Business Coaching International: Transforming Individuals and Organizations

417 Pages·2014·2.251 MB·English

by  Sunny Stout-Rostron

ENDORSEMENTS
“This book is, in my opinion, an important milestone in the coaching
literature and it comes at the right time, one when coaching is
maturing into an influential profession in the mainstream. Coach-
ing has long needed a comprehensive guide and reference book of
this nature, and now it has one. Coaching must be continuously
self-reflective, and this book will stimulate that too. It explores and
explains in a readable, credible and academically sound form the
variety of different principles, methods, models and responsibilities
of coaches and coaching. It lays out the field for the reader to choose
from, in unusual depth. It is a real quality Handbook, in the best
meaning of the word.”
—Sir John Whitmore PhD, author of Coaching for Performance:
GROWing People, Performance and Purpose;
Executive Chair of Performance Consultants.
“The world of business coaching can rejoice—the book we have been
wanting and needing is here. This book harnesses the vast and com-
plex world of excellence in coaching and offers it to us digestibly,
delectably and with impressively accessible scholarship. I want
every coach and soon-to-be coach to read this book. The inner world
of coaching, cogently, warmly, thoroughly presented is a tour de force
and a gift to us all. There are many kinds of bible in the world—this
will be one of them.”
—Nancy Kline, President of Time To Think, Inc., and author
of Time To Think: Listening To Ignite The Human Mind and More
Time To Think: A Way Of Being In The World.
“Finally a coaching Whole Earth Catalogue in the form of a user-friendly
book has emerged that addresses the needs of practising coaches
versus someone’s theory about coaching. What comes through loud
and clear is that Stout-Rostron is the voice of the coach—she is in the
marketplace and has tested what works and what does not. This is a
masterful work that enables anyone who wishes to coach, whether
they are a peer coach or an executive, to find guidelines as well as
skills, tools, attitudes and behaviours that become developmental
building blocks in any good coaching process. This is a must-read,
essential for anyone wishing to help others in any corporate, educa-
tional or group setting. Very inspiring to read.”
—Mark R. Rittenberg EdD, Guest Professor, Executive
Education Division, Kellogg School of Management,
Northwestern University in Illinois, and President of
Corporate Scenes Inc in California.
“You simply must read this book if you are serious about being a
top-notch business coach. It is an excellent guide to best practices
based on clear theory, experience and business wisdom.”
—Carol Kauffman PhD ABPP PCC, Director of the Institute of
Coaching, and Assistant Clinical Professor at Harvard Medical
School, Department of Psychiatry, and Founding Co-Editor-
in-Chief of Coaching: An International Journal of Theory,
Research and Practice.
“This is an extraordinarily thorough book. It covers a great range of
practical guidance on matters that will concern the new coach, and it
also addresses the current issues for those concerned with coaching
worldwide, including the deliberations of the Global Convention on
Coaching. It is clearly written and very widely referenced. It addresses
a wide range of approaches to coaching while remaining firmly
embedded in an experiential learning tradition.”
—David Megginson, Professor of Human Resource
Development, Sheffield Hallam University, UK.
“I am struck by the incredible generosity of this book. Readers are
presented with a rich and thorough blend of theoretical understand-
ing and practical wisdom, delivered in a way that is highly accessible
and will be of considerable value to experienced and inexperienced
business coaches alike. The book reflects a deep passion and car-
ing for the emerging discipline of coaching; one that has been rarely
seen to date, and should be widely applauded. It is a very welcome
addition to my library!”
—Gordon Spence PhD MAPS, Leading Australian Coaching
Psychologist , Lecturer, and Program Director of the
Master of Business Coaching at Sydney Business School at
the University of Wollongong.
“Business coaching is so many different things to the diversity of
practitioners around the world. Each of us gets tricked into believ-
ing that it is only how we define coaching within our own minds,
from our own training, and our own geographical bias. This book
takes the diversity of multiple world perspectives on coaching. Read
it if you are ready for an adventure in coaching; where you see new
things in new contexts that can change how you live and work.
Your adventure can be short or long, reading parts of chapters or
the whole book at a time. The trip comes with its own translator—
everything is put in language we can all make sense of and use on
the spot. The author brings to this adventure one of the best minds
and practical guides to challenge us to think and act differently in
our coaching. Enjoy it as I have.”
—Lew Stern PhD, co-founder and Chairman of the
Executive Coaching Forum, founder and past director of
the Graduate Certificate Program in Executive Coaching at the
Massachusetts School of Professional Psychology, President
of Stern Consulting, Co-author of The Executive Coaching
Handbook, and author of Executive Coaching: Building and
Managing Your Professional Practice.
“A book that will further advance your appreciation for and
understanding of the powerful intervention known as business
coaching.”
—Wendy Johnson, President and CEO, Worldwide Association
of Business Coaches (WABC).
BUSINESS COACHING INTERNATIONAL
The Professional Coaching Series
Series Editor: David Lane
Other titles in the series
The Art of Inspired Living: Coach Yourself with Positive Psychology
by Sarah Corrie
Integrated Experiential Coaching: Becoming an Executive Coach
by Lloyd Chapman, with contributing author Sunny Stout Rostron
Coaching in the Family Owned Business: A Path to Growth
edited by Manfusa Shams and David A. Lane
Coaching in Education: Getting Better Results for Students, Educators, and
Parents
edited by Christian van Nieuwerburgh
Swings and Roundabouts : A Self-Coaching Workbook for Parents and Those
Considering Becoming Parents
by Anna Golawski, Agnes Bamford, and Irvine Gersch
Internal Coaching: The Inside Story
by Katharine St. John-Brooks
BUSINESS COACHING
INTERNATIONAL
Transforming Individuals
and Organizations
Second Edition
Sunny Stout-Rostron
with contributing authors
Marti Janse van Rensburg
Daniel Marques Sampaio
First published in 2009 by
Karnac Books Ltd
118 Finchley Road
London NW3 5HT
Second Edition published in 2014.
Copyright © 2014 by Sunny Stout-Rostron
The right of Sunny Stout-Rostron to be identified as the author of this work
has been asserted in accordance with §§ 77 and 78 of the Copyright Design
and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in
a retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior
written permission of the publisher.
British Library Cataloguing in Publication Data
A C.I.P. for this book is available from the British Library
ISBN: 978-1-78220-097-0
Typeset by V Publishing Solutions Pvt Ltd., Chennai, India
Printed in Great Britain
www.karnacbooks.com
CONTENTS
PREFACE xvi
FOREWORD TO THE SECOND EDITION xviii
ABOUT THE AUTHORS xxi
ACKNOWLEDGEMENTS xxv
CHAPTER ONE
About this book 1
What’s different about this book? 1
Where does coaching fit into the business? 3
Who should read this book? 5
Chapter contents 7
Coach’s library 12
CHAPTER TWO
The business coaching process 13
What is business coaching? 14
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