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Business and Administrative Communication PDF

771 Pages·2012·48.55 MB·English
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Locker Kienzler B Flexible • Specific • Interesting • Comprehensive • Up-to-date u s i n Look for these icons throughout the text for interesting examples e s s a n d A d related to international, career, technological, legal and ethical, m and just-for-fun topics. i n i s t r Ask your instructor about the resources and study tools available in a t i Connect Business Communication! www.mcgrawhillconnect.com v B usiness and e C M D o D m A L A dministrative I M m # 1 1 For more information, and for additional study tools, visit us at u 70 3 www.mhhe.com/locker10e. n 11 1 i C ommunication 1 c /0 9 a /1 1 t C i Y o A N n M A G TENTH EDITION Y E L O B L K ISBN 978-0-07-340318-2 MHID 0-07-340318-0 90000 E A N 9 780073 403182 TM www.mhhe.com Less managing. More teaching. Greater learning. STUDENTS... INSTRUCTORS... Want to get better grades? (Who doesn’t?) Would you like your students to show up for class more prepared? (Let’s face it, class is much more fun if everyone is engaged and prepared…) Ready to do online interactive assignments that help you apply what you’ve learned? (You need to know how to use this stuff in the real world…) Want ready-made application-level interactive assignments, student progress reporting, and auto-assignment grading? (Less time grading means more time teaching…) Need new ways to study before the big test? Want an instant view of student or class performance relative to learning (A little peace of mind is a good thing…) objectives? (No more wondering if students understand…) Need to collect data and generate reports required for administration or accreditation? (Say goodbye to manually tracking student learning outcomes…) With McGraw-Hill's Connect® Plus Business Communication, Want to record and post your lectures for students to view online? STUDENTS GET: • Interactive, engaging content. • Interactive Applications – chapter assignments that help you APPLY what you’ve learned in the With McGraw-Hill's Connect Plus Business Communication, course. • Immediate feedback on how you’re doing. INSTRUCTORS GET: (No more wishing you could call your instructor at 1 a.m.) • Interactive Applications – book-specifi c interactive assignments that require students to APPLY what • Quick access to lectures, practice materials, they’ve learned. eBook, and more. (All the material you need to be successful is right at your fi ngertips.) • Simple assignment management, allowing you to spend more time teaching. • Auto-graded assignments, quizzes, and tests. • Detailed Visual Reporting where student and section results can be viewed and analyzed. • Sophisticated online testing capability. • A fi ltering and reporting function that allows you to easily assign and report on materials that are correlated to accreditation standards, learning outcomes, and Bloom’s taxonomy. • An easy-to-use lecture capture tool. ISBN: 9780073403182, 0073403180 Front endsheets Author: Locker, Kienzler Color: 4c Title: Business and Administrative Communication, Pages: 2,3 10/e Want an online, searchable version of your textbook? Wish your textbook could be available online while you’re doing your assignments? Connect Plus Business Communication eBook If you choose to use Connect Plus Business Communication, you have an affordable and searchable online version of your book integrated with your other online tools. Connect Plus Business Communication eBook offers features like: • Topic search • Direct links from assignments • Adjustable text size • Jump to page number • Print by section Want to get more value from your textbook purchase? Think learning management should be a bit more interesting? Check out the STUDENT RESOURCES section under the Connect Library tab. Here you’ll fi nd a wealth of resources designed to help you achieve your goals in the course. You’ll fi nd things like quizzes, PowerPoints, and Internet activities to help you study. Every student has different needs, so explore the STUDENT RESOURCES to fi nd the materials best suited to you. ISBN: 9780073403182, 0073403180 Front endsheets Author: Locker, Kienzler Color: 4c Title: Business and Administrative Communication, Pages: 4, Insert 10/e Confirming Pages Business and Administrative Communication lloocc0033118800__ffmm__ii--xxxxxxvv..iinndddd ii 2233//1111//1111 11::0077 AAMM Confirming Pages lloocc0033118800__ffmm__ii--xxxxxxvv..iinndddd iiii 2233//1111//1111 11::0077 AAMM Confirming Pages TENTH EDTION Business and Administrative Communication K O. L ITTY OCKER The Ohio State University D S. K ONNA IENZLER Iowa State University lloocc0033118800__ffmm__ii--xxxxxxvv..iinndddd iiiiii 2233//1111//1111 11::0077 AAMM Rev.Confirming Pages BUSINESS AND ADMINISTRATIVE COMMUNICATION Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2013, 2010, 2008, 2006, 2003, 2000, 1998, 1995, 1992, 1989 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3 2 ISBN 978-0-07-340318-2 MHID 0-07-340318-0 Vice president and editor-in-chief: B rent Gordon Editorial director: Paul Ducham Executive editor: John Weimeister Executive director of development: Ann Torbert Development editor: Jane Beck Vice president and director of marketing: Robin J. Zwettler Marketing director: Amee Mosley Marketing manager: Donielle Xu Vice president of editing, design, and production: Sesha Bolisetty Senior project manager: Dana M. Pauley Senior buyer: Michael R. McCormick Senior designer: Matt Diamond Senior photo research coordinator: Keri Johnson Photo researcher: Sarah Evertson Senior media project manager: Susan Lombardi Media project manager: Joyce J. Chappetto Cover design: Jesi Lazar Typeface: 10.5/12 Palatino Compositor: Laserwords Private Limited Printer: R. R. Donnelley Library of Congress Cataloging-in-Publication Data Locker, Kitty O. Business and administrative communication / Kitty O. Locker, Donna S. Kienzler.