Table Of Content

1996 Cumulative Index and Author Index Volume 39, Numbers 1-6 ARTICLES Dennis W. Organ and Stanley B. Kay, “Control- ling Legal Costs: Steps You Can Take,” Mar-Apr: 1-4. Business & Society Nora Ganim Barnes, Allison Connell, Lisa Dennis W. Organ and Peter Meyer, “Why Make Hermenegildo, and Lucinda Mattson, “Regional Managers?” Jan-Feb: 1-2. Differences In The Economic Impact Of Wal- Dennis W. Organ and Richard J. Smith, Jr., “The Mart,” Jul-Aug: 21-25. Media, Economics, And Education,” Jul-Aug: 1-4. Thomas A. Hemphill, “The New Era Of Business Environmental Management Regulation,” Jul-Aug: 26-30. Wyatt McDowell and Lyle Sussman, “Overcoming Marc J. Epstein, “You've Got A Great Environ- mental Strategy—Now What?” Sep-Oct: 53-59 The Pathology Of Litigation: An ADR Primer For Executives,” May-June: 23-29. Nancy Kubasek, “Following Canada’s Lead: Pre- Donald W. Myers, “The Mythical World Of Work- venting Prosecution For Environmental Crimes,” Sep-Oct: 64-70. place Violence—Or Is It?” Jul-Aug: 31-36. John W. Maxwell, “What To Do When Win-Win Kim Nevin-Gattle, “Predicting The Philanthropic Won't Work: Environmental Strategies For Costly Response Of Corporations: Lessons From History,” Regulation,” Sep-Oct: 60-63. May-June: 15-22. Business Education J. Stephen Shi and Jane M. Kane, “Green Issues,” Jan-Feb: 65-70. Bernard L. Beatty, Robert E. Lamy, Peter R. Pea- Edwin R. Stafford and Cathy L. Hartman, “Green cock, and Brooke A. Saladin, “The Faculty-In- Alliances: Strategic Relations Between Businesses Residence Program,” Jan-Feb: 55-64. And Environmental Groups,” Mar-Apr: 50-59 Communications Human Resources Management Bonnie C Glassberg, William J. Kettinger, and Michael T. Bond, Brian P. Heshizer, and Mary W. John E. Logan, “Electronic Communication: An Hrivnak, “Medical Savings Accounts: The Newest Ounce Of Policy Is Worth A Pound Of Cure,” Jul- Medical Cost Reduction Tool For Employers,” Jul- Aug: 74-80. Aug: 59-64. The Editor’s Chair Kenneth J. Doka, “Dealing with Diversity: The Coming Challenge To American Business,” May- Dennis W. Organ and David L. Cawthon, “Leader- ship: The Great Man Theory Revisited,” May- June: 67-71. June: 1-4. 1996 Cumulative Index and Author Index Martin G. Evans, Hugh P. Gunz, and R. Michael Roy B. Helfgott, “Labor Market Models In Europe Jalland, “The Aftermath Of Downsizing: A Cau- and America—And Unhappiness With Both,” tionary Tale About Restructuring And Careers,” Mar-Apr: 77-84. May-June: 62-66. Raj G. Javalgi and Vijay S. Talluri, “The Emerging Eliezer Geisler, “Cleaning Up After Reengineer- Role Of India In International Business,” Sep-Oct: ing,” Sep-Oct: 71-78. 79-86. Douglas L. Heerema and R. Thomas Lenz, “Mana- Sanjiv Kumar and Leena Thacker-Kumar, “Invest- gerial Loyalty: Beyond The Towering Ziggurats ing In India: Strategies For Tackling Bureaucratic Of The Old Industrial System,” Mar-Apr: 85-92. Hurdles,” Jan-Feb: 10-16. Woodruff Imberman, “Gainsharing: A Lemon Or Alexander Nill and Clifford J. Shultz II, “The Lemonade?” Jan-Feb: 36-40. Scourge Of Global Counterfeiting,” Nov-Dec: 37- 42. Kenneth A. Kovach, “Comparable Worth: The Ca- nadian Legislation,” Jan-Feb: 41-46. Arvind V. Phatak and Mohammed M. Habib, “The Dynamics Of International Business Negotiations,” Kenneth A. Kovach and Peter E. Millspaugh, “Em- May-June: 30-38. ployment Nondiscrimination Act: On The Cutting Edge Of Public Policy,” Jul-Aug: 