IFC Buying and Selling a Business for Wealth Kevin Uphill and Alex McMillan Thorogood Publishing 10-12 Rivington Street London EC2A 3DU Telephone: 020 7749 4748 Fax: 020 7729 6110 Email: [email protected] Web: www.thorogoodpublishing.co.uk © Kevin Uphill 2007 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying, recording or otherwise, without the prior permission of the publisher. This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than in which it is published and without a similar condition including this condition being imposed upon the subsequent purchaser. No responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication can be accepted by the author or publisher. Special discounts for bulk quantities A CIP catalogue record for this book is of Thorogood books are available to available from the British Library. corporations,institutions,associations and other organizations.For more ISBN 978-185418394-1 information contact Thorogood by telephone on 020 7749 4748,by fax Cover and book designed by Driftdesign on 020 7729 6110,or e-mail us: [email protected] Printed in the UK by Ashford Colour Press Preface Our aim in this book is to share the how, why and when of being a successful capitalist through buying and selling a business for wealth. If you currently own a business, or are thinking of starting or buying one, then this book is for you. Additionally, if you advise business owners this book may be useful. Unless you are due one day to receive a large inheritance or win the national lottery for the vast majority of us building and selling our own business is the greatest opportunity that our society offers us to become financially free. Imagine having enough money invested that you need never worry again about paying the bills, being made redun- dant, taking a holiday where and when you want. Financial freedom gives you more opportunity to achieve life wealth in exploring opportunities other than working. We provide an overview of the technical aspects of the process: the how. We have also examined the personal motivations, or the Big Adventure behind deals: the why. There are other books on the technicalities, but they ignore the fundamentally important aspect that delivering a business transaction is a means to an end. The why, the human story and motivations behind the deal are more important. Buying or starting a business and then selling it should make you financially wealthy, but it should also deliver life experience and time freedom. We hope you enjoy the book, and achieving life wealth through a transaction. Kevin Uphill iii Buying and selling a business for wealth Acknowledgements and authors’ experience In writing this book we have included real stories of people who have achieved wealth through transactions and pulled on our and their combined experience. Kevin’s experience comes from that of establishing and building a National UK-based professional practice (Avondale) that specializes in achieving transactions and life wealth. Alex’s expertise comes from over 15 years as an executive coach, successful author, MBA and acknowledged expert in the field of entrepreneurship, and chairman of Club Entrepreneur. We have also pulled on the resources and expe- rience of the many experts we know in the field, previous clients and our work colleagues. This book would not be complete without an acknowledgement of their help (you know who you are). A thank you to our respective families is also deserved for believing that we could author another book despite our already busy careers, and supporting us in the late nights this entailed. The Authors Kevin Uphillwas born in the UK. After an early career in banking and financial services, he established Avondale in 1992 in his early twenties. From a two person professional practice the firm now has a national network and consults on over 100 transaction projects a year. He is a family man with one young daughter. He is the owner of a motor boat cruiser much to the family’s dissent, a keen tri-athlete and marathon runner, interested historian and avid reader. www.avondale.co.uk Alex McMillanis a Management Consultant and business author with a specific interest in entrepreneurs, who has set up businesses in both recruitment and training. He has initiated a company which offers job- hunting services via other people’s Internet sites. He is building up this company for the purposes of selling for capital gain, applying all the principles in this book.www.clubentrepreneur.co.uk iv Contents Contents ONE Wealth creation.....................................................................................................2 Chapter focus............................................................................................................2 Introduction...............................................................................................................2 Financial wealth accumulation plan.............................................................................3 How is wealth created?..............................................................................................5 Why do people buy or sell a business?........................................................................7 Why you should work on selling your business.............................................................9 Summary.................................................................................................................11 TWO Business owner – Who dares wins… .............................................................14 Chapter focus..........................................................................................................14 Introduction.............................................................................................................15 The owner/manager profile.......................................................................................15 Risk management....................................................................................................18 Passion for profit......................................................................................................20 Improving skills........................................................................................................21 Making it work.........................................................................................................22 Releasing the owner/manager investor within............................................................23 Summary.................................................................................................................25 THREE Why sell? – Looking at the big picture............................................................28 Chapter focus..........................................................................................................28 Introduction.............................................................................................................29 Why sell? – your future............................................................................................29 Life cycles – what next?...........................................................................................32 The five types of wealth............................................................................................33 v Buying and selling a business for wealth The eternal entrepreneur..........................................................................................36 The sale proceeds....................................................................................................37 Retreat and think.....................................................................................................38 FOUR What is it worth? – The professional’s viewpoint.........................................42 Chapter focus .........................................................................................................42 Introduction ............................................................................................................43 The formula.............................................................................................................43 The multiple.............................................................................................................44 What multiple?.........................................................................................................45 What profit?.............................................................................................................48 