Cable Vision 1996: Vol 20-21 Index

9 Pages·1996·2.7 MB·English

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1996
EDITO RIAL INDEZ
Departments
his Editorial Index, a special Cablevision section, is a comprehensive Independent Thinking Burning Rubber
guide to all the stories we've run during 1996. It’s a useful reference Is ‘Dodge City’ big enough To drive its schedule,
tool to track down information you may recall having seen in our for two independent film Speedvision buys 30 classic cult
pages, as well as a handy way to review developments in different sectors of channels? To deal with car and road films from
the cabie industry over the past year. Redford’s Sundance, IFC brands Hollywood (6/24/96, p. 28, by
The index is organized to correspond to the various subject categories found itself (4/29/96, p.90, by Jim Jim Cooper)
in a typical issue of Cablevision. The categories under which departments and Cooper)
columns are organized include: Content (programming/pay-per-view and Adults Wait
online/Internet developments), Digital Gateway, a section exploring how cable On the Docket: Teens Spice and Playboy still rubbing
companies are creating their future in a convergence environment, Marketing & CourtTV figures why shouldn’t up against Provision 505 of the
Advertising (includes promotion), Technology & Operations, Strategy (business teens get their day in court? Telecom Act (6/24/96, p. 28, by
issues) and D.C. Spin (policy/regulatory issues). Lighten Up, our humor-driven So it’s teaming with systems Jim Cooper)
column spotlighting cabie’s offbeat, colorful side, is also included. Each entry to create programming for
under the department/columns categories includes a headline and a brief story them (4/29/96, p. 92, by Jim Jumping In With Both Feet
explanation, plus the issue date and page number. Cooper) NBC cabie/broadcast talent
A complete inventory of the past year’s feature stories, arranged by and management merge in the
category, complete with headlines, synopses and date/page numbers, is also Bulidozing Some form of MSNBC (7/15/96,
included. PPV Ideas p. 44, by Jim Cooper)
Executions are out. So are
dogfights, cockfights and, in Original Thinking
CONTENT Gross PPV Revenue some circles, bullfights Networks up and down cable’s
To Heat Up (4/29/96, p. 92, by Jim Forkan) food chain are all focused on
Joined at the Hip (2/19/96, p. 40, by Jim Cooper) programming that distinguishes
Cable and the PC are Rags to Niches them and makes them valuable
increasingly programmed in Calling All Bochcos Reversal of fortune: From (8/19/96, pp. 42-44, by Jim
tandem—a necessity rather Turning the online hype into a shaky beginnings, E! and The Cooper)
than an option (1/22/96, pp. 34- business requires a new type of Learning Channel have turned
37, by Jim Cooper) programming (3/4/96, pp. 32- themselves around (5/13/96, Best Face Forward
33, by Jim Cooper) pp. 40-42, by Jim Cooper) What's up? Revamping, and
E!-lectric! tweaking everything from
E! hopes to live-wire its lineup Eye of the Cyber Popping Into Localism programming and on-air images
with Internet, docudrama and Web pages could give local To brand itself, Popcorn to logos (8/19/96, p. 48, by Jim
live specials (2/5/96, p. 31, by PPV managers a deeper reach Channel hooks up with local Cooper)
Jim Cooper) (3/25/96, pp. 32-34, by Jim theaters and operators
Cooper) (5/27/96, p. 32, by Jim Cooper) How Low Is Low?
