BusinessWeek (October 17, 2005)

144 Pages·2005·15.897 MB·English

THE GAP GAMBLES ON DESIGN KODAK’S SCARY PICTURE
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(P. 62) (P.84)
OCTOBER 17, 2005 www.businessweek.com
ESPN President
George Bodenheimer
(Photo illustration)
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BY TOM LOWRY (P. 66
imagine color at the
speed of black & white.
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Network-dependent features may not be available on all phones. ©2005 Sprint Nextel. All rights reserved. SPRINT, the “Going Forward” logo
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October 17, 2005
Cover Story
66In the Zone
ESPN boss George
Bodenheimer has turned
his brand into the crown
jewel of the Disney
Kingdom. Now, as rivals
race to emulate his success,
he’s trying to penetrate
even deeper into the lives
of sports fans
74The Real Boys’ Club
With plenty of sports on the Net,
espn.com lures more male viewers 18 to
34 than any of its competitors
78Mr. Touchdown for the NFL
Former espnand abcexec Steve
Bornstein is making smart calls in
negotiating the league’s tvdeals
a;
k
66 f
a
k
News: Analysis & an
v
e
Commentary y
b
ESPN GOES DEEP r
Its long reach includes 36The Exurbs:Something’s Gotta Give me
With cheap energy costs and low ei
TV, radio, a magazine, h
mortgage rates disappearing, the n
e
and a formidable Web millions who fled into the outer reaches od
presence. Next up? face their first real challenge f b
o
The ESPN cell phone 40Suddenly, Small is Beautiful h
p
Compact cars are getting snapped up, a
r
and not just for the gas savings: New og
t
offerings are plenty stylish o
h
42The Allied Front Against Microsoft s; prt
The Google-Sun software-bundling deal ne
is modest, but ultimately it could break elimb
the giant’s hammerlock on desktops ael e la
44A Court for Business? micherin
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6|BusinessWeek|October 17, 2005
106
International
Business
54France: High Fashion Anxiety LUXURY LINERS
Belt-tightening is in style at Gucci and At $1 million-plus and
the other global luxury houses. Labels
$600 to fill up, these
will be dropped if they don’t turn a profit
well-appointed RVs are
56Germany: Mercedes Gets Busy
New ceoZetsche’s first move: Cut the wheels of choice
8,500 workers. That’s just for starters for the privileged few
58China: A Thousand Brands Bloom
Multinationals and locals are competing
for more discerning Chinese consumers
Government
Information Columnists
51Washington Outlook Technology 26Wildstrom: Technology & You
The next Treasury Secretary very likely
won’t be a ceo.Who’s on the short list 97Hey, Advertisers, TiVo Is Your Friend Wide-screen laptops edge into offices
28Fine:Media Centric
Starcom MediaVest’s Rishad
Old Media’s lame-duck days
Design Tobaccowala is showing big-name
clients how to get results in New Media 30The Barker Portfolio
62It Sure Ain’t Old Navy Estée Lauder: Looking good despite its
Gap’s new chain, Forth&Towne, is a bet The Corporation wrinkles
that store design can lure women 35 and 33Cooper &Madigan: Business Outlook
over—and keep them hanging around 102Prescription for Upheaval U.S.: The rate hikes aren’t over yet
How the new Medicare drug program is France: Consumers could get nervous
Sports Biz forcing massive changes across the 118Marcial: Inside Wall Street
pharmaceutical industry
80And Now, the Chief Endurance Officer
Ideas
Executive fitness used to be a leisurely Personal Business
18 holes. Now it’s triathlons, marathons, 124Books
and adventure races 106McMansions on Wheels Whittle: Crash Course
Million-dollar recreational vehicles— 126Viewpoint
Finance and pricey rvresorts in upscale
Kuttner: The havoc wreaked by Katrina
locales—are luring the wealthy
84A Tense Kodak Moment may hit the economy where it is weakest
With traditional revenue streams 108Beyond the Best-Seller List 128Outside Shot
running dry faster than expected, the Ten Web book lists for the choosy sap’s Hasso Plattner on innovation
company is in a ferocious cash squeeze 110Numbers That Blow You Away
86The Bankruptcy Boutique An unexpected earnings jump often Voices of Innovation
signals more gains ahead
Saybrook Capital specializes in “big, 24Nancy Brinker:Promise Keeper
ugly”Chapter 11 cases—like airlines 112A Pro Who’s Mad About Munis Her Race for a Cure is key to recent
88Airline Analysts’ Bumpy Ride pimco’s Bill Gross owns 35 closed-end advances in breast cancer research
With so many carriers in bankruptcy muni bond funds in his own portfolio
court, their jobs are on the line 114Finding Fertile Ground Overseas Features
Entertainment Iflnatier rtnoa ytoiounra iln rveeaslt mesetantte p coarntf aodlido some 15UpFront
20Readers Report
92Daggers Drawn over DVDs 116Personal Business Plus 22Corrections & Clarifications
Why the Roth 401(k) is a “dud”;
In the high-stakes fight over disk 120Figures of the Week
formats, Sony may be gaining the edge investing patience pays off; vanity
over Microsoft playing cards; a Tiffany exhibition 122Index of Companies
96High Drama over High Def
Should you load up on hddisks?It may www.businessweek.com
make sense to wait out the format battle America Online Keyword: BW
October 17, 2005 | BusinessWeek|7