65-73. Sheila M. Puffer, Daniel J. McCarthy, and Anatoly V. Zhuplev, “Meeting Of The Mindsets In A Richard Morfopoulos and William Roth, “Job Changing Russia,” Nov-Dec: 52-60. Analysis And The Americans With Disabilities Act,” Nov-Dec: 68-72. Richard J. Schmidt, “Japanese Management, Re- cession Style,” Mar-Apr: 70-76. Randall S. Schuler, Susan E. Jackson, Ellen Jackofsky, and John W. Slocum, Jr., “Managing Esmond D. Smith, Jr. and Cuong Pham, “Doing Human Resources In Mexico: A Cultural Under- Business In Vietnam: A Cultural Guide,” May- standing,” May-June: 55-61. June: 47-51. Amy Oakes Wren, Roland E. Kidwell Jr., and Rosemary Stewart, “German Management: A Linda Achey Kidwell, “Managing Pregnancy In Challenge To Anglo-American Managerial As- The Workplace,” Nov-Dec: 61-67. sumptions,” May-June: 52-54. International Business William B. Werther, Jr., “Toward Global Conver- gence,” Jan-Feb: 3-9. Dag R. Bennett, “The Stalled Revolution: Business Education In Eastern Europe,” Jan-Feb: 23-29. Marketing H.L. Chan, “Fear Of The Needle? The Future Of Pierre Berthon, Leyland Pitt, and Richard T. Hong Kong Business,” Jan-Feb: 30-35. Watson, “Marketing Communication And The World Wide Web,” Sep-Oct: 24-32. Shengliang Deng, Pam Townsend, Maurice Rob- ert, and Normand Quesnel, “A Guide To Intellec- Bernard Cova, “The Postmodern Explained To tual Property Rights In Southeast Asia And Managers: Implications For Marketing,” Nov-Dec: China,” Nov-Dec: 43-51. 15-23. Gary P. Ferraro, “The Need For Linguistic Profi- Robert G. Docters, “Improving Profitability ciency In Global Business,” May-June: 39-46. Through Product Triage,” Jan-Feb: 71-78. John P. Fraedrich and Connie Rae Bateman, Richard C. Leventhal, “Branding Strategy,” Sep- “Transfer Pricing By Multinational Marketers: Oct: 17-23. Risky Business,” Jan-Feb: 17-22. John V. Petrof and Naoufel Daghfous, “Evoked Claire Gouttefarde, “American Values In The Set: Myth Or Reality?” May-June: 72-77. French Workplace,” Mar-Apr: 60-69. Aric Rindfleisch, “Marketing As Warfare: Reassess- ing A Dominant Metaphor,” Sep-Oct: 3-10. Business Horizons / November-December 1996 James A. Roberts, “Will The Real Socially Respon- Profiles in Executive Education sible Consumer Please Step Forward?” Jan-Feb: 79-83. Henry H. Beam, “George Odiorne,” Nov-Dec: 73- 76. William L. Shanklin and David A. Griffith, “Craft- ing Strategies For Global Marketing In The New Harper W. Moulton, “Philip Sadler,” Jul-Aug: 81-84. Millennium,” Sep-Oct: 11-16. Strategic Management Surinder Tikoo, “Assessing The Franchise Option,” May-June: 78-82. Robert T. Amsden, Thomas W. Ferratt, and Davida M. Amsden, “TQM: Core Paradigm On The Horizon Changes,” Nov-Dec: 6-14. Murray Young and Charles Steilen, “Strategy- James A. Belohlav, “The Evolving Competitive Based Advertising Agency Selection: An Alterna- Paradigm,” Mar-Apr: 11-19. tive to ‘Spec’ Presentations,” Nov-Dec: 77-80. Saul W. Gellerman and Robert J. Potter, “The Ulti- Operations Management mate Strategic Question,” Mar-Apr: 5-10. Richard E. Anderson, “Phased Product Develop- Richard D. Hays, “The Strategic Power Of Inter- ment: Friend Or Foe?” Nov-Dec: 30-36. nal Service Excellence,” Jul-Aug: 15-20. Gregory V. Frazier and Mark T. Spriggs, “Achiev- James M. Higgins, “Achieving The Core Compe- ing Competitive Advantage Through Group Tech- tence—lIt’s As Easy As 1, 2, 3, .. . 