Cao Wenxuan becomes first Chinese writer to receive Andersen award

16 Pages·2016·3.18 MB·English

HINA A N K F U R T
F R
A L
C I
S P E
CCHHIINNAA PPUUBBLLIISSHHIINNGG && MMEEDDIIAA JJOOUURRNNAALL
TUESDAY OCT11／2016
●FRANKFURTSPECIAL
曹曹文文轩轩
CCaaooWWeennxxuuaann
Cao Wenxuan becomes first
Chinese writer to receive Andersen award
中国作家首获国际安徒生奖
为什么是曹文轩？
Cao Wenxuan, one of China's most haveagreatfutureahead. copyrightsofCaoWenxuan'sworks.
popular authors of children's fic- “Chinese picture books are graphically LjiljanaMarinkovic,GeneralManagerof
tions, received the Hans Christian veryexciting,”Salisburysaid.Itwillbe KreativniCentar,thelargestSerbianpub-
AndersenAwardinApril,2016,whichis interestingtoseewhathappenswiththe lisherofchildren'sbooksandthepublish-
awarded by the International Board on Chinese graphic traditions enriched by eroftheSerbianversionofStrawHut,one
Books for Young People (IBBY) and is newformsofvisualauthorship,hesaid. of Cao's most famous novels, said her
considered as the highest international The world of picture books, he added, publishing house has being trying as
recognitioninthefieldofchildren'slitera- opensupnewcollaborationopportunities much as possible to encourage different
ture.CaobecomesthefirstChinesewriter alsoontheeducationsideforBritainand programs and introduce Serbian readers
for the most distinguished international Chinatolearnfromeachother. toothercultures.
honorforchildren'sliterature. Every year China features several thou- “Wearenotonlypublishers,wearereally
“CaoWenxuan'sbooksdon'tlieaboutthe sands of children's books, and many of tryingtomakethepublicawareoftheim-
humancondition,”PatriciaAldana,presi- them exert huge influence, said Li Yan, portance of children's literature for our
dent of the Hans Christian Andersen Vice President of China Publishing country'sculture,”Marinkovicsaid.
Awardjurytoldtheaudience,“Theyac- Group, whose Chinese Story Seeds & She noted that readers in Serbia are al-
knowledge that life can often be tragic World's Illustration Flowers series has ready familiar with traditional Chinese
andthatchildrencansuffer.” publishedCao'sworks. literature for children, but they do not
ExceptforCao,othershortlistedcompet- “Afewyearsagowelaunchedtheproject knowmuchaboutcontemporaryChinese
ingwritersarefromDenmark,Germany, oftheChineseStorySeeds&World'sIl- children'sbooks.
theNetherlandsandtheUnitedStates.He lustration Flowers. We hoped that using LiXueqian,thepresidentofChinaChil-
haswonalltheheartsof10jurorsandwas illustrated books with this approach, we dren's Press & Publication Group(CCP-
voted unanimously the winner of this could better connect China's storytellers PG),saidwhenintroducingCao'sworks
year's prize.“Cao writes beautifully and illustrations from other countries so to the global readers, they invited many
aboutthecomplexlifeofchildrenfacing topromotetheinterchangeandcollabora- famousinternationalillustratorstocoop-
challenges.He'sadeeplycommittedwrit- tion between Chinese publishing groups erate with Cao. For example, the Straw
erwhoseownchildlifehasbeendeeply and other major publishing groups Hut(picturebooksversion)wasillustrat-
influential on his writing,”Patricia Al- abroad,”hesaid. ed by German illustrator Sonia Dar-
danasaid. DaylightPublishingHouse(DPH),aju- novsky,andthebookBronzeSunfloweris
Martin Salisbury, a professor of Cam- venile and children's books publishing illustratedbySpanishartistAlfonsoLua-
bridgeSchoolofArt,andalsoanillustra- houseundertheleadershipofChinaPub- no. When Cao's stories integrate with
tor and author, said Chinese picture lishing Group Corporation (CPGC), es- these beautiful illustrations, they attract
books- books whose pictures are very tablishedCaoWenxuanLiterature&Art increasingreader'seyes.
wellintegratedtogethertotellthestory- Centre in 2014, in order to operate the (XinHua,LiuYa)
■TheDepartmentofSuperintendence:ChinaPublishingGroup ■Publishing:ChinaPublishing&MediaJournal
■Address:Room2404,FLTRPBuilding,No.19XisanhuanBeilu,Beijing,P.R.China ■PostCode:100089 ■Tel:[phone] ■Fax:[phone]
■Web:http://www.cpmj.com.cn ■MarketingandSalesDepartment:[phone] ■ExecutiveDirector:MENGYe ■Editor:LiuYa ■Arts:YaoZhiying
Editor:QuJingfan F2
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CCHHIINNAAPPUUBBLLIISSHHIINNGG&&MMEEDDIIAAJJOOUURRNNAALL Typesetter：HuBin
CPG provided books for the facility at the University of Oxford
“中国出版集团汉学资源”阅览间在牛津大学设立
■BYXinhua(ChinaDailyAfrica)
A reading room named after Chi- CPG President Tan Yue and Richard closely with leading publishers from
na Publishing Group Corp was Ovenden, the Bodleian's librarian, un- across the globe, and he believed that
established on April 13,2016 at veiled a new exhibition named Cele- CPGwouldbeagoodpartner.
the Bodleian K.B. Chen China Center brating Tang Xianzu and Shakespeare David Helliwell, curator of Chinese
LibraryattheUniversityofOxford. on the 400th Anniversary of their collections at the Bodleian Library,
Adelegationfromthecompanyvisited Deaths: Book Exhibition on April 13 showedseveralhundred-years-oldChi-
the university that day as part of the at Weston Library, one of the 40 nese manuscripts and rare books and
events commemorating this month's Bodleian libraries at the University the restoration of old rare Chinese
400th anniversary of the deaths of of Oxford. books at Weston Library to the Chi-
playwrights William Shakespeare and Books displayed include ThePeony nesedelegation.
Tang Xianzu, as well as marking the Pavilionby Tang Xianzu,TheHandan Tansaystheexhibitionwasagreatop-
LondonBookFair. DreamandCompleteWorksbyShake- portunity to work with the University
CPG is one of China's largest publish- speare. of Oxford in promoting cultural ex-
ing groups, publishing 15,000 books a Mr.TanYue(tight)andRichardOvenden Ovenden says Bodleian has been col- changes, adding that CPG and the uni-
year.CPG provided books published present at the launch ceremony of CPG lecting books published in China and versity would find common ground
by its subsidiaries for the reading Reading Room at the Bodleian K.B. books written in the Chinese language andachieveconcreteculturalprojects.
ChenChinaCenterLibrary.
room, which includes theTwenty-four for over 400 years. The center has CPGandBodleianLibrarythensigned
Histories, HistoryRetoldasaMirror more than 50,000 books on China, in- an agreement on publishing and build-
for Rulers, Encyclopedia of China, andSerialWorksbyChineseContem- cluding20,000rareChinesebooks. ingalong-termcommunicationmecha-
CompleteWorksonChineseFineArt poraryComposers. He says Bodleian has collaborated nism.
Mobile Internet increasingly transforms publishing&media industry
2016中国创意工业创新奖暨报告发布：移动互联网加速出版传媒业转型
■BYLiuZhiwei,ChenYin,CPMJ
On 25th,August, thethirdChina In the past two years, many Chinese
Creative Industry Innovative publishing companies have employed
Award Ceremony was held at big data technology into their digital
the China International Exhibition products. And Mobile education, de-
Centre, Beijing, co-hosted by the Chi- pending on its personalized learning
na Publishing and Media Journal, context, advantages in mobile touch
Frankfurt Book Fair, and Frankfurt and speech output, has become the
Academy. mainstreaminonlineeducation.
TheAwardsofthisyearconcentrateon Secondly, Community economy
thefieldsofpublishingandmedia,set- opens up the innovation in busi-
ting up 6 categories for more than 70 ness models, and Wechat become
enterprises from publishing, media, asthekeyplatformformarketing.
distribution and new media industry, As Wechat and microblog have be-
besides the categories covering new come the main platforms in internet
Thomas Minkus, vice president of FBF issues award certificate to a winner at third China
marketing models, new business mod- communication,China'spublishingen-
CreativeIndustryInnovativeAwardCeremonythisAugust
els, new tech, new management mode terprises have established related com-
and new talents, new products are also munitymarketsystem, toexplorenew will become the driving force for eco- tionalauthors,forexample,ChinaPub-
involvedfortheaward. businessmodelsforsales. nomic development. China's TOP3 in- lishing Group built the Cao Wenxuan
The report released at this year's cere- Because of the powerful position of ternetgiantsBAT(Baidu,Alibaba,Ten- Literature & Arts Center, which aims
monydemonstratesthatitisaninevita- Wechat in China's mobile internet, cent) compete in commercial distribu- not only at licensing the copyrights of
ble trend that media industry must de- more and more companies attach mar- tionwitheachother,extensivelyinvest Mr. Cao Wenxuan, the winner of
velop under the combination of tradi- keting importance to it. In 2015, there toandcooperatewithdifferentcultural Hans Christian Andersen Award 2016,
tional and emerging ways. New tech- are a lot of Wechat shops targeting at companies. Meanwhile,entertaining butalsosettingupaBronzeSunflower
nologiesdriveanexplosioninpublish- specific groups emerging at Wechat and game companies are engaging in Children'sFictionPrize,withthehigh-
ing and media industry, with a series platform, among which there are two making strategic plan of cross-media est bonus for the first prize in China's
ofcreativeproducts,marketingmodes, shops whose sales amounting to over entertainment, which poses greater children literature, and the film&TV
business and managing models sprung one hundred million RMB, they are challengeforstart-upsinthisindustry. rights exploitation for some prize-win-
up,whichshows4trendsinChinacre- Davdian, helping young mothers open Inearlier2015,TencentintegratedChi- ningworks.
ativeindustry. shopping, learning, communicating, na's two big literary websites Tencent Fourthly,capitalpropelscross-bor-
Firstly, publishing and technolo- and starting their individual business, LiteratureandCloudarytogether,estab- derbusiness,listedpublishingand
gies integrate deeply which pro- andLuojisiwei,establishedbyDr.Luo lishing China Reading Limited, which media companies become the
motes the transforming of tradi- Zhenyu, a Chinese experienced media aims at bridging different literature emergingforce.
tionalpublishingprocess. player.Additionally, publishing houses formsacrossdifferentplatforms,facili- Since2015,thereformofChina'spub-
NewtechnologiessuchasCloudCom- like People's Publishing House,China tating further superiority in investing lishing industry in infrastructure and
puting, Big Data, Internet of Things, Children's Press & Publication Group films, televisions, and games exploita- mechanism has been deepened in an
Artificial Intelligence, Augmented Re- alsomakeagreatsuccessincommuni- tion.The year 2016 witness an upsurg- integrated and comprehensive way.