HBO POW-er Cable has networkTV on the
Spawn, a grown-up comic book, Fighting Closed Circuit Late-Night Compassion ropes this summer—but
animates cable (2/5/96, p. 31, by PPV's ability to draw the Lifetime will run a special Late admen say the Big 4 won't be
Jim Cooper) mega-match is in question Date with Sari during a ‘Day of down and out this fall (8/19/96,
(3/25/96, pp. 32-34, by Compassion’ (5/27/96, p. 32, by pp. 49-50, by Jim Forkan)
Marrying Talent and Tech R. Thomas Umstead) Jim Cooper)
The Microsoft/BET alliance is a Travel Companions
harbinger of things to come Populism as a Niche Off the Rack Programming The Travel
(2/19/96, p. 38, by Jim Cooper) In the election year, NET and More and more, networks are Channel's voyage into the
others are looking to reach an hooking up programming and future takes two (8/19/96,
Save Those Rabbit Ears audience alienated from promotion with magazines pp. 50-51, by Jim Cooper)
The Box hangs on by hanging Washington (4/15/96, p. 31, by covering the same niche
in with New York City low Jim Cooper) (6/10/96, pp. 38-39, by Jim
power (2/19/96, p. 40, by Jim Cooper)
Cooper)
od CABLEVISIONDECEMBER 9, 1996
1996 EDITORIAL INDEZ
Departments
‘Plexing’: Not Perplexing DIGITAL GATEWAY A ‘Recipe’ in Progress E Is for Ethernet
Coming attraction: Multiplex The first commercial switched Ethernet has become cable’s
screens, either thematic or Lost in Space? digital video service cooks up link to the PC, and will enable
time shifts, are getting a bigger On the playing field of the recipes, PPV, MIS and customer the cable modem business to
role to play (9/16/96, p. 56, by Internet, brands and big service innovations (3/4/96, pp. grow more quickly (4/29/96, p.
Jim Cooper) money may not rule (1/22/96, 29-30, by Simon Applebaum) 82, by Chris Nolan)
pp. 28-29, by Jim Cooper)
Hashing It Cut Moving on Modems N Is for Network
TCI News aims to link with Hot Java,T o Go Operators are putting Computer networking
about 30 diners across the The latest computer pressure on vendors to companies come calling on
nation as grassroots cyber technology is a language called quickly come up with reliable cable to turn today’s coax
bureaus (10/7/96, p. 36, by Jim Java—and some say it's just modem equipment (3/4/96, plant into two-way nets
Cooper) the ticket (1/22/96, pp. 29-31, p. 31, by Chris Nolan) (4/29/96, p. 84, by Chris
by Chris Nolan) Nolan)
NewsTalk Grows Utilities Power Cable
Through ‘Education’ Rogers Goes Digital Cable should eye utility Is Everybody Happy?
A special set-up boosts a cable Canada's Rogers Cablesystems companies as partners before Open Video Systems: reviving
net’s reach by 30 million is embracing digital technology telcos do (3/25/96, pp. 28-30, old conflicts, old rules
homes—for a while (10/7/96, and the Internet to stay by Tom Kerver) (4/29/96, p. 86, by Chris
p. 38, by Simon Applebaum) competitive (2/5/96, pp. 27-29, Nolan)
by Jon Healey) The Hi-tech Breadbox
Remaking Disney Channel It's getting harder to tell the The 6 MHz Challenge
Anne Sweeney, president of Peel Me an Onion, difference between a The idea of using
The Disney Channel, hits the Cry Me a River computer and a set-top broadcasters’ 6 MHz of
pavement to find out what A no-tears approach? An (3/25/96, pp. 30-31, by Chris spectrum for multiple program
viewers want (10/21/96, p. 44, engineer outlines the steps Nolan) offerings on one channel spurs
by Jim Cooper) ops need to move from one- vendors (5/13/96, pp. 35-36, by
way cable to two-way delivery The Interactivity Trick Chris Nolan)
‘Daily’ Tweaks of voice and data (2/5/96, DirecTv teams with Microsoft
Comedy Central bets on live pp. 29-30, by Chris Nolan) to deliver near-interactive Health on a Fast Track
