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Business Benchmark Advanced Student's Book with Answer Key PDF

186 Pages·2007·66.97 MB·English
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Preview Business Benchmark Advanced Student's Book with Answer Key

• BULATS Edition • • CAMBRIDGE UNIVERSITY PRESS CAMBRJl)GE UNIVERSITY PRESS Cambridge, New York, Melbourne, Madrid, cape Town, Singapore, Sao Paulo, Delhi cambridge University Press The Edinburgh Building. Cambridge CB28RU. UK www.cambridge.org Information on this tirle: www.camiJridgc.org/9780S21672948 Cl Cambridge University Press 2007 This puhlication is in copyright. Subjcct to statutory exception and to lhe provisions of relevant collective licensing agreements, no reproduction of .my part may take place without the written permission of Cambridge University Press. First published 2007 Reprinted 2007 Printed in Dubai by Oriental Press A catalogue record {ar this pubUcatian is available {rom the British Ubmry ISBN 978-0-521-67294-8 Student's Book BULATS Edition Advanced with CD-ROM ISBN 978·0·521-67295-5 Student's Book BEC Higher Edition ISBN 978-0-521-67297-9 Personal Study Book Advanced/Higher ISBN 978-0-521-67296-2 Teacher's Resource Book Advanced/lligher ISBN 978-0-521-67661-8 Audio Cassette BULATS Edition Advanced ISBN 978-0-521-67662-5 Audio CD BUl..ATS F.dition Advanced ISBN 978-0-521-67298-6 Audio Cassette BEC Higher Edition ISBN 978-0-521 -67299-3 Audio CD BEC Higher Edition Introduction Who this book is for • Exam skills and Exam practice section. This section. which starts on page 121, gives YOli detailed guidance This book is intended to be an interesting dnd stimulating on how to approach BULATS test tasks at your level. the COUTse for Advanced students of Business English skills required and what the task is testing_ The Exam (Collllllon European Framework Level Cl).lt provides a skills pages contain exercises to build up your skills for generdl Business English course for students who have not the test. The Exam practice pages contain yet worked in business and for peoplE' who are working questions/tasks from a past BULATS test for your ~lIld h.we experiencE' of business environmems. level" . supplied by Cambridge ESOL. It provides [he practical reading, speaking. listening and • Full answer keys for all the exercises in this book. \\'fiting skills necessary for people who need English for Sample answers to writing activities have not been working in business. It also contains a widE' rangE' of induded at this level because the range of possible pssentiJI business vocabulary and grammar. answers is too great for this to he useful. However For swdents who want to study for a Business English 'models' are provided for all writing tasks. qllaliiit\ltion. this hook gives you a complete preparation • Transcripts for all the listening activities ill the book. ior the Cambridge Business Language Testing Service • CD-ROM with a complete BULATS test. (BULATS) test. It is accompanied by a CD-ROM containing Also available are: .1 complete past BULATS test supplied hy Cambridge ESOL • 3 audio CDs/cassettes. containing a variety of recorded material, including interviews with business people and What the book contains BULATS listening tasks. The book contains the following elements: • Teacher's Resource Book, containing guidance and suggestions on how to approach activities in the book • 24 units for classroom study. These units are organised plus extra photocopiable activities and case studies to in groups of four around a theme: management, supplement the units in the Student's Book. competitive advantage. etc. \Vhilf' (,Jeh unit gives • Personal Study Book, containing activities and training dnd practice in a vdriety of skills, the first unit exercises based all the vocabulary, grammar and skills in each group mainly conct'ntr.Hes on reading skills, the second on listening, the third on writing and the fourth covered in each unit. It is intended as reinforcement of material you have studied in dass_ The Personal Study on speaking. E~lCh unit