ality(AR) and Virtual Reality (VR) ty marketing through offline activities ing profit model of live broadcasting, The market of publishing and media
have been used in each process of suchasreadingclubandcompetitions. attracting different platform operators showsitsincreasingimportanceinChi-
press and publications including con- Thirdly, Intellectual Property in press, video and social communica- na's capital market. Over 25 Chinese
tent creating, producing, distributing changespublishingprocess,show- tion devoted themselves into related publishing and distribution companies
andmarketing.Inthecourseofchang- casing that cross-media entertain- business. And the advantages of live like CITIC Press Group, Beijing Edu-
ing traditional publishing industry, ment will become the new drive broadcasting provide spaces for the cation Media, and CTTH Group
new technologies not only increase forceofeconomy. combined development of games, achieved a sound expansion in 2015,
productivity, but stimulate the forma- Cross-media entertainment industry, films,televisions,gamesandliteratures. with a 39.07% growth in total assets,
tion of some new models like digital composed of literature, animation, Publishing institutions emphasis on and21.22%inrevenue.
publishingaswell. film and television, music, and games, managing content copyrights of tradi- (translatedbyLiuYa)
Editor:LiuYa
F3
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CCHHIINNAAPPUUBBLLIISSHHIINNGG&&MMEEDDIIAAJJOOUURRNNAALL Typesetter：ChenAilin
CChhiinneessee ppoolliittiiccaall bbooookkss aanndd lliitteerraarryy wwoorrkkss
ggeett aatttteennttiioonn gglloobbaallllyy
中中国国政政经经读读物物与与文文学学作作品品在在国国际际图图书书市市场场获获关关注注
■BYLiuYa,CPMJ lectedasGuardian'sBestScienceFictionin2015,and
recommended by Barack Obama and Mark Zucker-
In 2015, the book Xi Jinping: The Governance of Chi⁃ berg. Its English version has sold over 1100000 cop- fact that Chinese publishing houses winning interna-
na《( 习近平谈治国理政》),publishedbyChinaIn- ies.ChineseauthorMaiJia'sworks,publishedbyZhe- tional publishing awards or ranking in the forefront of
ternational Publishing Group(CIPG), signed licens- jiang Publishing United Group, has been sold into 34 global publishing industry demonstrate that, the
ing agreements with 10 foreign publishing agencies. languages, ranking top in the book lists of Amazon strengthoftheChinesepresseshasreachedtheinterna-
TheCoreValuesofChineseCivilization《( 中华文明的核 bestsellers. tionallevelinsomeaspects,whichisbenefitedforthe
心价值》)fromChinaPublishingGroupCorp,China's In the Global Ranking of the Publishing Industry furtherimagebuildingofChinesepress.
New Economic Norm《( 中国经济新常态》) from Peo- 2016, China South Publishing & Media Group, Phoe- Now, Chinese publishing houses have invested or set
ple's Publishing House also sold rights in several lan- nix Publishing & Media Group, China Publishing up more than 450 branches in more than 50 countries
guages. Group, Zhejiang Publishing United Group, and China and regions, among which many companies such as
InApril,2016,ChineseAuthorCaoWenxuan,wonthe EducationPublishing&MediaGroupLtdrank6,7,17, Phoenix Publishing & Media Group and China Youth
Hans Andersen Award, whose works have been pub- 18,20ontheTOP50globalpublishinghousesrespec- PublishingGroupachieveagreatsuccess.Withthede-
lished in English, French, German, Italian, Japanese tively. In 2015, China International Communication velopment of One Belt One Road project, localization
and Korean, with the copyright sold to more than 50 CenterwontheBestMulti-languagePublishingHouse of the in-depth development of the project, there are
countries. In 2015, Science fiction writer Liu Cixin's Award from OverDrive Company, the largest digital more than 10 China's publishing houses receive fund-
won the Hugo Award for best novel award by Three contentlibrarypublisheranddigitallibrarysupplierin ings from Chinese government, to set up branches
Body《( 三体》), which was reported by Washington the world. 21st Century Publishing Group was named abroad.
Post, NewYorker, and Guardian. Three Body was se- as Asia's best publishers in Bologna Book Fair. The (translatedbyKieko)
pendentpress,andonlypublished200titlessince2002,
thepressshowsitsstronginfluenceinAustraliaandNew
CChhiinneessee ppuubblliisshheerrss ggoo aabbrrooaadd
Zealand.Meanwhile,NewFrontierPresssetupabranch
inBritain,whichenlargesitsbusinessscopefromOcea-
ttoo eexxpplloorree tthhee iinntteerrnnaattiioonnaall mmaarrkkeett
niatoEurope.ZhejiangChildren's&YoungAdultPub-
中中国国出出版版人人走走出出国国门门开开拓拓国国际际市市场场 lishingHousefindoutitsvaluesinEuropeanmarket,and
itslocaldistributionchannelandpublishingexperiences
Withthecontinuousgrowthofcapitalandconfidencein must make contributions to Zhejiang Children's &
China'spublishingindustry,theprocessofChinesepub- YoungAdultPublishingHouse.
lishingindustry'sparticipationintheinternationalmar- But different with investing foreign companies, some
ket has been upgraded from copyright output to build Chinesepublishinghouseschoosetobuildtheirbranch-
■BYLiuYa,CPMJ
branchesoverseas.Intheprocessofbuildingbranches esoverseasbycooperatingwithforeignculturalenter-
In August,2016, Guangxi Normal University overseas, Chinese publishing institutions usually take prises.Thiscooperatedway,ononehand,givechances
Press(Group) announced the successful acquisition twoways:oneistoinvestoracquireexistingoverseasin- forChinesepressestoparticipatemanagementoftheir
of the BritishACC Publishing Group.Actually, the stitutions,theotheroneistocooperatewithforeigncul- branches,ontheotherhand,theycanexpandtheirimage
Presscompleteda2millionUSdollarsacquisitionfor tural enterprises, achieving successful cultural spread- influence through the advantages of those local enter-
theAustralianImagesCompanyasearlyasin2014.In ingthroughlocaladvantagesofthoseenterprises. prises,suchastheJieliPublishingPress(Egypt),which
July, 2016, Zhejiang Publishing United Group opened For example, in 2014, Phoenix Publishing & Media is established by Jieli Publishing Press and Wisdom-
thefirstChinesebookstoreinMoscow,Russia.AndZhe- GrouppurchasedthePILCompany,achildren'sbooks house Cultural Publishing Company. The founder of
jiangChildren's&YoungAdultPublishingHouse,asub- producersinUnitedStates,whichwasregardedasatypi- WisdomhouseisanativeofEgypt,butheisfamiliarwith
sidiaryofZhejiangPublishingUnitedGroupalsosuc- calcross-borderacquisitioninChina'spublishingindus- ChinesecultureandservedastheonlyChinaagentofAr-
cessfully acquired theAustralian children's book pub- try.Meanwhile,thegroupestablishedaholdingcompa- abPublishersAssociation.And,theMiddleEastisthe
lishing house New Frontier Press. Recently, Hubei nyinNewYork,whichprovidesaplatformfordevelop world'shighbirthrateareas,withalargedemandofchil-
ChangjiangPublishing&MediaGroupregisteredame- ingthebusinessofthegroupinNorthAmericanmarket. dren'sbooks,sothatthebookspublishedbythisbranch
diacompanyinNairobi,thecapitalofKenyan,whichis AndforZhejiangChildren's&YoungAdultPublishing willbedistributedto22MiddleEastCoutries.
thefirstChinesepublishingcompaniesinAfrica. House,eventheNewFrontierPressisonlyasmallinde- (translatedbyKieko)
IInntteerrnnaattiioonnaall PPuubblliisshhiinngg FFoorruumm
ffooccuuss oonn OOnnee BBeelltt OOnnee RRooaadd
国国际际出出版版论论坛坛聚聚焦焦““一一带带一一路路””
■BYGongMouli,CPMJ nahasproposedtheprojectofOneBeltOneRoad,and
Nowtherearemorethan100countriesandinternation-
On August 24, the 2016 International Publishing alorganizationsinvolved,withmorethan30countries
EnterpriseForum and the InternationalPublish- along the signing of related cooperation agreement.
ingNetworkon-lineCeremony,hostedbyInter- “CPG actively responded to this project and continu- peciallyinthefieldofcapitaloperation.AlderAlMas-
nationalPublishingWeekly,asubsidiaryofChinaPub- ously strengthened the cooperation along the publish- ri, president of the Publishers Association of Egypt,
lishingGroup(CPG)wereheld.Thisforum,concentrat- inghousesfromOneBeltOneRoadcountries.Anditis added the friendship and civilization between China
ingonOneBeltOneRoad,isthefirsthighlevelinterna- integratedintothestrategicfocusofCPG'sinternation- andEgypthavealonghistoryandwillfurtherstrength-
tional publishing forum hosted after China's accession al development.”Other celebrities, in both China and en bilateral dialogue and jointly promote the develop-
totheinternationalPublishersAssociation(IPA).Inter- global,believethatunderthestrategyofOneBeltOne mentofboththetwosides.AndPeterPhillips,theexec-
national publishing celebrities from United Kingdom, Road,theinternationalcultureandpublishingcoopera- utive director of Cambridge University Press, ex-
Egypt, Lebanon, Morocco, United Arab Emirates and tion will emerge as the main trend in future. Christo- pressed his optimistic attitude about the future pros-
other countries attended the forum, including José pher Paterson believed, previously, even though Chi- pects, said“the ancient Silk Road brought great bene-
Borghino，generalsecretaryofIPA,JackThomas,direc- nese publishing companies only have completed some fitstotheworld,nowtheconcernsoninternationalco-
tor of London Book Fair, Christopher Paterson, presi- small-scalemergersandacquisitionsintheinternation- operationandinteroperabilityunderthemodernstrate-
dentofMacmillanEducationandsoon. almarket,theChinesepublishingenterpriseswillhave gyOneBeltOneRoadmeetsthedemandofinternation-
Inthisforum,Mr.TanYue,presidentofCPG,saidChi- muchtoofferintheinternationalpublishingmarket,es- alpublishers." (translatedbyKieko)
Editor:LiuYa
F4
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CHINAPUBLISHING&MEDIAJOURNAL Typesetter：ChenAilin
NNeeww ffiigguurreess ooff CChhiinneessee PPuubblliisshhiinngg IInndduussttrryy
中国出版业数据报告
According to relevant public data, the overall size
Professional publising adapt to social
of publishing industry in China increased over
the course of 2015 with the operating revenue of changes and keen on sales capability
publishing, printing and distribution services up
enhancement
to2.1 trillion RMB, an increase of 8.46% over
Inrecentyears,thetopicofthedevelopmentofChina's
2014, and total profit up to over 166 billion
RMB, an increase of 6.29%. In 2015, nearly 230, professional publishing has been closely concerned
000 book-selection topics were submitted by over with current societal situations which can be demon-
500 presses in China, a decrease of 0.2% com⁃ stratedbythepublicationofmanybooksthatfocuson
pared with 2014, which marked the initial decline suchthingsasrunningandfitness,PM2.5,bigdataand
in the otherwise continuous growth of submission Internet finance.The influence caused by the changes
of book topics for years, publishing 4758 million
of two-child policy will possibly bring sharp changes
titles, with 6.11% growth. The above figures TheTop10PublishingHouses in the children's and education book market, which is
show that the decrease of book-publishing titles 1PeoplesEducationPress also another opportunity for the professional publish-
may already appear to be the new trend. For 2HigherEducationPress
ingenterprises.
years, the number of Chinese books published
3ForeignLanguageTeachingAndResearchPress
Books on economy and administration have become
keptincreasingoratleastchangedatahighlevel.