laughs and a new time slot to services from satellite to Cable modems and an
give The Daily Show a shot in Digital Video, Texas Style home PCs (4/15/96, pp. 26-30, operator's I-net help
the arm (11/4/96, p. 32, by Jim The new Americast name by Karen JP Howes) physicians get up to speed on
Cooper) takes its first ride in the Lone their hospitalized patients
Star State (2/19/96, pp. 31-34, A Service Provider (5/13/96, p. 38, by Simon
A Glut of Sports Nets? by Tom Kerver) To the Stars Applebaum)
ESPNews, CNNSI, Fox and UUNet delivers top-quality
others jump into a crowded Adlink: The L.A. Boom Internet support to network Political Connections
sports news arena (11/25/96, The leading interconnect is innovators like Sci-Fi (4/15/96, Networks use Web links to
pp. 36-38, by Jim Cooper) attracting auto dealers and pp. 29-30, by Chris Nolan) network with presidential
retailers with digital flexibility candidates (5/27/96, pp. 28-30,
The Bio Brand (2/19/96, pp. 34-36, by Jim M Is for Modems by Jim Cooper)
Biography celebrates its past Forkan) More than six vendors are
while preparing for its interested in the cable modem MIS Nets for Nets
network future (11/25/96, p. The ‘Power’ Trip business. Here’s a rundown Three cable programmers link
38, by Jim Cooper) Computer folks are being nice (4/29/96, pp. 77-78, by Chris up with a new end-to-end
to cable—to get the Bells in Nolan software product designed with
line (2/19/96, p. 36, by Chris their needs in mind (5/27/96,
Nolan) p. 30, by Simon Applebaum)
CONTINUED ON PAGE 100
96 CABLEVISIONDECEMBER 9, 1996
1996 EDITORIAL INDEZ
Departments
CONTINUED FROM PAGE 96 Mapping Out the Future Making Modems MSO Exec's Ship Comes In
The Digital Scramble Modems for schools: In six months, there should Century executive gives
Is there a market to Operators offer a ‘class’ act be real competition as Galavision marketing more
challenge DigiCipher? You bet (8/19/96, p. 40, by Chris vendors gear up (11/4/96, operator focus (2/5/96, p. 33,
(6/10/96, pp. 3i-37, by Chris Nolan) p. 30, by Chris Nolan) by Jim Forkan)
Nolan)
Warehouse Has It All Staying Out of the Box The War of Independents
There’s the Egg. Oracle and other MIS players Content providers say Independent Film Channel
Where’s the Chicken? dig deeper into MSO exclusive deals with online and the Sundance Channel
As those digital boxes near, operations through data services are a no-no right are going all out to bolster
programming plans are being warehousing (9/16/96, p. 53, now (11/25/96, pp. 28-32, by awareness among systems
hatched (6/10/96, pp. 36-37, by Simon Applebaum) Jim Cooper) and consumers (2/19/96,
by Chris Nolan) pp. 42-44, by Jim Forkan)
The Cable A Model For Cable?
Pay As You Go Enterprise Network Sprint and its MSO partners Five Ways to Win
Palo Alto system’s modem The backbone of the in PCS experiment with new MSOs are eyeing new horizons
trial takes on ‘pay-per-use’ broadband system of the MIS technology (I 1/25/96, by using the Internet and
software (6/24/96, pp. 24-25, future (9/16/96, pp. 54-55, by pp. 32-34, by Simon selling time on outside systems
by Simon Applebaum) Simon Applebaum) Applebaum) (3/4/96, pp. 34-35, by Jim
Forkan)
Wireless: The Digital/ Fiber-to-the-Curb: ‘Sonic’ Modems
Analog Struggle Folly or Foresight? Scientific-Atlanta’s modems Basest Instincts
Though MMDS grows, it’s at Interactive Multimedia use old technology in a new Comedy Central takes a
a snail's pace. The industry Network of Ohio takes a way (11/25/96, p. 34, by Chris voyeuristic trail with media
pins its hopes on digital, contrarian strategy and runs Nolan) buyers via computer games.
