Business Communication 7e

677 Pages·2010·20.94 MB·English

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Business Communication, 7e
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Creating Dynamic Multimedia
Presentations, 3e
©2006
Carol Lehman, Mississippi State University
0-324-31330-6
Creating Dynamic Multimedia Presentations Using Microsoft
PowerPoint® goes beyond the traditional step-by-step manual by
exploring specific design and delivery techniques that lead to superior
PowerPoint presentations. Astonish clients, managers, and peers using
the skills acquired right here. Prepared by Dr. Carol Lehman, an expert
presenter and leader in the business communication field, this resource
will ensure that your students will design and deliver effective presen-
tations. They will learn specific design techniques that allow them to
utilize the full functionality of Microsoft PowerPoint to develop cre-
ative, dynamic, and highly effective business presentations that will set
them apart.
Business Communication
HOW 11: A Handbook
for Office Professionals,
11th Edition
©2007
James L. Clark - Pasadena City College
Lyn R. Clark - Los Angeles Pierce College
0-324-39993-6
Since 1975, HOW and its subsequent editions have been a prominent
reference source for business writers, office personnel, and students.
With every new edition, HOW has kept pace with changes in our lan-
guage and the business environment, striving to provide a useful and
easy-to-understand reference manual for all professionals involved in
organizational operations. It includes detailed and precise informa-
tion for writing, formatting, and transmitting communications.
Unlike other reference books, HOW 11 is tailored for writing style,
grammar, mechanics, and techniques in a business/office environ-
ment. This text can be used as a stand-alone reference or as
a supplement.
JoinIn™ on TurningPoint®
JoinIn on TurningPoint transforms lectures into powerful, two-way
experiences integrating the interactivity of today’s “keypad” technol-
ogy right into your Microsoft® PowerPoint® presentations. Energize
your class presentations with JoinIn on TurningPoint, transforming
your classroom with seamless integration with Blackboard and
WebCT. Visit www.thomsonedu.com/joinin for more details.
Business & Company Resource Center (BCRC)
The robust BCRC database provides access to more than 4,000 jour-
nals and periodicals, providing students with access to a wide vari-
ety of global business information including competitive intelli-
gence, career and investment opportunities, business rankings,
company histories, and much more. BCRC also brings you up-to-the-
minute real-world examples to illustrate chapter concepts or spark
lively classroom discussion. View a guided tour of the Business &
Company Resource Center at http://bcrc.swlearning.com.
To find out more, contact your local Thomson South-Western sales representative or
visit www.thomsonedu.com.
Business Communication
Seventh Edition
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Business Communication
Seventh Edition
A.C.“Buddy”Krizan
Murray State University
Patricia Merrier
University of Minnesota Duluth
Joyce Logan
University of Kentucky
Karen Williams
San Diego Mesa College
Business Communication, Seventh Edition
A. C. “Buddy” Krizan, Patricia Merrier, Joyce Logan, Karen Williams
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International Student Edition
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International Student Edition
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brief contents
Preface xiii
Part 1The Communication Environment . . . . . . . . . . . . . . . . . . . . . . . .1
1. Business Communication Foundations 2
2. Multicultural and Global Communication 24
3. Technological,Legal,and Ethical Considerations 53
Part 2Effective Communication Development . . . . . . . . . . . . . . . . .81
4. Principles of Business Communication 82
5. Print and Electronic Messages 113
Part 3Correspondence Applications . . . . . . . . . . . . . . . . . . . . . . . . . . .139
6. Message Formats 140
7. Positive,Neutral,and Social Business Messages 168
8. Negative Messages 198
9. Persuasive Messages 230
Part 4Written Report Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . .259
10. Business Research and Report Writing 260
11. Proposals,Business Plans,and Special Reports 304
12. Visual Aids 334
Part 5Oral and NonverbalCommunication . . . . . . . . . . . . . . . . . . .363
13. Interpersonal Communication and Teamwork 364
14. Listening and Nonverbal Messages 400
15. Oral Communication Essentials 418
Part 6Employment Communication . . . . . . . . . . . . . . . . . . . . . . . . . .453
16. The Job Search and Résumé 454
17. Employment Communication and Interviewing 494
Business English Seminars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .527
Seminar A:Parts of Speech 529
Seminar B:Sentence Structure 547
Seminar C:Punctuation 569
Seminar D:Style 589
Seminar E:Word Usage 603
Appendixes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .609
Appendix A:Format for Document Resources—APA and MLA 611
Appendix B:Example Formal Report 617
Index 635
v
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contents
Preface xiii
PART 1:THE COMMUNICATION ENVIRONMENT 1
Chapter 1:Business Communication Foundations . . . . . . . . . . . . . . .2
communication note:Definition of Business Communication 4
Goals of Business Communication 4
Patterns of Business Communication 6
communication note:A Sweet and Sour Look at the Grapevine 8
The Communication Process 9
Potential Communication Barriers 15
Summary of Learning Objectives 20
Chapter 2:Multicultural and Global Communication . . . . . . . . . . .24
Cultural Diversity in the Workplace 25
communication note:Microsoft Corporate Values 26
communication note:Generational Issues 28
Multicultural Perspectives 29
communication note:Nonverbal Communication in Ghana 33
Multinational and Global Business 34
communication note:Converting Time,Currency,and Other Measures 37
communication note:Adapting Website Design for High-Context or Low-Context Cultures 42
Global Communication Strategies 42
communication note:Websites with Information on Countries 43
Summary of Learning Objectives 46
vii