4People’sMedicalPublishingHouseCo.,LTD
It cannot be denied that this decrease is affected popular along with the Internet thinking, WeChat and
5SciencePress
by the reduction of traditional book publishing Microblog. However, the dilemma their market pres-
6TheCommercialPress
under the impact of digital publishing, online 7JiangsuEducationPublishingHouse ents is still a concern. The CPMJ·Shanghai Oriental
reading and mobile reading. However, it is also 8.ChongqingPublishingHouse Dataindicatesthatthemarketofeconomy&manage-
caused by the enhanced awareness of quality 9BeijingNormalUniversityPublishingHouse ment books was strapped in the continuous downturn
works and the pursuit of fewer but better quality
10SichuanEducationPress in2014.In2014,theannualtitlesofeconomy&man-
in book publishing. In the future, this trend can
(Source: State Administration of Press, Publication, agementbooksreachedupto17,749,aslightdecrease
begraduallyintensified.
Radio,FilmandTelevision) comparedto2013,andtherewere468pressesoperat-
ing the publication of books on economy & manage-
ment, which was slightly lower compared to 2013. In
■ByEditorialTeam,CPMJ such as Zhejiang Children's Publishing House, China theatmosphereofanoverallflaggingmarket,thecom-
Children's Press & Publication Group, and Jieli Pub- petitionofbooksoneconomyandmanagementhasbe-
Tradepublishing:IPassetsdeveloped, lishingHousearealltryingtoapplytheARtechnology comemuchfiercer.
new Tech employed and children's intoindividualbooks. Asfortheprofessionalpublishing,theenhancementof
the sales capability for publishing houses can be seen
bookmarketbooming
Education publishing: Valued-added in the influence of various professional and academic
As for trade publishing, the products which combine
platform popular, parenting books institutions. In this regard, the professional database
thefunctionalreading,fragmentationreading,andnew
has becomethe principalproduct used to promotethe
mediafunctionalityhavebecomethenewtrends.Inad- dominant.
sales capability for professional presses. For instance,
dition,thezealofyoungpeopletowardsTVmediaex- In recent years, along with the changes in education
SciencePresslearnedfromtheexperienceofoverseas
tendstoonlinevideos,andtheresultingemergingbest- policies,ashifthasalsooccurredintheeducationpub-
publisherstoimplementthe"DigitalScience" project
sellers have pulled along the continued increase of lishingindustry.Theemergenceof"Internet+" andthe
and established the cloud-based knowledge service
book sales by effective interaction with video pro- emergingofonlineeducation,educationapps,andtest
platform,includingthecontentsofsciencelibrary,peri-
grams. This means the fragmented short-story collec- websites have exerted a strong and evident impact on
odicalpublication,medicaldata,anddigitaleducation.
tionhasbecomethenewhighlight,whichcannotonly print teaching material publications. More and more
Publishingenterstheomnimediamarketingage.
richlyanswerreaderdemandforquantity,butalsore- relevant institutions choose the " multimedia-integrat-
(translatedbyGuanLijun)
ceivemarketaffirmationforhigh-qualityworks.Apart edpublication" astheentrypointofin-depthpublica-
from the demands of functional reading, personalized tion.Forinstance,thenoteworthyfeatureofeducation
ChinaPublishingandMediaJournal
reading demands of readers are gradually becoming publishingistheinfluxofprofessionaltechnicalcom-
clear,whichcanbeproperlydemonstratedbythepubli- panies. With digital publishing, the presses construct (formerlynamedasChinaBookBusinessReport)
cation climax of gourmet books. The main concern anonlineplatformwhichprovidesvalue-addedservic- ChinaPublishingand
CCHHIINNAAPPUUBBLLIISSHHIINNGG&&MMEEDDIIAAJJOOUURRNNAALL
and focus of trade publishing is traditional literature, esrelatedtobookproducts,andthiskindofvalue-add- MediaJournal(CP-
（原《 》）
wtsns2sophtuofe0oahrdaMt1poniwrdl2uudeieeolydgaaanrutr.hnrhklde（Tsydeos《lh,niicihnnetrtt芈eetheJhoraoaaeeautst月mttpirhTuonueeerVenp传ceysat,otssto》nacfhafdr）srefFteuulolneapcoIlfnarlhPuw-gr,2blereeaa0mrlanisn《1(tsnaigd3hodurt花,eknhIemPtde.phn千bttAhei.ohenavrsq骨Tso2euooffbl0》aowsfe1n)trhcah5taaiorasodtndhesmyuadlagpsfoetvT-ehhtfpeetetehhaud,nebdebeaebLawlnnrcipretsedoeoigthswiaermotenkokidnced"sf- esPpfemelooodroleeeeacmsosn'dduspeoeciislcnMrfeievnaCg'tilsegb,hhcdcoeteiMohinlocinaehankeaua'tidscslthcs.ohiW,epcbmoFatuteerholembbeeiralPnnsriiciesisuhtnitshebnhiaisinloiertntitageonsigbnahimoonolcielnfngeoynaflg,kettyeeder,idHrrensbtipivohaoturaoemeluitslrss,ovteieeewnmpasxPl.eirtuotlPhdebFlenleToosi-aoesaoerpngsdlkordreidonaorcaoecpsntaddenthtasotfhsnshaeipeencnewtorteedpvefP,drvirruocetneibheppodafyes-----l eitbsatntniurotsrnaygorintcd,artksmerlaeeg-,snocndrMa,doavodunoiJuelmsscydn)pstaz-rlpasriiitnabmeannioebupngdonaotoibeiranmnutrtohsladtgtasoeraprkitngknuihsniedrbnbetostoodlCtuicdrosluiatuhpeehukstliss--------,, （奖局京本中国院阎出式翻我■义万与式应界馆展和出出版家辑中影组析众国商报品牌活动凸显﹃国际范儿﹄2编主集0颁届就总国晓专副种用社藏新版国。馆委版，国。译响图示标版通系总中辑管“们团并1技监奖此读中影由际传文宏图家秘会馆藏本书力员协有政国准业家过B统署部主国）中5组“I）术兼仪前书。响全媒化总图的、书颁书发影：办B届调关、应会数府家对和等信（出年国“孙织开走国F推中0：式，力丰商公国书汇奖长展响中查用据常向新出，C息2也中1版8图走理寿相幕出“务展0进国0在N8”报富司出博聚并江部力月报华示服周国布球信办集期品布力国版报实报克■版题引姆国国务获闻版）1国中给图书出传山关，去国4院O期《《国8区月·北社共着版览念北表小副”出告的图8的尔团趋特起内刊范调会出息间务2副论，家际得出牌家中人B8心书世去年N，单出2“查媒”5际出年副提际8还董·京I、同版北物会》京示涓部中报—势别8中8了发业书核查”版中举成体理第版坛标视个B十获1。日I国主2界中”全3—位版2希默X、媒（版度、“月版商月7总事出举传F人主效0京发告。0祝长，国报联—强界布国特8心报趋心办澳果系足6事国下九广”准野奖本办馆国出B1年的利工认国机斯强权体瞭出第9媒总理三应报22民行办果内的5行—伴贺阿告合日美“作烈内I礼指殊告、势的出大0的展建午家长届电应，66。《届藏文B，、海、版证构家作。股亚交~望版经中四刘大场对话了》日日记的评容秋I标商施英国随共芙。家F外保现标”贡创解多9利年版，，设和邬中总P用今影化）份惟发B百外，洲新》历流传理7发趋国届第在会延活R方题，，，第“估三天普国版者鸣准着拉中的报协评留在场新I之读场献亚度网传和地书有华局让示年响法在B布科进强闻馆程叶《（布势九出中媒星堂·《东走四中B动案聚L场林权。，交北宣化会估中曲等F感，一限。活奖国站标区媒观林图副力兰国范还详会书i受技行I、出萨路“藏、优人礼届报版图国c举期B商出出届心和格焦，结文8流京部公副出技国期。目研协e。新动穆际等评准众的商，”克际书局细上商成首F了到出为作2版比“n中月中、气告书“传图行去被中和间席阿司自算报协前平化0天副主国s术专”发办8颖，出国选连，》出宏福媒报e内特长，深版普五次果为1业2广里》文。华2爆惟。与媒均书2让”业国中中杂然中颁联，创月台4办沿0记气活部席际委设标0连的版际，6的，版书体协容入社志论遍殊吴演由设1展电等界1图图大中棚出商已世为中更有图国界日国志科心始奖酋《，4的的长，何动展25者员点展准发趋媒展人同探见坛关C近讲》在贡尚立商“总出7搭直书共书型版。《报形界读亚国中多新书图视年，、出学执人1仪文庹建览活赞，N会第位、日布势体讨、创携后德第”注5嘉2专具年献之了阅B局C席报》特中建陈立的国技项社成馆者洲图国单世书德度为版与行已和营出O式化位震。明中动、I，，形报，杂和N新续国0白带宾。2在B奖主兵中副颁殊央主了业足2数新N销版向际术目由共藏了提联科书图位界进国国评传工董成总影业《2，、作，，心OF，互1式告志中报，小12I的持代青蓝华局奖国届中中：贡政B《办国界关新（据闻行出工课影中同供自合世书技参馆出图际价现图媒程为事裁与XN0家利3》动响、6、媒心道I心中禾”外仪献治长仪务表北国图顺多年BI响藏分界全口世具与际版主书业闻美发书出题国难发详身商出国商场的编观出照汤中迈~X7）、，。F、：国（力体2期业0出01行版0）1/传书2会的电试教展全调同展种教力办8利4业58国媒考研暨总向契。育北国育。第览特8日2中1商媒察阿高局综机其本内8馆京政馆为0总B殊0晚1世旅2决五7报月3I。国层拉副进次合届、1文1B协加；面0贡在体届》统B5海游新掠定招F12社2领伯局型行，/化图副强积。献62北北5最今外增厕品童推7一有~日导联长书图资博主国北国/奖6京京年2馆2设限所.具上书波I、合阎书展96源会席际牌刊家京青人国业0/的、公的万3革午酋晓销转畅助销，凸童、新9品1民年国界司B际图号与销民平，命影长宏型售售闻显销澜书/3以方方大领成博图际第售进牌方“半国出、。C馆出创版的最袖会图会就书出菲菲馆中12米书半主席本F年N、版新影精权3齐首书//堂1奖节综0摄摄是央版具届，香宾。届年广考3力贸展聚广地次馆1举合启，彩响国常1北北论个国图电成有与成易告址出0开馆B行1馆动内务京京开博总坛导基力I许：国，效－~5中放配B“和了长北。发副首国，幕会位局2可F因际阅初现的外读商京专。图国0释行主次际演共0证副青价范读西场区2出显8业博家企席设：图疑1出设报局年月8儿京三之域销值版馆会新1业罗立书。立长解2学西环。2都售，物5开闻6借富国中节国零媒孙工北/惑者首个”功日约幕出国和际联为售际寿商路邮”国获体先展能下2主2广招版际参儿袂主图儿山17奖，馆，午90发宾品告十待陪书书观举童题广童尝万借号。，，1我国字外代牌P强3第表PP研1们号中演0293媒大1/续2的多沿兰施稳年商机参涵衍1方业9的厦国00““19体10在发普代，线卡中展盖生达构北号70－抗战周年主题出版250俄一中目十跨楼力第林表第百的国和有国产到平是参0罗带英2媒。