Sale structure .........................................................................................................49 Asset and goodwill deals versus share transfers........................................................50 Revaluing the balance sheet (share transfers) ...........................................................52 The optimum purchaser,the optimum valuation.........................................................53 Should I be selling?..................................................................................................55 Art not science.........................................................................................................57 The valuation steps (a summary)...............................................................................58 FIVE A buyer’s guide – The good,the bad and the ugly........................................62 Chapter focus..........................................................................................................62 Introduction.............................................................................................................63 Getting started.........................................................................................................63 Timing the purchase.................................................................................................64 Researching and setting your strategy.......................................................................65 Sources of businesses..............................................................................................67 Handling the seller...................................................................................................69 Look for potential.....................................................................................................70 Staff meeting...........................................................................................................74 Due diligence checklist.............................................................................................75 Potential purchase timetable.....................................................................................78 vi Contents SIX Business planning – Mapping the way...........................................................82 Chapter focus..........................................................................................................82 Introduction.............................................................................................................83 Why you must write a plan.......................................................................................83 What should be in your plan? ...................................................................................85 Raising finance........................................................................................................88 Types of finance and terms.......................................................................................90 Planning tips............................................................................................................93 From start to finish...................................................................................................94 Business plan template............................................................................................97 SEVEN Adding value – Acorns into oaks...................................................................104 Chapter focus........................................................................................................104 Introduction...........................................................................................................104 Working on and in the business .............................................................................105 Adding value by the hour........................................................................................106 Stand out...............................................................................................................108 Create barriers to entry .........................................................................................109 Pre-sale grooming.................................................................................................110 Tips and techniques for adding value......................................................................115 Summary ..............................................................................................................116 EIGHT Branding – The difference that makes the difference................................120 Chapter focus........................................................................................................120 Introduction...........................................................................................................121 Examples of branding success................................................................................122 Managing the brand...............................................................................................122 Vive la difference!..................................................................................................127 Invent a niche and market......................................................................................129 Listening...............................................................................................................132 Summary...............................................................................................................133 vii Buying and selling a business for wealth NINE Leader/managers – Showing the way...........................................................136 Chapter focus........................................................................................................136 Introduction...........................................................................................................136 Leader/managers...................................................................................................137 Invest in and retain people......................................................................................145 Motivating people...................................................................................................145 Build a community (culture)....................................................................................146 Leader/managers in the real world..........................................................................149 Warning signs of when leadership is lacking............................................................149 Leadership on purchase.........................................................................................151 Leadership succession...........................................................................................151 Summary...............................................................................................................152 TEN How to sell – Cashing in..................................................................................154 Chapter focus........................................................................................................154 Introduction...........................................................................................................154 Cashing your chips in.............................................................................................155 How to sell.............................................................................................................157 Using an intermediary and advisor to sell your business...........................................161 Choosing an intermediary (broker/advisor)...............................................................163 Rules for finding and managing buyers....................................................................167 Structure of the deal...............................................................................................171 Tax and deal structures?.........................................................................................183 The sale process – a summary...............................................................................185 Where next?..........................................................................................................190 viii
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