except in smaller markets with it (10/7/96, pp. 30-32, by (3/4/96, p. 35, by Jim Forkan)
(6/24/96, pp. 25-26, by Chris Jon Healey)
Nolan) MARKETING & Cablevision's Geared Up
The Next ‘Level’ ADVERTISING In 96, MSO accelerates
Hot Link Atianta Caple and consumer image and OptimumTv
Networks plug into Olympic electronics engineers say Will Spinoffs Translate? profiles (3/25/96, pp. 38-40,
coverage with their Web sites they’ve made some headway Like broad-based networks, by Jim Forkan)
(7/15/96, pp. 40-41, by Jim in resolving compatibility ethnic networks are deciding
Cooper) (10/7/96, p. 34, by Chris to push ‘the goods’ (1/22/96, The Pressure's On
Nolan) pp. 38-40, by Jim Forkan) Cable and ad execs point out
Light Show five crucial challenges facing
Increased reliance on fiber Standards for The Wheel Deal CAB (3/25/96, pp. 40-42, by
optics to send signals spurs Digital Set-tops It's not quite gridlock, but Jim Forkan)
cable's use of laser CableLabs’ agreement brings promo ‘vehicles’ are burning
technology (8/19/96, pp. 30- digital set-tops closer to rubber (1/22/96, p. 40, by Jim Ostrow: Five Key Issues
34, by Chris Nolan) retail than ever (10/21/96, Forkan) Facing CAB
p. 42, by Chris Nolan) Cabletelevision Ad Bureau
A Case for Words David Tweaks Goliath president Joe Ostrow sets
Reading the TV screen may A Big Solution for Time Warner says it won't his own agenda. (3/25/96,
be back in style (8/19/96, Small Ops stoop to counter Liberty's p. 42, by Jim Forkan)
pp. 34-36, by Chris Nolan) Here's one way for small marketing salvos (2/5/96,
operators to link rural pp. 32-33, by Jim Forkan) Not Just TV Anymore
America to the Internet— Technology and customer
and it’s affordable (11/4/96, service star in Cox's 1996
pp. 26-28, by Tom Kerver) image push (4/15/96,
pp. 32-33, by Jim Forkan)
100 CABLEVISIONDECEMBER 9, 1996
1996 EDITORIAL INDEZ
Departments
The Webvertising Force Six Tips to Boost Ad Sales Winning Tickets ‘Snow’ Removal
Turner Broadcasting now has a Operators’ local sales efforts Several cable networks have Getting rid of noise-—a.k.a.
sales force dedicated to selling get a little help from their developed intriguing ways to *‘snow’—is much harder than
the Web as an advertising friends on the network side spark ad sales during a blah shoveling the white stuff
medium (4/29/96, pp. 94-96, by (6/24/96, pp. 30-31, by Jim presidential election year (2/5/96, pp. 34-35, by Chris
Jim Forkan) Forkan (10/7/96, pp. 40-42, by Jim Nolan)
Forkan)
The Family Way Lifetime Touts Voting Undercover Man
Preparation for the ‘chip’ era: Network’s ‘Go Vote ‘96’ public Falcon Attacks DBS Cable's undercover ‘cop’ gets
Packaging films for families and service push includes a local Falcon preys on weaknesses of the goods on signal pirates
women is on the rise in PPV ad sales element (6/24/96, DBS in comparison ads (2/19/96, p. 46, by Simon
(4/29/96, p. 96, by Jim Forkan) pp. 31-32, by Jim Forkan) (10/21/96, pp. 46-48, by jim Applebaum)
Forkan)
Scoring With Sports TCI System Redefines The Reliability Factor
Sponsorships ‘Photo Op’ Step by Step Interested in telephony? You'd
Four cable networks’ tie-ins Dayparting photo/infomercial MediaOne in Atlanta is better make sure your cable
with various teams are ads, TCI in Racine, Wisc., marketing a $350 million fiber- system's up to the task. Here's
generating dollars and revamped its LO format optics upgrade rollout virtually the way to go (3/4/96, pp. 36-
branding power (5/13/96, (6/24/96, p. 32, by Jim Forkan) house by house (1 1/4/96, 37, by Chris Nolan)
pp. 44-45, by Jim Forkan) pp.33-34, by Jim Forkan)
Cable’s Olympic Goals Bells Chime In Again
Focusing on ‘Star’ Quality NBC may have the rights, but The Digital Sell In a new request for digital
Now a top-!0 MSO, Marcus is cable is all over the Olympics Armed with consumer set-tops, the Bells are telling
telling subs, ‘We're yourT V with specials, premotions and researchT,C I gets its digital the world what sort of box
star’ (5/27/96, pp. 34-36, by Jim team sponsorships (7/15/96, marketing artillery ready to they want (3/25/96, pp. 44-45,
Forkan) pp. 48-50, by Jim Forkan) roll in Connecticut (11/25/96, by Chris Nolan)
pp. 42-44, by Jim Forkan)
Cox Kit Bolsters Where Do They Keeping Up With Jones
Pol Ad Sales Get Those Ideas? Churning Out Stunts Jones maps out a plan to offer
Cox’s CableRep Advertising What's a picnic without ants? Who'll be ‘toast’? There’s no phone service and Internet
arm expects $3 million from John Zamoiski cooks up time to mull that as post- access to homes near D.C.
