Building Web Sites All-in-One for Dummies (ISBN - 0470385413)

797 Pages·2021·28.05 MB·English

Doug Sahlin
Claudia Snell

9 IN 1

BOOKS
BOOKS

• Preparations
• Site Design
• Site Construction
• Web Graphics
• Multimedia
• Audience Interaction
• E-Commerce
• Site Management
• Case Studies

Building Web Sites

A L L - I N - O N E

2nd Edition

Making Everything Easier!™

Open the book and find:

• How to use the latest versions of
Dreamweaver, Flash, Photoshop,
and Fireworks

• Inspiration for great content and
graphics

• How to create a Web page from a
Photoshop file

• Tips for designing effective layouts

• Ways to build navigation menus
with Flash

• The workhorse graphics your site
needs

• How to maintain an e-commerce
site

• When to consider a complete
redesign

Doug Sahlin is a media expert who has written on topics ranging from
Web building to digital photography to YouTube. Claudia Snell is a
professional digital media producer who has worked on Web sites large
and small. They are coauthors of the previous edition of this bestseller.

$34.99 US / $37.99 CN / £22.99 UK

ISBN 978-0-470-38541-8

Internet/Web Page Design

Go to dummies.com®

for more!

Plan, build, and maintain
a Web site that does
exactly what you need!

Want to launch a Web site but don’t know where to begin?
This book is your answer! There’s a minibook covering each
step of the process, from deciding what your site should do
to working with HTML, using Dreamweaver, incorporating
Flash creations, and keeping your site on the cutting edge.
There are even case studies to give you great ideas!

• Start off right — plan your site, decide whether you need a Web
team, and create relevant content

• Design basics — develop your site design, work with wire frames,
and organize behind-the-scenes files that make your site work

• Choose your tools — select the right hardware and software and
learn to create pages with Dreamweaver®

• Get graphic — discover how to create cool graphics for your site
with Photoshop® and Fireworks®

• Liven up your site — create interest with Flash® animations,
slideshows, video, and sound

• Audience participation — make your site interactive with
JavaScript®, PHP, ASP, and MySQL®

• Make your site pay — build an e-commerce site that’s user
friendly, legally sound, and secure

• Ongoing success — keep your site fresh and up to date

Preparations

Site Design

Site Construction

Web Graphics

Multimedia

Audience Interaction

E-Commerce

Site Management

Case Studies

Building Web Sites

A L L - I N - O N E

Sahlin
Snell

2nd Edition

Spine: 1.58”

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Building Web Sites

AL L -I N - O N E

FOR
DUMmIES

‰

2ND EDITION

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by Doug Sahlin and Claudia Snell

Building Web Sites

AL L -I N - O N E

FOR
DUMmIES

‰

2ND EDITION

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Building Web Sites All-in-One For Dummies®, 2nd Edition
Published by
Wiley Publishing, Inc.
111 River Street
Hoboken, NJ 07030-5774

www.wiley.com

Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or
by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit-
ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written
permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone].
Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley
& Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at http://
www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the
Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything
Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/
or its affi liates in the United States and other countries, and may not be used without written permission.
All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated
with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO
REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF
THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITH-
OUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE
CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES
CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE
UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR
OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF
A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE
AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZA-
TION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE
OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES
THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT
MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS
WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND
WHEN IT IS READ.

For general information on our other products and services, please contact our Customer Care
Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax [phone].

For technical support, please visit www.wiley.com/techsupport.

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not be available in electronic books.

Library of Congress Control Number: 2008941621

ISBN: 978-0-470-38541-8

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

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About the Authors

Doug Sahlin is an author, photographer, and Web designer living in central
Florida. His clients include attorneys, authors, artists, doctors, and musi-
cians. He has written and coauthored over 16 books on offi ce applications,
Web design applications, and digital photography. His books have been
translated into fi ve foreign languages. When he’s not busy writing, photo-
graphing clients, or designing Web sites, he enjoys playing the guitar and
dabbling in watercolor painting.

Claudia Snell is Webmaster at Nichols College, Dudley, MA and a digital
media producer based in Worcester, MA. She has worked as a digital media
producer at Boston’s CBS Television Stations, wbztv.com and tv38.com and
also as an online producer at the Worcester Telegram & Gazette, a wholly
owned subsidiary of The New York Times Company.

During her career, Claudia has been a freelance web and multimedia designer
for marketing agencies, non-profi ts, and small business owners. She has also
been a contractor on large corporate projects and sites. Claudia has also
been a guest speaker at industry user groups, in class, and for professional
groups.

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Dedication

From Doug: Dedicated to the memory of my dear mother Inez. I miss you,
kiddo.

From Claudia: This book is dedicated to my family: my husband, Jason Snell,
and my kids, Sarah and Damon Bousquet.

Acknowledgments

From Doug: Thanks for Steve Hayes for making this project possible. Kudos
to project editor Nicole Sholly for her sense of humor and dedication to the
task at hand. Thanks to Teresa Artman for rendering squeaky clean text
and providing insightful questions. Special thanks for fellow authors Bonnie
Blake, Joyce Evans, and Ken Milburn for their friendship and inspiration.
Thanks to literary agent extraordinaire, Margot Maley Hutchison, who shall
go forward in time with the nickname Ollie. As always, thanks for my friends,
mentors, and relatives, especially you Karen and Ted. Special thanks to my
social secretary, an 11-year-old calico cat named Niki, who is also known as
“Queen of the Universe.”

From Claudia: I would like to acknowledge the great support I have gotten
from the faculty at Assumption College and most especially: Dr. Robert Fry,
Scott Glushien, Brian Bercier, and Dr. Rockie Blunt. Their support and guid-
ance has made it possible for me to pursue my career.

I would also like to acknowledge the Adobe User Group program, the team
at Adobe, Ed Sullivan, and Amy Brooks, and all the managers. Participating
in the User Group program gave me tremendous opportunities to learn. The
user group managers are a fantastic resource. I always appreciated their
thoughts and advice on Web design and development.

I’d also like to acknowledge the people at Wiley publishing, including Steve
Hayes and Nicole Sholly who patiently guided me through this project.
Thanks also to the team of editors, reviewers, and production staff who have
worked hard to make this book better. And fi nally, a special thanks to my
coauthor, Doug Sahlin.

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Publisher’s Acknowledgments

We’re proud of this book; please send us your comments through our online registration form
located at www.dummies.com/register/.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial

Project Editor: Nicole Sholly

Executive Editor: Steve Hayes

Senior Copy Editor: Teresa Artman

Technical Editors: Joyce Nielsen,
Chris McCulloh

Editorial Manager: Kevin Kirschner

Editorial Assistant: Amanda Foxworth

Sr. Editorial Assistant: Cherie Case

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Katherine Key

Layout and Graphics: Stacie Brooks,
Reuben W. Davis, Sarah Philippart,
Christine Williams

Proofreaders: Laura Albert, Laura L. Bowman

Indexer: Slivoskey Indexing Services

Special Help: Brian Walls

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Diane Graves Steele, Vice President and Publisher

Composition Services

Gerry Fahey, Vice President of Production Services

Debbie Stailey, Director of Composition Services

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