47, 48, 49,” nology,” May-June: 83-90. Mar-Apr: 27-32. Cengiz Haksever, “Total Quality Management In Alan Hi: witz, “Organizational Structures For The The Small Business Environment,” Mar-Apr: 33-40. ‘New World Order,” May-June: 5-14. Janet L. Hartley and Thomas Y. Choi, “Supplier Willem F.G. Mastenbroek, “Organizational Inno- Development: Customers As A Catalyst Of Pro- vation In Historical Perspective: Change As Dual- cess Change,” Jul-Aug: 37-44. ity Management,” Jul-Aug: 5-14 John W. Medcof, “Challenges In Managing Tech- Richard L. Osborne, “Strategic Values: The Corpo- nology In Transnational Multipartner Networks,” rate Performance Engine,” Sep-Oct: 41-47. Jan-Feb: 47-54. Richard J. Schonberger, “Strategic Collaboration: Jeffrey K. Pinto and Om P. Kharbanda, “How To Breaching The Castle Walls,” Mar-Apr: 20-26 Fail In Project Management (Without Really Try- ing),” Jul-Aug: 45-53. Stanley F. Slater and Eric M. Olson, “A Value- Based Management System,” Sep-Oct: 48-52. Claudia H. Pragman, “JIT Il: A Purchasing Con- cept For Reducing Lead Times In Time-Based Fred G. Steingraber, “The New Business Realities Competition,” Jul-Aug: 54-58. Of The Twenty-First Century,” Nov-Dec: 2-5 Chuck Ryan and Walter E. Riggs, “Redefining The Product Life Cycle: The Five-Element Product FOCUS ON BOOKS (BOOK REVIEWS) Wave,” Sep-Oct: 33-40. The Leader Of The Future: New Visions, Strategies, Scott M. Shafer and Sharon L. Oswald, “Product- And Practices For The Next Era, edited by Frances Focused Manufacturing For Strategic Advantage,” Hesselbein, Marshall Goldsmith, and Richard Nov-Dec: 24-29. Beckhard. Reviewed by Joseph C. Santora and James C. Sarros, Sep-Oct: 87-88. Morgan L. Swink, J. Christopher Sandvig, and Vincent A. Mabert, “Adding ‘Zip’ To Product De- The Origins Of Japanese Trade Supremacy: Devel- velopment: Concurrent Engineering Methods And opment And Technology In Asia From 1540 To Tools,” Mar-Apr: 41-49. The Pacific War, by Christopher Howe. Reviewed by Paul W. Kuznets, Sep-Oct: 88-89 1996 Cumulative Index and Author Index BOOK NOTES Chan, H.L., “Fear Of The Needle? The Future Of Hong Kong Business,” Jan-Feb: 30-35. Jan-Feb: 84-93. Choi, Thomas Y., and Janet L. Hartley, “Supplier Jul-Aug: 85-91. Development: Customers As A Catalyst Of Pro- cess Change,” Jul-Aug: 37-44. Nov-Dec: 81-86. Connell, Allison, Nora Ganim Barnes, Lisa Hermenegildo, and Lucinda Mattson, “Regional AUTHOR INDEX Differences In The Economic Impact Of Wal- Mart,” Jul-Aug: 21-25. Amsden, Robert T., Thomas W. Ferratt, and Cova, Bernard, “The Postmodern Explained To Davida M. Amsden, “TQM: Core Paradigm Managers: Implications For Marketing,” Nov-Dec: Changes,” Nov-Dec: 6-14. 15-23. Amsden, Davida M., Robert T. Amsden, and Tho- Daghfous, Naoufel, and John V. Petrof, “Evoked mas W. Ferratt, “TQM: Core Paradigm Changes,” Set: Myth Or Reality?” May-June: 72-77. Nov-Dec: 6-14. Deng, Shengliang, Pam Townsend, Maurice Rob- Anderson, Richard E., “Phased Product Develop- ment: Friend Or Foe?” Nov-Dec: 30-36. ert, and Normand Quesnel, “A Guide To Intellec- tual Property Rights In Southeast Asia And China,” Nov-Dec: 43-51. Barnes, Nora Ganim, Allison Connell, Lisa Hermenegildo, and Lucinda Mattson, “Regional Docters, Robert G., “Improving Profitability Differences In The Economic Impact Of Wal- Through Product Triage,” Jan-Feb: 71-78. Mart,” Jul-Aug: 21-25. Doka, Kenneth J., “Dealing with Diversity: The Bateman, Connie Rae, and John