politicos (5/27/96, p. 36, by Jim attention-grabbing promotions merger Turner execs turn on (4/15/96, pp. 34-35, by Chris
Forkan) (7/15/96, p. 50, by Jim Forkan) the promo machine (1 1/25/96, Nolan)
p. 44, by Jim Forkan)
The History Test Kits Cause Fits Need an Exec? Call a Temp
How do you market the past? Inundated with nets’ promo MSOs in need of an
Here are five ways to get kits, ops say there’s gotta be a TECHNOLOGY & experienced hand are putting
ahead by making viewers look better way (8/19/96, pp. 52-54, OPERATIONS temporary executives in
backward (6/10/96, pp. 40-41, by Jim Forkan) charge (4/29/96, pp. 98-99, by
by Jim Forkan) Had This Been an Simon Applebaum)
Global Village on Sale Emergency...
Starting Over: ESPN’s pitches one-stop global Operators aren't rushing to The Warehouse Picture
Remarketing fX multimedia shopping, part of deploy emergency alert gear, a Cox eyes the possibility of
fX’s marketing and promotion an ‘integrated’ ad sales effort year after the FCC set its taking a clustering approach to
soon will reflect changes made (9/16/96, pp. 58-60, by Jim ground rules (1/22/96, pp. 42- equipment storage to achieve
on its programming lineup Forkan) 43, by Simon Applebaum) efficiencies (5/13/96, pp. 46-48,
(6/10/96, p. 42, by Jim Forkan) by Simon Applebaum)
102 CABLEVISONDECEMBER 9, 1996
INDEZ
1996 EDITORIAL
Departments/Columns
How Safe Is Safe? The Age of ‘Consent’ ! STRATEGY Analog, Anyone?
'
As cable theft takes on a more Will round two of || How to dodge the multiplying
violent tone, operators try to retransmission consent i|} Perils of the Modem digital bills (5/27/96, p. 44)
'
cope (5/27/96, pp. 38-41, by negotiations be as brutal as !| Offering Internet access via
Simon Applebaum) round one? (8/19/96, pp. 56- 1 cable modems can prove a A Taxing Situation
!
60, by Simon Applebaum) '! tangle for operators (1/22/96, John Malone doesn’t like to
End-to-End Game 1' p. 44) pay taxes, but it’s not a wise
Three top MSOs get their Theory and Reality |! policy for TCl’s chief to flaunt
!
next generation MIS acts Can cable modems be used i' Look Who's Flexible! that strategy (6/10/96, p. 48)
together, using adaptable to monitor networks? I! As time passes, telephone
!
‘enterprise networks’ (9/16/96, pp. 60-62, by Chris ' companies show they can run The Competition
'
(6/10/96, pp. 43-44, by Simon Nolan) '| fast (2/5/96, p. 36) Conundrum
Applebaum) '! Why is cable so indifferent to
!
