Business analytics for managers : taking business intelligence beyond reporting

291 Pages·2010·3.81 MB·English

by  Laursen

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Business Analytics
for Managers
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Wiley & SAS Business
Series
The Wiley & SAS Business Series presents books that help senior-level
managerswiththeircriticalmanagementdecisions.
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Business Analytics
for Managers
Second Edition
Taking Business Intelligence Beyond
Reporting
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Gert H. N. Laursen
Jesper Thorlund
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LibraryofCongressCataloging-in-PublicationData:
Names:Laursen,GertH.N.,author.|Thorlund,Jesper,author.
Title:Businessanalyticsformanagers:takingbusinessintelligencebeyond
reporting/GertH.N.Laursen,JesperThorlund.
Description:Secondedition.|Hoboken:Wiley,2016.|Series:Wiley&SAS
businessseries|Revisededitionoftheauthors’sBusinessanalyticsfor
managers,|Includesindex.
Identifiers:LCCN2016028271(print)|LCCN2016029032(ebook)|ISBN
9781119298588(hardback)|ISBN9781119302520(ePDF)|ISBN9781119302537
(ePub)|ISBN9781119302520(pdf)|ISBN9781119302537(epub)
Subjects:LCSH:Businessintelligence.|BISAC:BUSINESS&ECONOMICS/
Decision-Making&ProblemSolving.
Classification:LCCHD38.7.L392016(print)|LCCHD38.7(ebook)|DDC
658.4/033—dc23
LCrecordavailableathttps://lccn.loc.gov/2016028271
CoverDesign:Wiley
CoverImage:©MichaelMann/GettyImages,Inc
PrintedintheUnitedStatesofAmerica
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Contents
Foreword xi
Introduction xiii
WhatIstheScopeofBusinessAnalytics?Information
Systems—NotTechnicalSolutions xvii
PurposeandAudience xix
OrganizationofChapters xxiii
WhytheTermBusinessAnalytics? xxiv
Chapter1 TheBusinessAnalyticsModel 1
OverviewoftheBusinessAnalyticsModel 2
StrategyCreation 4
BusinessProcessesandInformationUse 4
TypesofReportingandAnalyticalProcesses 5
DataWarehouse 5
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DataSources:ITOperationsandDevelopment 5
DeploymentoftheBusinessAnalyticsModel 6
CaseStudy:HowtoMakeanInformationStrategy
foraRadioStation 6
Summary 13
Chapter2 BusinessAnalyticsattheStrategicLevel 17
LinkbetweenStrategyandtheDeploymentofBusiness
Analytics 19
StrategyandBusinessAnalytics:FourScenarios 20
Scenario1:NoFormalLinkbetweenStrategy
andBusinessAnalytics 22
Scenario2:BusinessAnalyticsSupportsStrategy
ataFunctionalLevel 24
Scenario3:DialoguebetweentheStrategyandthe
BusinessAnalyticsFunctions 28
Scenario4:InformationasaStrategicResource 30
WhichInformationDoWePrioritize? 32
TheProductandInnovationPerspective 34
CustomerRelationsPerspective 38
TheOperationalExcellencePerspective 42
Summary 44
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viii CONTENTS
Chapter3 DevelopmentandDeploymentofInformation
attheFunctionalLevel 47
CaseStudy:ATriptotheSummerhouse 50
SpecificationofRequirements 51
TechnicalSupport 52
OffWeGototheSummerhouse 53
LeadandLagInformation 54
MoreaboutLeadandLagInformation 57
EstablishingBusinessProcesseswiththeRockartModel 59
Example:EstablishingNewBusinessProcesseswiththe
RockartModel 61
Level1:IdentifyingtheObjectives 62
Level2:IdentifyinganOperationalStrategy 62
Level3:IdentifyingtheCriticalSuccessFactors 64
Level4:IdentifyingLeadandLagInformation 66
OptimizingExistingBusinessProcesses 72
Example:DeployingPerformanceManagement
toOptimizeExistingProcesses 73
ConceptofPerformanceManagement 74
WhichProcessShouldWeStartWith? 78
CustomerRelationshipManagementActivities 80
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CampaignManagement 84
ProductDevelopment 85
WebLogAnalyses 86
Pricing 89
HumanResourceDevelopment 91
CorporatePerformanceManagement 93
Finance 94
InventoryManagement 95
SupplyChainManagement 95
Lean 97
ACatalogueofIdeaswithKeyPerformanceIndicators
fortheCompany’sDifferentFunctions 99
Summary 101
Chapter4 BusinessAnalyticsattheAnalyticalLevel 103
Data,Information,andKnowledge 106
Analyst’sRoleintheBusinessAnalyticsModel 107
ThreeRequirementstheAnalystMustMeet 109
BusinessCompetencies 110
ToolKitMustBeinOrder(MethodCompetencies) 111
TechnicalUnderstanding(DataCompetencies) 112
RequiredCompetenciesfortheAnalyst 113
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