Caffeine for the Creative Team

306 Pages·2009·159.669 MB·English

by  Murnaw, Stefan;Oldfield, Wendy Lee

Graphic Design
Brainstorming.
Iwthnhao yevro pdeue .t rYro foo eduffico ’ tr ci ecte owc, ynhiotcahuer gpry etos.dc uBh rwuo wtiot yhhl ooo gurlee yon toneeualryarm thgi.na rTovgheu ae pa rg, e lriit’ems ma gittar eiedyda eh taaa mp …vreoe t suhasnelru tenr oaeedf xt ytoti m bbceiogecm, ot ahmeni nudegp ya …wo bu iat dh
something outstanding.
WaCsb trtoooeeoarraksmtmtiivn iy encgo gaT wuen. aTi ntbmhheeie s aiesd cvt tgoeehaelnlemet h ocy atcnoiraoluydnnr et btoroe.eof aB lsdm uyhiffito’o s aucr c t usno, olfeltoll,eeu cadctunt itosidoven e ged i ebsn cn rcaraeoetir aunhatr atwiavinngoedge re! kv sxCiuineaacgrffbc c.le eeiissn iesdesf ef uioaslrs bj utwrhsaietti n ht-h e
Inside, you’ll fi nd:
• AMlallib nnedel,ew tdh e fisxo erbr otchoiseke ’assp .e pAxrseo rapc rcisioaemtse p asarizene itodan rg gtroeot uCepad:ff tteowi ntoee apfomeros pt.h lEeea, Ctchrher aeetexi evpere c oispele i s
or four or more.
• Ptghoeiwtn yekor dfuiuffr l etteroaeomnlst .lt yTh, hilneeka eidnxigne grinc t ions eefsrwe w swhilal i ycnsas.lilg ohnts e. vTehriys ocnoell einc ttihoen gisr osuurpe t too
• Iwhonantitevehre svs fihio eramwsrtese-sh wo avfiant tlhdhu reaee bxbalprel ied girnehisestiienggscnhteet c srwr saei.t naThtdh ib vtereeraa eliemn aasr dtbeoer ararmlsisn oiisnn ti gntoh trienemr itvinenidaegumw tsesstc .rw hEyin atwhciqhh uo e s.
Cuanffp eriondeu foctri vthee b Crraeinastitvoer Tmea smes osffio enrss yao suo mlutigiohnt btoe tuhsoesde t dor. yC,r baocrki nitg o, pen
and start innovating today.
US $16.99
Z2194 (CAN $20.99)
ISBN-13: 978-1-60061-118-6
IISSBBNN-1 09: 71-86-0106-16-101086-41-118-6
51699
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A
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9 781600 611186
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Stefan Mumaw & Wendy Lee Oldfield
Cincinnati, Ohio
www.howdesign.com
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Caff eine for the Creative Team Copyright © 2009 by Stefan Mumaw and Wendy Lee
Oldfi eld. Manufactured in the United States. All rights reserved. No other part of this
book may be reproduced in any form or by any electronic or mechanical means including
information storage and retrieval systems without permission in writing from the pub-
lisher, except by a reviewer, who may quote brief passages in a review. Published by HOW
Books, an imprint of F+W Media, Inc., 4700 East Galbraith Road, Cincinnati, Ohio 45236.
[phone]. First edition.
For more resources for designers, visit www.howdesign.com.
13 12 11 10 09 5 4 3 2 1
Distributed in Canada by Fraser Direct
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Distributed in Australia by Capricorn Link
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Library of Congress Cataloging-in-Publication Data
Mumaw, Stefan.
Caff eine for the creative team : 150 exercises to inspire group innovation / Stefan
Mumaw and Wendy Lee Oldfi eld. -- 1st ed.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60061-118-6 (pbk. : alk. paper)
1. Commercial art--Technique. 2. Graphic arts--Technique. 3. Creative ability--Problems,
exercises, etc. 4. Creative thinking--Problems, exercises, etc. I. Oldfi eld, Wendy. II. Title.
NC1000.M83 2009
741.6068’3--dc22
2008051683
Edited by Amy Schell
Designed by Wendy Lee Oldfi eld
Art directed by Claudean Wheeler
Production coordinated by Greg Nock
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Stefan Mumaw
CcohUruaefanond aSpwAifdvtTtvm lieeeealehv rb fseaTridatsmes n hidn aissrbt aeeivtu UynoMati sg n hgnopiiRhgnugo iklovtaenm lw ey1ecgi s9Cr( k are ,Sbts9 adswnoCiil6 ffmteeca ay.hdsgey tip;Sso tiir cKnedliailnnyneadeaidonrc tn ueCWerfwe. s coadoHp eaitttrst efeehbse thtrtoo dda ’aahC sSp a t n tetiiwM a ltththteb eyliiCieseecm ets-oorh bs a gbcveea aa uburreaan,,see tes rthCdeiBaa eitfpdve aluttFnReeeir lAlvih co e s fuowe Mroaddtinenf sruied tiadfn t necesweghteiaitd,aiprge svr,maN ;.aiee n atpeaHrirt l iqhtvnlslenve emuheiwidngcn aaorh eh dgyitd,pWas nwidleael y setcRearnos tuybcaeiIdm ga .burti k gunS roaranTengis o ntfhonpeh.Terk awetdorStsosgli m).yt n Bd iweonaS mcertn flghieaChaost eis hyinenthngts h h g aynh EBDheiepa nad aw icr mrssa ,odsle tui at bthtf,acbhb thsayeanteesjeu oe en te sfgrchcosnm hteao r atmt af t. l l
Doll, Niqua.
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Wendy Lee Oldfield
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For Curly
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Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Get Out of My Way, I’m Drawing Horns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Follow the Rules, Just Not Those Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