contains essential vocabulary Book contains keys to all its exercises, so you will be input for business students. Many of the activities in the units afe similar to those found in the BULATS test. able to check your answers yourself. It also comains a Word list of vocabulary from the Student's Book. • Grammar workshops. For each group of four units, • Website, containing additional resources and there is a two-page Gramm~1f workshop section. These information. Go to http://www.cambridge.org/ explain ~Hld extend grammar work introduced in the businessbenchmark. units. ]n the units, you will from time to time see a cross-reference. e.g. E) page 20 (Future simple or • The BULATS test is designed to assess learners' level of future continuous?), which indic,ues that there is Business English from beginners to adv,1I1ced. so this book supplementary material in the Gramm~lf workshop. does not contain advice on how to approach BULATS tasks which are too easy for your level. See the information about the test on page 122. Introduction 3 Map of the book Unit Reading Listening Writing 1 Corporate culture Who is responsible for My company's culture 10-13 corporate culture? 2 Leaders and Richard Branson, leader of Rachel Babington, Disney ;; managers Virgin Channel, on leaders and managers .".e,.. 14--17 Rachel Babington on .". empowerment " :e 3 Internal Internal messages (memo, Advice for communicating Replying to messages communications email, note, notice) effectively with colleagues Writing and replying to a memo, 18-21 email or notice 4 Chairing meetings Advice for chairs Key phrases for chairs A memo summarising action 22-25 Summary of action points points Grammar workshop 1 (Units 1-4) 28-27 Defining and non·defining relative clauses, Some meanings of as and like, Future simple 5 Customer Giving people what they want Boris Shulov on Customer relationships Five articles on Customer Relationship Management 2&-31 Relationship Management 6 Competitive How the JJ Group prepares William Brook-Hart, Gifford J."'!".! advantage tenders Engineering Consultancy. on .". 32-35 competitive advantage; William .., > Brook-Hart on winning contracts .>~. '" 7 A proposal Proposal for adding to our Extending the product range A proposal for investigating '" ~ 38-39 product range new markets e An email requesting a proposal <Q> 8 Presenting at Nestle in Thailand; The Presentation on the Chinese A proposal for breaking into the meetings Philippine market; Nestle ice-cream market Chinese market 40-43 expands ice-cream lines in China Grammar workshop 2 (Units &-8) 4~5 Speaking hypothetically, Compound nouns, Embedded questions 9 Advertising and The effectiveness of advertising Neillvey, MediaCom, on the customers Five extracts on measuring the effectiveness of advertising 46-49 effectiveness of advertising 30 ! 10 Advertising and MotOring online Internet sales A report on advertisers and ..:..,i the Internet Neillvey. MediaCorn. on target audiences .",. 50-53 advertising and the Internet " 0; 11 Sales reports A brief sales report Mehtar Tilak on sales activities A sales report based on a chart .'e. ."., 54-57 Report on Seville Sales Event Report on a sales event for a > product launch 12 The sales pitch Cracking the big company Rosa Levy, CSS Ltd, cold-calling a 58-61 market client; Rosa Levy making a sales pitch Grammar workshop 3 (Units 9-12) 62-63 Position of adverbs, Present perfect simple and continuous, Cleft sentences 4 Map olthe book Speaking Vocabulary Language work Describing company culture Company culture Defining and non-defining reI~{rve "l1l; ,i Why is it important to have a strong corporate culture? Phrasal verbs clauses Board, bottom line, revenues, etc. Talking about good leaders Leadership skills: 'founder, etc. As or/ike? Getting the most from staff Types of management Producing a more effective workforce 'I The best way of communicating different things Abbreviations Future simple or fUture continbous? Must a manager be a good communicator? Ii , The function of the chair Evaluating meetings Language functions for chaii ; Holding