Business focus HSC

379 Pages·2011·34.711 MB·English

by  Mike Horsley

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Cataloguing-in-Publication entry
Title: Business Focus HSC / Mike Horsley ... [et al.]
ISBN: 9781442529069 (pbk.)
Notes: Includes index.
Target Audience: For secondary school age.
Subjects: Business education--New South Wales--Textbooks.
Business--New South Wales--Textbooks.
Other Authors/Contributors: Horsley, Mike.
Dewey Number: 650
Pearson Australia Group Pty Ltd ABN 40 004 245 943
Disclaimer
The selection of internet addresses (URLs) provided for this book was valid at the time of publication and was
chosen as being appropriate for use as a secondary education research tool. However, due to the dynamic
nature of the internet, some addresses may have changed, may have ceased to exist since publication, or may
inadvertently link to sites with content that could be considered offensive or inappropriate. While the authors
and publisher regret any inconvenience this may cause readers, no responsibility for any such changes or
unforeseeable errors can be accepted by either the authors or the publisher.
Some of the images used in Business Focus HSC might have associations with deceased Indigenous Australians.
Please be aware that these images might cause sadness or distress in Aboriginal or Torres Strait Islander
communities.
The publisher would like to thank Carmen Beaton, Nathan Beaton, Debra Black, Saroja Dass, Kathy Krajac,
Kate Kempthorn, Graham Petit and Bassam Saddik for their input and contribution to this series.
Acknowledgements
The publisher’s and authors would like to thank the following for their contribution to Heinemann Business Studies Preliminary:
Earle Barker, Brad Greene, Andrew Watson and Graham Harper. We would also like to thank the following for permission to
reproduce copyright material. The following abbreviations are used in this list: t = top, b = bottom, l = left, r = right, c = centre.
AAP, Australian Associated Press: ‘Pac Brands sees earnings growth in FY11, 10th factory to close’ by Alison Bell, 24 February 2010,
pp. 64–5; AAP, Australian Associated Press: ‘Gale, Hawkins in swimwear battle’ by Catherine Caines, 29 June 2010, pp. 141–142;
AAP, Australian Associated Press: ‘Oprah effect continues in NSW’ by Danielle McGrane, 24 January 2011, p. 136; AAP, Australian
Associated Press: ‘Intrepid turns 21, plans share fl oat’ by Xavier La Canna, 7 September 2010, p. 181; AAP, Australian Associated
Press: ‘Former execs plead not guilty to alleged $30 million scam’ by Danny Rose, 14 September 2007, p. 233; AAP Image: Paul
Miller, p. 65; Tracey Nearmy, pp. 135, 136; Torsten Blackwood, pp. 141, 170; William West, p. 173; ABC, Australian Broadcasting
Corporation: ‘Fact Buster: Does organic food contain more nutrients than non-organic food?’, Rosemary Stanton interviewed by Sue
Jackson, fi rst published by ABC Health & Wellbeing ABC Online, 7 July 2010, is reproduced by permission of the Australian
Broadcasting Corporation and ABC Online, pp. 54–55; ABC, Australian Broadcasting Corporation: ‘Bankrolling Oprah: the new
tourist strategy’ by Chris Berg, fi rst published by Unleashed, 21 September 2010, reproduced by permission of the Australian
Broadcasting Corporation and ABC Online, p. 135; ABC, Australian Broadcasting Corporation: ‘Retaining staff “not rocket science”’,
fi rst published by ABC Online, 6 August 2008, is reproduced by permission of the Australian Broadcasting Corporation and ABC
Online, pp. 294–295; ABS, Australian Bureau of Statistics: © Commonwealth of Australia, ABS Labour Force, Australia, Detailed,
Quarterly (6291.0.55.003), p. 268; ABS, Australian Bureau of Statistics: © Commonwealth of Australia, Regional Population
Growth, Australia (3218.0), p. 270; ABS, Australian Bureau of Statistics: © Commonwealth of Australia, Labour Force Survey,
Australian Social Trends, 1997 (4102.0), p. 271; ABFC, Australian Business Funding Centre: ‘Sydney Swimwear manufacturer uses
$2m savings in import duties to lower overall costs’, p.143; ACCC, Australian Competition and Consumer Commission: ©
