Business Chinese For Beginner: Speaking 初级商务汉语: 口语

295 Pages·2016·186.91 MB·Chinese

by  Dong Jin 董瑾.

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PREFACE
During the fall of 2002, we compiled New Century Eusiness Chinese Series
(intermediate and advanced courses) to meet the needs of the foreign undergraduate
students majoring in trade and economics. lt has gained wide attention and sound reputation
among readers since publication. Five years since, great changes have taken place in the
education of business Chinese. On the one hand, with the increasing popularity for Chinese
language education around the world, there has been a dramatic increase in the demand for
business Chinese language either in diploma education or in trainings designed for learners
interested in Chinese language. The kick-off global test for Business Chinese Test (BCT)
(October, 2006) symbolized the fact that business Chinese was one of the most popular
courses. On the other hand, it is inspiring to have the academic discussions concerning
business Chinese education and the compiling of the related teaching materials. The
precious comments and suggestions provided by experts and scholars on our text books
have urged us to concentrate not only on the perfection of the existing textbooks for diploma
education but also on the wider learners and their requirements and interests. Therefore,
we compiled the Eusiness Chrnese Series (elementary course) under the support of Foreign
Language Teaching and Research Press.
This set of text books is designed for foreign students of the preliminary level (with the
vocabulary of 500 words) who plan to study trade and economics. lt can also be used for
the seff-study learners working in China. The set of text books includes Busrness Chinese
for Beginner' Reading, Busrness Chinese for Beginner' Speaking and Busrness Chinese
for Beginner' Listening.
This set of text books brings a lot of new features based on the concept of "building
up the platform for language learning under the circumstance of trade and economic
activities".
1. Basic level for beginners
Thanks to the participation of the program "Macro Research on the Promotion of
Global Business Chinese and Demand Status" by the Office of Chinese Language Council
International, we gained new understanding on business Chinese and its worldwide
promotion. As a specialized language teaching, the content should primarily be determined
by its objective and target. Actually, there's great difference in the demand of learning
business Chinese from intermediate-advanced demand to lower one. Distinctions in learning
require the variation and multi-dimension in the compiling of the text books.
u
A survey shows that for the general foreign staffs working in foreign enterprises in
China, the most necessary training is basic Chinese language skills and some work-related
daily conversations, since most business activities are conducted in English while Chinese is
only used to carry out regular communications with other staffs and in other necessary social
and economic needs such as going to banks, booking tickets, etc. Busrness Chinese Series
(preliminary) has also satisfied the need of foreign students to solve their language problems for
the initial days in China and make a smooth transition to their specialized study in Chinese in the
future.
2. Being practical and practice-involved
Nearly half of the people surveyed chose "to increase employment opportunity" as
the intention to study Chinese, which is the ultimate purpose of business Chinese. lt is the
combination of language skills training and the delivery of economic knowledge, thus being
practical is the major concern. This set of text books is based on the real life of foreign
students, highlighting economic elements, to build an actual communicative environment for
the training of communication strategies and skills.
3. Integration of commercial culture into language study
In the past time, time and distance constituted the biggest barriers to international
business, while cultural difference is considered the major one nowadays. Thus, the
understanding of the commercial culture within the environment of the language is crucial for
learning business Chinese. The aim for cultural education lies not only in the transmission
of knowledge but also in the formality of the ability to overcome the obstacles imposed
by cultural differences. This textbook integrates the Chinese cultural background, social
etiquette and even the Chinese ways of thinking, which will enable learners to communicate
more effectively in the real commercial activities with their Chinese counterparts in the
future.
We would like to express our gratitude to Mr. Cai Jianfeng, Chief Editor of Foreign
Language Teaching and Research Press and Director of Chinese Publishing Mr. Peng
Donglin who offered us great support during the process of making the book. We especially
acknowledge editors in charge Ms. Li Caixia and Ms. Xu Yang who contributed a lot in
the publishing of the book. Special thanks go to each expert who has provided precious
instruction for the writing of the book. We're looking forward to the precious comments from
different readers and experts to make it better.
Dong Jin
May 2007 , Beijing
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NOTES
.
Busrness Chinese for Beginner Speaking, as one of the New Century Business Chi-
nese Series, is a course book for those business students who have mastered 500-800 Chi-
nese words. lt can also be used as a self-study book for those businessmen who are keen
to know more about China. The recommending teaching time for this book is 4 hours per
week (totally one year).
Busrness Chinese for Beginner. Speakinq has a good combination of Chinese lan-
guage skills training and economic knowledge of current China, which aims to enhance learn-
er's oral skills and lay a solid foundation for future study at intermediate and advanced levels.
Eusrness Chinese for Beginner. Speaking gives prominence to teaching skills of
elementary Chinese according to Syllabus for Teaching Chinese as a Foreign Language.
Through vivid images, dramatic plots, useful topics and characterization of distinct person-
alities, the text book helps to enhance the learners Chinese conversation skills in dialogues,
question-answer and narration, and foster an interest in spoken Chinese and improve the
learners'Chinese spoken ability as soon as possible.
In order to stimulate the learner' interest, the text book integrates vivid and down-to-
earth Chinese materials, extensive and upto-date topics, creative and practical exercises,
rich and colorful activities and attractive onthe-spot business investigation into the content.
Paradigm of the book
The text book has 20 units together. Each unit consists of two texts, vocabulary,
grammar notes and comprehensive exercise in each topic category,
Text
It consists of two reading materials. The first one brings out topics and the second
one gives further discussion and provides relevant materials concerning the topic.
Words
Based on Syllabus of Graded Words and Characters for Chinese Proficiency, the text
lists 30-35 new words for learners.
Notes and grammar
It explains the social and cultural background of each word, introduces business
knowledge and gives English translation.
Comprehensive exercise
Each unit has such 9 types of exercises as pronunciation, word-matching, sentence
substitution, conversation drills, sentence-making, class practice and social investigation.
Compilers
April,2007
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Lesson lwo Bookstore'Book Fair 14
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Lesson Three House Renting
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Lesson Four Account'Bank Card
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Lesson Seven Mobilephone ' Computer
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Lesson Eight Sales Promotion
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Lesson Nine World Consumer Right Day 101

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Lesson Ten Public Transportation' Taxi 113
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