BUSINESS PLAN Business plan business plans handbook vol 6 l m pearce thomson

641 Pages·2008·3.4 MB·English

BHP htp generic 9/26/03 12:12 PM Page 1
Business
Plans
Handbook
Highlights
Business Plans Handbook, Volume 6 (BPH-6) is a collection of actual business plans compiled by entrepreneurs seeking
funding for small businesses throughout North America. For those looking for examples of how to approach, structure, and
compose their own business plans, BPH-6 presents 24 sample plans, including plans for the following businesses:
• (cid:127)
Airline Publisher
(cid:127) (cid:127)
Bed and Breakfast Real Estate Investor
(cid:127) (cid:127)
Caribbean Cafe Record Store
(cid:127) (cid:127)
Cookie Shop Retail Art Furnishing Store
(cid:127) (cid:127)
Health Plan Administrator Shave Ice Stand
(cid:127) (cid:127)
Medical Equipment Manufacturer Software Developer
(cid:127) (cid:127)
Paintball Sport Company Used Car Dealership
FEATURES AND BENEFITS
BPH-6 offers many features not provided by other business planning references including:
(cid:1)Twenty-four business plans, each of which represent an owner’s successful attempt at clarifying (for themselves and
others) the reasons that the business should exist or expand and why a lender should fund the enterprise.
(cid:1)Two fictional plans that are used by business counselors at a prominent small business development organization
as examples for their clients. (You will find these in the Business Plan Template Appendix.)
(cid:1)An expanded directory section that includes: listings for venture capital and finance companies, which specialize in
funding start-up and second-stage small business ventures, and a comprehensive listing of Service Corps of Retired
Executives (SCORE) offices. In addition, the Appendix also contains updated listings of all Small Business Develop-
ment Centers (SBDCs); associations of interest to entrepreneurs; Small Business Administration (SBA) Regional
Offices; and consultants specializing in small business planning and advice. It is strongly advised that you consult
supporting organizations while planning your business, as they can provide a wealth of useful information.
(cid:1)A Small Business Term Glossary to help you decipher the sometimes confusing terminology used by lenders and
others in the financial and small business communities.
(cid:1)An expanded bibliography, arranged by subject, containing citations from over 1,500 small business reference public-
ations and trade periodicals.
(cid:1)A Business Plan Template which serves as a model to help you construct your own business plan. This generic outline
lists all the essential elements of a complete business plan and their components, including the Summary, Business
History and Industry Outlook, Market Examination, Competition, Marketing, Administration and Management,
Financial Information, and other key sections. Use this guide as a starting point for compiling your plan.
(cid:1)Extensive financial documentation required to solicit funding from small business lenders. BPH-6 contains the most
comprehensive financial data within the series to date. You will find examples of: Cash Flows, Balance Sheets,
Income Projections, and other financial information included with the textual portions of the plan.
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Business
A COMPILATION
Plans OF ACTUAL
BUSINESS PLANS
DEVELOPED BY
BUSINESSES
THROUGHOUT
NORTH
Handbook
AMERICA
V O L U M E
6
Editors: William Harmer and Terrance W. Peck
Contributing Editors: Rebecca Marlow-Ferguson, Brian Rabold, Amanda Quick, and
Jennifer Zielinski
Technical Training Specialist: Gwen Turecki-Luczycka
Managing Editor: Erin Braun
Composition Manager: Mary Beth Trimper
Senior Buyer: Wendy Blurton
Artist: Gary Leach
Product Design Manager: Cynthia Baldwin
While every effort has been made to ensure the reliability of the information presented in this publication,
The Gale Group does not guarantee the accuracy of the data contained herein. Gale accepts no payment
for listing; and inclusion in the publication of any organization, agency, database product, publication,
service or individual does not imply endorsement by the editors or publisher.
Errors brought to the attention of the publisher and verified to the satisfaction of the publisher will be
corrected in future editions.
This publication is a creative work fully protected by all applicable copyright laws, as well as by
misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of
this work have added value to the underlying factual material herein through one or more of the following:
unique and original selection, coordination, expression, arrangement, and classification of the information.
