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Calculating the Social Standards and the Reconfiguration of Governing Edited by Vaughan Higgins and Wendy Larner Calculating the Social Also by Vaughan Higgins RURAL GOVERNANCE: International Perspectives (co-edited) CONSTRUCTING REFORM: Economic Expertise and the Governing of Agricultural Change in Australia AGRICULTURAL GOVERNANCE: Globalization and the New Politics of Regulation (co-edited) PEDAGOGICAL MACHINES: ICTs and Neoliberal Governance of the University ENVIRONMENT, SOCIETY AND NATURAL RESOURCE MANAGEMENT: Theoretical Perspectives from Australasia and the Americas (co-edited) Also by Wendy Larner THE POINT IS TO CHANGE IT: Geographies of Hope and Survival in an Age of Crises (co-edited) GLOBAL GOVERNMENTALITY: New Perspectives on International Rule (co-edited) Calculating the Social Standards and the Reconfiguration of Governing Edited by Vaughan Higgins Monash University, Australia and Wendy Larner University of Bristol, UK Selection and editorial matter © Vaughan Higgins and Wendy Larner 2010 Individual chapters © their respective authors 2010 Softcover reprint of the hardcover 1st edition 2010 978-0-230-57931-6 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2010 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-36794-8 ISBN 978-0-230-28967-3 (eBook) DOI 10.1057/9780230289673 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Calculating the social: standards and the reconfiguration of governing / edited by Vaughan Higgins, Wendy Larner. p. cm. Includes bibliographical references. ISBN 978–0–230–57931–6 (hardback) 1. Standardization. 2. Power (Social sciences) 3. Social structure. 4. Social sciences. I. Higgins, Vaughan, 1974– II. Larner, Wendy. HD62.C25 2010 389(cid:2).6—dc22 2010023888 10 9 8 7 6 5 4 3 2 1 19 18 17 16 15 14 13 12 11 10 Contents Notes on Contributors vii Acknowledgements xii 1 Standards and Standardization as a Social Scientific Problem 1 Vaughan Higgins and Wendy Larner Part I The Global and Local Politics of Standardizing 19 2 Calculating Hybrids 21 Peter Miller, Liisa Kurunmäki, and Ted O’Leary 3 Gendering Codes of Conduct: Chiquita Bananas and Nicaraguan Women Workers 38 Marina Prieto-Carrón and Wendy Larner 4 The Practice of Third-Party Certification: Enhancing Environmental Sustainability and Social Justice in the Global South? 56 Carmen Bain and Maki Hatanaka Part II Technologies of Governing and the Standardizing of the Social 75 5 E-Government and the Production of Standardized Individuality 77 Paul Henman and Mitchell Dean 6 New Modes of Governance and the Standardization of Nursing Competencies: An Australian Case Study 94 Anni Dugdale and Laurie Grealish 7 Industry Analysts and the Labour of Comparison 112 Neil Pollock 8 Sticking Plasters and the Standardizations of Everyday Life 131 Mike Michael Part III The Contestation and Adaptation of Standardizing Practices 149 9 Local Experiments with Global Certificates: How Russian Software Testers are Inventing Themselves as a Profession 151 Melanie Feakins v vi Contents 10 Adapting Standards: The Case of Environmental Management Systems in Australia 167 Vaughan Higgins, Jacqui Dibden and Chris Cocklin 11 Standards, Orphan Drugs, and Pharmaceutical Markets 185 Carlos Novas Part IV Conclusion 203 12 From Standardization to Standardizing Work 205 Vaughan Higgins and Wendy Larner Index 219 Notes on Contributors Carmen Bain is Assistant Professor in the Department of Sociology at Iowa State University. Her research interests include the political economy of global agri-food systems, international development and social studies of science and technology. She has conducted research in Chile, Ghana, New Zealand and the US. Her work has been published in the journals Rural Sociology and Food Policy and several edited volumes including Agricultural Governance: Globalization and the New Politics of Regulation (edited by Vaughan Higgins and Geoffrey Lawrence, 2005); Supermarkets and Agri-food Supply Chains (edited by David Burch and Geoffrey Lawrence, 2007); and Between the Local and the Global: Confronting Complexity in the Contemporary Food Sector (edited by Terry Marsden and Jonathon Murdoch, 2006). Chris Cocklin is Deputy Vice-Chancellor (Research and Innovation) at James Cook University, Queensland, Australia. He has written widely on regulatory change and sustainability in a rural context, on land use change and on rural communities and environmental issues. With Ian Bowler and Chris Bryant he edited The Sustainability of Rural Systems (Kluwer, 2002) and, with Jacqui Dibden, Sustainability and Change in Rural Australia (UNSW Press, 2005). Mitchell Dean is Professor of Sociology and formerly Dean of the Division of Society, Culture, Media and Philosophy at Macquarie University, Australia. He is currently research professor in the Centre for Research on Social Inclusion. Mitchell is the author of four books and other publi- cations which draw upon various aspects of Foucauldian scholarship. These works include The Constitution of Poverty: Toward a Genealogy of Liberal Governance (1991); Critical and Effective Histories: Foucault’s Methods and Historical Sociology (1994), Governmentality: Power and Rule in Modern Society (2010, 2nd revised edition); and Governing Societies: Political Perspectives on Domestic and International Rule (2007). Jacqui Dibden is a senior research fellow with the Monash Regional Australia Project, School of Geography and Environmental Science, Monash University, Australia. She has a background in social anthropol- ogy and