Business communication contexts and controversies PDF
Preview Business communication contexts and controversies
00_hans_fm.qxd 1/29/10 10:36 PM Page i business communication contexts and controversies 00_hans_fm.qxd 1/29/10 10:36 PM Page ii 00_hans_fm.qxd 1/29/10 10:36 PM Page iii les hanson darryl hammond red river college red river college university of manitoba university of winnipeg business communication contexts and controversies Pearson Canada Toronto 00_hans_fm.qxd 1/30/10 1:04 AM Page iv Library and Archives Canada Cataloguing in Publication Hanson,Les,1956– Businesscommunication:contextsandcontroversies/LesHanson,DarrylHammond.—1sted. Includes bibliographical references and index. ISBN 978-0-13-814498-2 1.Business communication—Textbooks. I.Hammond,Darryl,1964– II.Title. HF5718.H35 2010 651.7 C2009-904828-0 Copyright © 2011 by Pearson Canada Inc.,Toronto,Ontario. Pearson Prentice Hall. All rights reserved. This publication is protected by copyright and permission should be obtained from the publisher prior to any prohibited reproduction,storage in a retrieval system,or transmission in any form or by any means,electronic,mechanical,photo- copying,recording,or likewise.For information regarding permission,writeto the Permissions Department. ISBN 978-0-13-814498-2 Vice-President,Editorial Director:Gary Bennett Editor-in-Chief:Ky Pruesse Acquisitions Editor:David S.Le Gallais Signing Representative:Duncan MacKinnon Marketing Manager:Loula March Senior Developmental Editor:Patti Altridge Managing Editor:Sög˘üt Y.Güleç Substantive Editor:Cheryl Cohen Copy Editor:Dawn Hunter Proofreaders:Audrey Dorsch,Sharon Kirsch Production Coordinator:Avinash Chandra Composition:MPS Limited,A Macmillan Company Photo Research:Mary Rose MacLachlan Art Director:Julia Hall Cover and Interior Design:Anthony Leung Cover Image:Veer Inc. For permission to reproduce other copyrighted material,the publisher gratefully acknowledges the copyright holders listed on pages 487–488,which are considered an extension of this copy- right page. 1 2 3 4 5 14 13 12 11 10 Printed and bound in USA. 00_hans_fm.qxd 1/29/10 10:36 PM Page v Thanks to our families for their patience and support. 00_hans_fm.qxd 1/29/10 10:36 PM Page vi 00_hans_fm.qxd 1/29/10 10:36 PM Page vii Brief Contents PART 1 Foundations 1 Business Communication in the Twenty-First Century 1 2 Ideas:Planning the Writing Process 27 3 Words:Looking at Your Language 52 4 Media:Choosing Your Channel 79 5 Intercultural Communication 101 PART 2 Routine Communications 6 Meetings 116 7 Oral Presentations:The Counterintuitive Speaker 137 8 Writing Routine Letters,Memos,and Emails 170 9 Writing Persuasive Messages 211 10 Dealing with Negative Information 232 PART 3 Longer Documents 11 Writing Instructions,Explanations,and Definitions 257 12 Preparing to Write Proposals, Reports,and Electronic Presentations 280 13 Writing Proposals and Reports 306 14 Writing Business Plans 348 PART 4 Employment 15 Writing Resumés 366 16 Networking,Developing Effective References, and Succeeding in Employment Interviews 393 17 Interpersonal Communication:Surviving Life on the Cube Farm 423 Appendix Grammar,Punctuation,and Plain English 449 00_hans_fm.qxd 1/29/10 10:36 PM Page viii 00_hans_fm.qxd 1/29/10 10:36 PM Page ix Contents Issues in Communication boxes xv THE IMPORTANCE OF PLANNING 31 Preface xvii Planning Routine Documents 32 About the Authors xxiii About the Contributors xxiv THREE-POINT PLANNING 32 Establish Your Purpose for Writing 32 PART 1 Foundations Analyze the Audience 34 Obtain and Organize Your Information 35 1Business Communication Working with Others 36 in the Twenty-First Organizing with Outlines 41 Organization in Action:Getting Your Century 1 Information in Order 43 CHANGING COMMUNICATION TECHNOLOGY 2 THE WRITING PROCESS IN ACTION 44 Set Objectives for Yourself 45 IssuesinCommunication: Expect to Make Mistakes 45 BlackBerry or Crackberry? 3 Feel Free to Shift between Sections 45 WHY STUDY COMMUNICATION? 5 Set Your Work Aside When It Is Complete 45 Hard Skills and Soft Skills 7 Edit Your Work 45 How Business Communication Differs from Proofread Your Work 46 High School English 7 ELEMENTS OF COMMUNICATION 9 WRITING TEMPLATES 46 Commercially Produced Templates 48 Ideas 10 The Limitations ofTemplates 48 Words 11 Media 13 Chapter Summary 48 COMMUNICATING IN THE TWENTY-FIRST Thinking and Writing Exercises 49 CENTURY 16 Writing Skills Checkup:Point ofView Shift 51 Text Messaging 17 3Words: Looking at Your Living with PDAs 19 Language Multi-tasking:The New Normal 20 52 Chapter Summary 24 Thinking and Writing Exercises 24 THE IMPORTANCE OF THE RIGHT WORDS 53 Writing Skills Checkup:Sentence Errors 26 IssuesinCommunication: 2Ideas: Planning New Words at Work: From Blogs to Bandwidth 53 the Writing Process 27 STANDARD ENGLISH: USING DICTIONARIES AND STYLE GUIDES 56 THE COST OF POOR PLANNING 28 Literal Meanings:Denotation 56 IssuesinCommunication: Deciding Which Words Are Appropriate 57 Banning the Bags 29 Connotation:Emotional Meanings 58
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