Old Contest, New Tools || A Bill,a New Game a competitor that has three
F-Troop ADSL is back, but this time !| There's bad news for million subs? (6/24/96, p. 36)
i
Those pesky F-connectors are it’s for data as cable and | cable/telephony, but good
|
getting a little better (6/10/96, telephone companies race to !' news for small operators Control Freaks
p. 45, by Chris Nolan) grab home and business '| (2/19/96, p. 47) Unbridled ego torpedoes
'
customers (10/7/96, pp. 44- ' many a joint venture (7/15/96,
'
Giving It a Little “GaAs” 46, by Chris Nolan) |t Perils of Fragmentation p. 52)
i
It’s out with the silicon, in with ! It's foolish to put a few
'
the gailium arsenside chips One-stop Shopping '| modems here, a few digital Dirtying the Dish
a.k.a. GaAs (6/10/96, pp. 45-46, To push their ‘products, i'} set-tops there, a few phone In slugging at DBS, cable fails
|
by Chris Nolan) Cablevision Systems and |! switches elsewhere (3/4/96, to stress one of its biggest
Comcast open their own |! p. 38) strengths (8/19/96, p. 64)
Training on a Fast Track retail stores (10/21/96, p. 50, !!
|
TKR Cable reinvents CSR by Simon Applebaum) !i Losing the Crown Jewels Leapfrogging
training with an accelerated '| Continental's the sparkler that These days, you’ve got to jump
'
approach (6/24/96, pp. 33-34, Marcus Goes the !' will now shine for U S West ahead of your competitor,
by Simon Applebaum) Distance |! (3/25/96, p. 48) forcing him to play catch-up
!
Marcus Cable finds ways to | (9/16/96, p. 66)
|
Software Control make money off distance !! The Murdoch
The latest wrinkle in digital ad learning in Wisconsin !t Phenomenon The Labor Juggernaut
'
insertion: A specialty MIS (11/4/96, p. 35, by Simon i! With MCI, he's ready to fill in Cable’s customer satisfaction
vendor from overseas aims to Applebaum) '! the gaps in his empire with a image: Having satisfied
!
conquer U.S. (6/24/96, p. 34, by | DBS service for the U.S. employees helps (10/7/96,
'
Simon Applebaum) Cleaning Up !' (4/15/96, p. 38) p. 47)
As operators line up to !|
!
Testing Digital move data, business for || Regional Can Be Spinning & ‘Calving’
CableLabs looks at the filters that block noise on !' Beautiful Cash cows may give birth to
'
problem posed by evaluating cable systems booms t Cable’s ‘little’ guys can still cash cows, but the spin-off
|
equipment out there for (11/25/96, pp. 46-48, by i|} take strategic positions gambit has its risks (10/21/96,
digital TV (7/15/96, p. 46, by Chris Nolan) '! (4/29/96, p. 100) p. 52)
'
Chris Nolan) '
i
'! Vegetarians and Cable 2000
i
' Carnivores Hybrid fiber/coax is cable's
'
!! Notebaert rebuts critics of pipeline to the 21st century
'! Ameritech’s fiber/coax (11/4/96, p. 36)
|
|i overbuild strategy (5/13/96,
!
! p. 50)
104 CABLEVISIONDECEMBER 9, 1996
1996 EDITORIAL INDEX
Columns/Features
Widows and Orphans Toll Road We Dare Ya! CONTENT
Cable has avoided paying For now, copyright law reform (2/19/96, p. 56)
dividends to investors who may have run out of gas On the Road
rely on them. But going (6/10/96, p. 47) To Hell and Back With C-SPAN
forward, that’s good (11/25/96, (3/4/96, p. 48) What's it like to cover the
p. 50) Turf War New Hampshire primary on
The FTC wants to play in the Hall of Fame C-SPAN's big yellow bus?