—10th ed. p. cm. Includes index. ISBN-13: 978-0-07-340318-2 (alk. paper) ISBN-10: 0-07-340318-0 (alk. paper) 1. Business communication. 2. Communication in management. I. Kienzler, Donna S. II. Title. HF5718.L63 2013 651.7—dc23 2011045377 www.mhhe.com lloocc0033118800__ffmm__ii--xxxxxxvv..iinndddd iivv 0011//1122//1111 66::3333 PPMM Confirming Pages To my beloved husband Jim and dearest friend Kitty. lloocc0033118800__ffmm__ii--xxxxxxvv..iinndddd vv 2233//1111//1111 11::0077 AAMM Confirming Pages lloocc0033118800__ffmm__ii--xxxxxxvv..iinndddd vvii 2233//1111//1111 11::0077 AAMM Confirming Pages T H E A U T H O R S K itty O. Locker was an Associate Professor of English at The Ohio State University in Columbus, Ohio, where she coordinated the Writing Center and taught courses in business and technical discourse and in research methods. She also taught as Assistant Professor at Texas A&M University and the University of Illinois. She wrote T he Irwin Business Communication Handbook: Writing and Speak- ing in Business Classes (1993), coauthored B usiness Writing Cases and Problems (1980, 1984, 1987), and coedited Conducting Research in Business Communication (1988). She twice received the Alpha Kappa Psi award for Distinguished Pub- lication in Business Communication for her article “‘Sir, This Will Never Do’: Model Dunning Letters 1592–1873” and for her article “ ‘As per Your Request’: A History of Business Jargon.” In 1992, she received the Association for Busi- ness Communication’s Outstanding Researcher Award. Her research included work on collaborative writing in the classroom and the workplace, and the emergence of bureaucratic writing in the correspon- dence of the British East India Company from 1600 to 1800. Her consulting work included conducting tutorials and short courses in business, technical, and administrative writing for employees of URS Greiner, Ross Products Division of Abbott Laboratories, Franklin County, the Ohio Civil Service Employees Association, AT&T, the American Medical Associa- tion, Western Electric, the Illinois Department of Central Management Ser- vices, the Illinois Department of Transportation, the A. E. Staley Company, Flo-Con, the Police Executive Leadership College, and the Firemen’s Institute. She developed a complete writing improvement program for Joseph T. Ryer- son, the nation’s largest steel materials service center. She served as the Interim Editor of T he Bulletin of the Association for Business Communication and, in 1994–1995, as President of the Association for Business Communication (ABC). She edited ABC’s Journal of Business Communication from 1998 to 2000. In 1998, she received ABC’s Meada Gibbs Outstanding Teacher Award. Kitty O. Locker passed away in 2005. D onna S. Kienzler is a Professor Emeritus of English at Iowa State Uni- versity in Ames, Iowa, where she taught in the Rhetoric and Profes- sional Communication program. She was the Director of Advanced Communication and oversaw more that 120 sections of business and technical communication annually. She was also an Assistant Director of the universi- ty’s Center for Excellence in Learning and Teaching, where she taught classes, seminars, and workshops on pedagogy; directed graduate student program- ming; and directed the Preparing Future Faculty program, a career-training program for graduate students and postdoctoral follows. H er research focused on pedagogy and ethics. Her article with Helen Ewald, “Speech Act Theory and Business Communication Conventions,” won an Association for Business Communication (ABC) Alpha Kappa Psi Foun- dation Award for distinguished publication in business communication. Her article with Carol David, “Towards an Emancipatory Pedagogy in Service Courses and User Departments,” was part of a collection that won a National Council of Teachers of English (NCTE) Award for Excellence in Technical and Scientific Communication: Best Collection of Essays in Technical or Scientific Communication. S he has done consulting work for the Air Force, Tracor Consulting, Green Engineering, Northwestern Bell, Iowa Merit Employment, the Iowa Depart- ment of Transportation, the University of Missouri, and her local school district. vii lloocc0033118800__ffmm__ii--xxxxxxvv..iinndddd vviiii 2233//1111//1111 11::0077 AAMM

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Business and administrative communication / Kitty O. Locker, Donna S. business, technical, and administrative writing for employees of URS Greiner
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