business opportunities for eco- friendly product of ocean agro (india) ltd. in saurashtra region of

95 Pages·2001·7.93 MB·English

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INTERNATIONAL AGRIBUSINESS MANAGEMENT INSTITUTE

ANAND AGRICULTURAL UNIVERSITY

ANAND 388 110

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1 JUNE 2013
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“BUSINESS OPPORTUNITIES FOR ECO-FRIENDLY
PRODUCT OF OCEAN AGRO (INDIA) LTD. IN
SAURASHTRA REGION OF GUJARAT”
A PROJECT REPORT
Submitted by
DANGAR NITISHKUMAR VIRABHAI
Reg. No. 04-1784-2011
In partial fulfillment for the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION
(INTERNATIONAL AGRIBUSINESS)
UNDER THE GUIDANCE
OF
Mr. T. S. Shibin
Assistant Professor
INTERNATIONAL AGRIBUSINESS MANAGEMENT INSTITUTE
ANAND AGRICULTURAL UNIVERSITY
ANAND - 388 110
JUNE – 2013
INTERNATIONAL AGRIBUSINESS MANAGEMENT INSTITUTE
ANAND AGRICULTURAL UNIVERSITY
ANAND -388110
CERTIFICATE
This is to certify that the project entitled “Business Opportunities for eco-
friendly product of Ocean Agro (India) Ltd. in Saurashtra Region of
Gujarat” of M.B.A (International Agribusiness) embodies bonafide research
work carried out by Dangar Nitishkumar Virabhai under my guidance and
supervision and that no part of this project work has been submitted for any
other degree. The assistance, guidance and help received during the course of
investigation have been fully acknowledged.
Place: IABMI, Anand (Mr. T.S. Shibin)
Date: Advisor
DECLARATION
I hereby declare that the project entitled “Business Opportunities for eco-
friendly product of Ocean Agro (India) Ltd. in Saurashtra Region of
Gujarat” Submitted for the M.B.A (International Agribusiness) degree is my
original work and this has not formed the basis for the award of any degree,
associate ship or other similar titles.
Place: IABMI, Anand Name: Dangar Nitishkumar V.
Date: Reg. No: 04-1784–2011
ACKNOWLEDGEMENT
I take this opportunity to express my deep and sincere gratitude to Mr.
Kaushikbhai Parikh (Managing Director of OAIL) for showing his
interest and faith in my esteemed institute and allowed to carry out my
project in Ocean Agro (India) LTD. Indeed the words at my command
are not adequate, either in the form of spirit, to convey the depth of my
feelings to my Project Guide Mr. Rajesh Lakhani (State Head of OAIL)
for scholastic guidance, constructive criticism, constant encouragement
and pertinent suggestions in planning and execution of this project.
With profound respect, I extend my gratitude to Dr. GB Valand,
Principal of International Agri Business Management Institute, Anand
Agricultural University, Anand for providing necessary facilities during
the project work. I have an immense pleasure in expressing my deepest
sense of gratitude and humble indebtedness towards my college guide
Prof. T. S. Shibin for his steadfast inspiration, expert guidance, and pain
taking effort and keen abiding interest during the entire research work.I
feel imperative to express our sincere thanks for the generous help received
from Dr. RS Pundir, Dr. SanjivKumar, Dr M. R. Prajapati, Prof. V.
D. Shah, Prof. D. R. Vahoniya and Prof. Y. A. Lad for their co-
operation and valuable help during the project work.
I am greatful to Ms Sneha Barner (HR of OAIL) and Ms Rupali (HR
of OAIL), to provided valuable guidance during my training work in
this organization
At the last but not least, I think that words are insufficient to express deep
sense of feeling and respect towards my parents, my brother, IABMI
friends and my UG friends with their encouragement, blessing and
benediction it would not be possible for me to complete this course. Their
patience and sacrifice always have been the vital source of inspiration for
me.
Place: Anand Dangar Nitishkumar Virabhai
Date:

