Business Communication

237 Pages·2018·22.484 MB·English

by  Jonah C Pardillo

BUSINESS COMMUNICATION

BUSINESS COMMUNICATION
Jonah C. Pardillo
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Business Communication
Jonah C. Pardillo
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e-book Edition 2019
ISBN: 978-1-77361-993-4 (e-book)
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ABOUT THE AUTHOR
Jonah is Master of Business Admisnistration from the University of the East, Manila
Philippines. She’s an Entrepreneur and hands-on with her own business for more than
10 years and has over 4 years of experience in teaching in several universities and
colleges for Economics, Financial Management, Marketing, Management, Human
Resource Management and Strategic Management.
Currently she’s a Course Content Developer and a mentor for the first Online
University in the Philippine. She has designed and developed business subjects such
as: Management Accounting (for Graduate Studies); Math of Investment, Economics,
and Marketing Management (for undergrad); Fundamentals of Accounting and
Organizational Management (for SHS).

TABLE OF CONTENTS
List of Figures ..............................................................................................xiii
List of Tables ...............................................................................................xvii
Preface........................................................................ ................................xix
Chapter 1 Introduction to Business Communication .................................................1
Learning Objectives ...................................................................................1
Keywords ...................................................................................................1
1.1 Introduction .........................................................................................2
1.2 Scope of Communication ....................................................................3
1.3 Types of Communication .....................................................................7
1.4 Significance of Communication Skills ..................................................9
1.5 Model of Business Communication ....................................................14
1.6 Ideology of Theorists ..........................................................................16
1.7 Creation of A Better Model ................................................................17
Summary .................................................................................................18
Review Questions ....................................................................................18
References ...............................................................................................19
Chapter 2 Overcoming Barriers to Communication ................................................21
Learning Objectives .................................................................................21
Keywords .................................................................................................21
2.1 Introduction .......................................................................................22
2.2 Types of Barriers to Communication...................................................23
2.3 Personal Barriers to Communication ..................................................23
2.4 Group Barriers to Communications ....................................................27
2.5 Organizational Barriers to Communication ........................................29
Summary .................................................................................................36
Review Questions ....................................................................................36
References ...............................................................................................37
Chapter 3 Internal Communication .........................................................................39
Learning Objectives .................................................................................39
Keywords .................................................................................................39
3.1 Introduction .......................................................................................40
3.2 Project Teams .....................................................................................41
3.3 Employee Communication .................................................................46
3.4 Business Process Documentation .......................................................48
3.5 Business Communication Types .........................................................50
3.6 Functions or Purposes of Internal Communication .............................52
Summary .................................................................................................58
Review Questions ....................................................................................59
References ...............................................................................................60
Chapter 4 External Communication .........................................................................61
Learning Objectives .................................................................................61
Keywords .................................................................................................61
4.1 Introduction .......................................................................................62
4.2 Objective of External Communication ...............................................64
4.3 Key Principles of External Environmental Communications ................73
4.4 Scope of Guidance on External Communications ..............................73
4.5 Forms of External Communication .....................................................75
4.6 Some Techniques For External Communication ..................................75
Case Study ...............................................................................................76
Summary .................................................................................................79
Review Questions ....................................................................................79
References ...............................................................................................80
Chapter 5 Effective Business Communication ..........................................................81
Learning Objectives .................................................................................81
Keywords .................................................................................................81
5.1 Introduction .......................................................................................82
5.2 Effective Business Writing ..................................................................82
5.3 Business Communication: Achieving Results .....................................90
5.4 Effective Business Practices ................................................................92
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