Commonwealth of Australia, p. 89; AFP, Agence France Presse: ‘Vodka tasters take job seriously’, 26 July 2010, p.56–57; Alamy Ltd:
pp. 269, 272, 307, 314, 316; Michael Peuckert, p. 51; RIA Novosti, p. 56; Fredrik Renander, p. 60; Hugh Threlfall, p. 108; Martin
Lee, p. 117; Amcor Limited: pp. 18–19, 22–24, 161–162, 165–166, 168, 190, 196, 202–203; ASIC, Australian Securities and
Investment Commission: pp. 174–175, 203–205; Austrade, Australian Trade Commission: p. 139; ‘Whether its Bikinis or Budgie-
Smugglers - Australian beachwear exports are going swimmingly’ by Tim Harcourt, 23 March 2009, p. 140; The Australian Financial
Review: ‘Back-pay awarded to shop worker’ by Mark Skulley, 8 September 2010, pp. 258–259; The Australian Financial Review:
Long, S., 24–25 October 1999, p. 288; BFA, Biological Farmers of Australia, Australian Certifi ed Organic: p. 54t; Brand Australia:
p. 113; Business Spectator, www.businessspectator.com.au: ‘Burying bogan Australia’ by Melinda Varley, 20 May 2010, p. 113;
Cadbury Australia & New Zealand: p. 119; CartoonStock Ltd: p. 310; CEO Forum Group: ‘Passion and performance’, Brett Godfrey
interviewed by Mike Riddiford, p. 307; Coca-Cola Amatil - CCA: p. 79; Corbis Australia Pty Ltd: Rune Hellestad, p. 84; Dreamstime:
pp. 1, 15, 38, 48, 53, 132, 222, 309, 312; Dulux: p. 44; Dynamic Business: ‘Virgin Blue abandons New Zealand’ by David Olsen,
16 August 2010, pp. 16–17; Dynamic Business: ‘Gloria Jeans engages Gen Y workers’ by Jessica Stanic, 15 July 2009, pp. 269–270;
Energy Australia: p. 274; ‘EnergyAustralia Tops Corporate Responsibility Index’, pp. 273–274; Entrepeneur, www.entrepeneur.com:
‘Failed businesses in Japan: a study of how different companies have failed, and tips on how to succeed, in the Japanese market’ by
Greg Lane, Sept–Oct 2007, p. 132; Fairfax Media: MyCareer, p. 289r; Fairfax Photo Sales: Eddie Jim, p. 116; Ben Rushton, p. 298;
Fair Work Australia: pp. 253, 301; Getty Images: 13, 52, 206, 285b; Mark Ralston, p. 6; Chip Somodevilla, p. 285tr; Torsten
Blackwood, p. 285tl; Brendan Hoffman, p. 318; AFP, p. 322; GM Holden Ltd: p. 95; Google, www.google.com/intl/gn/jobs/
lifeatgoogle/index.html: pp. 322-324; Great Place to Work Institute Australia: p. 294; Harvard Business Review: ‘The new market
segments’ by Sean Silverthorne, 27 March 2009, p. 98; Lane, Greg: ‘Failed businesses in Japan: a study of how different companies
have failed, and tips on how to succeed, in the Japanese market’, Sept–Oct 2007, p. 132; LexisNexis, HR Leader: ‘Fighting Fit at Rio
Tinto’ by Sarah O’Carroll, 16 July 2010, p.260–262; LexisNexis, HR Leader: ‘Magic in the workplace - how Pixar and Disney
unleash the creative talent of their workforce’ by Sarah O’Carroll, 18 March 2010, pp. 312–315; LexisNexis, HR Leader: ‘Growing
the Google talent machine’ by Dr. John Sullivan, 14 September 2010, pp.319–321; MLA, Meat and Livestock Australia: p. 77;
NASAA, National Association for Sustainable Agriculture, Australia: p. 54b; News Limited: ‘Anger brews on Collinsville mine picket
line’ by John Anderson, Townsville Bulletin, 29 July 2010, pp.302–303; News Limited: ‘Daniel Wilkie acquitted in second FAI fraud
case’ by Andrew Main, The Australian, 14 October 2008, p. 233–234; News Limited: ‘Unravelling the truth of ABC’s collapse’ by
Liam Walsh, 12 April 2010, p. 207; News Limited Images (Newspix): Dean Marzolla, p. 124; Bob Finlayson, p. 143; Jeff Camden,
p. 207; Jon Hargest, p. 253; Sarah Marshall, pp. 302, 303; Niche Media, MarketingMag.com.au: ‘Viral online sporting brand
campaigns: real or fake?’ by Matty Soccio, pp. 120–121; Niche Media, MarketingMag.com.au: ‘Go in-store for greater shopping
impact’ by The Newshound, p.123; Nike Inc: p. 14; Pearson Australia: Alice McBroom, pp. 78, 99, 157, 262, 269l, 273t, 273b;
Peregrine Adventures: p. 106; Photolibrary Pty Ltd: Peter Menzel, p. 48; Reuters: ‘Kate Moss lashed for false ads’, 3 October 2007,
p. 84; Rio Tinto Limited: Logo supplied with courtesy of Rio Tinto, p. 260; RTA, Roads and Traffi c Authority (NSW): Matt Hoyle, p.