P. Fraedrich, Coming Challenge To American Business,” May- “Transfer Pricing By Multinational Marketers: June: 67-71. Risky Business,” Jan-Feb: 17-22. Epstein, Marc J., “You’ve Got A Great Environ- Beam, Henry H., “George Odiorne” (Profiles in mental Strategy—Now What?” Sep-Oct: 53-59. Executive Education), Nov-Dec: 73-76. Evans, Martin G., Hugh P. Gunz, and R. Michael Beatty, Bernard L., Robert E. Lamy, Peter R. Pea- cock, and Brooke A. Saladin, “The Faculty-In- Jalland, “The Aftermath Of Downsizing: A Cau- tionary Tale About Restructuring And Careers,” Residence Program,” Jan-Feb: 55-64. May-June: 62-66. Belohlav, James A., “The Evolving Competitive Ferraro, Gary P., “The Need For Linguistic Profi- Paradigm,” Mar-Apr: 11-19. ciency In Global Business,” May-June: 39-46. Bennett, Dag R., “The Stalled Revolution: Busi- ness Education In Eastern Europe,” Jan-Feb: 23- Ferratt, Thomas W., Robert T. Amsden, and 29. Davida M. Amsden, “TQM: Core Paradigm Changes,” Nov-Dec: 6-14. Berthon, Pierre, Leyland Pitt, and Richard T. Fraedrich, John P., and Connie Rae Bateman, Watson, “Marketing Communication And The “Transfer Pricing By Multinational Marketers: World Wide Web,” Sep-Oct: 24-32. Risky Business,” Jan-Feb: 17-22. Bond, Michael T., Brian P. Heshizer, and Mary W. Frazier, Gregory V., and Mark T. Spriggs, “Achiev- Hrivnak, “Medical Savings Accounts: The Newest ing Competitive Advantage Through Group Tech- Medical Cost Reduction Tool For Employers,” Jul- nology,” May-June: 83-90. Aug: 59-064. Geisler, Eliezer, “Cleaning Up After Reengineer- Cawthon, David L. (with Dennis W. Organ), “Leadership: The Great Man Theory Revisited,” ing,” Sep-Oct: 71-78. May-June: 1-4. Gellerman, Saul W., and Robert J. Potter, “The Ultimate Strategic Question,” Mar-Apr: 5-10. Business Horizons /N ovember-December 1996 Glassberg, Bonnie C, William J. Kettinger, and Hrivnak, Mary W., Michael T. Bond, and Brian P. John E. Logan, “Electronic Communication: An Heshizer, “Medical Savings Accounts: The Newest Ounce Of Policy Is Worth A Pound Of Cure,” Jul- Medical Cost Reduction Tool For Employers,” Jul- Aug: 74-80. Aug: 59-64. Gouttefarde, Claire, “American Values In The Hurwitz, Alan, “Organizational Structures For The French Workplace,” Mar-Apr: 60-69. ‘New World Order,” May-June: 5-14. Griffith, David A., and William L. Shanklin, “Craft- Imberman, Woodruff, “Gainsharing: A Lemon Or ing Strategies For Global Marketing In The New Lemonade?” Jan-Feb: 36-40. Millennium,” Sep-Oct: 11-16 Jackofsky, Ellen, Randall S. Schuler, Susan E. Gunz, Hugh P., Martin G. Evans, and R. Michael Jackson, and John W. Slocum, Jr., “Managing Hu- Jalland, “The Aftermath Of Downsizing: A Cau- man Resources In Mexico: A Cultural Understand- tionary Tale About Restructuring And Careers,” ing,” May-June: 55-61. May-June: 62-66. Jackson, Susan E., Randall S. Schuler, Ellen Habib, Mohammed M., and Arvind V. Phatak, Jackofsky, and John W. Slocum, Jr., “Managing “The Dynamics Of International Business Nego- Human Resources In Mexico: A Cultural Under- tiations,” May-June: 30-38. standing,” May-June: 55-61. Haksever, Cengiz, “Total Quality Management In Jaliand, R. Michael, Martin G. Evans, and Hugh P The Small Business Environment,” Mar-Apr: 33-40. Gunz, “The Aftermath Of Downsizing: A Caution- ary Tale About Restructuring And Careers,” May- Hartley, Janet L., and Thomas Y. Choi, “Supplier June: 62-66. Development: Customers