A Turkey Carcass Is a Terrible Thing to Waste . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Minty Fresh Garlicky Breath . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
Is That a Swing or a Rocket Pod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Plaid Tastes Like Brown and Purple Mixed Together, Huh? . . . . . . . . . . . . . . . . 19
Don’t Call Clients Wankers Until You’re Sure They’ve Left . . . . . . . . . . . . . . . . . 20
Twisted Christmas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
The Staring Ball World Championships is Starting . . . . . . . . . . . . . . . . . . . . . . . . 22
Stop! Do Not Enter! Moose Crossing! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Interview: Ann Willoughby . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
Monsterblenderlicious . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30
Mold That Cricket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
My Bass Drum Is a Yawn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Ice Cream Hollandaise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Happy Pantonium Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35
Cell Mates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
We’re Off to See the Wizard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Saddle Up That Intern, Partner! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
It’s a Pterodactyl! Aww! Aww! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
Interview: Chris Duh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Should the Racetrack be in the Front or Back? . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Staring at the Turkey in the Blender All Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Destroy This! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
It’s Aliiiive! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Your Table Fits My Earwax Collection Perfectly . . . . . . . . . . . . . . . . . . . . . . . . . .50
Surprise Ending . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Good Luck Starting With That . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
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More Contents
That’s the Happiest Porcupine I’ve Ever Seen . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Chicken to Stocking in Four Pics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55
Creative Director to William Four. Check . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
Wise Is the New Young . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58
I Grew a Whole Crop of Interns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59
You Are Now Free to Move Around the Gymnasium . . . . . . . . . . . . . . . . . . . . . .60
Watch the Road! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61
I Have a Guitar Pick High Flush . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Quick, It’s a Frog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
The Remote’s in the Crisper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
My Cell Phone Charger Fits Nicely Next to Your Ketchup Stain . . . . . . . . . . . . 65
“I Wonder if I Can Dig a Tunnel to the Copier From Here,” Tom Thought . . . . . 66
3 Down: The Sound Trevor Makes When E-Mail Is Down . . . . . . . . . . . . . . . . . . 67
Turn That Frown Upside Down! Now Add Projectile Vomit… . . . . . . . . . . . . . . . 68
Yeah, Baby, Yeah, Yeah, Baby, Yeah . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
Cockroaches Can’t Run From the Pencil-Flinger . . . . . . . . . . . . . . . . . . . . . . . . . 70
Don’t Ask Aliens If They Know Will Smith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
Interview: Justin Ahrens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72
Mine Is of an Empty Coff ee Cup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Watch My Biker Jump Chapter Three . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
You Hate It When I Do That . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80
Rock Band, Volume Three . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Where Did You Find That Trash Can? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
…And Then, William the Intern Exploded. The End. . . . . . . . . . . . . . . . . . . . . . . . 83
Crappy Idea Ornaments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
I’m Sorry, Sir. Your Ear Looks Like a “G,” and I Need a Picture of It. . . . . . . . . . 85
A Day in the Life of Albert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
You’re So Twisted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Offi ce Graffi ti Is No Longer Frowned Upon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
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