119; Reproduced with permission. Selador Wines: ‘The impact of the Global Financial Crisis on the Australian wine industry’ by
Sarah Andrew, 3 April 2009, p. 118; Shutterstock: pp. 3, 4, 7, 15, 16, 26t, 31, 33, 41, 50, 59, 65l, 71, 73, 74, 94, 97,101, 125l,
125c, 125r, 128, 139, 151, 155,176, 188, 214, 216, 227, 241, 243, 252, 256, 260, 277, 282, 286, 289l, 296, 300; SmartCompany,
www.smart company.com.au: ‘Bad idea or publicity stunt?’ by Michel Hogan, 1 October 2009, p. 124; Sue Rice Swimwear: p. 144;
The Sydney Morning Herald: ‘Pregnant women will claim their rights’by Paul Bibby, 8 July 2010, pp. 264–265; The Sydney Morning
Herald: ‘PacBrands back in the black’ by Ben Butler, 26 August 2010, p. 65; The Sydney Morning Herald: ‘Outsourcing on steroids’
by Alexandra Cain, 12 November 2009, pp. 244–247; The Sydney Morning Herald: ‘Working from home increases productivity’
by Alexandra Cain, 15 June 2010, pp. 275–277; The Sydney Morning Herald: ‘Island caretaker job offer: get paid $150,000 to
swim, snorkel’ by Mex Cooper, 12 January 2009, pp. 129–130; The Sydney Morning Herald: ‘Westfi eld eyes asset sales to raise
development cash’ by Carolyn Cummins, 8 September 2010, pp.183–184; The Sydney Morning Herald: ‘Do companies care about
former staff?’ by Tony Featherstone, 6 September 2010, pp. 283–284; The Sydney Morning Herald: ‘Ryanair plan for standing room
“vertical seats”’ by Robyn Grace, 2 July 2010, pp. 6–7; The Sydney Morning Herald: ‘Hard to place a dollar value on fame’ by Nina
Hendy, 27 August 2010, pp.121–122; The Sydney Morning Herald: ‘She don’t like cocaine, but marketers get go-ahead to unleash
scandalous brands’ by Julian Lee, 5 September 2009, pp. 86–87; The Sydney Morning Herald: ‘HIH liquidator poised to pay out’
by Elisabeth Sexton,25 March 2010, pp. 231–232; The Sydney Morning Herald: ‘HIH misled me, says investor who lost $7m’ by
Elisabeth Sexton, 23 February 2010, pp. 232–233; The Sydney Morning Herald: ‘Strewth, it’s getting harder to fi nd a dinky di
product’ by Melissa Singer, 28 August 2010, pp. 114–115; The Sydney Morning Herald: ‘Profi ts under siege at the millionaires
factory’ by Stuart Washington, 6 September 2010, pp. 171–172; The Department of the Prime Minister and Cabinet: The
Commonwealth Coat of Arms reproduced with permission, p. 257; Thinkstock: pp. 10, 26b, 58, 82, 225, 250, 263, 264, 266, 275,
281, 290, 297, 311, 331; Tourism Queensland: pp.109, 129-30; Tribune Media Services (TMS): MIT Sloan Management Review /
Massachusetts Institute of Technology, 2009, p. 45; United Nations Population Division (UNDP): p. 272; The West Australian:
‘Naked Olympian in sugar ad storm’ by Cathy O’Leary, 1 September 2010, p.85; Wiley UK (John Wiley & Sons Ltd): D Hanson
and B Tranter, ‘Who are the shareholders in Australia and what are their ethical opinions? An empirical analysis’, Corporate
Governanace, vol. 14, no. 1, January 2006, p. 21; William McAllen Photography: p. 46; Work Cover NSW: p. 263.