meetings , or future continuous? ; Discussing customer-supplier relationships Helpqesk, etc. Discussing the 80-20 rule, etc. The shortcomings of CRM, etc.; A CRM strategy • r, How does your company achieve a competitive Elements that give a company an Speaking hypothetically advantage? adivantage; Subm~ting tenders; Pricing Dedicated. resources, etc. Phrasal verbs; Verb--n()un collO(:ations :'I, Unking words and phrases Compound nouns Existing, identify, etc. The passive ~ j~ The ice-cream market in your country Embedded questions Presenting information from charts Presenting from a text How does your company advertise? Brand-building, etc. Adverbs II Cost-effective advertising Types of adivertising How to advertise software Households, etc. How you use the Internet to buy things Straightforward, etc. Although, however, despite, etc. How could your company use the methods of the car industry?; Using the Internet for advertising The best medium for selling different products and Synonyms for increase and decrease Present perfect simple or oontinuous? services Structure of a report ~I How do you react to a cold-call?; Finding out about work Solicit, risk-averse, etc. Cleft sentences I~ problems; Role-play 1 : Geld-calling; AdviSing on breaking into a new market; Role-play 2: Making a sales p~ch Map of the book 5 Unit Reading Listening Writing 13 Forecasts and Forecasting disaster Forecasting sales results 64-67 14 Financing the arts A proposal for festival Philip Franks on the theatre business A proposal for sponsoring .". 68--71 sponsorship Paul Keene on arts sponsorship an arts or sports event " c c ;.: 15 Late payers The impact of late payments Conversation with a late payer Letter complaining about late 72-75 on small businesses William Brook~Hart on late payers payment at Gifford Engineering Consultancy 16 Negotiating a lease Negotiating your office lease Negotiating business agreements Email summarising results of 76-79 Conditions for leasing office space negotiation Grammar workshop 4 (Units 13-16) 80-61 Conditional sentences, Infinitive and verb + -ing, Complex sentences 17 Workplace Giving employees what they Mariella Kinsky on work-related Short report on stress and atmosphere want: the returns are huge stress absenteeism 82-65 Stress in the workplace C 18 The workforce of The millennium generation Job sharing Ec~ the future How people feel about their jobs .~ 86-69 c ~~ 19 Productivity Magro Toys - report on Interview with three production Report on changes to company 0 ~ 90-93 productivity managers organisation .Z.~.<. 20 Staff negotiations Memo from CEO about Staff complaints and demands at Memo summarising agreement 94-97 expansion plans Travelsafe Insurance Horse-trading at Travelsafe Insurance Grammar workshop 5 (Units 17-20) 96-99 Reference devices, Modal verbs to express degrees of certainty, Variations on conditionals 21 Corporate CSR - worthy cause? Professor Bernard Hill on fair trade Proposal to give your company ethics a more ethical image 100-103 22 "~- Expanding abroad Wolseley's strategy Richard Coates on how Wolseley :E 104-107 Wolseley's Chief Executive expands into new markets c~ 0 Richard Coates on supervising i e subsidiaries t 23 An overseas Letter to a potential partner Finding an overseas partner Letter to prospective partnership Letter replying to a business Reasons and problems with moving customers; Letter expressing '0" 106-111 approach into a new market interest in business approach 24 A planning Risk management Fedor Brodsky on how to protect conference your brand's reputation 112-115 Nicole Frere on risk in business Grammar workshop 6 (Units 21-24) 116-117 Articles, Future time clauses, Concession Communication activities 118 eXAM SKILLS AND EXAM PRACTICE 121-145 Cor;ttents of exam section 121 Answer keys 146 Transcripts 160 6 Map of the book Speaking Vocabulary Language work How different elements help to make forecasts Phrasal verbs and expressions Conditional sentences What makes forecasts inaccurate? Go bust, stock pn'ce, etc. How to prepare a sales forecast, etc. Vocabulary from profit-and~loss account What type of forecaster do you think you are? and balance sheet Should the arts be subsidised? Theatre vocalbulary Infinitive and verb + -ing How sponsorship can promote a company's image, etc. Break down, running costs, ete. " Role-play: Continental Bank and Tate Modern How late payers affect a business Bank charges, bookkeeping, etc, Complex sentences .; Discussion: How should you deal with late payers? Formal expressions Presentation: How to deal with late payers, etc. 