Business Models and ICT Technologies for the Fashion Supply Chain: Proceedings of IT4Fashion 2017 and IT4Fashion 2018

179 Pages·2019·4.417 MB·English

by  Rinaldo Rinaldi, Romeo Bandinelli

Lecture Notes in Electrical Engineering 525
Rinaldo Rinaldi · Romeo Bandinelli
Editors
Business
Models and ICT
Technologies for
the Fashion Supply
Chain
Proceedings of IT4Fashion 2017 and
IT4Fashion 2018
Lecture Notes in Electrical Engineering
Volume 525
Board of Series editors
Leopoldo Angrisani, Napoli, Italy
Marco Arteaga, Coyoacán, México
Bijaya Ketan Panigrahi, New Delhi, India
Samarjit Chakraborty, München, Germany
Jiming Chen, Hangzhou, P.R. China
Shanben Chen, Shanghai, China
Tan Kay Chen, Singapore, Singapore
Ruediger Dillmann, Karlsruhe, Germany
Haibin Duan, Beijing, China
Gianluigi Ferrari, Parma, Italy
Manuel Ferre, Madrid, Spain
Sandra Hirche, München, Germany
Faryar Jabbari, Irvine, USA
Limin Jia, Beijing, China
Janusz Kacprzyk, Warsaw, Poland
Alaa Khamis, New Cairo City, Egypt
Torsten Kroeger, Stanford, USA
Qilian Liang, Arlington, USA
Tan Cher Ming, Singapore, Singapore
Wolfgang Minker, Ulm, Germany
Pradeep Misra, Dayton, USA
Sebastian Möller, Berlin, Germany
Subhas Mukhopadhyay, Palmerston North, New Zealand
Cun-Zheng Ning, Tempe, USA
Toyoaki Nishida, Kyoto, Japan
Federica Pascucci, Roma, Italy
Yong Qin, Beijing, China
Gan Woon Seng, Singapore, Singapore
Germano Veiga, Porto, Portugal
Haitao Wu, Beijing, China
Junjie James Zhang, Charlotte, USA
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Rinaldo Rinaldi Romeo Bandinelli
(cid:129)
Editors
Business Models and ICT
Technologies for the Fashion
Supply Chain
Proceedings of IT4Fashion 2017
and IT4Fashion 2018
123
Editors
Rinaldo Rinaldi RomeoBandinelli
University of Florence University of Florence
Florence, Italy Florence, Italy
ISSN 1876-1100 ISSN 1876-1119 (electronic)
Lecture Notesin Electrical Engineering
ISBN978-3-319-98037-9 ISBN978-3-319-98038-6 (eBook)
https://doi.org/10.1007/978-3-319-98038-6
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Preface
TheIT4Fashionisanindustrialandscientificconferencewherefashioncompanies,
brand, researchers, and software houses, from all the Europe, have the chance to
discuss IT technologies as applied to the field offashion and luxury.
The first edition was in 2011, and the event has constantly grown in terms of
numbers, visibility, and importance for the operators in the sector.
Managingfashionproductsischallenging,notonlyforcreativesandstylists,but
also for supply-chain managers. More and more, customers demand broad product
varieties and innovative products, and the competition in the fashion industry is
ever more centered on the ability to react in a timely manner to changes in the
customers’ desires. Therefore, fashion companies have to balance the need to
reduce lead times of collections, minimize stocks and obsolescence risks, acquire
informationfrombigdatacomingfromdigitalandsocialmediachannels,guarantee
a high level of quality, and get the customer involved in the processes of product
development. Starting from a multidisciplinary approach, the IT4Fashion confer-
ence aims to collect and present new or improved supply-chain business models
and technologies applied to the fashion industry, to share knowledge among
practitioners and researchers, and, in summary, to increase knowledge in the areas
ofProductLifecycleManagement(PLM)andSupplyChainManagement(SCM)in
the industry.
The 7th edition, organized in 2017, was carried out over 3 full days—with
plenary and parallel sessions. The first 2 days were dedicated to experts’ keynotes
and industrial case studies carried out by fashion companies and worldwide ven-
dors. The third day was entirely dedicated to the scientific conference. During that
day, researchers, practitioners, and students discussed the main challenges of IT
solutions applied to the fashion industry. The 8th edition, organized in the 2018,
wasdividedinto2differentdays,withoutaclearseparationbetweenindustrialand
scientific contributions.
This volume collected 13 selected papers presented during the 2 years of the
conference. The topics ranged from product development (design) to its manage-
ment after sale, with strong attention to the new dynamics linked to the use of
e-commerce and social media.
v
vi Preface
The conference dealt with the following themes:
(cid:129) Fashion new product development
(cid:129) Fashion design
(cid:129) New materials for fashion products
(cid:129) Product lifecycle management
(cid:129) Wearable technologies
(cid:129) Corporate social responsibility
(cid:129) Business models and entrepreneurship
(cid:129) E-commerce and omni-channel management
(cid:129) Social and digital strategies for the fashion system
