Table Of Content

Index Volume 46 2003-2004 Aaker, David A., “Levertaheg Ciorpnorgat e Brand,” 46 pring 2004): 6-18 Blackburn, Joseph D., V. Daniel R. Guide, Jr., Gilvan C. Souza, and Luk N. Van Wassenhove, “Reverse Supply Chains for Commercial Returns,” 46/2 (Winter 2004): 6-22 Brown, Darrell. See Marshall, R. Scott Brown, Karen A. See Hyer, Nancy Lea Dexter, Albert S. See lacovou, Charalambos | Dowling, Grahame R., “Corporate Reputations: Should You ¢ 46/3 (Spring 2004) 36 Geyer, Roland, and Tim Jackson, “Supply Loops and Their Constraints: The Industrial Ecology of Recycling and Reuse,” 46/2 (Winter 2004): 55-73 Grande, Hans. See Raghubir, Priya Guide, Jr., V. Daniel R. See Blackburn, Joseph D Gunningham, Neil. See Thornton, Dorothy Hatch, Mary Jo. See Schultz, Majken Hollender, Jeffrey, “What Matters Most: Corporate Values and Social Responsibility,” 46/4 (Summer 2004): 111-119 Hyer, Nancy Lea, and Karen A. Brown, “Work Cells with Staying Power: Lessons for Process-Complete Operations,” 46/1 (Fall 2003): 27-52 lacovou, Charalambos L., and Albert S. Dexter, “Turning Around Runaway Information Technology Projects,” 46/4 (Summer 2004): 68-88 Inman, J. Jeffrey. See Raghubir, Priya Index Volume 46 2003-2004 Aaker, David A., “Levertaheg Ciorpnorgat e Brand,” 46 pring 2004): 6-18 Blackburn, Joseph D., V. Daniel R. Guide, Jr., Gilvan C. Souza, and Luk N. Van Wassenhove, “Reverse Supply Chains for Commercial Returns,” 46/2 (Winter 2004): 6-22 Brown, Darrell. See Marshall, R. Scott Brown, Karen A. See Hyer, Nancy Lea Dexter, Albert S. See lacovou, Charalambos | Dowling, Grahame R., “Corporate Reputations: Should You ¢ 46/3 (Spring 2004) 36 Geyer, Roland, and Tim Jackson, “Supply Loops and Their Constraints: The Industrial Ecology of Recycling and Reuse,” 46/2 (Winter 2004): 55-73 Grande, Hans. See Raghubir, Priya Guide, Jr., V. Daniel R. See Blackburn, Joseph D Gunningham, Neil. See Thornton, Dorothy Hatch, Mary Jo. See Schultz, Majken Hollender, Jeffrey, “What Matters Most: Corporate Values and Social Responsibility,” 46/4 (Summer 2004): 111-119 Hyer, Nancy Lea, and Karen A. Brown, “Work Cells with Staying Power: Lessons for Process-Complete Operations,” 46/1 (Fall 2003): 27-52 lacovou, Charalambos L., and Albert S. Dexter, “Turning Around Runaway Information Technology Projects,” 46/4 (Summer 2004): 68-88 Inman, J. Jeffrey. See Raghubir, Priya Iqbal, Zafar. See Verma, Rohit Jackson, Tim. See Geyer, Roland Jarvenpaa, Sirkka L., Emerson Tiller, and Robert Simons, “Regulation and the Internet: Public Choice Insights for Business Organizations,” 46/1 (Fall 2003): 72-85 Kagan, Robert A A. See Thornton, Dorothy Kaikati, Andrew M., and Jack G. Kaikati, “Stealth Marketing: How to Reach Consumers Surreptitiously,” 46/4 (Summer 2004): 6-22 Kaikati, Jack G. See Kaikati, Andrew M Kale, Prashant, and Phanish Puranam, “Choosing Equity Stakes in Technology Sourcing Relationships: An Integrative Framework,” 14 6/3 (Spring 2004): -Q9 Kazuhiro Asakawa. See Lehrer, Mark. Krikke, Harold, leke le Blanc, and Steef van de Velde, “Product Modularity and the Design of Closed-Loop