific writer in the social sector, he has co-authored “The re-emerging art of funding innovation,” What’s Next for Philanthropy, On the Brink of New Promise, Intentional Innovation, and Working Wikily. Justin Marcoux is a manager with Deloitte Consulting LLP at the Monitor Institute. He focuses on innovative practices in philanthropy and has helped private, corporate, and community founda- tions challenge old assumptions and creatively imagine new possibilities. He also writes and speaks regularly about philanthropy and social innovation. His work has appeared in publications such as Stanford Social Innovation Review, Alliance Magazine, and The Chronicle of Philanthropy. Prior to joining Monitor Institute, he was with Cambridge Associates advising US and European founda- tions, nonprofits, and universities on investing their endowments. Deloitte Consulting’s new Social Impact practice helps clients harness a market-driven perspective to identify and co-create socially minded solutions that enhance value. The practice combines deep consulting expertise in the business, government, and nonprofit sectors with experience bridging domains and working at the forefront of social progress. Read more about our Social Impact practice on www.deloitte.com. Contents Introduction | 2 Endnotes | 5 Reverberating impact Introduction | 8 The origins of ECHO | 9 Supporting pioneers in health | 11 Lessons for funders | 14 Epilogue: The evolution of the Pioneer Portfolio | 17 Endnotes | 19 Can’t do it a-loan Introduction | 22 The beginnings of Kiva | 23 The first injection of innovation funding | 25 Taking Kiva to the next level | 26 Lessons for funders | 28 Endnotes | 31 A few wild and crazy ideas Introduction | 34 The Grand Challenges model | 35 Applying the GCE model outside of the Gates | 40 Lessons for funders | 41 Endnotes | 43 Keeping cool Introduction | 46 The importance of ecosystems | 47 VentureWell and Promethean’s early days | 49 Lessons for funders | 53 Endnotes | 55 Diffusing innovation Introduction | 58 The British invasion | 59 Avoiding the high price of doing it wrong | 61 Elements of an ecosystem | 62 What’s next for SIBs | 66 Lessons for funders | 67 Endnotes | 69 Contacts | 70 Case studies in funding innovation Introduction INNOVATION has long been an essential part • Can’t do it a-loan: How innovation fund- of philanthropy. But the process of search- ing helped Kiva launch and develop looks at ing for and supporting new approaches can be the innovation process from the other side, messy. The reality is that the path from idea to starting with a high-profile innovation and impact is often long, winding, and unpredict- looking back at how it was found and sup- able, and there is no simple, step-by-step meth- ported by philanthropy. odology for finding and funding new ideas. That doesn’t mean, however, that phil- • A few wild and crazy ideas: How the Gates anthropic funders can’t be intentional about Foundation’s Grand Challenges Explorations the approaches they use to seed and scale program finds and funds radical new social innovation. In our 2014 Stanford Social approaches from across the globe looks at Innovation Review (SSIR) article “The re- the deliberate processes that one innova- emerging art of funding innovation,”1 we high- tion funder has developed to find and select light the ways that the processes, strategies, ideas with transformative potential. and structures required to deliberately seek out and support early-stage, breakthrough ideas • Keeping cool: How a coordinated ecosys- can be quite different from those used in more tem for innovation supported the growth of traditional grantmaking. Promethean Power Systems explores how To further illustrate what it really takes to The Lemelson Foundation has created the fund innovation in practice, we have developed infrastructure and support to help many five case studies that aim to capture the reali- new innovations develop over time. ties of the innovation funding process. Each looks at the process of supporting innovation • Diffusing innovation: How an ecosystem- from a different angle: based approach is helping social impact bonds to spread examines a different sort • Reverberating impact: How the Robert Wood of ecosystem—one designed to help dif- Johnson Foundation’s Pioneer Portfolio fuse a potentially powerful innovation helped seed and scale Project ECHO dives more rapidly. into how a foundation can help an early- None of these cases alone tells the whole stage idea blossom into something that may story of what funding innovation looks grow to be transformative. like; they explore a range of approaches that 2 Introduction emphasize very different aspects of the process. the first question is not ‘Is this going to But we believe that the collective set of case work?’ but rather, ‘If it works, would it studies begin to paint a well-rounded picture matter?’”3 of many of the processes and approaches that innovation funders can use to nurture and • Provide risk capital. Many nonprofits scale new ideas with transformative potential. and social activists operate with lim- It’s important to recognize that these stories ited resources and are so focused on are not about the innovations themselves. They accomplishing their goals that they have don’t explore whether Kiva should actually be little time and money available to experi- considered a truly game-changing financial ment with new ideas. Providing flexible, innovation, or whether the Gates Foundation’s unrestricted financing that can be used Grand Challenges program should have hit a to try new approaches can be critical to “home run” already after 10 years of operation. promoting innovation. Those are questions for another time and place. But each of the examples described in the • Support innovations with more than money. cases is showing important signs of promise, Virtually all funders try to support the work and because creative funders were willing to of their grantees, but early-stage innova- embrace a different way of working, the inno- tions often require an especially hands-on