Business Creativity: Breaking the invisible barriers PDF
Preview Business Creativity: Breaking the invisible barriers
BUSINESS CREATIVITY Breaking the invisible barriers Arthur Gogatz and Reuben Mondejar Business Creativity This page intentionally left blank B U S I N E S S C R E A T I V I T Y Breaking the invisible bar r ier s Arthur Gogatz and Reuben Mondejar © Arthur Gogatz and Reuben Mondejar 2005 Softcover reprint of the hardcover 1st edition 2005 All rights reserved.No reproduction,copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced,copied or transmitted save with written permission or in accordance with the provisions of the Copyright,Designs and Patents Act 1988,or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency,90 Tottenham Court Road,London W1T 4LP. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright,Designs and Patents Act 1988. First published 2005 by PALGRAVE MACMILLAN Houndmills,Basingstoke,Hampshire RG21 6XS and 175 Fifth Avenue,New York,N.Y.10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St.Martin’s Press,LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States,United Kingdom and other countries.Palgrave is a registered trademark in the European Union and other countries. ISBN 978-1-349-52269-9 ISBN 978-0-230-51026-5 (eBook) DOI 10.1057/9780230510265 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Gogatz,Arthur. Business creativity :breaking the invisible barriers / Arthur Gogatz and Reuben Mondejar. p.cm. Includes bibliographical references and index. ISBN 1–4039–4509–8 1.Creative ability in business.I.Mondejar,Reuben.II.Title. HD53.G64 2004 658.4’094—dc22 2004056538 10 9 8 7 6 5 4 3 2 1 14 13 12 11 10 09 08 07 06 05 Printed and bound in Great Britain by Creative Print & Design (Wales),Ebbw Vale C ONTENTS Acknowledgements ix Introduction xi Part I Understanding What Needs to be Done 1 Invisible Barrier 1 “Don’t need creativity” 3 Creativity and children 4 The road back 6 What is creativity? 9 Artistic and intellectual inventiveness 11 Fighting against yourself 12 How to break through invisible barrier one 12 Invisible Barrier 2 “I should be practical,reasonable, and rational” 14 Process and result 17 Don’t assume you can’t 18 Childlike adults 21 How to break through invisible barrier two 26 Invisible Barrier 3 “Decent,sensible people will agree with me” 28 The adequate 30 The 18th horse 32 A tale of a father and his son 34 The reversal procedure 36 A simple scheduling problem 36 Collages 38 The eagle 40 Switching roles 44 Perception begins with seeing 46 How to break through invisible barrier three 49 Toward Freedom Freedom in art 53 v Contents vi Part II Toward the Edge 59 Invisible Barrier 4 “Suppress all provocative thoughts” 61 Don’t you want to look different? 61 The zombie 64 Positive and negative space 65 Assumptions 66 Lateral thinking 70 Patterns 71 Lateral and vertical thinking 71 How to break through invisible barrier four 73 Invisible Barrier 5 “I don’t want to have to get to know you” 75 Restrictive thinking in education 81 Restrictive thinking in the workplace 84 How to break through invisible barrier five 87 Invisible Barrier 6 “Never ask” 89 Pay attention 92 Listen to thyself 95 How to break through invisible barrier six 106 Invisible Barrier 7 “What invisible defense shields?” 108 Concern for self-image 111 Pressure to conform 112 Negative judgment 114 The fashionable uniform 116 How to break through invisible barrier seven 120 Invisible Barrier 8 “I can conform from nine-to-five and still be a nonconformist” 123 A competitive advantage 124 Horizontal communication 126 Creativity and emotional intelligence 127 Fostering a creative atmosphere 128 The trend in the 1990s 129 Creativity seminars 130 Train everyone 132 External and internal commitment 132 Classic examples of innovation 134 The idea bank 135 Recent examples of innovation 136 How to break through invisible barrier eight 139 Toward Freedom A new brainstorming model 142 Brainstorming:In theory 143 A fatal flaw 144 Creativity (and brainstorming) enhancement training 145 Anonymous brainstorming 145 Online brainstorming 146 Contents vii Part III Letting Go 149 Invisible Barrier 9 “Letting go means losing” 151 Boredom 153 Waking people up 156 Movement 160 Change 164 Risk 169 Intuition 171 How to break through invisible barrier nine 172 Invisible Barrier 10 “I’m not afraid of other people” 174 Dumb questions 181 Boundaries 185 Daring to dare 186 How to break through invisible barrier ten 189 Invisible Barrier 11 “Everyone has inhibitions” 191 Creative people are always naked 200 How do you meet people? 205 Lives which function around problems 209 Today is the tomorrow you worried about yesterday 212 How to break through invisible barrier eleven 212 Invisible Barrier 12 “I can’t make a difference” 214 Freedom 214 Obscenity,violence and censorship 216 Quick! Don’t think of a blue cat! 223 Taboos 225 Curiosity 229 Nudity 230 Sex 234 Sex education 236 The links between sex and creativity 237 How to break through invisible barrier twelve 239 Section 13 Accepting vulnerability 240 Self-confidence 240 Emotion 242 Masculinity and femininity 244 Women:The ones in control 247 Finding the time to create 248 Keeping the ideas flowing 251 How do people get their ideas? 252 Staying fresh/staying young 256 Section 14 The expansion of personal freedom 258 A “why can’t it be this way”list 258 Two new retailing concepts 260 The almost-customer 261 Contents viii Reserve your own sale 262 An offer they can’t refuse 263 Staggering benefits 263 Tobecome more creative 264 Looking foolish 265 Dumb questions 266 Being open and honest 266 Challenging the accepted 266 Vulnerability 267 Taking risks 267 You without your inhibitions 268 Section 15 The immense value of being able to see other perspectives 269 Global citizens 270 Reference groups 271 Toward Freedom Roots and wings 276 References 278 Index 281 A CKNOWLEDGEMENTS The authors would like to thank Richard Farson for permission to repro- duce copyright material in this publication, from his book, Management of the Absurd. Every effort has been made to trace all the copyright holders but if any have been inadvertently overlooked the publishers will be pleased to make the necessary arrangements at the first opportunity. ix
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