(cid:129) Fashion operations and supply chains
(cid:129) Challenges for the retail industry
(cid:129) Brand management and strategy
(cid:129) Mix of theoretical and practical education
(cid:129) Fashion business, technology, and innovation
(cid:129) Fashion marketing and communication strategy
(cid:129) Business cases offashion companies
Sincerethanksgotoallauthors,participants,andthosewhohelpedtoorganizeand
run the conference:
Hamideh Afsarmanesh, University of Amsterdam, The Netherlands
Gaetano Aiello, University of Florence, Italy
Kate Armstrong, University of Greenwich, London, UK
Liz Barnes, University of Manchester, UK
Verónica Arribas Barreras, ISEM Fashion Business School, Navarra, Spain
Alessandro Brun, Politecnico of Milan, Italy
Luis M. Camarinha-Matos, New University of Lisbon, Portugal
Fethi Çalişir, Istanbul Technical University, Turkey
Federico Caniato, Politecnico of Milan, Italy
Ricardo A. Cassel, Universidade Federal do Rio Grande do Sul, Brasil
Elisabetta Cianfanelli, University of Florence, Italy
Donatella Corti, University of Applied Sciences and Arts of Italian Switzerland
(SUPSI), Switzerland
Pamela Danese, University of Padova, Italy
Stefano Dotti, University of Bergamo, Italy
Raffaele Donvito, University of Florence, Italy
Marcello Fera, Second University of Naples, Italy
Jonathan Gander, University of the Arts London, UK
Nevin Cigdem Gursoy, Istanbul Technical University, Turkey
Patsy Perry, University of Manchester, UK
Antonio Rizzi, University of Parma, Italy
Matteo Montecchi, The British School of Fashion, GCU London, UK
David Romero, Tecnológico de Monterrey, Mexico
Preface vii
Klaus-Dieter Thoben, BIBA—Bremer Institut fürProduktionund Logistik GmbH,
Germany
Quan Yu, Norwegian University of Science and Technology (NTNU), Norway
Sergio Terzi, Politecnico of Milan, Italy
Yi Wang, University of Manchester, UK
Florence, Italy Rinaldo Rinaldi
Romeo Bandinelli
Conference Chairs
Contents
Part I NPD and Product Lifecycle in the Fashion Industry
1 News Approaches (Insights) to NPD on the Fashion Segment:
The Power of Social Networks and the System See
Now Buy Now. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Helen Tatiana Takamitsu and José Alcides Gobbo Junior
2 When Product Development Meets Luxury: A Case Study
Analysis in Fashion, Food and Furniture Companies . . . . . . . . . . . 15
Elisa d’Avolio, Claudia Pinna, Romeo Bandinelli, Rinaldo Rinaldi
and Sergio Terzi
3 Big Data Analysis Techniques for Supporting Product
Lifecycle Management in the Fashion Industries . . . . . . . . . . . . . . 25
Enrico Vezzetti, Marco Alemanni, Corinna Balbo
and Andrea Luigi Guerra
Part II Social Media and Data Analysis in the Fashion Industry
4 Fashion #MadeinItaly: What Do You Mean? . . . . . . . . . . . . . . . . . 37
Valentina Mazzoli, Diletta Acuti, Lorenzo Magherini,
Romeo Bandinelli, Raffaele Donvito and Dinorá Eliete Floriani
5 Community Based Social Media Fashion Branding:
Do Fashion Brands Heritage and Prestige Affect Consumers’
Brand Loyalty Intention? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Gemma Nesi, Riccardo Rialti, Lamberto Zollo and Cristiano Ciappei
6 Fast-Fashion: Fast Enough to Satisfy Adolescent Girls’
Expectations from Their Clothing. . . . . . . . . . . . . . . . . . . . . . . . . . 67
Emel O. Karaoglu, Cevza Candan, Burcu Guven and Guner Inan
ix
x Contents
7 A Meta-Model for Fashion Retail Category Sales
Forecasting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Enrico Armando and Giuseppe Craparotta
8 Resilience in the Fashion Industry Supply Chain:
State of the Art Literature Review . . . . . . . . . . . . . . . . . . . . . . . . . 95
S. Antomarioni, M. Bevilacqua, F. E. Ciarapica and G. Marcucci
9 Fast Fashion Retail: Dynamic Sub-models for Replenishment
and Assortment Problem. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
Naila Fares, Maria Lebbar and Najiba Sbihi
10 Digital Fashion Competences: Market Practices and Needs . . . . . . 125
Nadzeya Kalbaska and Lorenzo Cantoni
Part III Standards and IOT Technologies for the Fashion Industry
11 eBusiness Standards and IoT Technologies Adoption
in the Fashion Industry: Preliminary Results
of an Empirical Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
Bianca Bindi, Virginia Fani, Romeo Bandinelli, Arianna Brutti,
Gessica Ciaccio and Piero De Sabbata
12 Dual Frequency Tag Performances in the Fashion Industry. . . . . . 151
Andrea Volpi, Antonio Rizzi and Rinaldo Rinaldi
Part IV Sustainability in Fashion
13 Sustainability Certifications and Labels for the Fashion
Industry: Selection Guidelines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Alessandro Fontana, Donatella Corti, Andrea Barni
and Fabio Moltoni
Author Index.. .... .... .... ..... .... .... .... .... .... ..... .... 179