Supply Chains,” 46/2 (Winter 2004): 23-39 Lapré, Michael A., and Luk N. Van Wassenhove, “Managing Learning Curves in Factories by Creating and Transferring Knowledge,” 46/1 (Fall 2003): 53-71 le Blanc, Ieke. See Krikke, Harold Lehrer, Mark, and Kazuhiro Asakawa, “Pushing Scientists Into the Marketplace: Promoting Science Entrepreneurship,” 46/3 (Spring 2004): 55-76 Li, Shaomin, “Why Is Property Right Protection Lacking in China? An Institutional Explanation,” 46/3 (Spring 2004): 100-115. |L ingane, Alison, and Sara Olsen, “Guidelines for Social Return on Investment,” 16/3 (Spring 2004): 116-135 Mahadevan, B., “Making Sense of Emerging Market Structures in B2B E-Commerce,” 46/1 (Fall 2003): 86-100 Marshall, R. Scott, and Darrell Brown, “The Strategy of Sustainability: A Systems Perspective on Environmental Initiatives,” 46/1 (Fall 2003): 101-126 Matthews, H. Scott, “Thinking Outside ‘the Box’: Designing a Packaging Take- Back Svstem,” 46/2 (Winter 2004): 105-119 Olsen, Sara. See Lingane, Alison Peattie, Ken. See Seitz, Margarete A Pitt, Leyland F. See Watson, Richard T Plaschka, Gerhard. See Verma, Rohit Puranam, Phanish. See Kale, Prashant. Raghubir, Priva, J. Jeffrey Inman, and Hans Grande, “The Three Faces of Consumer Promotions,” 46/4 (Summer 2004): 23?- 42 Schultz, Majken, and Mary Jo Hatch, “The Cycles of Corporate Branding: The Case of the LEGO Company,” 46/1 (Fall 2003): 6-26 \., and Ken Peattie, “Meeting the Closed-Loop Challenge ase of Remanufacturing,” 46/2 (Winter 2004): 74-89 Steven M.. and Jinhong Xie, “Advance Selling for Services,” 46/3 (Spring 2004): 37-54 Simons, Robert. See Jarvenpaa, Sirkka | Souza, Gilvan C. See Blackburn, Joseph D rhornton, Dorothy, Robert A. Kagan, and Neil Gunningham, “Sources ol Corporate Environmental Performance,” 46/1 (Fall 2003): 127-141 Lembke, Ronald S., “Strategic Use of the Secondary Marke Retall onsumer Goods,” 46/2 (Winter 2004): 90-104 merson. See Jarvenpaa, Sirkka | ‘|, Michael } W., “Strategic Management of Product 1 Recovery,” 46/2 (Wintel! 2004): 120-141 van de Velde, Steef. See Krikke, Harold van Nunen, Jo A.E.E., and Rob A. Zuidwijk, “E-Enabled Cl Chains,” 46/2 (Winter 2004): 40-54 Van Wassenhove, Luk N. See Lapré, Michael A Van Wassenhove, Luk N. See Blackburn, Joseph D Verma, Rohit, Zafar Iqbal, and Gerhard Plaschka Choice in E-Financial Services,” 46 Wallace, Wanda A Adding Value Through AccountinSigg ! 2004): 120-137 Watson, Richard T., George M. Zinkhan, and Leyland il Opiect Orientation: A Tool for Enterprise Design,” ummer 2004) Xie, Jinhong. See Shugan. Steven M ) Zinkhan, George M. See Watson, Ri Zuuli dwiik, Rob A. See van Nunen, Jo A.E.I Adding Value Through Accounting Signals,” Wanda A. Wallace, 46/4 (Summer! 