Business Startup Bundle For ® Dummies Table of Contents Business Startup Bundle For Dummies Starting a Business For Dummies Table of Contents Introduction Chapter 1: Preparing for Business Chapter 2: Doing the Groundwork Chapter 3: Can You Do the Business? Chapter 4: Testing Feasibility Chapter 5: Structuring Your Business Chapter 6: Preparing the Business Plan Chapter 7: Getting Help Chapter 8: Finding the Money Chapter 9: Considering Your Mission Chapter 10: Marketing Your Wares Chapter 11: Employing People Chapter 12: Operating Effectively Chapter 13: Keeping Track of Finances Chapter 14: Managing Your Tax Position Chapter 15: Doing Business Online Chapter 16: Improving Performance Chapter 17: Exploring Strategies for Growth Chapter 18: Becoming a Great Manager Chapter 19: Ten Pitfalls to Avoid Chapter 20: Ten People to Talk to Before You Start Chapter 21: Ten Ways to Cut Costs Chapter 22: Ten Steps to Prepare to Move On Business Plans For Dummies Table of Contents Introduction Chapter 1: Starting Your Business Plan Chapter 2: Charting the Proper Course Chapter 3: Setting Off in the Right Direction Chapter 4: Checking Out the Business Environment Chapter 5: Taking a Closer Look at Customers Chapter 6: Dividing Customers into Groups Chapter 7: Scoping Out Your Competition Chapter 8: Establishing Your Starting Position Chapter 9: Focusing On What You Do Best Chapter 10: Figuring Out Financials Chapter 11: Forecasting and Budgeting Chapter 12: Preparing for Change Chapter 13: Thinking Strategically Chapter 14: Managing More than One Product Chapter 15: Planning in Turbulent Economic Times Chapter 16: Making Your Business Plan Work Chapter 17: Learning from Others: A Sample Business Plan Chapter 18: Ten Questions to Ask About Your Plan Chapter 19: Top Ten Business-Planning Never-Evers Understanding Business Accounting For Dummies Table of Contents Introduction Chapter 1: Introducing Accounting to Non-Accountants Chapter 2: Bookkeeping 101: From Shoe Boxes to Computers Chapter 3: Taxes, Taxes and More Taxes Chapter 4: Accounting and Your Personal Finances Chapter 5: Profit Mechanics Chapter 6: The Balance Sheet from the Profit and Loss Account Viewpoint Chapter 7: Cash Flows and the Cash Flow Statement Chapter 8: Getting a Financial Report Ready for Prime Time Chapter 9: Managing Profit Performance Chapter 10: Business Budgeting Chapter 11: Choosing the Right Ownership Structure Chapter 12: Cost Conundrums Chapter 13: Choosing Accounting Methods Chapter 14: How Investors Read a Financial Report Chapter 15: Professional Auditors and Advisers Chapter 16: Ten Ways Savvy Business Managers Use Accounting Chapter 17: Ten Places a Business Gets Money From Chapter 18: Ten (Plus One) Questions Investors Should Ask When Reading a Financial Report Chapter 19: Ten Ways to Get a Better Handle on the Financial Future Appendix A: Glossary: Slashing through the Accounting Jargon Jungle Appendix B: Accounting Software and Other Ways to Get the Books in Good Order ® Starting a Business For Dummies , 3rd Edition by Colin Barrow Starting a Business For Dummies®, 3rd Edition Published by John Wiley & Sons, Ltd The Atrium Southern Gate Chichester West Sussex PO19 8SQ England E-mail (for orders and customer service enquires): cs- [email protected] Visit our Home Page on www.wiley.com Copyright © 2011 John Wiley & Sons, Ltd, Chichester, West Sussex, England Published by John Wiley & Sons, Ltd, Chichester, West Sussex All Rights Reserved. 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