'b I What you need to know before negotiating Compromise, the bottom line, etc. Conditional sentences: alternatives to if Negotiation, problems and advice Role-play: Negotiating an office lease ". What makes people work harder Trends, pronounced, etc. Reference devices Types of management-employee relationship; Trends in r accidents and stress, etc.; Our attitudes towards stress ,,,:'" Workers of the future; Working practices in the future Types of worker; Ways of working Talk: teleworking, etc. Stuck in a rut, going rate, etc. Talking about your present job What factors affect produCtivity?; Describing charts: Assembly line, churn out. etc. Expressing causes and results productivity at Magro Toys; Presentations on productivity; Raising productivity Company reorganisation; Would you be prepared to Phrasal verbs and expressions Variations on conditional sentences relocate?; Thinking about an offer Phrases for negotiating Role-play: Negotiating an agreement Corporate responsibility Benefits, premise, etc. Articles CSR and corporate culture; Fair trade Adverbial phrases What is the connection between fair trade and CSR. etc.? , , Expanding into foreign markets Acquisitions, year on year. etc. Describing the company you work for Surged, FrSE 100, etc, Wolseley's expansion strategy; Supervising subsidiaries Adjectives and adverbs of frequency The advantages of making acquisitions The problems of expanding into a new market Complex sentences Replying to a letter Tenses in future time clauses Useful hints for making presentations Discourse markers for short talks Concession Making a presentation; Business risks Discussion: Staff retention, market share . . . , . r: W$;:i,~y.'r·~:~i~,!", ~ 'j@,@ "Y" ' ~ ' ,( . ,.' ~r:" ~i"Y<~~'; W/f,,;;(j,'' ;1ZI " 'b,w@( Map olthe book 1 Acknowledgements PTactice test material supplied by Cambridge ESOL Photos The author and publishers are grateful to the following for permission to Cover photo: Corbis Advertising Archives for p.46 (ilem bl; Alamy for pp.W (bl) (Imagestate), reproduce copyright material. While ('Very effort has bt-en made. it has not always bC'cn possible to identify thc sources of all the material used, or to trace 36 (tl (Digital Archive Japan), 50 (t) (Christoph Papsch) , 54 (t) (Mark Baigent), the copyright holders. If any omissions are brought 10 our notice, we will be 68 (t) (Chuck Place), 71 (ArcbIue), 78-79 (Maciej Wojkowiakj, 86 (t) (3C Stock); Alvey & Towers for pp.18 (mr), 50 (r), 90 (r); Courtf'S}' of Arbitron for happy to include the appropriate acknowledgements oilleprinting. pA8 (b); Art Directors & TRIP for pp.46 (ileme), 54 (brj, 64 (exlfeme r); Rachel Text Babi.ngton for p.16, by kind permission; Camera Press for p.86 (br); Corbis for pp.1O, 11, 13, 16, 17,25,32,33,34.52,61,65,68,69,72,86,88,92 and 101: pp.36 (b) (Tim McGuire), 50 (exreme r) (Joson), 60-61 (Jim Craigmyle). 64 (m) Cambridge Advanced l.etJJTlt'f's Dictionary, Cambridge University Press, 2005, (Ricj Gomez), 72 (Jim Craigmyle), 74 (Helen King), 76 (r) (Chuck Savage), 89 www.dictionary.cambridge.org, for various of the definitions; p.12: Corporate (r) (Tim Pannell), 89 (extreme I) (Scott Areman), 93 (Louie Psihoyos). 100 (Jose Board Member Magazine for the text 'Who Is responsiblc?, written by Roh Luis Pelaez, Inc.); Courtesy of Domino's PIz7.a for p.30 (b); Education Photos for f'orton. Reprinted by Ilerm1ssion, Corporate Board MrnIber Masazine; p.1S: p.30 (t); Eye Ubiquitous for pp.24 (b), lIS; Chris Fairclough Worldwide Images Knowledgt>C\Vharton for the text 'Leader of Virgin', pp.82-83: 'Giving for pp.94-95 (brl; Courtesy of The Fairtrade Foundation for p.102 (I); Fair ltade employees what they want, p.13O: 'CaJl centt>rs: How to reduce burnout, MNiia for p.W2-103 (h) (Christof Krackhardl); Getty Images for pp.W {t} (Zubin increase efficiency', p.127: 'How to avoid the biggest mistakes'. Reprinted with Shroff). 