telecom game—and it will (3/25/96, p. 64) It's Woodstock. It's Mardi
D.C. SPIN (6/24/96, p. 35) Gras. It's just plain nuts
Cable's Enemy No. |? (3/25/96, pp. 16-24, by Chris
Political Theater It’s Raining Money (4/15/96, p. 60) Nolan)
Two Republicans want the Equipment averaging offers
same thing, so watch the operators ways to spread Where the Action Is Eyes on the Prize
sparks fly (1/22/96, p. 46) costs around (7/15/96, p. 54) (4/29/96, p. 136) New networks, programming
themes and online sites
Shark Attack Indecency at School? Create Your Own Merger highlight cable's biggest
The FCC's last proposal on Hooking up kids to the (5/13/96, p. 64) election commitment ever
home wiring means some Internet is a great idea, but it (3/25/96, p. 25, by Jim Cooper)
trouble for cable (2/5/96, p. 37) could be a headache (8/19/96, Roll Over, Beethoven!
p. 62) (5/27/96, p. 56) More ‘Boys’ on the Bus
Time to Snooze As the run for the White
Telecom's passage was no Sweet Dreams The D.C.-Silicon House heats up, local and
more than a whisper of relief Everything might be coming up Connection regional news channels race to
(2/19/96, p. 48) roses. But cable better not get (6/10/96, p. 56) be different (4/29/96, pp. 61-
complacent (9/16/96, p. 64) 66, by Simon Applebaum)
Watch Your Mouth Voicemail Hell
Cable doesn't need to care The PC as ‘TV’ (6/24/96, p. 48) Cable’s Wide, Wide
about. ‘indecency’ on the The digital TV fight is really World of Sports
computer—right? Wrong about the computer industry’s Let Them Entertain You Everyone, it seems, wants a
(3/25/96, p. 46) expansion (10/21/96, p. 54) (7/15/96, p. 72) piece of the sports action. Is
sports a bottomless well, or
The Copyright Conflict The Carriage Wars Cable Honchos’ will a flock of new networks
Who'll write the book of Will the fight over Fox’s cable ‘Secret’ Dreams cause the market to tap out?
copyright? Don't count on an carriage in Manhattan branch (8/19/96, p. 88) (5/13/96, pp. 20-30, by Adam
answer anytime soon (4/15/96, out into other venues? Snyder)
p. 36) (11/4/96, p. 37) Great Moments in
Cyberspace Web Power
The Eyeball Wars Rings a Bell (9/16/96, p. 80) Everybody's jumping on the
NCTA acknowledges cable Local phone companies are online bandwagon. But what's
programmers’ scramble for facing the same dilemmas that Eyesore Marketing the difference between a killer
viewership (4/29/96, p. 102) cable has (11/25/96, p. 52) (10/7/96, p. 56) site and a clunker? (5/27/95,
pp. 16-26, by Jim Cooper)
HDTV Fades Into Digital Better Customer Service
Earth to Washington: Digital LIGHTEN UP (10/21/96, p. 72) Fast-Forward Man
TV, a Silicon Valley creature, is Determined to capitalize on
where it’s at (5/13/96, p. 49) Name This Network Who’s On First? his success in the financial
(1/22/96, p. 56) (11/4/96, p. 48) world, Mike Bloomberg aims
The Art of Triangulation to grow a television news
Gore and Hundt are using Cable's Love Matches ‘Ultimate’ Show Stunts brand for consumers
cable to get broadcasters to (2/5/96, p. 48) (11/25/96, p. 72) (7/15/96, pp. 31-38, by Jim
fall in line (5/27/96, p. 42) Cooper)
106 CABLEVISIONDECEMBER 9, 1996
1996 EDITORIAL INDEZ
Features
Rupert’s Cable BUSINESS & Rigas Fights Back The ‘NC’: Friend or Foe?