BUSINESS OPPORTUNITIES FOR ECO-FRIENDLY PRODUCT
OF OCEAN AGRO (INDIA) LTD. IN SAURASHTRA REGION OF
GUJARAT
Name of student Advisor
Dangar Nitishkumar V. Mr. T. S. Shibin
04-1784-2011 Assistant Professor
INTERNATIONAL AGRIBUSINESS MANAGEMENT INSTITUTE
ANAND AGRICULTURAL UNIVERSITY
ANAND – 388 110
ABSTRACT
Agriculture has always played a vital role in sustaining human life. Now
a day’s agriculture is not limited to farmers but has involved scientists,
agronomists and has spread its aura all over.
During 1950s and 1960s the government had to drastically increase the
food production in India because several natural calamities led to severe
food scarcity in the country, this resulted into use of hybrid seeds and
replacement of organic and bio products with Chemical products. As time
went by, extensive use of Chemical products end with land fertility lost
and led to decrease in crop yield. At this critical juncture, bio products are
useful supplement to chemical products.
The Government of India has been trying to promote an improved
practice involving use of bio- products along with chemical products so
as meet the objectives of sustainable agriculture.
Ocean Agro (India) Limited established in 1971. Company producing
agro products like Packaging Materials, and irrigation equipments such as
Drip and Sprinkler Systems. OAIL is leader in Bio-Technology, Bio-
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Fertilizer, Bio-Pesticides, and Bio-Fungicides. The company had set up
ultra-modern plant at Nandeshari near Baroda. The Company produces 24
products and sells them in the Indian market.
The study entiteled “Business Opportunities for eco-friendly products of
Ocean Agro (India) Ltd.” was carried out with the objectives to know the
market status of bio products, factors effecting the dealers of bio products
for promoting sales as well as to identify the potential dealers for Ocean
Agro (India) Limited..
This study is carried out in Saurashtra region of Gujarat which includes
Junagadh, Amreli, Jamnagar and Rajkot district. Primary as well as
secondary data are used in the study. Primary survey is done with the help
of structured questionnaires. Samples of 200 dealers are randomly
selected for in-depth investigation to meet the stipulated objectives of the
study.
The study revealed that out of total respondents 22% of dealers have
started their business since 1 to 5 years, 41% dealers have started their
business since 6 to 10 years, 14% of dealers have started their business
since 11 to 15 years, 11% of dealers have started their business since 16
to 20 years and only 5% dealers have started their business since 26 to 30
years. In Saurashtra region 40% dealers have studied 10th – 12th, 15%
dealers are comes from Agri- specialization and 45% dealers have
completed graduation in other branches. The study revealed that 92%
dealers sell chemical as well as bio product into the market and 7%
dealers sell only chemical products. Dealers are selling the both products
due to farmers demand. In Saurashtra region 35% dealers have covered 1
to 10 villages, 38 % dealers have covered 11 to 20 villages, and only 6%
dealers have covered 41 to 50 villages under their business.
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The study has been concluded out of 200 dealers 48% of the dealers had
annual turnover up to 30 lakh, 21% of the dealers had annual turnover
between 31- 50 lakh, 20% of the dealers had annual turnover up to 51-80
lakh and only 11% of the dealers had more than 80 lakh. In Saurashtra
region bio products demand are more for vegetables followed by Cotton,
Fruits, Cumin and wheat. The study revealed that out of 200 dealers, 58%
dealers sell bio products due the more margins given by company, 22%
dealers sell bio products due to farmers demand, and 15% dealers sell
products due to the future demand of bio products.
In Saurashtra region the study had been concluded out of total
respondents acceptability is major problem during selling of bio products,
69% dealers faced problem as farmers don’t accept the bio products. Also
15% dealers faced affordability problem, 10% dealers faced problem of
availability of good products.
The study revealed that out of 184 dealers 23% dealers sell bio products
of worth Rs 6 to 10 lakh, 21% dealers sell bio products below 5 lakh,
36% dealers sell bio products of worth Rs 11 to 15 lakh and 10% and
10% dealers sell bio products of worth Rs 16 to 20 lakh and above 20
lakh respectively, reason for less turnover of bio products are less
awareness and low acceptability among farmers.
The study revealed that out of 200 dealers most of the dealers give
preference to good named company, i.e. 31% dealers give preference to
products of Biostadt India Ltd., 10% dealers give preference to products
of Pesticides India Agro industries Ltd., 26% dealers give preference to
products of Zubin Biotech Pvt. Ltd., 15% dealers give preference to
Pensibao Wang (p) Ltd., 9% dealers give preference to Gujarat Life
Science Ltd., because all these companies give good margin, services,
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