community development. She has undertaken research on social impacts of rural restructuring, sustainability of rural towns, immigrant settlement in rural areas, governance of natural resources in farming areas vii viii Notes on Contributors and land stewardship. With Chris Cocklin, she edited a book on regional Australia, titled Sustainability and Change in Rural Australia (Sydney: UNSW Press, 2005). Her current research interests are in environmental manage- ment systems, agri-environmental policy and changing land uses. Anni Dugdale is a senior lecturer in Sociology at the University of Canberra, Australia. Her research focuses broadly on the sociology of sci- ence and technology, health policy, reproductive technologies and gen- der, technology and development. Melanie Feakins received her DPhil in Geography from Oxford Univers ity and is currently a visiting assistant professor at UC Berkeley. Her current research explores offshore outsourcing of software and IT services in Russia, focusing on the microscale practices that comprise the untold stories of globalization. Her work has appeared in journals such as Environment and Planning A and Global Networks. She is currently writing a book about Offshore Outsourcing from the perspective of ‘Offshore Russia’. Laurie Grealish is Associate Professor in nursing at the University of Canberra, Australia. Her current research activities centre on the assess- ment of nursing competence in clinical contexts, and the development and monitoring of workplace learning more generally. She has held lead- ership positions in cancer and palliative care nursing and is currently the Associate Dean (Education) in the Faculty of Health. Maki Hatanaka is an adjunct assistant professor in the Department of Sociology at Sam Houston State University. Her areas of specializa- tion include development, globalization and food and agriculture. In particular, her current research projects focus on emerging governance mechanisms in food and agriculture, i.e., standards, certification and labelling. Specifically, she is interested in the ways these mechanisms are developed, as well as their implications for producers in the global South. Her work has been published in a variety of journals, including Agriculture and Human Values, Food Policy, The Local Environment: The International Journal of Justice and Sustainability, Sociologia Ruralis and World Development. Paul Henman is a senior lecturer in Social Policy at the University of Queensland, Australia. His main research interest is in the nexus between social policy, public administration and information technology, where he is an international expert on the social study of e-government. His most recent books are Administering Welfare Reform: International Transfor- mations in Welfare Governance (Policy, 2006; edited with Menno Fenger) Notes on Contributors ix and E-Government: Reconfigurations in Public Administration, Policy and Power (Palgrave Macmillan, 2010). Vaughan Higgins is a senior lecturer in Sociology at Monash University, Australia. With a particular interest in the analytical approaches of governmentality and actor network theory, Vaughan’s work is ori- ented towards the study of how programmes, protocols, standards and related instruments of governing are implemented in practice, and the various ways in which these mechanisms, and the conduct of those who are governed, are shaped as a consequence. Recent books include Rural Governance: International Perspectives (Routledge, 2007, with Lynda Cheshire and Geoffrey Lawrence); Agricultural Governance: Globaliza- tion and the New Politics of Regulation (Routledge, 2005, with Geoffrey Lawrence); and Constructing Reform: Economic Expertise and the Governing of Agricultural Change in Australia (Nova Science, 2002). Liisa Kurunmäki is a reader in Accounting, and a Research Associate of the ESRC Centre for the Analysis of Risk and Regulation (CARR) at the London School of Economics and Political Science. Liisa joined LSE as a Lecturer in 1999, and holds an MSc and a PhD from the University of Jyväskylä, Finland. She has authored and co-authored numerous articles in scholarly publications. Her research focuses primarily on the consequences of the encounter between accounting, accountants and non-accountants in the context of the ongoing public sector reforms. A list of selected publications can be found at http://www2.lse.ac.uk/ accounting/facultyAndStaff/profiles/kurunmaki.aspx. Wendy Larner is Professor of Human Geography and Sociology at the University of Bristol. Her research is situated in the interdisciplinary fields of globalization, governance and gender, and links insights from criti- cal social theory with a strong commitment to empirical research. She challenges conventional understandings of globalization as an inevitable ‘new reality’ by showing that it is a contested and contradictory proc- ess in the making. Relatedly, she has long-standing research interests in theorizing neoliberalism and ‘post-welfarist’ governance. In addition to publishing widely across the social sciences, she is editor of Antipode: A Radical Journal of Geography and associate editor for Social Politics: International Studies in Gender, State and Society. Mike Michael is Professor of Sociology of Science and Technology, and Director of the Centre for the Study of Invention and Social Process, at the Sociology Department, Goldsmiths, University of London. His main areas of research include the relation between everyday life and

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