The Gale Group will vigorously defend all of its rights in this publication.
Copyright © 1999 The Gale Group
27500 Drake Rd.
Farmington Hills, MI 48331-3535
All rights reserved including the right of reproduction in whole or in part in any form.
ISBN 0-7876-2077-7
ISSN 1084-4473
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
i
Contents
Highlights....................................................................................................................ii
Introduction................................................................................................................ vii
Business Plans
Airlines
Puddle Jumpers Airlines, Inc. ...........................................................................3
Art Glass Studio
McKenzie Art Glass ........................................................................................11
Bed and Breakfast Company
Fantasy Bed and Breakfast.............................................................................25
Bridal Salon
Susan's Bridal Boutique..................................................................................43
Caribbean Cafe
Cool Runnings Café........................................................................................61
Chiropractic Office
We Care Chiropractic ....................................................................................85
Christmas Ornament Company
Scriptures for You, Inc..................................................................................123
Condiment Manufacturer
Salvador Sauces, Inc....................................................................................137
Cookie Shop
Grandma Miller's Cookies and Muffins...........................................................145
Food Manufacturer
Clarence Pratt Enterprises, Inc.....................................................................163
Hair Salon
Epiphany Salon ............................................................................................171
Health Insurance Company
Southeast Healthplans, Inc............................................................................183
Investor Trading Software Company
Investor Trends, Inc......................................................................................209
Medical Equipment Producer
Mediquip, Inc................................................................................................223
Paintball Sport Company
Paintball Sport Palace...................................................................................245
Pizzeria
Pizza to Go, Inc............................................................................................267
v
Publisher
The Group Publishing ...................................................................................275
Real Estate Investment Company
Wolfe Partners .............................................................................................281
Real Estate Renovation Company
ABC Corporation ..........................................................................................297
Record Store
Hidden Treasure Records L.C.......................................................................313
Retail Art Furnishings Business
Wood Designs Gallery..................................................................................327
Shave Ice Business
Ice Dreams...................................................................................................359
Sports Bar
Take Five Sports Bar & Grill ..........................................................................381
Used Car Business
Budget Cars .................................................................................................381
Appendixes
Appendix A - Business Plan Template..................................................................395
Fictional Plan 1 - Food Distributor.................................................................401
Fictional Plan 2 - Hardware Store .................................................................405
Appendix B - Organizations, Agencies, & Consultants.................................... 417
Associations ............................................................................................... 419
Consultants ................................................................................................. 420
SBA Regional Offices ................................................................................. 434
Small Business Development Centers......................................................... 435
Service Corps of Retired Executives Offices ............................................... 488
Venture Capital & Finance Companies........................................................ 516
Appendix C - Glossary of Small Business Terms ............................................. 571
Appendix D - Bibliography ................................................................................. 597
vi
Introduction
Perhaps the most important aspect of business planning is simply doing it. More and more business owners are begin-
ning to compile business plans even if they don't need a bank loan. Others discover the value of planning when they
must provide a business plan for the bank. The sheer act of putting thoughts on paper seems to clarify priorities and
provide focus. Sometimes business owners completely change strategies when compiling their plan, deciding on a
different product mix or advertising scheme after finding that their assumptions were incorrect. This kind of healthy
thinking and re-thinking via business planning is becoming the norm. The editors of Business Plans Handbook, Volume
6 (BPH-6) sincerely hope that this latest addition to the series is a helpful tool in the successful completion of your
business plan, no matter what the reason for creating it.
This sixth volume, like each volume in the series, offers genuine business plans used by real people. BPH-6 provides 24
business plans used by actual entrepreneurs to gain funding support for their new businesses. The business and personal
names and addresses and general locations have been changed to protect the privacy of the plan authors.