14 (Anderson Ross), 18 (t) (Re7,a E!lakhrian), 22 {t} (Ryan McVay), permission from KnowledgeOWharton hnp://knowledge.whanon.upenn.edu, (b) (Justin Pumfrey), 28 (t) (OCA Productions). 29 (St'an JustiCe-) , 32 (Altrendo th'€ onli.ne r£'S('arch and business analysis journal of the Wharton School of the Images). 40 (t) (Ingram Publishing), 46 (I) (Mitchell Funk), 50 (m) (Kpnt University of Penm. . ylvania; p.22: 1eamWorx lnnovations for the text 'Chairing Manhews), 58 (t) (Thomas Northcut), 64 (t) (Camelot), 76 (I) (Peter Cade), a meeting' taken from hup:// www.meetingwiz.ard.orglml'ct.ings/chair a 82 (t) (Stewart Cohen). 89 (m) (Ryan McVay)' 90 (t) (David Buffington), mceting.chn. Used hy kind pennission of1eam'M>rx Innovations; pp.28-29: 94 (11 (Chabruken), 104 (tl (Pankaj & Insy Shah/Gulfimages), 108 (t) (DCA The &Onomist for the text 'Giving people what they want' by Shoshana Zuboff, Produ<.tions), 112 (t) (Stewart Cohen), 114 (Fredrik Skold); Imagestate for pp. 34 8 May 2003, pA7: 'The e[fective~s of advertising' by Paul MarkiUe, 31 March (t), 40 (b); Gifford Engineering Consultancy for pp,32 (b), 34 (b) and 75, by kind 2005, ppA8-49: 'Target practice' 31 March 2005, p.5l: 'Motoring online' 31 permission; Haymarket Publishing for pp.46 (ilem a) and 52 for Ihe scf"P('nshot March 2005, p.87: 'Know future' 21 December 2000, p.IO!: 'CSR - worthy of Alfa Romeo Spider. Tuen from the website www.whatcar.co.uk,bykind cause?' 20 January 2005, pp.1I4-115: 'Be prepared', 22 January 2004, p.1l5: permlssion; International Photobank for pp.llO-ll1; Lebrecht Art & Music 'Easy 10 losc', 22 January 2004. c'nle Economist Newspaper Limitf'd; p31: Pars Ubrary for p.69{1hstrdm Kenton); MediaCom UK for p.48 (t) and p.S3, by kind International Corporation for the lext 'Masters of the Customer COIUlection' permission; Ian Middleton Photogrdphy/PhotographeMiI"ect.com for p.46 (item written by Mindy Blodgett, excerpted from aD Magazine, 15 AuguS12005, p.31: c); OnAsia.com for pp. 42-43; Nucor Corporation for p.12, by kind permission; 'Customer relationship management' written by Michael Johnson, excerpted Photolibrary.com forpp.92 (m, I & rl, 112 0); Punchslock for pp.lO (hr & mr), 18 from Darwinmag.colll, September 20m, p.65: 'Forecasting disaster' written (hr) (PhotoAlto), 18 (hI), 54 (ml) (Digital Vision), 28 (b). 64 (iJ (CoJrutock), 36 by Scoli Kirsner, excerpled from Darwinmag.com, July 2001. Copyright (mr) {Fancy}, 40 (rl (Crealas), 50 (exlreme I), 55, 59, 83, 86 (hi), (Bananastock). c CXO ML'CI.ia Inc. All rights reserved; p.33: 'How the JJ Group prepares 50 0), 54 (mr) (Uppercut). 58 (br), 89 (extreme r) (Corbis), 64 (r) (Photodisc), tenders' by Phoebe Hdrt, taken from the Busintss Unk wehsite, 88 (G~hOOI), lOB (h) (Glowimage-s), 112 (fl (Imagt."SOurce): Rex FealUft.'S http://www.businesslink.gov.uk. CI Crown Copyright; p.42: Decision News forpp. 54 (bl), 64 (extreme-I), 68 (hr); Courtesy of Dr D. Sirota forp.82 (m); Media for the text 'Nestle in Thailand' published on www.dairyreporter.com. Superstock for pp. 24 (I), 51, 58 (bl), 89 0),94 (hI); TIPS Images forpp.39, 46 11 Juo(> 2004; p.42: for the text 'The Philippine market' by Rosalie B (ilem d); Thpfoto for p.68 (bl); Virgin Enterprises Umiled for p.15 (Richard Bernardino. fuod and Agri Business Monitor, June 2001. Used by pennission of Bran.vm) by kind permission; Wolseley PtC for pp.l04, 105 and 106, by kind The Univer!ity of Asia and the Pacific. Pasig City, Philippines; p.43: 'Nestle pennission. expands ice-cream lines In China' published on www.foodnavigator.com.23 Illustrations rebruary 2002. Used by pennission of Decision News Media (UK) Limited; p.60: Inc.com for the text 'Cracking the big company market' by Evelyn Roth. pp.ll, 21, 23 and 95 cRupcrt Beasley; pp.41, 55, 56, 85, 90 Hart McLeod; p.53 iru:.MCl8fUine, Novt"mher 2002. U~ by pecmi!lslon of Inc.com; p.73: 11u.' T-.ront>mist for Chart 'AdvertiY'rs and their tal'EN audil'.'nc('5', 31 Mar{'h 2005, Clearlybusiness.com for the text 'The impact of late payments on small p.84 Charts 'Fataidccidents al work in the UK' and 'Work-re-Ialed stress in the busincsS(.'S' taken trum the w(>h$ite www.clearlybusioE..Ss.com.US(.