格围四三国家哈升内品方中展标21大专专1强斯一创3邮体本等绕，，“米家在萨。和。英“1，07题题、论路意2比—编版行时国知沙~。一和海克文海在家论论家坛/”产主：去2代际名各特化地带1外斯外专坛坛门国—业，国编活0业0年的比知作2个阿0交区一馆坦原业口家：01动论报外持机金增去0名家场拉8流达路亮四版馆”参29设坛最霞遇0长年出和馆伯年代到相国”出中展中计效—大和9/续版出增的6、，首，版，积8编商报官网号.伊中上—塞应挑阿的22最集版长国活次物极%中国出版传媒辑影个朗国战，英尔吸联中排传团人动。打D6：参新、，受，行等穆出.两版真伦维睛酋音国举响8展比的鳞—在展增%宏：电个版广2下亚。主像图办业台跨去次本海；造0中；了志4话主集1午、企本宾制书文多数社影年栉告外35创实罗报：中（题0团国茶鹅届国品走化个量视8增比排5参力0意中马外“主展于品14家会、图出展及交和发版。长集展0版2产爱尼一开）2海”：博去台相流参展广团5牌权607姚商业思亚，带国讨%8外会平活面关中日展和展洽1志4中内、唯告；一论十0官方微信儿童区体验示出报台斯动积文英参举规出谈英33，容尔路。出中国出版传媒商报0商持办里模增名今版展达化双版强2年、。”2青度版/睐最印总2传的刷编““具0的与成和展盛加加功书各坛海日幕学5书（：室企安量放读普精空表图量上多展中盛阅不海互为01人行惠2，广上能品会重。、展各凸到集术，电界0传媒业展国读排品示间了0读书海届为联熠为程推已会价荐民1历余1话八度定海牌的视始《走区显中全业化民名的示际物5每日有图，。孩推网熠超值书作举播“中度广成和时16）家：上位，书塑三创终（过县上月亮国传1.人报业影儿童：“、》序书童子年5+生报关广搭和过为办全.一高的为读0出亲1海1，展价坚造级新国的分显”相性的印统1海响童书汇67，，趣的辉暑注台更好进互，中民的40周版的号国者子5书销为与持，跨力）刷第会本与，书示的上力文嘉本第出身聚值最。市期好加，在书本程8（阅近国上的联单读大召展售内小嘉厂公跃越度向场时81，业。学年，海2，版影相书注实导，开的8，民读千2经位7海物6少值读201网众进，式与都外年品携举17、华均会0有。，8关个01至宣重现读一启7阅道0学标位参等（.济书阅儿得者化书的发服1质“5岁7行4办、市华+0展超限上内年传了活501的少前路1读业上展志中发区期提1展多”、全展务致书%2，香读以。8，，上再过公海容头、专万从动持助儿教上全上海，响氛内在性外的岁人待供达民及后功名敬香场2上四1海状到详司书全。多业区在续主育0海，书力5推作气专，应围外推市市，阅家能满”、上各市1溢功书国见副也展历（种化本域的主万国况创、题文书媒5展广家旺属推读城的国浓知进书民历民海民下类不。展能总也际优年经、5届性积会种网新馆年平化展调，盛阅平、，广”提国史~家厚名上年年国转香年主可）有经址特8价成吸性学秀是十相书累的地场参。8均繁，体读，台查读展，升际第月。全的海均均际：版：均自没效组理设题少满功引书者上余辅突沉深展方展和务h水2荣、物区”，化）报t94连民阅全阅阅童阅然。2提委选史了儿t实出相淀度海更的更闭书和载业了图论上城p8平、、版，5、传/.书升类会书读开科读妍续少集读上阅告读民/8w）。0w元w媒■/.中国出版传媒商报上海书展报道组倪成执笔cp（mj.c群om.c）n
velopments about Chinese books, magazines, prints,
trump card" of trade publishing. Hoping to capitalize ermedicalmaterialsfromthedatabaseandmatchthem
and digital publishing products, reporting global pub-
ontheIPassets,TencentpublishedTheChuangshi(Chi- totheoriginalbooktoenhancethecontentandprovide
lishing events, and exploring stories about Chinese
nese), and Baidu Company andAlibaba Group estab- aricherexperienceforthereader.Thiskindofcontent culturalfiguresbyinterviews.
lishedBaiduLiteratureandAliLiteraturerespectively, value-additionhasbeendevelopingoveralongperiod FormoreinformationaboutCPMJ,pleasevisit:
which tends to divide network literature into three oftime,andhasprovenveryeffectiveatattractingread- http://WWW.CPMJ.COM.CN
main parts. In recent years, various novel-style chil- ers within this professional field. In recent years, the
EDITORIAL:0086-010-88817699
dren's books have become gradually popular mainly appearanceofpost-80sparentsbringssomenoveltop-
ADVERTISING:0086-010-88814651
due to the introduction of new technology and styles. icsforthefamilyeducation.Theeducationconceptsof
FAX:[phone]
Theseincludethetouchandtalkpenreadingmaterials, thisnewgenerationhavegraduallyinfluencedthepub-
E-MAIL:[email protected]
AR books, video-audio embedded children's books, licationoffamilyeducationbooksforChina'spublish- GlobalPublishingDepartment
multi-dimensionalandstereoscopicaudiblebooks,ste- ing market. Particularly in these family education Vicedirector:QuJingfan([email protected]);
reoscopic activity books and customized children's books, the " father effect" has spread along with the Reporter:LiuYa([email protected])
China Publishing and Media Journal Ltd, FLTRP
books. In comparison with traditional slicing and in- popularityofTVprogram"Daddy,wherewego".The
North Building, North road, Xisanhuan, Beijing,
sertinghandiwork,technologiessuchasAR(Augment- publishing industry has also grasped the opporturity,
China
ed Reality) and MPR (Multimedia Print Reader) have which resulted in the dominant position of " father-
SUBSCRIPTIONS D—4584
been gradually applied. The publishing enterprises son" intheparentingbooksin2014.
Editor:LiuYa F6
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CCHHIINNAAPPUUBBLLIISSHHIINNGG&&MMEEDDIIAAJJOOUURRNNAALL Typesetter：YaoZhiying
Top 50 presses with the highest sales in China's book market in 2015
Ranking Publisher marketshareofsales Ranking Publisher marketshareofsales
revenue(%) revenue(%)
1 TheCommercialPress 2.61 26 EastChinaNormalUniversityPress 0.94
2 People'sPublishingHouse 2.51 27 BeijingEducationPress 0.90
3 ChinaMachinePress 1.89 28 YilinPress 0.86
4 Posts&TelecomPress 1.65 29 ChinaYouthPublishingHouse 0.85
5 HunanLiteratureandArtPublishingHouse 1.64 30 JiangsuLiteratureandArtPublishingHouse 0.84
6 BeijingUnitedPublishingCo.,Ltd. 1.59 31 People'sMedicalPublishingHouseCo.,Ltd. 0.83
7 ZhejiangChildren'sPublishingHouse 1.59 32 JilinPublishingGroup 0.78
8 CITICPress 1.58 33 ShanghaiJiaoTongUniversityPress 0.78
9 ChemicalIndustryPress 1.55 34 ZhonghuaBookCo. 0.77
10 ForeignLanguageTeachingandResearchPress 1.54 35 ChongqingPublishingGroup 0.75
11 PublishingHouseofElectronicsIndustry 1.54 36 JieliPublishingHouse 0.75
12 ShaanxiPeople'sEducationPress 1.41 37 GuangxiNormalUniversityPress 0.72
13 ChangjiangLiteratureandArtPublishingHouse 1.40 38 HigherEducationPress 0.71
14 ChineseOverseasPublishingHouse 1.35 39 BeijingUniversityPress 0.65
15 People'sLiteraturePublishingHouse 1.20 40 SinoMapsPress 0.62
16 EducationalSciencePublishingHouse 1.16 41 ChangjiangChildren'sPublishingGroup 0.62
17 ForeignLanguagePress 1.13 42 BeijingOctoberLiteratureandArtPublishingHouse 0.61
18 PartyBuildingBooksPublishingHouse 1.07 43 LearningPublishingHouse 0.61
19 ChinaChildren'sPress&PublicationGroup 1.04 44 ChinaRenminUniversityPress 0.61
20 21stCenturyPublishingGroup 1.03 45 CapitalNormalUniversityPress 0.60
21 NanhaiPublishingCo. 0.99 46 ShanghaiUniversityPress 0.60
22 TsinghuaUniversityPress 0.99 47 ChinaLegalPublishingHouse 0.60
23 LongmenPublishingHouse 0.99 48 HuaxiaPublishingHouse 0.59
24 Children'sFunPublishingCo.,Ltd. 0.97 49 LawPressChina 0.56
25 TomorrowPublishingHouse 0.94 50 AnhuiChildren'sPublishingHouse 0.54
(Source:CPMJ·ShanghaiOrientalData)
The top 50 bestsellers in China in 2015 Two trends of China's book
retailing market
Ranking BookTitle Publisher 中国图书零售市场凸现两大趋势
1 SecretGarden:AnInkyTreasureHuntandColoringBook BeijingUnitedPublishingCo.,Ltd.
2 TheAirCityofDoomsday/CharlieIX ZhejiangChildren'sPublishingHouse
SecretGardenpromotedanupsurgeincoloringbooks
3 SchoolontheClouds/LaughingCatDiary TomorrowPublishingHouse
TheanalysisofChina'sbestsellersin2015wasmainlybasedon
4 TheVillageofScarecrow/CharlieIX ZhejiangChildren'sPublishingHouse
5 XiJinpingAllusion People'sDailyPublishingHouse bookscandatafromtheChinaPublishing&MediaJournal(CP-
6 TheKiteRunner ShanghaiPeople'sPublishingHouse, MJ) and China's main online stores, respectively from the
7 Totto-chan,theLittleGirlattheWindow NanhaiPublishingCo. brick-and-mortar stores, Chinese main online bookstores, and
8 OrdinaryWorld(ThreeVolumes) BeijingOctoberLiteratureandArtPublishingHouse thecontrastbetweenthem.
9 GriefGroceryStore NanhaiPublishingCo.
Analysis of bestsellers in brick-and-mortar stores shows that
10 FrogChorus/LaughingCatDiary TomorrowPublishingHouse
Children's books account for 40%, with original books being
11 Shambhala.theEndoftheWorld/CharlieIX&DoDoMo23 ZhejiangChildren'sPublishingHouse
themostpopular.