Candy Land FINANCE The Rigas family’s business has So far, the ‘network computer;
Play along with Mr. Murdoch's been dogged by financial dreamed up by Oracle to
effort to get Fox News Financial Forecast: demons, skeptics and a highly challenge Microsoft's PC, only
Channel carried by Time Sunny Skies Ahead visible bout with Bell Atlantic. looks like a set-top. But it may
Warner's NYC system Cast aside those dire Here’s the founder’s plan to also get to act like a set-top—
(11/4/96, pp. 16-17) predictions. Our panel of rejuvenate Adelphia (6/24/96, someday—by processing
experts is optimistic about pp. 18-26, by Tom Kerver) digital video. What does that
cable’s future. Wall Street, take mean for cable? (11/25/96,
MARKETING & note (11/4/96, pp. 18-25, by The Gloves Are Off pp. 18-24, by Chris Nolan)
ADVERTISING Tom Kerver) Feisty Ameritech is duking it
out in head-to-head bouts
The Race Is On with cable (8/19/96, pp. 20-28, OPERATIONS/
While TV still dominates COMPANIES by Tom Kerver and BUSINESS
media usage, consumers see Chris Nolan)
the PC as the instrument of The Microsoft Mission Is Cable on Target
tomorrow. Based on an Bill Gates is seeking to With Online?
exclusive consumer survey, ‘evangelize’ the cable industry TECHNOLOGY Do anxious cable operators
here are 10 important findings to the Microsoft way. Will the understand the perils of diving
for today's media providers cable flock follow? (2/5/96, pp. @Home Alone? into PC territory? Here’s what
(1/22/96, pp. 16-25, by Jim 18-26, by Tom Kerver, Chris Many say TCl’s plan for service three are learning (6/10/96,
Forkan) Nolan and Jim Cooper) that is faster and more reliable pp. 20-30, by Tom Kerver)
than the Internet is a good
Cable's Projected The DBS Dilemma idea. Will cable operators
As Winner in '96 With EchoStar now in the team up to make it work? POLICY
Forget the donkeys and DBS game, somebody's bound (2/19/96, pp. 20-28, by Chris
elephants—cable expects to get hurt. Who will it be? Nolan) A Big Box of Chocolates
political ad sales results to be (4/15/96, pp. 16-23, by Tom A marketplace blueprint, a
‘bullish’ (3/25/96, p. 26, by Jim Kerver) Life Without Set-Tops political remedy, a facilitator
Forkan) What? Video services, for change. The 1996
Gerry Goes to premium channels and PPV Telecommunications Act is all
Battle of the Brands Disney World without the set-top? In that and more (3/4/96, pp. 18-
In a showdown, the local After an emotional departure Omaha, U S West makes the 27, by Chris Nolan)
phone company outdraws the from Nickelodeon to join concept fly (9/16/96, pp. 25-32,
cable company, especially in Disney/ABC, Gerry Laybourne by Tom Kerver) The Art of Giving
terms of innovation and is preparing to build a new Who pays for all those
dependability, according to an programming empire, one in The Coming of Digital campaign handbills, bumper
exclusive consumer survey which the consumer is king It’s arrived on cable. But are stickers and TV ads? The
(7/15/96, pp. 18-28, by Jim (4/28/96, pp. 16-25, by Craig you ready for it? (10/21/96, pp. telecom industry antes up to
Forkan) Leddy and Jim Cooper) 24-40, by Jirn Cooper, Jim buy a piece of the political
Forkan, Tom Kerver and Chris action (4/29/96, pp. 43-58, by
Ray Smith’s Battle Plans Nolan) Chris Nolan)
The one-time cable suitor
now takes a dim view of Pitofsky Speaks
cable’s capabilities and is Federal Trade Commission
arming Bell Atlantic for a chairman Bob Pitofsky shares
multifold attack. Cable his views on Time Warner-
operators had better pray he’s Turner, and other cable issues
wrong (4/29/96, pp. 29-38, by (10/7/96, pp. 22-29, by Chris
Tom Kerver) Nolan)
108 CABLEVISIONDECEMBER 9, 1996