Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector CHANDOS ASIAN STUDIES SERIES: CONTEMPORARY ISSUES AND TRENDS Series Editor: Professor Chris Rowley, Centre for Research on Asian Management, Cass Business School, City University, UK; HEAD Foundation, Singapore (e-mail: [email protected]) Chandos Publishing is pleased to publish this major Series of books entitled Asian Studies: Contemporary Issues and Trends. The Series Editor is Professor Chris Rowley, Director, Centre for Research on Asian Management, City University, UK and Director, Research and Publications, HEAD Foundation, Singapore. Asia has clearly undergone some major transformations in recent years and books in the Series examine this transformation from a number of perspectives: economic, management, social, political and cultural. We seek authors from a broad range of areas and disciplinary interests: covering, for example, business/management, political science, social science, history, sociology, gender studies, ethnography, economics and international relations, etc. Importantly, the Series examines both current developments and possible future trends. The Series is aimed at an international market of academics and professionals working in the area. The books have been specially commissioned from leading authors. The objective is to provide the reader with an authoritative view of current thinking. New authors: we would be delighted to hear from you if you have an idea for a book. We are interested in both shorter, practically orientated publications (45,000+ words) and longer, theoretical monographs (75,000–100,000 words). Our books can be single, joint or multi-author volumes. If you have an idea for a book, please contact the publishers or Professor Chris Rowley, the Series Editor. Dr Glyn Jones Professor Chris Rowley Chandos Publishing Cass Business School, City University E-mail: [email protected] E-mail: [email protected] www.chandospublishing.com www.cass.city.ac.uk/faculty/c.rowley Chandos Publishing: Chandos Publishing is an imprint of Woodhead Publishing Limited. The aim of Chandos Publishing is to publish books of the highest possible standard: books that are both intellectually stimulating and innovative. We are delighted and proud to count our authors from such well known international organisations as the Asian Institute of Technology, Tsinghua University, Kookmin University, Kobe University, Kyoto Sangyo University, London School of Economics, University of Oxford, Michigan State University, Getty Research Library, University of Texas at Austin, University of South Australia, University of Newcastle, Australia, University of Melbourne, ILO, Max-Planck Institute, Duke University and the leading law fi rm Clifford Chance. A key feature of Chandos Publishing’s activities is the service it offers its authors and customers. Chandos Publishing recognises that its authors are at the core of its publishing ethos, and authors are treated in a friendly, effi cient and timely manner. Chandos Publishing’s books are marketed on an international basis, via its range of overseas agents and representatives. Professor Chris Rowley: Dr Rowley, BA, MA (Warwick), DPhil (Nuffi eld College, Oxford) is Subject Group leader and the inaugural Professor of Human Resource Management at Cass Business School, City University, London, UK, and Director of Research and Publications for the HEAD Foundation, Singapore. He is the founding Director of the multi-disciplinary and internationally networked Centre for Research on Asian Management (http://www.cass. city.ac.uk/cram/index.html) and Editor of the leading journal Asia Pacifi c Business Review (www.tandf.co.uk/journal/titles/13602381.asp). He is well known and highly regarded in the area, with visiting appointments at leading Asian universities and top journal Editorial Boards in the UK, Asia and the US. He has given a range of talks and lectures to universities, companies and organisations internationally with research and consultancy experience with unions, business and government, and his previous employment includes varied work in both the public and private sectors. Professor Rowley researches in a range of areas, including international and comparative human resource management and Asia Pacifi c management and business. He has been awarded grants from the British Academy, an ESRC AIM International Study Fellowship and gained a 5-year RCUK Fellowship in Asian Business and Management. He acts as a reviewer for many funding bodies, as well as for numerous journals and publishers. Professor Rowley publishes extensively, including in leading US and UK journals, with over 370 articles, books, chapters and other contributions. Bulk orders: some organizations buy a number of copies of our books. If you are interested in doing this, we would be pleased to discuss a discount. Please e-mail [email protected] or telephone +44 (0) 1223 499140. Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector H Y S L. M AILAN ANG AND TEPHEN ORGAN Chandos Publishing Hexagon House Avenue 4 Station Lane Witney Oxford OX28 4BN UK Tel: +44 (0) 1993 848726 E-mail: [email protected] www.chandospublishing.com Chandos Publishing is an imprint of Woodhead Publishing Limited Woodhead Publishing Limited 80 High Street Sawston Cambridge CB22 3HJ UK Tel: +44 (0) 1223 499140 Fax: +44 (0) 1223 832819 www.woodheadpublishing.com First published in 2011 ISBN: 978 1 84334 656 2 (Chandos Publishing) ISBN: 978 0 85709 152 9 (Woodhead Publishing) © H. Yang and S. Morgan, 2011 British Library Cataloguing-in-Publication Data. A catalogue record for this book is available from the British Library. All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the publisher. This publication may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published without the prior consent of the publisher. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The publisher make no representation, express or implied, with regard to the accuracy of the information contained in this publication and cannot accept any legal responsibility or liability for any errors or omissions. The material contained in this publication constitutes general guidelines only and does not represent to be advice on any particular matter. No reader or purchaser should act on the basis of material contained in this publication without fi rst taking professional advice appropriate to their particular circumstances. All screenshots in this publication are the copyright of the website owner(s), unless indicated otherwise. Typeset by Refi neCatch Limited, Bungay, Suffolk Printed in the UK and USA. List of fi gures 1.1 Structures of China’s corporate governance system 8 2.1 Theoretical model 43 3.1 China’s GDP growth, 1979–2005 49 3.2 Categories of fi rms in China 59 3.3 Employees by enterprise ownership (%), 1978–2007 63 3.4 Number of registered private fi rms in China, 1989–2007 65 3.5 Number of fi rms listed on the Shanghai and Shenzhen Stock Exchanges, 1990–2007 66 4.1 Percentages of the three kinds of patents in Hisense, 2005 94 4.2 Yankon’s overseas and domestic sales revenue, 2001–2005 106 4.3 The institution–strategy–performance framework in the Chinese CE sector 110 5.1 The pre-reform relationship between SOEs and Government 119 5.2 The listing process for SOEs 121 5.3 The ownership structure of Panda – Form 1 122 5.4 The ownership structure of Hisense and Huadong – Form 2 123 5.5 A comparison of state shares in the listed fi rms of Hisense, Huadong and Panda, 2000–2008 125 5.6 The relationship between listed fi rms and ultimate controller in COEs 127 5.7 The relationship between actual controllers and the listed fi rm, Yankon 134 5.8 The ownership structure of Silan 135 xi Business Strategy and Corporate Governance in the Chinese Sector 5.9 The relationship between actual controllers and the listed fi rm, Tiantong 135 5.10 The transformation of ownership structure and board characteristics of the cases at different stages 151 6.1 The interrelationship between institutional factors, business strategies and corporate governance 159 6.2 Contributions of the study 168 xii List of tables 1.1 Profi le of interviewees from companies 17 1.2 Profi le of non-company interviewees 18 3.1 Priorities of government motives for their choice of industrial projects 56 3.2 Brief introduction of the eight fi rms, 2006 75 4.1 Leading brands in China’s CTV market (1996, 2007) 95 4.2 R&D spending as a percentage of sales, 1998–2006: A comparison between Haier, General Electric (GE) and Sony 102 4.3 The fi rms’ domestic market share, 1995–2007 109 4.4 The growth rate of the main business revenue of fi rms, 2007 109 4.5 The stages of fi rms’ pursuit of business strategies 114 5.1 The relation-based positions in DPOEs, 2006 132 5.2 A comparison of shares in case fi rms at different stages (%) 138 5.3 Personnel composition of the supervisory board, 2008 145 5.4 A comparison of boards in case fi rms at different stages 146 5.5 Percentage of independent directors from different areas, 2007 147 5.6 Percentage of affi liated directors in case fi rms at different stages (%) 149 xiii Abbreviations and acronyms AMC Asset management company BoD Board of directors BS Business strategy CCP Chinese Communist Party CE Consumer electronics CG Corporate governance CMRS Contract management responsibility system COE Collectively-owned enterprise CSRC China Securities Regulatory Commission CTV Colour TV DPOE Domestic privately-owned enterprise FDI Foreign direct investment GDP Gross domestic product IC Integrated circuit IPO Initial Public Offering IT Institutional theory JV Joint venture LP Legal person M&A Merger and acquisition MNC Multi-national corporation NPL Nonperforming loan NSB National Statistics Bureau OEM Original Equipment Manufacturing R&D Research and development RBV Resource-based view SAIC State Administration for Industry and Commerce of China xv Business Strategy and Corporate Governance in the Chinese Sector SASAC State-owned Assets Supervision and Administration Commission SB Supervisory board SOE State-owned enterprise SSE Shanghai Stock Exchange SZSE Shenzhen Stock Exchange TCE Transaction cost economics TVE Township and village enterprise WTO World Trade Organization xvi