California Almond Demand: Looking to the Future - Almond Board of

79 Pages·2012·9.04 MB·English

by  Michelle Norwood

California
Almond
Demand:
Looking to
the Future
California Almond
Demand: Looking to the
Future
John Talbot
Almond Board of California
Outlook
For Future
Demand

?
California Almonds on Strong Growth Path
Average Growth
8.5%
2,000
1,500
)
s
’
0
0 1,000
0
1
(
s
d
n
u
o
P

500
0
1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12
Domestic Shipments Export Shipments
Source: Almond Board of California
California Almonds on Strong Growth Path
•
Health and nutrition story driving consumption
2,500
•
Emerging markets creating new opportunities

2,000

1,500
)
s
’
0
0 1,000
0
1
(
s
d
n
u
o
P

500
0
1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12
Domestic Shipments Export Shipments Total California Supply Lbs
Source: Almond Board of California
Nutrition Research Program Overview
1995 - 2012
Research Category Projects Published
Papers
Heart Health and Beyond 19 22
Diabetes and Pre-diabetes 10 9
Weight Management, Satiety and Gut Health 14 14
Phytochemicals – Content and Action 12 27
Allergens 6 8
Other 10 3
Total 71 83
The Press Has Taken Notice
And Consumers are Responding
Awareness Overall Liking
300 120
250 115
200 110
150 105
100 100
50 95
0 90
00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11
Health Perception Purchases
140 250
120
200
100
150
80
60 100
40
50
20
0 0
00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11
All measures indexed to 2001
Source: Attitudes, Awareness, and Usage (AAU) studies, Sterling Rice Group