NEW BUSINESS OPPORTUNITIES
As in other volumes in the series, BPH-6 finds entrepreneurs engaged in a wide variety of creative endeavors. Examples
in BPH-6 include a real estate renovation company’s appeal to wealthy consumers and its strong evidence for growth;
a detailed exploration of the development of a paintball sports outfit facility; a Christmas and wedding decoration
manufacturer using scrolled inspirational verses; and the growth opportunities available for customers of an investor
software company utilizing the latest technology. Varied companies in the health provider industry include a chiro-
practic clinic, a health insurer, and a medical devices designer and manufacturer. The continued popularity of take-out
and dine-in establishments is reflected in three plans: a pizzeria franchise, a cookie and muffin shop, and a Caribbean
Café. Other traditional businesses include a bridal salon, whose plan contains a thorough assessment of local competi-
tion; a records store, whose plan uses a specified customer profile as the target of its action steps; and a retail art
furnishings store, whose plan outlines potential problems and how to successfully address them.
Comprehensive financial documentation has become increasingly important as today's entrepreneurs compete for the
finite resources of business lenders. Our plans illustrate the financial data generally required of loan applicants, includ-
ing Income Statements, Financial Projections, Cash Flows, and Balance Sheets.
ENHANCED APPENDIXES
In an effort to provide the most relevant and valuable information for our readers, we have updated the coverage of
small business resources. For instance, you will find: a directory section, which includes listings of all of the Service
Corps of Retired Executives (SCORE) offices; an informative glossary, which includes small business terms; and a
bibliography, which includes reference titles essential to starting and operating a business venture in all 50 states. In
addition we have updated the list of Small Business Development Centers (SBDCs); Small Business Administration
Regional Offices; venture capital and finance companies, which specialize in funding start-up and second-stage small
business enterprises; associations of interest to entrepreneurs; and consultants, specializing in small business advice and
planning. For your reference, we have also reprinted the business plan template, which provides a comprehensive
overview of the essential components of a business plan and two fictional plans used by small business counselors.
vii
SERIES INFORMATION
If you already have the first five volumes of BPH, with this sixth volume, you will now have a collection of 155 real
business plans (not including the one updated plan in the second volume, whose original appeared in the first, or the
two fictional plans in the Business Plan Template Appendix section of the second, third, fourth, fifth, and sixth
volumes); contact information for hundreds of organizations and agencies offering business expertise; a helpful busi-
ness plan template; a foreword providing advice and instruction to entrepreneurs on how to begin their research; more
than 1,500 citations to valuable small business development material; and a comprehensive glossary of terms to help
the business planner navigate the sometimes confusing language of entrepreneurship.
ACKNOWLEDGEMENTS
The Editors wish to sincerely thank Palo Alto Software, makers of Business Plan Pro, the premier business planning
software tool, for providing the use of several business plans in this volume (telephone: [phone]; WWW: http://
www.paloaltosoftware.com).
Thanks are also in order for the many contributors to BPH-6, whose business plans will serve as examples to future
generations of entrepreneurs, as well as the users of the title who called with their helpful suggestions. Your help was
greatly appreciated.
COMMENTS WELCOME
Your comments on BPH-6 are appreciated. Please direct all correspondence, suggestions for future volumes of BPH, and
other recommendations to the following:
Business Plans Handbook, Volume 6
The Gale Group
27500 Drake Rd.
Farmington Hills, MI 48331-3535
Phone: [phone]
Fax: [phone]
Toll-Free: 800-347-GALE
viii
Business Plans Handbook, Volume 6 AIRLINE COMPANY
Airline Company
BUSINESS PLAN PUDDLE JUMPERS AIRLINES, INC.
24265 Silver Way
Atlanta, GA 30301
This business plan for an airline company shows
how to use competition both as a model for how to
run a business and how not to run a business.
Acknowledging that a competitor is not only com-
petent but admirable allows the entrepreneur to
point to a similar successful venture and concen-
trate on proving there is enough room in the market
for both companies. Conservative business predic-
tions and extensive experience by the owners indi-
cate preparedness. This plan was compiled using
Business Plan Pro, by Palo Alto Software.
• EXECUTIVE SUMMARY
• COMPANY SUMMARY
• SERVICES
• MARKET ANALYSIS SUMMARY
• STRATEGY AND IMPLEMENTATION SUMMARY
• MANAGEMENT SUMMARY
• FINANCIAL PLAN
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