Building Success with Business Ethics: Advice from Business Leaders PDF
Preview Building Success with Business Ethics: Advice from Business Leaders
Building Success with Business Ethics Advice from Business Leaders (Collection) Helio Fred Garcia Jon Huntsman Ken Blanchard Colleen Barrett Doug Lennick Fred Kiel Ph.D. Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger © 2013 by Pearson Education, Inc. Publishing as FTPress Delivers Upper Saddle River, New Jersey 07458 Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. ISBN-10: 0-13-312359-6 ISBN-13: 978-0-13-312359-3 For more information, please contact us at [email protected] Contents The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively Foreword Introduction: Leadership, Discipline, and Effective Communication PART I: LEADERSHIP AND COMMUNICATION: CONNECTING WITH AUDIENCES 1 Words Matter The Power of Communication Strategy = Ordered Thinking The Nature of Effective Leadership Communication Senator John McCain’s Blunder David Letterman Jumps In The Audience Has Its Own Ideas Losing Face The Struggle to Win Hearts and Minds Connecting with Audiences Recap: Best Practices from This Chapter Lessons for Leaders and Communicators 2 Taking Audiences Seriously What Bill Gates Said/What the Audience Heard Netflix Misfires—Twice Second Stumble Yet Another Stumble? Restraining the Imperious Executive Orienting on the Audience Audience Engagement Checklist Recap: Best Practices from This Chapter Lessons for Leaders and Communicators 3 Words Aren’t Enough Walk the Talk Hurricane Katrina, New Orleans, and the U.S. Government Overnight, Sunday to Monday: Katrina Strikes Monday: New Orleans Under Water Tuesday: The Reality Sets In Wednesday: The Situation Is Dire; Government Seems Not to Get It Thursday: Things Fall Apart Friday: The President Steps Up But Misfires Weekend: Blame Game Monday, September 5: Self-Inflicted Harm Wednesday: President Bush and Michael Brown as Laughingstocks Friday: FEMA Director Brown Is Out Aftermath Trust, Consequences, and the Say-Do Gap FEMA Resets Expectations Recap: Best Practices from This Chapter Lessons for Leaders and Communicators 4 Speed, Focus, and the First Mover Advantage The Second Battle of Fallujah The Marines Act on the Fallujah Shooting Abu Ghraib and Loss of the First Mover Advantage The First Mover Advantage and Celebrity Scandal Operationalizing the First Mover Advantage Recap: Best Practices from This Chapter Lessons for Leaders and Communicators 5 Initiative, Maneuver, and Disproportionality Race Trumps Healthcare Initiative and Response Adventures in Time Recap: Best Practices from This Chapter Lessons for Leaders and Communicators PART II: STRATEGY AND COMMUNICATION: PLANNING AND EXECUTION 6 Goals, Strategies, and Tactics: Preparing and Planning Planning Isn’t Looking at a Calendar; It’s Looking at a Chessboard Hurd to the Rescue Hurd on the Street Measure Twice, Cut Once Understanding Strategy: Thinking Clearly on Three Levels The Strategic Level The Operational Level The Tactical Level Template for Planning: For Being Strategic in Leadership Communication Recap: Best Practices from This Chapter Lessons for Leaders and Communicators PART III: BUILDING SKILLS: GETTING GOOD AT COMMUNICATING WELL 7 Performance: The Physicality of Audience Engagement Commitment to Self-Development Connecting at a Distance Engaging Audiences Physicality: Let Me Hear Your Body Talk Stand and Deliver Connecting with Eye Contact Stagecraft Using Visuals Effectively Recap: Best Practices from This Chapter Lessons for Leaders and Communicators 8 Content: Word Choice, Framing, and Meaning Metaphor and the Management of Meaning Reframing Meeting People Where They Are Recap: Best Practices from This Chapter Lessons for Leaders and Communicators 9 Audiences: Attention, Retention, and How Hearts and Minds Work I Second That Emotion I Feel Your Pain We Happy Few Baby, I Was Born This Way Keep Calm and Carry On The Amygdala and Audience Engagement Adapting to the Amygdala: Five Strategies for Audience Engagement The Primacy of the Visual: The Eyes Have It Air Thin Recap: Best Practices from This Chapter Lessons for Leaders and Communicators 10 Putting It All Together: Becoming a Habitually Strategic Communicator Communication Is a Leadership Discipline Nine Principles of Effective Leadership Communication Closing Considerations Appendix Warfighting Principles for Leadership Communication Endnotes Index Winners Never Cheat Even In Difficult Times Foreword by Glenn Beck Introduction Good Times, Bad Times Circumstances may change but your values shouldn’t. Chapter One Lessons from the Sandbox Everything we need for today’s marketplace we learned as kids. Chapter Two Check Your Moral Compass We know darn well what is right and wrong. Chapter Three Play by the Rules Compete fiercely and fairly—but no cutting in line. Chapter Four Setting the Example Risk, responsibility, reliability—the three Rs of leadership. Chapter Five Keep Your Word It’s high time to corral the corporate lawyers. Chapter Six Why We Cross the Line There are many temptations, but reminders help. Chapter Seven Pick Advisors Wisely Surround yourself with associates who have the courage to say no. Chapter Eight Get Mad, Not Even Revenge is unhealthy and unproductive. Learn to move on. Chapter Nine Graciousness Is Next to Godliness Treat competitors, colleagues, employees, and customers with respect. Chapter Ten Your Name Is on the Door Operate businesses and organizations as if they’re family owned. Chapter Eleven The Obligation to Give Back Nobody is completely self-made; return the favors and good fortune. Chapter Twelve The Bottom Line Acceptable values are child’s play, not rocket science. Perspective from Larry King Perspective from Neil Cavuto Perspective from Wayne Reaud Lead with LUV: A Different Way to Create Real Success Foreword What Is Leadership? Celebrating Successes Having Mentors Servant Leadership is Love in Action Understanding Servant Leadership The Triple Bottom Line Employer of Choice Provider of Choice Investment of Choice Making Unions Your Business Partners Citizen of Choice A Compelling Vision A Significant Purpose A Picture of the Future Clear Values What Makes Servant Leadership Work? Defining Love Maintaining a Strong Culture Differences Between Self-Serving and Servant Leaders Final Words Epilogue Endnotes LUV Notes About the Leading at a Higher Level Series About the Authors Moral Intelligence 2.0: Enhancing Business Performance and Leadership Success in Turbulent Times Foreword by Richard Leider
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