(( by UK', 26 August 2004. o The Economist Newspaper Limited; p.64 CartoonStock; permission of Clearlybusiness.com; p.77: Alll...aw.com for the tcxt 'Nf'gotiating p.72 c 2002 by Randy Glasberg('n. www.gl.lsbergen.com;p.96TimOlivet. your office ledsc' by Celeste Marchland. Used by pennission of Alll..lw.com; F.very e(fon has been made to trace the copyright holders and we apologise in p.103: The Guardian fOf the text 'The effort of ethics' by Oliver Balch 10 March advance for any unintentional omissions. We would b(> pleast.-rl to inS('rt the 2005, p.116: ':-.l"estl(> launch of fair Irade coffee divides company's critiC"_,,' by appropriate acknowledgement in any subsequent edition of thIS publicalion. John Vid.al, 7 Octolwr 2005. Copytight Guardian Newspaper.; J..irnited 2005; pp.l04-105: Wolseley PtC for the text 'Wolseley's stralegy' tuen from the Photo research: Kevin Brown websile www.wols(.ley.com. Used by kind p('nnission of Wolsclt')' p],e; p.l06: Deflign and Layout: Hart Mcl.ffid The Sunday Times for the text 'How Wolseley's boss plumbed to new heighls', by Andrt"w Davidson. C The Sunday Times, London 9 January 2005. Project management: Jane Coates Edited by: Cauiona Watson-Brown Logos Production controller. Gemma Wilkins p.12: CI Nucor CorpOiation; p.14: II Virgin Entcrpr1ses Limited; p.16: CI Disney F..nterpri~,lnc.; p.32: 0 Gifford Enginet"ring Consultancy; p.33: CI JJ Group; p.48: CI Medi.1com UK; p.102: Fairtrade logo. The use of the Fairtrade-mark is by kind permission of the Fairtrade Foundation. The FAIRTRADE Mark, an independent COll5umef labe-l, is.l certificatIOn mclrk anJ illlt'rnation.11Iy registered as a trademark by Fairtrade Labelling Organisations International (FLO) of which the Fairtrade Foundation (UK) is a member; p.l04: C WolseJey PI.c. 8 Acknowledgements Th anks The> author would like to thank the editorial team for their help, advice, guidance, enthusiasm, feedback alld ideas throughout the project, especially Charlotte Adams (Senior Commissioning Editor), Sally Searby (Publishing Manager), Jane Coates (Series Editor). Catriona Watson-Brown (FreeiJnce Editor), Gemma Wilkins (Production Controller) and Michelle Simpson (Assistant Permissions ClearancE' Controller). Special thanks also to Susie Fairfax-Davies for using her compendious list of contacts to search out and interview business people for the book, and thanks to the following people for kindly giving lip time and agreeing to be interviewed: Rachel Babington (Dislley Channel), William Brook-Hart (Gifford Engineering Consultancy), Neil Ivey (MediaCom), Philip Franks and Richard Coates (Wolseley PLC)_ The author would also like to thank his Business English students at the British Council, Valencia, from 2004 10 2006, who kindly and good-humouredly worked through and trialled the materials, pointed out f,lUltS. suggested improvements and, by applying their business expertise, provided essf'mial inpuE. The author would like to give his warmest thanks and love to his wife, Paz, for her help, enthusiasm and encouragement throughout the project. He dedicates the book to his son, Esteban, and his daughter, Elcna, with much love. The publishers would like to thank Elaine Boyd for her invaluable fcedback when reviewing the course lTIdterial. Recordings by Anne Rosenfeld at Studio AVP (studio engineer: Dave Morritt). Thanks 9

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Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This course book provides advanced level students with business language and vocabulary, and provides training and practice for the BULATS test, using r
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