vations have been able to grow from the seeds approach to help mold emergent strategies, of ideas to full-fledged experiments. It’s still too prototype new concepts, and build neces- early to answer whether they will ultimately sary systems and networks. prove to be transformative—but it’s clear that if the funders involved had been wedded to more • Build ecosystems for innovation. Because traditional grantmaking approaches, we might foundations are rarely positioned or staffed not even be able to ask the question. to provide all of the different supports The innovation processes described in the required to help an innovation grow and cases here are inherently complex, full of stops spread, it is often important to put infra- and starts, iterations, and failures. And one of structure in place that can provide the the clearest takeaways looking across the sto- necessary assistance required to move ries is that there is simply no straightforward innovations ahead. recipe for funding breakthrough ideas. But the cases do help to illustrate an emerging set of • Allow for iteration and failure. As Van Jones, “innovation funding principles” that can allow a senior fellow at the Center for American funders to better identify and support early- Progress, has explained, funders need to stage, high-risk, high-reward projects: “stop giving grants and instead start to fund experiments.”4 This means building • Seek out ideas from new places. Finding an appreciation for iteration, failure, and ideas with the potential to create lasting learning—it’s not necessary to know all transformation means reaching beyond of the answers and outcomes right from the usual suspects to find promising the outset. new solutions.2 • Focus on learning and improving. Funders • Select ideas to support based on their poten- need to be careful not to mistake wrong tial for transformation. As Eric Toone, vice- turns for roadblocks. Innovations often fol- provost and director of the Duke University low a long and circuitous path, and funders Innovation and Entrepreneurship Initiative, need to balance the tension between “failing explains, “When you’re doing innovation, 3 Case studies in funding innovation fast” and allowing enough time for ideas to opportunities with the potential to produce iterate and develop. outsized rewards—funders, too, should con- sider using a portion of their resources to sup- • Think about scale and spread of innovation port innovation alongside their investments in from the start. Innovation funders need more consistent and proven approaches. to start thinking about scale and diffusion Eric Schmidt, the former CEO of Google, early by recruiting other funders to support used to describe what he referred to as his later-stage innovation, exploring how to 70/20/10 rule: 70 percent of management’s connect innovations to markets, soliciting effort should be dedicated to core business support from government, and dissemi- tasks, 20 percent should be focused on proj- nating information and building capacity ects related to or adjacent to that core, and 10 to help promote widespread adoption of percent should be dedicated to unrelated but new ideas. high-potential new businesses.5 Using this type of portfolio approach allowed Google to focus Perhaps unsurprisingly, these principles the majority of its resources on proven strate- mirror many of the key elements that were dis- gies that formed the heart of its business while cussed in our 2014 SSIR article related to the ensuring that it wasn’t missing out on impor- sourcing, selecting, supporting, measuring, and tant new opportunities and impact. scaling of innovation. As we explained in that For funders, 70/20/10 may not be the right piece, innovation funding shouldn’t be seen as ratio. Each foundation and donor will need to an alternative to, or replacement for, strategic think about its own unique risk-reward profile. philanthropy; funding innovation is actually But imagine the potential impact if all funders an integral part of good, strategic philanthropy. dedicated 10 percent of their giving to experi- And we believe that embracing these innova- ments that may have a high likelihood of fail- tion funding principles can help with virtually ure but that, if they succeed, could transform all aspects of a funder’s grantmaking. a critical system. With so many more ideas For many funders though, taking risks on being supported, if 1 in 10, or even 1 in 100, of high-potential projects won’t be necessary the innovations could succeed, it could change or appropriate for all of their work. Instead, the world. the principles are better applied to just a We hope you enjoy the stories of innova- subset of their giving activities. And much as tion funding that follow, and we hope that they financial investors try to build a diversified illuminate some of the ways that your orga- portfolio—placing the majority of their assets nization might embrace supporting break- in investments with safe and steady returns, through ideas as part of your funding portfolio but using a smaller percentage for higher-risk in the future. 4 Introduction Endnotes 1. Gabriel Kasper and Justin Marcoux, “The 3. Kasper and Marcoux, “The re-emerging re-emerging art of funding innovation,” art of funding innovation.” Stanford Social Innovation Review, spring 4. Ibid. 2014, http://www.ssireview.org/articles/entry/ the_re_emerging_art_of_funding_innovation. 5. CNN Money, “The 70 percent solu- tion,” December 1, 2005, http:// 2. For more information on this topic, see money.cnn.com/magazines/business2/ Gabriel Kasper and Justin Marcoux, “How to business2_archive/2005/12/01/8364616. find breakthrough ideas,” forthcoming as a blog post in Stanford Social Innovation Review. 5

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innovative practices in philanthropy and has helped private, corporate, and community founda- tions challenge old ing helped Kiva launch and develop looks at .. strategy, Arora made an explicit decision to . real dividends.
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