12 Watched(IllustratedNewEdition)/ThreeBooksforLifeIII GuangxiNormalUniversityPress
13 TheWolfKing'sDream/KingofAnimalNovelsShenShixi·BooksCollectionSeries ZhejiangChildren'sPublishingHouse AccordingtotheCPMJ·ShanghaiOrientalData,in2015,Secret
14 SnowWhiteSmallTroupe/TheNaughtyBoyMaXiaotiaoSeries(Collector'sEdition) ZhejiangChildren'sPublishingHouse Garden:AnInkyTreasureHuntandColoringBook《( 秘密花园》）
15 WolfTotem(RevisedEdition) ChangjiangLiteratureandArtPublishingHouse rankednumberoneinthebestsellersofbrick-and-mortarbook-
16 ProductionSafetyLawofthePeople'sRepublicofChina(TheLatestVersion) ChinaLegalPublishingHouse stores.TheAirCityofDoomsday/CharlieIX&DoDoMo24and
17 IBelongedtoYou HunanLiteratureandArtPublishingHouse SchoolontheClouds/LaughingCatDiaryrankedthesecondand
18 OneHundredYearsofSolitude NanhaiPublishingCo.
thethird.Theformer,themasterworksofLei'ouHuanxiang,was
19 PracticalTeachingMaterialsforSimulatedTrainingonAutomobileDriving ChineseBookPress
anewbookintheCharlieIXcollectionin2015,whichhasbeen
20 TheGlobalEnergyInternet ChinaElectricalPowerPress
verypopularsinceitspublication,andhassoldwell;Thelatter,
21 FledwithGrandpa/CaoWenxuan'sNovels 21stCenturyPublishingGroup
22 IAmHere,MyDear HunanLiteratureandArtPublishingHouse wasabookintheLaughingCatDiaryseriespublishedin2014,
23 TheGrassHouse/AestheticNovelsSeriesWrittenbyCaoWenxuan JiangsuChildren'sPublishingHouse whichwasthemasterworksofoneofthemostpopularChinese
24 ThreeBody/ChinaScienceCornerstoneBooks ChongqingPublishingGroup children'sliteraturewriters-YangHongying.
25 ProductionSafetyLawofthePeople'sRepublicofChina(2014ThelatestVersion) LawPressChina Bestsellers in main online stores nearly dominate litera-
26 RickshawBoy/LaoShe'sPublication NanhaiPublishingCo.
turelist,pushedcopyrightdealsoftranslatedbooks.
27 LittleMonster'sCarrotSouponBirthday/AMagicTooltoProtecttheCarrot ChinaChildren'sPress&PublicationGroup
Anewrankinglistwascompiledbyrealigningtitlesaccordingto
28 TheFlyingFruit/StorySeriesofProtectingtheCarrotwithMagicToolandGuard ChinaChildren'sPress&PublicationGroup
apercentageofsalesrevenue.Outofthiscamethetop50bestsell-
29 BasicKnowledgeofLargeAntiJapaneseWar LearningPublishingHouse
ers published by various publishers including DangDang,Ama-
30 AmitabhaMemeda HunanLiteratureandArtPublishingHouse
31 WhiteNight/WorksofHigashinoKeigo02 NanhaiPublishingCo. zon,JD,Winxuan,Bookuuandothers.In2015,thetop3bestsell-
32 Levoleurd'ombres/GeneralCollection.ForeignLiteratureMuseum HunanLiteratureandArtPublishingHouse ers of online stores were the Secret Garden Series, Three-Body
33 QingDynastyMinisters(Collector'sEdition) HunanLiteratureandArtPublishingHouse ProblemseriesandGriefGroceryStore;thelattertwowereliterary
34 MySunshine ShenyangPublishingHouse booksandhavebeenpublishedbefore2015.Theformerwaspub-
35 RedRock(TheThirdVersion) ChinaYouthPublishingHouse
lishedin2015,andclassifiedasfineart.Thesci-fiblockbuster,
36 EnchantedForest/SecretGarden2 BeijingUnitedPublishingCo.,Ltd.
Three-BodyProblemseries,waswrittenbyLiuCixin,whoisalo-
37 WandaPhilosophy CITICPress
calChinesewriter,wonthe73rdHugoAward,andwasregarded
38 FromtheCreatorofCharlieIX/MonsterMaestro14 JieliPublishingHouse
39 RushintoFoolForestCourageously/SuperFunnyGiggles9(PaintedPinyinVersion) 21stCenturyPublishingGroup themostoutstandingscientificfictioninmodernChina.Itwasthe
40 ADreaminRedMansions(theclassiccollector'sedition)/GuangmingIsland GuangmingDailyPublishingHouse milestoneofChina'ssci-filiteratureanditledChina'ssciencefic-
41 TheSoulsintheBlackBaystreet/CharlieIX1 ZhejiangChildren'sPublishingHouse tiontotheworld-classstandard.
42 DarkJurassic/CharlieIX20 ZhejiangChildren'sPublishingHouse Seen from the copyright perspective, translated books were the
43 KingSolomon'sRing/CharlieIX22 ZhejiangChildren'sPublishingHouse bestsellersinonlinestoresin2015,including15kindsofbooks
44 Charlotte'sWeb(New) ShanghaiTranslationPublishingHouse
fromEurope,America,Japan,etc.Especiallythetop5,whichwere
45 AGoatRaisedbyWolf/ShenShixi'snewworks TomorrowPublishingHouse
translatedfromBritain,America,Japan.Itisobviousthatexcellent
46 MilletandBeans/ColorfulCrow.OriginalSeriesinChinese 21stCenturyPublishingGroup
originalbooksfromEurope,America,Japanandothercountries
47 WhatIHaveSeen GuangxiNormalUniversityPress
48 TheVampireCemetery/CharlieIX6 ZhejiangChildren'sPublishingHouse haveplayedamoreactiveroleinChineseandwesternculturalex-
49 WeddingDressofGhostPrincessCharlieIX13 ZhejiangChildren'sPublishingHouse change. Therefore, its influence can not be ignored.
50 TheStoryaboutPsychicMask/CharlieIX2 ZhejiangChildren'sPublishingHouse (translatedbyGuanLijun)
Editor:LiuYa F7
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CCHHIINNAAPPUUBBLLIISSHHIINNGG&&MMEEDDIIAAJJOOUURRNNAALL Typesetter：HuBin
According to the latest data published on February 29th, 移M
Five Trends in China's digital Publishing
2016, by Analysys, a famous business services 动
o
数字出版五个趋势
information platform of China, the market value of mobile 阅b
readinghasreachedRMB10.1 billionwithayear-on-year
读i
growth rate of 14.3% in 2015 in China, relatively slower le
■BYLuJun(deputyeditor-in-chief,ChinaCITICPressGroup)
than the previous two years. The three Chinese major 在
r
telecom operators, China Mobile, China Unicom and China 中e
Telecom, have seen gradual growth in the mobile reading
国a
market, while almost half of the whole market is occupied
d
by Internet enterprises. The impact of mobile reading apps
i
developed by the Internet industry is growing rapidly. n
Apps like iReader, QQ Reader and Panda Reader, g
ReadingJoy have attracted users with their premium and
i
abundant reading resources. Satisfactory user experience n
leads to a great amount of paying users, which forced
C
telecom operators to develop new business models and
h
improve user experience to encourage and maintain
i
customerloyaltyandpayrates. n
a
■BYXiaoxue,etc,CPMJ
i
s
Focusoninnovationanduserexperienceenhancement o
n
Firstly, digital publishing is very industry, which generates more in- In accordance with the data from which Qidian ranked first
likely to die if it continues to dependent publishers in this field. Quarterly Research Report on mo- with 1.49 million titles of t
h
bile reading Market of China in reading content. Since QQ
sell for free. In many people's The model of "Person + platform"
e
the Third Quarter of 2015 published Reader integrated its origi-
view,freeofchargeandsharingisthe must be one of the most important
basic theory of internet. But I believe ways for future publishing. And the by Analysys in December 2015, nal novel resources with r
i
iReader ranks the first by making up China Reading Limited, its s
thatitisdifficulttosetupacomplete- business of independent publishers is
26.4% of the mobile reading market number of books reached e
ly selfless sharing system, and the ba- similar with nowadays entertainments
in China, QQ reader comes in second 800,000 in the third quarter,
sictheoryofinternetistoestablishan industry, where everyone is trying to
with 17.3%, while Tadu shares only and now ranks second; followed by
ecology that provides products and master the fate of their career, and
10.1% of the market. Others like EasyReader, with 600,000 books.
services for free. Actually, whether they work for themselves not for their
ReadingJoy,QidianReaderaswellas Dangdang's reading platform pos-
digital or physical business, the real publishinghouses.Inthefieldofdigi-
EasyReader have seen slight increas- sessed 453,000 titles of reading con-
logic of transaction lies on asymme- tal publishing, the social publishing
esinthisquarter. tent,ofwhichalmost90%weretradi-
try. So that, in the process of digital method of "Person + platform" will
With respect to content diversity, the tional e-books. He Reading and
publishing, free in charge is nether a becomemainstream.
number of original books owned by iReader saw slight increases. Read-
general trend nor the essence of inter- Fifthly, the ability to explore read-
domestic key mobile reading plat- ingJoy, Tadu, and Panda Reader en-
netbusiness. ingproductsdeterminestheviabili-
forms gradually increased up until riched their platforms by adding tens
Secondly, traditional publishing is ty of publishers. The publisher will
the third quarter of 2015, among ofthousandsofbooksquarterly.
irreversibly developed into luxury. beeliminatedfromthemarketwithout
Physical media, as an important ac- anycopyrightresourcesorproductde-
Threetrendswilldrivethemarket
cess to knowledge, even show its velopment capability, and the channel
weakness in broadcasting, the func- to develop into a platform is to pro- Firstly, network Literature Plat- works into the mobile reading market
tions in other aspects are upgraded. vide UGC services. But every plat- forms. With the establishment of will rise; meanwhile, the premium
Nowadays, we find out that hardcover form is playing an important role in network literature platforms of Bai- content's attraction to readers will
books are increasing in title and vol- the value of designing profiting sys- du, China Reading Limited, Ali, and double due to the influence of IP.