As A Catalyst Of Pro- cess Change,” Jul-Aug: 37-44. Javalgi, Raj G., and Vijay S. Talluri, “The Emerg- ing Role Of India In International Business,” Sep- Hartman, Cathy L., and Edwin R. Stafford, “Green Oct: 79-860. Alliances: Strategic Relations Between Businesses And Environmental Groups,” Mar-Apr: 50-59. Kane, Jane M., and J. Stephen Shi, “Green Is- sues,” Jan-Feb: 65-70. Hays, Richard D., “The Strategic Power Of Inter- nal Service Excellence,” Jul-Aug: 15-20. Kay, Stanley B. (with Dennis W. Organ), “Con trolling Legal Costs: Steps You Can Take,” Mar- Heerema, Douglas L. and R. Thomas Lenz, “Mana- Apr: 1-4. gerial Loyalty: Beyond The Towering Ziggurats Of The Old Industrial System,” Mar-Apr: 85-92. Kettinger, William J., Bonnie C Glassberg, and John E. Logan, “Electronic Communication: An Helfgott, Roy B., “Labor Market Models In Europe Ounce Of Policy Is Worth A Pound Of Cure,” Jul- and America—And Unhappiness With Both,” Aug: 74-80. Mar-Apr: 77-84. Kharbanda, Om P., and Jeffrey K. Pinto, “How To Hemphill, Thomas A., “The New Era Of Business Fail In Project Management (Without Really Try- Regulation,” Jul-Aug: 26-30. ing),” Jul-Aug: 45-53. Hermenegildo, Lisa, Nora Ganim Barnes, Allison Kidwell, Roland E., Jr., Amy Oakes Wren, and Connell, and Lucinda Mattson, “Regional Differ- Linda Achey Kidwell, “Managing Pregnancy In ences In The Economic Impact Of Wal-Mart,” Jul- The Workplace,” Nov-Dec: 61-67. Aug: 21-25. Kidwell, Linda Achey, Amy Oakes Wren, and Heshizer, Brian P., Michael T. Bond, and Mary W. Roland E. Kidwell Jr., “Managing Pregnancy In Hrivnak, “Medical Savings Accounts: The Newest The Workplace,” Nov-Dec: 61-67 Medical Cost Reduction Tool For Employers,” Jul- Aug: 59-64. Kovach, Kenneth A., and Peter E. Millspaugh, “Employment Nondiscrimination Act: On The Higgins, James M., “Achieving The Core Compe- Cutting Edge Of Public Policy,” Jul-Aug: 65-73 tence—It’s As Easy As 1, 2, 3, . . . 47, 48, 49,” Mar-Apr: 27-32. Kovach, Kenneth A., “Comparable Worth: The Canadian Legislation,” Jan-Feb: 41-46. 1996 Cumulative Index and Author Index Kubasek, Nancy, “Following Canada’s Lead: Pre- Millspaugh, Peter E., and Kenneth A. Kovach, venting Prosecution For Environmental Crimes,” “Employment Nondiscrimination Act: On The Sep-Oct: 64-70. Cutting Edge Of Public Policy,” Jul-Aug: 65-73. Kumar, Sanjiv and Leena Thacker-Kumar, “Invest- Morfopoulos, Richard, and William Roth, “Job ing In India: Strategies For Tackling Bureaucratic Analysis And The Americans With Disabilities Hurdles,” Jan-Feb: 10-16. Act,” Nov-Dec: 68-72. Lamy, Robert E., Bernard L. Beatty, Peter R. Pea- Moulton, Harper W., “Philip Sadler” (Profiles in cock, and Brooke A. Saladin, “The Faculty-In- Executive Education), Jul-Aug: 81-84. Residence Program,” Jan-Feb: 55-64. Myers, Donald W., “The Mythical World Of Work- Lenz, R. Thomas and Douglas L. Heerema, “Mana- place Violence—Or Is It?” Jul-Aug: 31-36. gerial Loyalty: Beyond The Towering Ziggurats Of The Old Industrial System,” Mar-Apr: 85-92. Nevin-Gattle, Kim, “Predicting The Philanthropic Response Of Corporations: Lessons From His- Leventhal, Richard C., “Branding Strategy,” Sep- tory,” May-June: 15-22. Oct: 17-23. Nill, Alexander, and CliffordJ . Shultz II, “The Logan, John E., Bonnie C Glassberg, and William Scourge Of Global! Counterfeiting,” Nov-Dec: 37- J. Kettinger, “Electronic Communication: An 42. Ounce Of Policy Is Worth A Pound