2004 12 137 Advance Selling for Services,” Steven M. Shugan and Jinhong Xie, 46/3 (Spring 2004): 37-54 Choosing Equity Stakes in Technology Sourcing Relationships: An Integrative Framework,” Prashant Kale and Phanish Puranam, 46/3 (Spring 2004) 99 ‘Corporate Reputations: Should You Compete on Yours?” Grahame R. Dowling 16/3 (Spring 2004) 4> 6 rhe Cycles of Corporate Branding: The Case of the LEGO Company,” Majken Schultz and Mary Jo Hatch, 46/1 (Fall 2003): 6-26 E-Enabled Closed-Loop Supply Chains,” Jo A.E.E. van Nunen and Rob A Zuidwijk, 46/2 (Winter 2004): 40-54 Guidelines for Social Return on Investment,” Alison Lingane and Sara Olsen, 16/3 (Spring 2004): 116-135 “Leveraging the Corporate Brand,” David A. Aaker, 46/3 (Spring 2004): 6-18 Making Sense of Emerging Market Structures in B2B E-Commerce,” B {ahadevan, 46/1 (Fall 2003): 8> 6-100 “Managing Learning Curves in Factories by Creating and Transferring Knowledge,” Michael A. Lapré and Luk N. Van Wassenhove, 46/1 (Fall 2003): 55-7] Meeting the Closed-Loop Challenge: The Case of Remanufacturing,” Margarete 4. Seitz and Ken Peattie, 46/2 (Winter 2004): 74-89 Object-Orientation: A Tool for Enterprise Design,” Richard T. Watson, George M. Zinkhan, and LeylandF . Pitt, 46/4 (Summer 2004): 89-110 Product Modularity and the Design of Closed-Loop Supply Chains,” Harold Krikke, Ieke le Blanc, and Steef van de Velde, 46/2 (Winter 2004): 23-39 Pushing Scientists Into the Marketplace: Promoting Science Entrepreneurship,” Mark Lehrer and Kazuhiro Asakawa, 46/3 (Spring 2004): 55-76 Regulation and the Internet: Public Choice Insights for Business Organizations,” Sirkka L. Jarvenpaa, Emerson Tiller, and Robert Simons, 46/1 (Fall 2003): -85. Reverse Supply Chains for Commercial Returns,” Joseph D. Blackburn, V. Daniel R. Guide, Jr., Gilvan C. Souza, and Luk N. Van Wassenhove, 16/2 (Winter 2004): 6-22 Sources of Corporate Environmental Performance,” Dorothy Thornton, Robert A. Kagan, and Neil Gunningham, 46/1 (Fall 2003): 127-141 “Stealth Marketing: How to Reach Consumers Surreptitiously,” Andrew M Kaikati and Jack G. Kaikati, 46/4 (Summer 2004): 6-22 “Strategic Management of Product Recovery,” Michael W. Toffel, 46/2 (Winte1 2004): 120-141] “Strategic Use of the Secondary Market for Retail Consumer Goods,” Ronald S$ ribben-Lembke, 46/2 (Winter 2004): 90-104 rhe Strategy of Sustainability: A Systems Perspective on Environmental Initiatives,” R. Scott Marshall and Darrell Brown, 46/1 (Fall 2003): 101-126 ‘Supply Loops and Their Constraints: The Industrial Ecology of Recycling and Reuse,” Roland Geyer and Tim Jackson, 46/2 (Winter 2004): 55-73. “Thinking Outside ‘the Box’: Designing a Packaging Take-Back System,” H. Scott Matthews, 46/2 (Winter 2004): 105-119 “The Three Faces of Consumer Promotions,” Priya Raghubir, J. Jeffrey Inman, and Hans Grande, 46/4 (Summer 2004): 23-42. ‘Turning Around Runaway Information Technology Projects,” Charalambos | lacovou and Albert S. Dexter, 46/4 (Summer 2004): 68-88. “Understanding Customer Choice in E-Financial Services,” Rohit Verma, Zafar Iqbal, and Gerhard Plaschka, 46/4 (Summer 2004): 43-67. “What Matters Most: Corporate Values and Social Responsibility, Jettrey Hollender, 46/4 (Summer 2004): 111-119 “Why Is Property Right Protection Lacking in China? An Institutional Explanation,” Shaomin Li, 46/3 (Spring 2004): 100-115 “Work Cells with Staying Power: Lessons for Process-Complete Operations,” Nancy Lea Hyer and Karen A. Brown, 46/1 (Fall 2003): 27-52