umes in China's book market which tem, otherwise, it will eventually be iReader, Internet enterprises are Thus,IPwillbecomethedecisiveele-
expresses a book designing trend of eliminatedbyusers. speedinguptheirintegratedresources ment for the success in market com-
luxury and refinement, including In the digital age, there is no change through acquisition or by building petition. The competition for "premi-
many collectible books. In the 4.0 in- forthedecentralizationofreadingcon- their own literature websites. Various um content" has equipped mobile
dustry era, individuation becomes the tents. Publishing industry is a field platforms are connected with each reading platforms with content of all
mainstream demand, and publics tend where contents and labors are highly other, including literature, movie and kindsforpeopleofallages.Multi-di-
topurchasesomethingspecificandex- dispersed, so it is difficult to destroy television, games and animated mov- mensional transition of IP derivatives
quisite.Sothatitmustbepopularthat its existing models. The dispersion of ies. Thus, the potential value of high willbethefocusofmanyplatforms.
customized commodity with large contents and investment is the feature qualityIPisbeingfullytapped.Moti- Thirdly, changing User Trends.
genres but small amount should do- ofthisindustry,whichmeansifthere- vated by the fiercely growing compe- Millennials (People born in the
maintheculturalmarketinthefuture. turningrateishighatthebeginning,it tition for premium IP, mobile reading 1990s and early 2000s) are becoming
Thirdly, publisher should focus will fall down when comes into cer- enterprises are exploring a more di- the driving force of mobile reading's
more on rights deal and profitabili- tainscale. versified business model based upon development. Some vertical recre-
ty. Exploring the resources of writing Aboutthebigdata,thereareveryfew network literature to form business ational apps catering to young people
and copyrights determines the future companiesmakingfulluseofit,which ecosystemswithinthefaneconomy. in two-dimensional or indoorsy cul-
of publishing industry. IP-based fic- doesnotmeanthebigdataisnotvalu- Secondly, increased User At- ture will increase users' loyalty,
tionalworksandlivepublishingprod- able,butmanypeoplemakeamistake traction with Introduction of which is likely to become another
ucts or videos of forums, speeches, abouttherelationshipbetweenbigdata New Titles. WiththeboomofIP,the growth point of mobile reading mar-
consumer trust based on non-fictional andbusinesstheory.Observersandan- cost of introducing the literature ket.
works,andMOOCproductsarethedi- alysts of data will be the deciders for (translatedbyGuanLijun)
rections for future exploration. In this the future of publishing industry be-
business model, for readers, whether cause the closer they access to users,
it is ticket fees or sponsorship tickets the higher value they got from users.
free of charge, are establishing a cer- The beneficial business opportunities
tainprofitablemechanismbetweenau- must be caught through analyzing the
thors and readers. Writers must have behaviors and psychology of users
business return encouraging them to from big data, which does mean read
continuewriting. the data, but observe users mental
Fourthly, mobile Internet promotes changesbehindthedata.
the personalization in publishing (translatedbyKieko)
Editor:QuJingfan F9
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CHINAPUBLISHING&MEDIAJOURNAL Typesetter：HuBin
Will“Literature Plus”detonate copyright
value-added?
“文学+”将率先引爆版权增值？
■BYTuNing,CPMJ provided by platform for all, there are more
than 20 million people writing literary works
InMarch,2016,Chinesebest-sellingjuvenile onavarietyofplatformsinChina.ThereofLit-
literature author Guo Jingming formally eraturePlusiscoming.TheconceptofLiterature
signed with CS Booky, a subsidiary of Chi- plus undoubtedly opened up a new opportunity
TencentsignedaMOUagreementtotacklecopyrightinfringe-
na South Publishing & Media Group (China forpublishingindustry,whichcrossedthebound-
mentissuewithCBBCandIPCConAugust23,2016
South Media). Guo said CS Booky will be in ariesofpublishingindustryandotherindustries.
charge of all the copyrights business of his More importantly, Literature plus reveals that
works,exploitinghisworksinthefilmandtele- contentresourcesisthebiggestadvantageofpub- Tencent, Baidu signed MOU on IP
vision, animation, new media and other mar- lishingindustryincross-mediadevelopment,es- protection with Int'l organizations
kets. Gong shuguang, the president of China peciallyinthedevelopmentinfilmandtelevision
South Media pointed out that the cooperation industry.Inrecentyears,China'sfilmandtelevi- ■BYLeYi,CPMJ
with Guo's ZUI Book.com should be a profes- sionindustryissurgingtotheforefrontofthecul-
sional transformation of China South media to turalindustry,withtheboxofficerecordsoffilms Tencent Holdings Limited (Tencent), the parent compa-
extensive copyright operations.This act, once constantlybroken,theratingsofTVseriescon- ny of Chinese instant messaging service WeChat(or
again, draw people's eyes on "Literature Plus" stantly updated in audience and network click Weixin),has signed agreement to better tackle copy-
industry. 2015 sees the explosive growth of lit- rate. And literary works play an irreplaceable right infringement with the China-British Business Council
erature plus, no matter games, films and televi- roleinthisindustry. on August 23,2016. A memorandum of understanding
sions, and related products are developed from Some experts pointed out that basing on con- (MOU) has been signed between Tencent, the China-Britain
the basis of literary works, especially reflected tents, while designing and developing books, Business Council (CBBC)and the International Publishers
in the fields beyond book industry. In 2015, filmsandotherformsofproductssimultaneous- Copyright Protection Coalition in China (IPCC) to further
there are up to 114 literary works signed to be ly,developerswillachieveprofitsfromeachas- the protection of intellectual property (IP) on WeChat,used
adapted into films and televisions. Under the pectsoftheprocess.Soitisagoodwaytoadd bymorethan806millionpeopleworldwide.
situation,thevaluesofliteraryworksarerising, value to book publishing through film and tele- The MOU demonstrates further progress towards cracking
and it is not a common thing that there are a vision expansion. Choosing a long term indus- downoncopyrightinfringementinChina,whichoftenposes
large amount of works get royalties up to mil- trial chain and value chain under the view of aproblemforUKpublishers.
lionsoreventensofmillionsRMB. content,tryingtoinvestinfilmandtelevision,a Keyfeaturestheagreementinclude,allpartieswillemphasis
In2016,thisheatinpublishingwilllastsustain- soundvaluechainwillbeachieved.Andthede- the importance of IP protection and creating the WeChat
ably. velopment of related products includes market- Brand Protection Platform, work together to explore offline
Literature Plus is an emerging business ecosys- ing publications through TV Shows, serving as cooperation with law enforcement agencies, hold regular
temencompassingbooks,filmsandtelevisions, copyrightsagentsoffilmandtelevision,invest- meetings to discuss systemic improvements on IPprotection
games, Internet platform and audile books. In inginproducingfilmandtelevisionworks,and andsetupan"expresschannel"toprioritiseneedsofCBBC
this ecosystem, literature is not just a book, but establishing film and television production andIPCCmemberswithinMainlandChina.
including e-books, audio books and other agenciestoengageinallrelatedbusiness. The IPCC is a group of 20 multi-national publishers in Chi-
forms.Andthevalueofliterarynotonlyislim- The concept of Literature plus integrates pub- na, and is supported by the UK's PublishersAssociation and
ited in print publications, but also emphasizes lishing industry with film and television indus- theAssociationofAmericanPublishers.
on the value from related literary, such as the try, driving the combination of traditional and InApril,BaiduInc.,whichoffersthelargestsearchenginein
adaptedfilmsandtelevisions. digital publishing. The explosion of Literature China, signed a similar agreement with CBBC and IPCC.
Mr. Tong Zhilei, the president of social media plus demonstrates the prominent significance The State Administration of Press, Publication, Radio, Film
literature platform ChineseAll, believes that of literature, which open up a new developing andTelevisionofChina(SAPPRFT)hasplayedakeyrolein
withtheimprovementoftheoverallknowledge wayforfuturepublishingindustry. promoting all related parties to reach the agreement with an
of Chinese people, and opportunities Internet (TranslatedbyLiuYa) aimtotacklethisglobaltrickyproblem.
China aims to reinvigorate physical bookstores
中国致力打造升级版实体书店
■BYLeYi,CPMJ
ZhongshugeBookstore,dubbedasthemostbeauti-
ful bookstore in China, launched its third branch
in Hangzhou on April 23, 2016. This is the first
branch Zhongshuge book chain launched outside
Shanghai.
Jin Hao, founder of Zhongshuge,stressed his desire“to Zhongshuge, a
build a heaven-like bookstore for book lovers, helping famous physical
readersfindgoodbooksandviceverse”. bookstoreinChi-
There are many more independent bookstores and na, launched its
book chains striving to offer wide range of books and third branch in
Hangzhou.
better shopping experience across China, for example,
some small-or-medium-sized specialty bookstores un-
der the umbrella of Xinhua Bookstore Group, with the
aim of innovating, expanding non-book products and
onlinedistributionchannels. In June 2016, 11 related ministries and commissions years, 1 billionRMB will be grantedto 400 to 500 in-
Besides,theoverallbookretailmarketisgettingbetter undercentralgovernmentissuedaguidingpolicytoup- fluential physical stores, till now 18 million RMB has
in China. Recently there are some policies issued by holdphysicalbookstores. been allocated. In 2016, Beijing government plans to
Chinese government and funds granted by local gov- Twomonthslater,inAugust,Beijinggovernmentwent invest up to 1 million RMB to each of 70 physical
ernmentsaimingatsupportingphysicalbookstores'de- further and announced a regulation on supporting bookstoresinBeijing.
velopment. brick-and-mortar bookstores, which states that, in 5 (TranslatedbyLuXiao)
Editor:QuJingfan F10
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CCHHIINNAAPPUUBBLLIISSHHIINNGG&&MMEEDDIIAAJJOOUURRNNAALL Typesetter：YaoZhiying
Taking data-driven strategy to advance scientific publishing
爱思唯尔的数据驱动战略
■BYBryanDavies,VicePresident,ProductSolutionsofResearchReferenceBooks,Elsevier
Elsevier is increasingly using data to understand articles on ScienceDirect. This
“
the markets we serve and our users' needs. We platform and delivery method
use the insights to develop and implement pub- it's not a decision any allows us to update content
lishingandproductstrategiesaccordingly. more about using books frequently for our users. So with
As we move from print to electronic, user behavior is or journals, it's about our editorial we can review and
changing. Our users are using different types of what problems you are commission new content, and
content together, specifically journal and book trying to solve and offer⁃ reduce the delivery time for a new
content. These different content types complement ing the most relevant editionofareferencework.