Of Cure,” Jul- Aug: 74-80. Olson, Eric M., and Stanley F. Slater, “A Value- Based Management System,” Sep-Oct: 48-52. Mabert, Vincent A., Morgan L. Swink, andJ . Christopher Sandvig, “Adding ‘Zip’ To Product Osborne, Richard L., “Strategic Values: The Cor- Development: Concurrent Engineering Methods porate Performance Engine,” Sep-Oct: 41-47. And Tools,” Mar-Apr: 41-49. Oswald, Sharon L., and Scott M. Shafer, “Product- Mastenbroek, Willem F.G., “Organizational Inno- Focused Manufacturing For Strategic Advantage,” vation In Historical Perspective: Change As Dual- Nov-Dec: 24-29. ity Management,” Jul-Aug: 5-14. Peacock, Peter R., Bernard L. Beatty, Robert E. Mattson, Lucinda, Nora Ganim Barnes, Allison Lamy, and Brooke A. Saladin, “The Faculty-In- Connell, and Lisa Hermenegildo, “Regional Dif- Residence Program,” Jan-Feb: 55-64. ferences In The Economic Impact Of Wal-Mart,” Jul-Aug: 21-25. Petrof, John V., and Naoufel Daghfous, “Evoked Set: Myth Or Reality?” May-June: 72-77. Maxwell, John W., “What To Do When Win-Win Won't Work: Environmental Strategies For Costly Pham, Cuong, and Esmond D. Smith, Jr., “Doing Regulation,” Sep-Oct: 60-63. Business In Vietnam: A Cultural Guide,” May- June: 47-51. McCarthy, Daniel J., Sheila M. Puffer, and Anatoly V. Zhuplev, “Meeting Of The Mindsets In A Phatak, Arvind V., and Mohammed M. Habib, Changing Russia,” Nov-Dec: 52-60. “The Dynamics Of International Business Nego- tiations,” May-June: 30-38. McDowell, Wyatt, and Lyle Sussman, “Overcom- ing The Pathology Of Litigation: An ADR Primer Pinto, Jeffrey K., and Om P. Kharbanda, “How To For Executives,” May-June: 23-29. Fail In Project Management (Without Really Try- ing),” Jul-Aug: 45-53. Medcof, John W., “Challenges In Managing Tech- nology In Transnational Multipartner Networks,” Pitt, Leyland, Pierre Berthon, and Richard T. Jan-Feb: 47-54. Watson, “Marketing Communication And The World Wide Web,” Sep-Oct: 24-32. Meyer, Peter (with Dennis W. Organ), “Why Make Managers?” Jan-Feb: 1-2. Potter, Robert J., and Saul W. Gellerman, “The Ultimate Strategic Question,” Mar-Apr: 5-10. Business Horizons /N ovember-December 1996 Pragman, Claudia H., “JIT Il: A Purchasing Con- Shanklin, William L., and David A. Griffith, “Craft- cept For Reducing Lead Times In Time-Based ing Strategies For Global Marketing In The New Competition,” Jul-Aug: 54-58. Millennium,” Sep-Oct: 11-16. Puffer, Sheila M., Daniel J. McCarthy, and Anatoliy Shi, J. Stephen, and Jane M. Kane, “Green Is- V. Zhuplev, “Meeting Of The Mindsets In A sues,” Jan-Feb: 65-70. Changing Russia,” Nov-Dec: 52-60. Shultz, Clifford J. Il, and Alexander Nill, “The Quesnel, Normand, Shengliang Deng, Pam Scourge Of Global Counterfeiting,” Nov-Dec: 37- Townsend, and Maurice Robert, “A Guide To In- 42. tellectual Property Rights In Southeast Asia And China,” Nov-Dec: 43-51. Slater, Stanley F., and Eric M. Olson, “A Value- Based Management System,” Sep-Oct: 48-52. Riggs, Walter E., and Chuck Ryan, “Redefining The Product Life Cycle: The Five-Element Product Slocum, John W., Jr., Randall S. Schuler, Susan E. Wave,” Sep-Oct: 33-40. Jackson, and Ellen Jackofsky, “Managing Human Resources In Mexico: A Cultural Understanding,” Rindfleisch, Aric, “Marketing As Warfare: Reas- May-June: 55-61. sessing A Dominant Metaphor,” Sep-Oct: 3-10. Smith, Esmond D., Jr., and Cuong Pham, “Doing Robert, Maurice, Shengliang Deng, Pam Town- Business In Vietnam: A Cultural Guide,” May- send, and Normand Quesnel, “A Guide To Intel- June: 47-51. lectual Property Rights In Southeast Asia And China,” Nov-Dec: 43-51. Smith, Richard J., Jr. (with Dennis W. Organ), “The Media, Economics, And Education,” Jul-Aug: Roberts, James A., “Will The Real Socially Re- 1-4. sponsible Consumer Please Step Forward?” Jan- Feb: 79-83. Spriggs, Mark T., and Gregory V. Frazier, “Achiev- ing Competitive Advantage Through Group Tech- Roth, William, and Richard Morfopoulos, “Job nology,” May-June: 83-90. Analysis And The Americans With Disabilities Act,” Nov-Dec: 68-72. Stafford, Edwin R., and Cathy L. Hartman, “Green Alliances: Strategic Relations Between Businesses Ryan, Chuck, and Walter E. Riggs, “Redefining And Environmental Groups,” Mar-Apr: 50-59. The Product Life Cycle: The Five-Element Product Wave,” Sep-Oct: 33-40. Steilen, Charles, and Murray Young, “Strategy- Based Advertising Agency Selection: An Alterna- Saladin, Brooke A., Bernard L. Beatty, Robert E. tive to ‘Spec’ Presentations” (On The Horizon), Lamy, and Peter R. Peacock, “The Faculty-In-Resi- Nov-Dec: 77-80. dence Program,” Jan-Feb: 55-64. Steingraber, Fred G., “The New Business Realities Sandvig, J. Christopher, Morgan L. Swink, and Of The Twenty-First Century,” Nov-Dec: 2-5 Vincent A. Mabert, “Adding ‘Zip’ To Product De- velopment: Concurrent Engineering Methods And Stewart, Rosemary, “German Management: A Tools,” Mar-Apr: 41-49. Challenge To Anglo-American Managerial As- sumptions,” May-June: 52-54. Schmidt, RichardJ. , “Japanese Management, Re- cession Style,” Mar-Apr: 70-76. Sussman, Lyle, and Wyatt McDowell, “Overcom- ing The Pathology Of Litigation: An ADR Primer Schonberger, Richard J., “Strategic Collaboration: For Executives,” May-June: 23-29 Breaching The Castle Walls,” Mar-Apr: 20-26. Swink, Morgan L., J. Christopher Sandvig, and Schuler, Randall S., Susan E. Jackson, Ellen Vincent A. Mabert, “Adding ‘Zip’ To Product De- Jackofsky, and John W. Slocum, Jr., “Managing velopment: Concurrent Engineering Methods And Human Resources In Mexico: A Cultural Under- Tools,” Mar-Apr: 41-49. standing,” May-June: 55-61. Talluri, Vijay S., and Raj G. Javalgi, “The Emerg- Shafer, Scott M., and Sharon L. Oswald, “Product- ing Role Of India In International Business,” Sep- Focused Manufacturing For Strategic Advantage,” Oct: 79-86. Nov-Dec: 24-29. 1996 Curnulative Index and Author Index Thacker-Kumar, Leena, and Sanjiv Kumar, “In- Werther, William B., Jr., “Toward Global Conver- vesting In India: Strategies For Tackling Bureau- gence,” Jan-Feb: 3-9. cratic Hurdles,” Jan-Feb: 10-16. Wren, Amy Oakes, Roland E. Kidwell Jr., and Tikoo, Surinder, “Assessing The Franchise Op- Linda Achey Kidwell, “Managing Pregnancy In tion,” May-June: 78-82. The Workplace,” Nov-Dec: 61-67. Townsend, Pam, Shengliang Deng, Maurice Rob- Young, Murray, and Charles Steilen, “Strategy- ert, and Normand Quesnel, “A Guide To Intellec- Based Advertising Agency Selection: An Alterna- tual Property Rights In Southeast Asia And China,” tive to ‘Spec’ Presentations” (On The Horizon), Nov-Dec: 43-51. Nov-Dec: 77-80. Watson, Richard T., Pierre Berthon, and Leyland Zhuplev, Anatoly V., Sheila M. Puffer, and Daniel Pitt, “Marketing Communication And The World J. McCarthy, “Meeting Of The Mindsets In A Wide Web,” Sep-Oct: 24-32. Changing Russia,” Nov-Dec: 52-60. Business Horizons / November-December 1996 ot eha esA