Every effort has been made to trace and acknowledge copyright. However, should any infringement have occurred, the publishers
tender their apologies and invite copyright owners to contact them.
CCoonntteennttss
Series features vi
How to use this book viii
Outcomes x

CHAPTER 1 OPERATIONS 1
1.1 The role of operations management 2
1.2 Infl uences on operations management 3
1.3 Operations 13
1.4 Operations strategies 26
Major Business Focus: Pacifi c Brands 64
Chapter 1 review 67
CHAPTER 2 MARKETING 71
2.1 The role of marketing 73
2.2 Key infl uences 81
2.3 Process of marketing 91
2.4 Developing marketing strategies 106
Major Business Focus: Marketing 139
Aussie swimwear
Chapter 2 review 146
CHAPTER 3 FINANCE 151
3.1 The role of fi nancial management 153
3.2 Infl uences on fi nancial management 160
3.3 Processes of fi nancial management 180
3.4 Financial management strategies 214
Major Business Focus: The collapse of HIH 230
Insurance—ethical issues related to reporting
Chapter 3 review 235
CHAPTER 4 HUMAN RESOURCES 241
4.1 The role of human resource management 243
4.2 Key infl uences 250
4.3 Processes of human resource management 281
4.4 Strategies in human resource management 285
4.5 Effectiveness of human resource 306
management
Major Business Focus: Google—employer 318
of choice
Chapter 4 review 326
APPENDICES 330
Appendix A: Assessment requirements 331
in the HSC course
Appendix B: Preparing for and being assessed 336
Appendix C: The standards you must achieve 342
Appendix D: Sample HSC Business 344
Report question
Appendix E: Sample Extended Response 349
Appendix F: Assessment terms used 354
in Business Studies
Appendix G: Glossary of terms 356
Index 366
SSeerriieess ffeeaattuurreess
Business Focus HSC
Student books
Business Focus Higher School Certificate student books
incorporate the best practices in teaching and learning
in a new series that reflects the revised Business Studies
syllabus (2010).
The Business Focus author team has a wealth of
experience in teaching, curriculum and research, all
of which have combined to create a text that reflects
the best practice in teaching business studies to NSW
students and is closely aligned to the syllabus.
This full-colour series has been structured to follow
the progression of teaching and learning, introducing
students to the knowledge and skills that they need to
succeed in the Business Studies course and providing
opportunities to gain knowledge and skills for working
in the business world.
Up-to-date statistical data as well as relevant and
meaningful case studies support students to develop
a deep knowledge of Business Studies.
Exam Café CDs
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igrhytp o©C Pearson Australia 2009 (a diCrHPdaCaviesnuolDroioaqidtnm vwc otuo eeofd pm i.Pt r oetooefIaahfiurn n stMueiobeitdnc s linC deaceAttDlr-uohlscosy eet lir,sonia s cloflf otikin afolto etoGho ®k yt‘rin lsoo Ooal uauiuCnftpufr.nD i tPncCc htecyhDeh .’L td). © Coffee Consultants Pty Ltd, Robert Anastasio,IFcCs mJclouoihcrphsk ontoC ootrHomhtlsnoae@wedn arLpirtt ideCci,o eaIarnrnresesncoa eo1Jna 8fsb. k0cLuu0oliact mi6teno 5tn.han6eciu r. e6o8,wn5 contributions. ISBN 978 1 494 6205 92 