”
each other to solve different types of problems. content. Adopting the data-driven approach
Journal content focuses on the latest research and has proved to be successful so far,
BBrryyaannDDaavviieess
specialized knowledge, while book content tends to improving user satisfaction and
cover much broader and established knowledge, outcomes, and citation of Elsevier
providing a cohesive overview of a subject. So when publishing and where user demand is rising. The publications.
we talk to researchers, many recognize books and second stage is using data to identify where we could Elsevier is using data to help librarians use their
journals are solving different types of problems, and acquire the content, identifying and attracting the best resources wisely. While creating more content,
users need the most relevant content to help get the authors and developing great partnerships to acquire librarians'resourcesarelimited,soweneedtoprovide
rightanswersattherightpointintheirworkflows. content to fill the gaps. The third stage is aggregating tools to help them better understand how our content
Research is becoming more interdisciplinary. contenttomakemoresensetoendusers,whetherit'sa is being used, and allow them to allocate their
Elsevier'sdatashowsthatusersusebooksandjournals single book or packaged content on the ScienceDirect resourcesmoreeffectively.
together and move between different disciplines. platform. By partnering with different discovery providers, we
Researchers need both to build their knowledge There are a number of ways in which Elsevier uses are also using data to improve discoverability and
around a topic, and move their research and studies data to identify gaps. The first is where research and drive usage of our content on all platforms, which is
forward. Another interesting trend is that demand for funding is growing. We measure our success by our greatforourcustomers.
bookshasgrownfasterthandemandforjournals.This content's ability to impact research and learning Finally,weareusingdatatodelivernewsolutions.As
could be due to the fact that we are becoming more outcomes.We want to make sure that we have a book part of Elsevier's product innovation strategy, we are
targeted in terms of solving problems with books, and strategy and book program that complements our designing ways to describe our content using
wearemakingbooksmorediscoverableaswell. journal strategy and journal program, so that Elsevier user-centric terms to make it easier to navigate, and
Elsevier is using data to inform our publishing can offer the best comprehensive solutions to our end access content in a way that is much more relevant to
strategy. There are three stages in Elsevier's academic users. the users' workflow, so it's not a decision any more
publishing process where data analysis now plays an Elsevierusesdatatodevelopdifferentcontenttypesto about using books or journals, it's about what
important role.The first stage is using data to identify meet different user needs. For example, Reference problemsyouaretryingtosolveandofferingthemost
gapsoropportunities—keyareaswhereweshouldbe Modules are regularly updated collections of research relevantcontent.
How education publishers embrace the integrated development
教育出版的融合发展之路
■BYAlexanderBroich,PresidentofInternationalforCengageLearning
In the education publishing,some publishers often First of all, the clear distinction between
“
ignore the specifics of the educationaland learning contentandtechnologydisappears.Thecon-
Understanding the
context in which the 'published' material is being tent is not a textbook any more, which will
learn flow of the stu⁃
used.Infact,thecontextofeducationalorlearningcon- be applied or integrated into a technical ap-
dent and the workflow
tenthasfarreachingconsequenceforthedevelopment plication,for example, adaptive learning ap-
of the teacher is the
process. plicationsneedaverydifferentarrayofcon-
most important level of
When asking the students (learners) and instructors tent sets than linear, static texts.The result-
integration.
(teachers) about how they envision the future of the ” ing application is created and developed as
textbooks,most people are actually pretty happy with asolutionwhichintegratescontentandtech-
theprintedtextbooks.Maybeitisabitheavytobecar- AAlleexxaannddeerrBBrrooiicchh nology from the beginning- with the only
ried around, but otherwise it fulfilled the need pretty goal to improve learning outcomes and en-
well. ingmaterialandapplicationswhichtrulycreatevalue. gagement.
Education publishers followed the developments of The start here should not be technology. Publishers The"content"insuchascenarioneedstobeproduced
other content areas, digitalizing our content, creating shouldfocusonthespecificneedofalearner.Alotof in a much more flexible format,content today needs
eBooks,buildingdigitalarchives,unbundlingthetext- publishers rushed to digitalize their content and made to be developed, stored, tagged, retrieved and orga-
books by allowing chapter by chapter purchase, em- it "mobile ready",but only certain learn situation and nized in a way that it can be used in a vast variety of
bracing eCommerce,and government pushed initia- canreallybenefitfromamobilesolution. applications.
tivesfocusedondevices(like"AniPodineachschool DigitalHomeworksolutionplaysalargerroleinquan- Allthishasfundamentalconsequencesonhowcompa-
kid's hand").However,eBooks have not replaced print titative sciences such as math and physics as they al- nies 'formally known as publishers' develop these ap-
textbooks like the online music has replaced CDs. low for standardized testing and auto grading in typi- plications and solutions.You see less and less a clear
Whyisthatandwhataretheconsequencesforthede- callylargeclasses.Incontrast,aninstructorofasmall division of content departments on the one and tech-
velopmentprocessofmodernpublishing? Philosophy class doesn't benefit to the same extend nology departments on the other side.We at Cengage
This is an integration process in various levels or lay- fromdigitalhomework solution. use for example the "2 in box" organizational princi-
ers. They all result from understanding the "learn flow" ple,whichintegratespeoplewithcontentandpedagogi-
Thefirstandprobablymostimportantlevelofintegra- of students and instructors. Publishers like Cengage cal expertise with digital application specialist in one
tion is the integration with the actual users and their today spend huge amount of resources on research- organizational entity.This integration avoids the typi-
user situation. One aspect is to accept that the users ing and understanding these processes.What compli- cal serial- and often separate- development of learn-
and the customers are not necessarily the same. Deci- cates the situation is not only the technological prog- ingapplications.
sions to adopt and use a book or digital courseware/ ress of, for example, new devices. But also the So'integrateddevelopment'foraneducationpublisher
software in a school or university is typically driven whole learning situation changes rapidly. In many means:deep understanding of customer needs;the inte-
by the institution, the faculty and/or the individual in- countries we see today less and less students follow- gration of content and technical application; and the
structor/teacher. And the actual learner, the student is ing the formal, traditional full-time study model. organizationalintegrationoffunctionalexpertise.
oftenforgottenorneglected. Studying today happens more and more informal, as The result will be a fundamental different landscape,it
Understanding the learn flow of the student and the a part time activity, on the go. willtransformaindustry,itsproductsandthelearning.
workflowoftheteacheristhemostimportantlevelof All this has substantial consequences on the develop- （Botharticlesarecompiledbasedontheirpresen-
integration. Only then a publisher can develop learn- mentofeducationalcontentandapplications. tationsatTechpublishingSub-Forum,BIBF2016.）
Editor:LiuYa
F11
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CHINAPUBLISHING&MEDIAJOURNAL Typesetter：ChenAilin
Sino & foreign publishers
talk on publishing and rights cooperation
中外出版人谈出版与版权合作
Caroline Michel Wang Meixia
CEO,PetersFraser+Dunlop,UK ForeignRightsManager,QuartoGroup,Australia
Over the last few years Jieli Publishing House has WehavehundredsofnewtitleswhichfoundhomeinChinawithpartnersoldandneweach
been publishing one of our children's authors,Bear year.Therearechildren'sbookswhichIadorefortheirstunningillustrationsandingenious
Grylls.We were thrilled when Jieli took Bear on as creativity;thereareadultreferencetitleswhichappealtothepracticalsideofmefortheirus-
their reputation in China is well known,but nothing er-friendlyfunctionality.EventuallyIthinkthemostimpressiveoneisOneZentangleaDay
prepared us for their energy, drive and overwhelming （《每天一幅禅绕画》）,ourfirstzentanglebookpublishedinlate2012.
enthusiasmthatbecameapparentfromthemomentthe ZentangleisanartformcreatedbyRickRobertsandMariaThomas.Rickisamonkwhohad
firstMissionSurvivalbook（“荒野求生”系列）wasde- workedasataxidriver,didsalesandwrotebooksamonghismanyotherprofessions;Maria
livered. isawell-establishedartistandentrepreneur.WhenRicksawMaria
Jieli has used its longstanding reputation with schools in the region to get the practice drawing, he was drawn by the concentration and calm of
books into the hands of children there,recognising that the survival skills and Maria.Togethertheycreatedanewartform,Zentangle,asawayto
values which Bear holds are very well respected by the population. Bear has practicefocusandmeditationthroughdrawing,byusingrepetitive
been asked to make short videos introducing the books to Chinese children lines,marks,circles,andshapes.
whichhasmadeahugeimpactonthevisibilityoftheseries. Theagreementsweresignedin2013andtheChineseeditionwasre-
Book9oftheMissionSurvival,TeethoftheTyphoon,issetinChinaandwaspub- leasedinJanuary2014.Ithasreprintedafewtimessinceitspublica-
lished in Chinese inApril 2016. Sales of the Mission Survival series are now tion.
over 3 million and growing.The decision to set this adventure in the region is Even today, Zentangle may be still new to many people, but I be-
partlyathank-youtothehugenumberofBear'syoungfans. lieve that our book has helped to introduce this new art form to the art enthusiasts and to
shapethecommunityofZentanglefollowersinChina.Ifeltgratifiedby myownlittlecontri-
Olivia Wang butiontowardspopularizingZentangleandammotivatedtointroducemorenewtrendsthat
previouslywerelittleknowntoChinesereaders.(contact:[email protected])
RightsManager,ForeignRightsDept,JieliPublishing
House,China
Liang Yu
The past year was my first year in Jieli and Bear
Gryll'sProjectwastheveryfirstsuper-bigcaseIhave ManagingDirector,ForeignLanguage&TeachingChineseasaForeignLanguagePublishing
ever handled.When I first got this project, 6 titles of Department,HigherEducationPress.
MissionSurvivalserieshavebeenpublished.Afterbeing Afewyearsago,wewenttotheUKtovisitsomelocalprimaryschools.Theschoollibraries
published in June 2014, more than 1 million copies werefullofallkindsofdifferentbooks,buttherewerehardlyanyChinesereadingmaterials
wereprintedinthefirst6months.Thisserieshasbe- suitableforchildren.I'maneditoratoneofChina'slargesteducationalpublishingcompany,
comesurprisinglypopularinanamazinglyshorttimeandmoresequelsarego- publishingabout3000newtitlesayear,sothefactthatwedidn'thaveanyreadingmaterials
ingtobepublishedin2016. availabletohelpchildrenintheWestlearnmoreabouttheChineselanguageandculturewas
In2015,weplannedtopublishBear'sthreenonfictions.Buttheproblematthat ratherdisappointingtosaytheleast.
timewaswhothemostpotentialreaderswere,adultsorteenagers?Ourpartner Asaresultofthisexperience,ourfirstChineselanguagestorybook
FlyingTiger Camp, which is a professional surviving skills training camp for wasborn.Itwasastoryaboutbraveandinquisitiveanimalsexplor-
kids,didsomemarketresearchwithusandwefoundoutthatteenagersmightbe ingtheworldaroundthem,atthesametimeusingsongs,fascinat-
thelargerpotentialreaders.Besides,thesalesnumberofMissionSurvivalseries ingactivitiestohelpchildrenlearnandmasterbasicvocabularyand
hasbeensteadilyincreasing.Sowedecidedtopublishthose3titlesasamid- thelanguage.Thinkingalongthesamelines,wewentontodevelop
dle-gradeoutdoorsurvivingencyclopediaseries. anumberofsimilarbooks,whichcametoforma"family"ofprod-
Things were getting more and more exciting in September, 2015, right before ucts,towhichwegavethename"CoolPanda".
thepublicationofthosetitles.BothBearandhisinternationalbookagent,Mrs. As an editor working on the development of Chinese learning re-
CarolineMichelcametoChina.BearwasinShanghaiforfilmingtheSummer sources,myjobinvolvesalotofcross-culturalwork,butthelonger
GamesandCarolinepaidusavisit. I'vebeeninthisjob,themoreI'verealizedthatculturedoesn'tneedtobe"crossed",andthat
actually,regardlessofraceorlanguage,wearedrivenbythesamethings,thatisourcuriosity
Guan Dan about the world around us and our desire for happiness. This is exactly what Cool Panda
hopestofindandsharewithallitsusers.
