Table Of Content

2015 BUSINESS COMMUNICATION STUDY TEXT AFC-02 P Study P A Text C I Business Communication Second edition published by Emile Woolf International Bracknell Enterprise & Innovation Hub Ocean House, 12th Floor, The Ring Bracknell, Berkshire, RG12 1AX United Kingdom Email: [email protected] www.emilewoolf.com © Emile Woolf International, January 2015 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, without the prior permission in writing of Emile Woolf International, or as expressly permitted by law, or under the terms agreed with the appropriate reprographics rights organisation. You must not circulate this book in any other binding or cover and you must impose the same condition on any acquirer. Notice Emile Woolf International has made every effort to ensure that at the time of writing the contents of this study text are accurate, but neither Emile Woolf International nor its directors or employees shall be under any liability whatsoever for any inaccurate or misleading information this work could contain. © Emile Woolf International ii The Institute of Chartered Accountants of Pakistan Assessment of Fundamental Competencies Business Communication C Contents Page Syllabus objective and learning outcomes v Chapter 1 The communication process 1 2 Business communications 25 3 Seven Cs of effective communication 57 4 Listening skills 77 5 Written business messages 99 6 Letters and circulars 119 7 Business reports 153 8 Communication via the internet 183 Answers to self-test questions 205 Index 209 © Emile Woolf International iii The Institute of Chartered Accountants of Pakistan Business Communication © Emile Woolf International iv The Institute of Chartered Accountants of Pakistan Assessment of Fundamental Competencies Business Communication S Syllabus objective and learning outcomes ASSESSMENT OF FUNDAMENTAL COMPETENCIES BUSINESS COMMUNICATION Objective To ensure that candidates can communicate effectively while performing their professional responsibilities. Learning Outcome On the successful completion of this paper candidates will be able to: 1 comprehend concepts of business communication 2 demonstrate awareness of listening skills concepts produce well organized simple written communication that meets the international 3 standards of accuracy and exhibits appropriate style 4 understand the utility of the internet to succeed in professional environments. Grid Weighting Concepts 8-12 Listening skills 8-12 Business messages and report writing 20 Communication via the internet 8-12 Total 50 © Emile Woolf International v The Institute of Chartered Accountants of Pakistan Business Communication Syllabus Contents Level Learning Outcome Ref Business Communication A Concepts 1 Introduction to business 2 LO1.1.1: Define business communication c ommunication LO1.1.2: Describe with examples the goals, patterns (formal and informal), media and channels of business communication. 2 Communication process 1 LO1.2.1: Define and explain “communication process” LO1.2.2: Explain the objectives and purpose of communication LO1.2.3: Identify the key methods of communication. 3 Seven C’s of effective 3 LO1.3.1: Describe with relevant communication examples the seven C’s of effective communication LO1.3.2: Identify weaknesses in communication applying the Seven C’s concept and suggest corrections and changes for effective communication. B Listening skills 1 Meaning, types and barriers 2 LO2.1.1: Explain why listening is to listening important in good business communication LO2.1.2: Describe the principles, types and barriers to listening. © Emile Woolf International vi The Institute of Chartered Accountants of Pakistan Syllabus and study guide C Business messages 1 Business letters and 2 LO3.1.1: Classify the different forms of circulars written business letters and circulars LO3.1.2: Draft written business communications. 2 Persuasive letters and 2 LO3.2.1: Explain the salient features of circulars the persuasive letters and circulars LO3.2.2: Draft typical persuasive letters and circulars. 3 Short business reports 2 LO3.3.1: State the meaning and purpose of business reports LO3.3.2: Describe with examples the common sections of business reports LO3.3.3: Identify the stages in drafting business reports. Communication via the D internet 1 Website hosting (types and 1 LO4.1.1: State meaning, types and services) services of web hosting. 2 Features, benefits and 1 LO4.2.1: State the main features of limitations of email email LO4.2.2: Enlist the benefits and limitations of email. 3 Features, benefits and 1 LO4.3.1: State the main features of limitations of video video conferencing conferencing LO4.3.2: Enlist the benefits and limitations of video conferencing. © Emile Woolf International vii The Institute of Chartered Accountants of Pakistan Business Communication © Emile Woolf International viii The Institute of Chartered Accountants of Pakistan