C(cid:115)(cid:115)(cid:115)(cid:115)(cid:115)(cid:0)(cid:0)(cid:0)(cid:0)(cid:0)h(cid:69)(cid:68)(cid:65)(cid:80)(cid:82)(cid:65)e(cid:69)(cid:88)(cid:79)(cid:82)(cid:76)(cid:83)c(cid:65)(cid:82)(cid:77)(cid:65)(cid:83)(cid:85)k(cid:65)(cid:78)(cid:69)(cid:77)(cid:66) (cid:69)(cid:78)(cid:78)t(cid:77)(cid:76)h(cid:77)(cid:71)(cid:83)(cid:69)(cid:69)a(cid:69)(cid:0)(cid:66)(cid:13)(cid:68)(cid:66)(cid:65)(cid:67)t(cid:68)(cid:76)(cid:0) (cid:69)(cid:69)(cid:83)(cid:72)(cid:65)y(cid:0)(cid:82)(cid:0)(cid:68)(cid:84)(cid:69)(cid:80)o(cid:84)(cid:82)(cid:69)(cid:72)(cid:0)(cid:65)(cid:67)(cid:80)u(cid:80)(cid:68)(cid:69)(cid:75)(cid:78)(cid:82) (cid:69)(cid:0)h(cid:79)(cid:69)(cid:89)(cid:89)(cid:83)(cid:78)a(cid:80)(cid:0)(cid:79)(cid:68)(cid:80)(cid:77)(cid:83)v(cid:82)(cid:85)(cid:0)(cid:79)(cid:12)(cid:68)(cid:73)e(cid:65)(cid:65)(cid:0)(cid:82)(cid:82)(cid:72)(cid:65)(cid:0):(cid:84)(cid:75)(cid:84)(cid:83)(cid:12)(cid:69)(cid:73)(cid:84)(cid:0)(cid:69)(cid:71)(cid:84)(cid:69)(cid:65)(cid:0)(cid:85)(cid:0)(cid:72)(cid:77)(cid:83)(cid:76)(cid:89)(cid:68)(cid:76)(cid:76)(cid:0)(cid:79)(cid:79)(cid:73)(cid:65)(cid:69)(cid:69)(cid:71)(cid:87)(cid:85)(cid:78)(cid:65)(cid:78)(cid:72)(cid:0)(cid:73)(cid:68)(cid:76)(cid:84)(cid:83)(cid:84)(cid:78)(cid:83)(cid:0)(cid:69)(cid:0)(cid:78)(cid:76)(cid:71)(cid:0)(cid:84)(cid:69)(cid:82)(cid:65)(cid:73)(cid:85)(cid:0)(cid:83)(cid:77)(cid:69)(cid:65)(cid:78)(cid:77)(cid:12)(cid:80)(cid:0)(cid:77)(cid:68)(cid:69)(cid:65)(cid:89)(cid:66)(cid:0)(cid:83)(cid:0)(cid:80)(cid:68)(cid:9)(cid:69)(cid:82)(cid:0)(cid:70)(cid:76)(cid:82)(cid:85)(cid:82)(cid:69)(cid:79)(cid:73)(cid:76)(cid:78)(cid:0)(cid:69)(cid:82)(cid:84)(cid:0)(cid:75)(cid:73)(cid:82)(cid:69)(cid:77)(cid:83)(cid:0)(cid:65)(cid:65)(cid:0)(cid:69)(cid:65)P(cid:78)(cid:67)(cid:0)(cid:83)(cid:72)(cid:68)r(cid:84)(cid:0)(cid:79)a(cid:0)(cid:0)(cid:69)(cid:69)(cid:65)(cid:0)c(cid:88)(cid:65)(cid:88)(cid:78)(cid:65)t(cid:86)(cid:65)(cid:89)i(cid:77)(cid:79)(cid:77)c(cid:0)(cid:79)(cid:73)a(cid:68)(cid:0)(cid:84)(cid:84)(cid:72)l(cid:0)(cid:73)(cid:77)(cid:82) (cid:69)s(cid:85)(cid:82)(cid:69)(cid:83)t(cid:0)e(cid:83)(cid:77)(cid:72)(cid:0)p(cid:73)(cid:86)(cid:78)(cid:65)s(cid:65)(cid:71)(cid:84)(cid:69)(cid:82)(cid:0)(cid:89)(cid:65)(cid:82)(cid:73)(cid:0)(cid:78)(cid:65)(cid:8)(cid:65)(cid:68)(cid:76)(cid:83)(cid:86)(cid:0)(cid:0)(cid:65)(cid:79)(cid:82)(cid:69)(cid:76)(cid:73)(cid:76)(cid:68)(cid:79)(cid:81)(cid:0)(cid:87)(cid:85)(cid:72)(cid:73)(cid:73)(cid:69)(cid:82)(cid:78)(cid:69)(cid:65)(cid:71)(cid:68)(cid:86)(cid:0)(cid:70)(cid:0)(cid:89)(cid:79)(cid:65)(cid:0)(cid:82)(cid:77)(cid:78)(cid:0)(cid:68)(cid:68)(cid:69)(cid:0)(cid:69)(cid:65)(cid:65)(cid:76)(cid:65)(cid:76)(cid:76)(cid:83)(cid:76)(cid:79)(cid:89)(cid:0)(cid:66)(cid:87)(cid:83)(cid:69)(cid:69)(cid:70)(cid:68)(cid:79)(cid:82)(cid:69)(cid:0)
C The Exam Café CD contains the student book, in PDF form, which allows students
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to engage with the content outside of the classroom when preparing for assessments
us of the HSC. Available on the exam Café CD are:
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(cid:129) Glossary terms
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(cid:129) Revision Planner
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Pearson Places
www.pearsonplaces.com.au
Pearson Places is the online destination that is constantly evolving to give you the
most up-to-date educational content on the Web. Visit Pearson Places to access
educational content, download lesson material, use rich media and connect with
students, educators and professionals around Australia.