Copyright Manager, China Fine Arts Publishing
Group,China
Ken Jin
Themostimpressiveprojectamongthehundredsofti-
tleslicensedtheseyearsistheComic-stripofWorldWar ExecutiveDirector，ConfuciusInstituteatKennesawStateUniversityConfuciusInstitute
II（《第二次世界大战史连环画库》）.Astheposter WiththesuccessfuldevelopmentofConfuciusInstitutesoverseas,learningChinesebecomes
madeforthisprojectsays"LearnfromHistoriesMis- moreandmorepopulararoundtheworld. ThegrowthofConfuciusInstituteatKennesaw
takes,MakeLoveNotWarandWarsgoaway." StateUniversity(CIKSU)isaperfectexample. CIKSUwasestablishedinSeptember2008.
These books reprinted last year were designed by Lv Withinfouryears,thestudentenrollmentgrewfrom140toover10,000.
Jingren,arenownedmasterofbookandillustrationdesign.Itisamazingthatit AsthenumberofChineselearnersgrowsrapidly,theshortageoflocalizedteachingmateri-
onlytookseveralyearstofinishthislarge-scalecomicstripeseries,withcontin- alsforChinesebecomesanimportantissueandchallengeforConfuciusInstitutesandtheir
uous efforts of over 40 painters and over 10 writers.The 3000 illustrations in teachers. Hanban (Confucius Institute Headquarters) has made development of localized
thisseriesdescribethewholeprocessofWorldWarII,whichgotAsia,Europe, Chineseteachingmaterialsatoppriority.TosustainthesuccessfulChineseprogramsatCIK-
Atlantic andAfrica all involved. The books depict the most important battles SU,CIKSUcollaborateswithGeorgiaDepartmentofEducationtodevelopcurriculumfor
duringthisperiod.Theycanbepublishedonlybyournationalpublishersspe- K-12 Chinese language education under Georgia Performance
cializinginvisualartslikeus,becausewehaveaccumulatedthemostabundant Standards, the foreign language education standards in the US.
copyrights of art books and the largest authorship and readership of fine arts, Thenbasedontheofficialcurriculum,developmentofhighlylo-
andhavebeenengagedinmostcomprehensive cooperationwithforeignpart- calizedteachingmaterialsisinitiated.
ners,especiallyincopyrighttrading. Basedonthisstrategicplan,CIKSUcreatedateamtoconductre-
ThisserieswontheBronzePrizeofthe1stChineseFineArtsBookAward.And search on Chinese language education; curriculum development;
the illustrations in this book won the Third Prize of 4th Chinese Comic-strip and localized teaching material development. While the curricu-
Award.ItisnotdifficulttopublishthebooksinaforeignlanguagebyLessscript lumdevelopmentisundertheway,andCIKSUHigherEducation
textsandwhite-blackpictures,andreaderscanexperienceWWIIasifinperson Press,ahighlyreputablepublishingcompanyinChinaarejointly
andthereforebelongingforapeacefullife.(contact:[email protected]) developingaseriesofChinesetextbook"CoolPanda".
Editor:QuJingfan F13
法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法法兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰兰克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克克福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福福专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专专刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊刊 Email:[email protected]
CCHHIINNAAPPUUBBLLIISSHHIINNGG&&MMEEDDIIAAJJOOUURRNNAALL Typesetter：HuBin
Voices
Global Publishing Report shows insights and
expertise by players in face of changing market
"Chinese publishing has come a long
2015年度国际出版趋势报告： way thanks to sustained growth of
the national economy and a decade
出版业者用才智和专业技能应对市场变化 of burgeoning public reading
development in the country, plus the
■BYQuJingfan,CPMJ momentum the nation's publishing
and media enterprises gained from
Afterlastyear'ssuccess,CPMJ，incoopera- China, big publishing groups continue to ex- corporate restructuring. As a result,
tion with The Booksellers(UK), Books+ pand their scales. In 2015, the revenue of the more than thirty such enterprises
Publishing(Australia) and BIZ Beijing, top 33 Chinese publishing groups amounts to have been listed on the stock market and gained solid
releases a report based on the statistics of book 55% of the total market, and the market share financial backing. For all these reasons I am optimistic about
and journal markets in 9 countries including of some specific cities had increased, with the thefutureofthepublishingandmediaindustryinChina."
Germany,France,UK,US,Australia,Japan,Ko- revenue of the top 10 cities accounting for —— Li Pengyi, Vice President, Publishers' Association
rea, Poland and China inAugust 2016, with an 74.7%ofthetotal. ofChina
aim to give insights into the international pub- In order to adapt to the changing market, all
lishingtrends. players in the 9 countries showed their ra- ---------------------------------------------------------------------------
Seenfromtheglobalmarketofbooksandjour- zor-sharp wit and skilled expertise.Firstly,Ger-
nals, it can be found that the top 6 countries is manpublishersseekcross-mediaandcross-plat- "The German book industry is
US, Japan, China, Germany, UK and France, formcooperationthroughtheirhigh-qualitycon- counted among the largest in the
among which China ranks the third place. And tents and diversified operations. Meanwhile, world and is exemplary in its
the international market shows the evident German bookshops keep steady development structure. Publishers and bookshops
trends that a clear strengthening of the top pub- by making full use of all possible channels in have proven their ability to turn
lishers in market share and mid-sized players marketing and cooperating with publishers in industry-wide upheavals into
outpaced big players in terms of growth rate in creative ways. E-books have found their posi- opportunities and also to find new
somecountries. tion in German book market, which established paths and invest wisely. Bookshops
The US and UK, holding leading position in asustainablesystemforpublishingindustry. are also well on their way to successfully implementing their
digital publishing around the world, experi- In 2015, French literature and comic books multi-channel strategy, and publishing houses continue to
encedtheshockbroughtbye-bookagencypric- made a great success, and large cultural super- fosteranactivecultureofinnovation."
ing dispute.Big publishers lost market share to markets set up more new branches in domestic, ——AlexanderSkipis,ManagingDirector,Börsenverein
Amazon, it also increase a shift in revenue to- expanding online e-commerce, which contribut-
wards Amazon and subsequently to indie au- ed to a 0.6% growth in French book market. ---------------------------------------------------------------------------
thors who take advantage of Amazon's sales Meanwhile, under the extensive reform to text-
andmarketingmuscle. books,theFrenchmarketwillundoubtedlycon- "After struggling for five years
In 2015, the growth of the global book market tinuetodevelopinthelongterm. against a decline, the French book
is attributed to the drive from Because traditional big publishers increased market has seen a reversal in 2015,
mid-and-small-sized publishers and self-pub- the retail price of e-books after winning the and sodespite the shock waves
lishers,especially in US and UK. At the same agency pricing case in UK, this encouraged caused by Islamic terrorist attacks in
time, physical books get through from the chal- more readers tend to purchase print books. January and in November of that
lengescausedbydigitalproducts,showingrises Thriller novels, cookbooks, and academic auto- sameyear."
insales. biographies emerge as the strong engine for
The different trends in each country depend on growth. The US market also showed a slightly
the specifics of their market environment. In growth in print book market, among which —— Vincent Montagne, President, French publishers'
US,thepublishingindustry,draggedbythestag- sharp increase came from art books, home fur- Association,SNE
nancy of education market, with its market nishingbooksandcoloringbooks. ---------------------------------------------------------------------------
shareaccountsfor onethirdof thetotalmarket, Chinese steady economic growth and nation-
reducedby0.6%.Japanhadadropof5.2%due widereadingeventsinitiatedin2006encourage "StatShot Annual 2015 has
to sharp decrease of magazines' revenue. But the growth of Chinese publishing market. Now, confirmed print's marked return. The
Chinese publishing market achieved a growth there are more than 30 publishing groups, paper book, just like the eBook, is
of 2% thanks for the integration of traditional which have obtained more support in finance here to stay. While young adult titles
publishing with new media and emerging pub- andgainingvitalitythroughgoingpublic. were very popular last year, in 2015
lishing modes, and also the strong development In Japan, some social issues like stagnant adult books led the charge with
in digitalpublishing.Whileunder the impactof growth of population and reading, posed great successes like TheGirlontheTrain
reform in media industry, German publishing threattothepublishingindustry.Thus,Japanese andGoSetaWatchman. Those, and
witnessed a decline of 1.4%, back to the level publishers improved book sales through enlarg- adult coloring books like TheSecret
of the year 2005. Although UK market grew ing magazine subscribers, producing books re- Garden,helpedtheAdultBookscategorygrowbynearly$90
slightly in domestic, the exporting market met lated to weight loss, English study and money millioninrevenue."
with a great success, amounting to 42% of the management, or providing personalized servic- —— Tina Jordan, Vice President, Association of
total market, among which the revenue from es to libraries and education & research organi- AmericanPublishers
textbooks, academic books, and ELT books ac- zations.
counts for two thirds. These led to the 1.3% Koreanpublishersenhancedthemanagementof ---------------------------------------------------------------------------
growthofUK'spublishingrevenueafterconsec- publishing process by commissioning topics
utive decline for 7 years. And Australian print with authors, increasing the online interaction "Digital continues to be an incredibly
book market grew by 2.4% because of the re- with readers and spreading their publications,as important part of the industry, but it
coveryofbrickandmortarbookshops. aresultincreasedthereadershipandthediscov- would appear there remains a special
Big publishing houses show increasing market erabilityoftheirpublications. place in the consumer's heart for
share in the changing situation. For example, aesthetic pleasure that printed books
position country revenue（RMB） growthrate
the market share of the top 10 French publish- can bring.Strong sectors include
1 USA ￥185.3B($27.78B) -0.6%
ersamountsto87.5%,top5USplayersamount- 2 Japan ￥107.2B(1600BJPY) -5.2% adult colouring books, such as Lost
ing to 37%, top 5 UK amounting to 50.8% 3 China ￥102.3B +2% Ocean by The Secret Garden
while top 10 amounting to 59.8%. In UK, mid- 4 Germany ￥69.6B（ 9.2B) -1.4% illustrator Johanna Basford, as well
€
5 UK ￥38.5B（￡4.4B） +1.3%
dle-sized publishing houses become as the new as TheCompleteAlice, the 150th anniversary edition of
6 France ￥20.16B（ 2.667B） +0.6%
force in book market, especially in 2015, the € LewisCarroll'sfamousfairytale."
growthrateofmid-sizedplayersoutpacedtop3 Data compiled based on respective publishers' as- ——Stephen Lotinga, Chief Executive, Publishers
big players in terms of growth rate in UK. In sociationsorrelatedorganizations. Association