By Russell Brunson Copyright 2011 © DotComSecrets.com All Rights

114 Pages·2011·8.67 MB·English

By Russell Brunson
Copyright 2011 © DotComSecrets.com
All Rights Reserved
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Dedicated To:
Frank and Ed – the first Underachievers.
Thanks for allowing me to continue to spread this important message.
Collette – for letting me chase my dreams and always
supporting me no matter how crazy the idea – I love you!
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Table of Contents
Introduction 5
Chapter 1: Finding A Hot Market 14
• Find A Hot Market 15
• How To Find A Hot Market 19
• Market Filters 23
Chapter 2: Ask Them What They Want 33
• Your Flycatcher Page 34
• Your Ask Campaign 44
Chapter 3A: Give It To Them (Creating The Product) 55
• The Magical World Of Outsourcing 56
• How To Write A Killer Sales Letter 64
• How To Create Your Website 101
Chapter 3B: Give It To Them (Driving Traffic) 105
• How To Generate Targeted (Underachiever) Traffic To Your Website 106
Conclusion 113
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INTRODUCTION
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My Underachiever Journey
Today is a very good day.
In 2002 I started a journey (probably very similar to the journey that you are on right
now) to try to make money online.
At the time I was wrestling at Boise State University and had just gotten married to my
beautiful wife Collette. She was working to support me while I was going to school and
chasing my dreams in wrestling.
I always felt guilty and wanted to figure out a way to help her with the bills. The
obvious next place I looked was the internet. I saw all of the hype and the scams that
people were selling me, and I bought into most of them.
It was a full 18 months that I spent trying to decipher what was real and what was not.
At about that time I ran into two guys (Frank Kern and Ed Dale) who were launching
a course called “The Underachiever Method” teaching how to create simple little
“Underachiever” info products and websites, and then following a simple blueprint to
drive traffic to those websites.
For me, it was like a breath of fresh air. It was simple, it made total sense, and I knew I
could do it.
So I started my “Underachiever” journey.
I followed the same simple system that you are going to be learning now.
It started with a “Hot Market” – for me it was “Potato Guns.”
Then I asked them what they wanted...
I then went and created a DVD giving them exactly what they wanted (I couldn’t afford
the $300 to $500 for a ghostwriter then).
I still remember seeing the first few sales come in, and it changed my life forever. I
created multiple “Underachiever” websites, each one creating a new income stream for
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my wife and I.
From this income, she was able to quit her job and I was able to continue to wrestle
and support my family.
After my “Underachiever” success, I wanted to help others do the same thing, so I
started showing friends and family members how this worked. I helped them create
their own “Underachiever” websites.
The more I helped people, the more I wanted to help, and I ended up building a huge
coaching company teaching thousands of people from around the world this system.
During this time, Frank and Ed had stopped teaching their “Underachiever Method”
and had taken all of the training offline.
After this system had been hidden for four or five years, I contacted them and asked
them if I could purchase the company from them, so I could continue to spread the
“Underachiever” message.
At first they declined because the content was out dated and they wanted to make
sure that their students only had the best, most up to date training if they were going
to keep teaching it.
What they didn’t know is that I had been teaching a similar system that whole time,
and had been updating it week after week as we perfected it with thousands of
students.
I showed them the new system, and then offered once again to buy their company. I
promised that I would update the content with exactly what was working NOW and
that it would then become my personal mission to help as many other people as
possible to take this system and use it to free themselves.
They finally agreed, we purchased the company and now here we are.
So, that is why today is such a great day. You reading this ebook means that you now
have the same system in YOUR hands that changed my life, and has changed the lives
of thousands of others around the world.
Now it’s your turn...
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Your Underachiever Story
Imagine waking up in the morning, turning on your computer and discovering that
while you were asleep, people from all over the world had been sending you money!
While this may sound like an impossible fantasy, more and more people are making
this dream a reality through the amazingly lucrative world of Information Marketing.
Today, Information Marketing on the Internet is without a doubt the most compelling
opportunity for anyone who is genuinely interested in escaping the rat race and
establishing a more fulfilling lifestyle for themselves and their families.
For the first time ever, this opportunity is not restricted to the educated elite or the
technical computer genius. It is available to ordinary moms and dads operating from
their kitchen tables. It is available to students working from their dorm rooms. It is
available to everyone and it is available right now!
What Is Information Marketing?
Information Marketing is the business of packaging and selling information.
As the world gets more and more hectic, people are looking for pre-packaged solutions
to their problems. These days, no one has the time to sift through the mountain of
information that is available from magazines, TV, and the Internet. They are suffering
from Information Overload!
What people really want is a quick solution to their problem that is packaged in an easy
to follow, step-by-step system.
“Other People’s Problems Are Your Opportunities.”
Information entrepreneurs create and sell information based products that help people
to solve their problems as quickly and easily as possible.
In the world of information marketing, your success will be directly proportional to the
number of people that you help.
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What Types Of Information Products Are There?
There are many different types of information products including:
• Books
• Electronic Books (ebooks)
• Audio CDs / MP3s
• Multimedia CD Roms and DVDs
• Software
• Membership Sites
The aim of this book is to provide you with a proven step-by-step process for
developing and marketing a high quality eBook. However, the principles that you will
learn can just as easily be used to create any type of information product.
How Much Money Can I Make?
This is a little bit like asking, “How long is a piece of string?” There is no easy answer.
Some of the factors that will determine how much money you will make include:
• Your market
• The quality of your products
• The effectiveness of your sales letter
• The effort you put into your marketing
We are not going to try and bamboozle you with hype about making hundreds of
thousands of dollars in a few weeks. Instead, we are going to tell you the truth.
The process described in this course has been used by ordinary people to create
Internet businesses that consistently generate between $1,000 to $3,000 (or more) per
month on autopilot.
There are so many false and misleading claims on the Internet today that it is very
important to always look for proof before you believe what people say and write.
Look on the following pages and you will see screenshots of some successful
Underachievers and what they have made with their websites starting from scratch
with no previous Internet business experience.
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