For teachers:
(cid:129) Teacher lounge: One location for teacher support material-state curriculum
grids, teaching program and more!
For students:
(cid:129) Student lounge: One location for student support material including web
links and assessment guidance.
(cid:129) Exam Café: The perfect place for senior students to practise, revise and study
for exams. Available online are:
– Glossary terms
– Preparing for exams
– Handling exam questions
– Daily study planner
– Course content checklist
– Ready-for-it checklist
– Revision planner
– Web destinations
– Practice exams
– Quizzes
Access these resources through the Exam Café CD or Exam Café Online
at www.pearsonplaces.com.au.
For more information on the Business Focus series, visit the Bookstore
at www.pearsonplaces.com.au.
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Business Focus HSC incorporates the best practices in teaching and learning in a new
series that reflects the revised Business Studies syllabus (2010).
Chapters
The chapter opens with the New South Wales Board
of Studies Stage Six Business Studies syllabus ‘Learn to’
and ‘Learn about’ statements. These statements provide
an easy reference to the content requirements of
the HSC.
Units
Each chapter is divided
into units. Units contain
the most up-to-date
information, statistics and examples taken from a range
of businesses on a regional, national and global level.
Unit reviews
The unit reviews help
students to revise,
consolidate and explore
the material in the unit. Key terms and concepts are
provided to help students revise and engage in literacy
activities. Business thinking skills help students engage
with the content and concepts in the unit. Business
creativity and extension help to extend students
knowledge and understanding. Business ICT helps
students to engage in meaningful ICT tasks to extend
knowledge or develop business skills.
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Business Focus
‘Business Focus’ are case studies that provide students with real-life examples of the
content they are studying. Business Focus activities encourage students to make
links between the case study information and the skills and knowledge they have
learnt in the unit.
Major Business Focus
The ‘Major Business Focus’ is a large case studies that contextualises an entire
chapter. Students can use these to prepare for assessment, prepare for exams and
make deep links between the content in the student book and the business world.
Chapter review
A concept map helps students to visually connect the concepts they have learnt in
the chapter.
An HSC-style preparing for assessment section provides students with ongoing
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opportunities to practice for the HSC written exam, while consolidating and applying
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the knowledge and skills learnt within the chapter. n
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For a full list of relevant websites, navigate to the web destinations s
for Business Focus Higher School Certificate via the Student Lounge H
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at www.pearsonplaces.com.au Web Destination C
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The student Chapter
Objectives Outcomes 1 2 3 4
The nature, role and H1 critically analyses the role ■ ■
structure of business of business in Australia and
globally
Internal and external H2 evaluates management ■ ■ ■ ■
infl uences on strategies in response to
business changes in internal and
external infl uences
H3 discusses the social and ■ ■ ■ ■
ethical responsibilities of
management
The functions and H4 analyses business functions ■ ■ ■ ■
processes of business and processes in large and
activity global businesses
Management H5 explains the management ■ ■ ■ ■
strategies and their strategies and their impact on
effectiveness businesses
H6 evaluates the effectiveness ■ ■ ■ ■
of management in the
performance of businesses
Investigate, H7 plans and conducts ■ ■ ■ ■
synthesise investigations into
and evaluate contemporary business issues
contemporary
H8 organises and evaluates ■ ■ ■ ■
business issues and
information for actual
hypothetical and
hypothetical business
actual business
situations
situations
Communicate H9 communicates business ■ ■ ■ ■
business information information, issues and
and issues using concepts in appropriate
C appropriate formats formats
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