Building Research Tools With Google For Dummies PDF
Preview Building Research Tools With Google For Dummies
01_57809x ffirs.qxd 3/3/05 12:46 PM Page i Building Research Tools with Google™ FOR DUMmIES ‰ by Harold Davis TEAM LinG - Live, Informative, Non-cost and Genuine ! 01_57809x ffirs.qxd 3/3/05 12:46 PM Page ii Building Research Tools with Google™For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright ©2005 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permis- sion of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www. wiley.com/go/permissions. Trademarks:Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. Google is a trademark of Google, Inc. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REP- RESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CRE- ATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CON- TAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FUR- THER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Control Number: 2005921594 ISBN-13: 978-0-7645-7809-0 ISBN-10: 0-7645-7809-X Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 1O/SR/QT/QV/IN TEAM LinG - Live, Informative, Non-cost and Genuine ! 01_57809x ffirs.qxd 3/3/05 12:46 PM Page iii About the Author Harold Davis is a strategic technology consultant, hands-on computer pro- grammer, and the author of more than 20 books. In addition to his work as a writer, Harold has been a technology company executive, enterprise consultant, software developer, professional photogra- pher, and a legal researcher. He has earned a Bachelors Degree in Computer Science and Mathematics from New York University and a Juris Doctorate from Rutgers Law School, where he was an editor of the law review. Harold lives with his wife, Phyllis Davis, who is also an author, and their three sons — Julian, Nicholas, and Mathew — in the hills of Berkeley, California. Histhree sons keep Harold pretty busy, but in his spare time he likes to garden, hike, and poke around the Internet looking for new and obscure research resources. The address for Harold’s personal Web site is www.bearhome.com. He is a co-founder of Braintique, a site that offers free Web content, located at www.braintique.com. TEAM LinG - Live, Informative, Non-cost and Genuine ! 01_57809x ffirs.qxd 3/3/05 12:46 PM Page iv TEAM LinG - Live, Informative, Non-cost and Genuine ! 01_57809x ffirs.qxd 3/3/05 12:46 PM Page v Dedication For Mathew Gabriel Davis. Author’s Acknowledgments Special thanks to Jeff Cogswell, Phyllis Davis, Nicole Haims, Melody Layne, and Matt Wagner, without whom this book would not have been possible. TEAM LinG - Live, Informative, Non-cost and Genuine ! 01_57809x ffirs.qxd 3/3/05 12:46 PM Page vi Publisher’s Acknowledgments We’re proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/. Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Composition Services Media Development Project Coordinator: Nancee Reeves Project Editor:Nicole Haims Layout and Graphics: Carl Byers, Andrea Dahl, Acquisitions Editor:Melody Layne Barry Offringa, Heather Ryan Technical Editor:Jeff Cogswell Proofreaders: Leeann Harney, Jessica Kramer, Carl William Pierce, TECHBOOKS Editorial Manager:Carol Sheehan Production Services Media Development Manager:Laura VanWinkle Indexer: TECHBOOKS Production Services Media Development Supervisor: Special Help RichardGraves Karen Wickre, Senior Editor, Corporate Editorial Assistant:Amanda Foxworth Communications, Google, Inc. Cartoons:Rich Tennant (www.the5thwave.com) Publishing and Editorial for Technology Dummies Richard Swadley,Vice President and Executive Group Publisher Andy Cummings,Vice President and Publisher Mary Bednarek,Executive Acquisitions Director Mary C. Corder,Editorial Director Publishing for Consumer Dummies Diane Graves Steele,Vice President and Publisher Joyce Pepple,Acquisitions Director Composition Services Gerry Fahey,Vice President of Production Services Debbie Stailey,Director of Composition Services TEAM LinG - Live, Informative, Non-cost and Genuine ! 02_57809x ftoc.qxd 3/3/05 10:16 AM Page vii Contents at a Glance Introduction.................................................................1 Part I: Getting Started with Google Research..................7 Chapter 1: Googling the World.........................................................................................9 Chapter 2: Researching with Google and the Web.......................................................27 Chapter 3: Delivering and Automating Research Results...........................................39 Part II: Crafting Queries and Using the Google Research Tools...........................................51 Chapter 4: Building Simple, Effective Queries..............................................................53 Chapter 5: Achieving Precision with Google Operators..............................................77 Chapter 6: Using Google Answers to Learn Google Research Techniques.............105 Chapter 7: Getting Help from the Google Directory...................................................119 Chapter 8: Researching Photographs with Google....................................................135 Chapter 9: Providing Competitive Intelligence: Researching an Industry.............................................................................................147 Part III: Building Valuable Research Content..............165 Chapter 10: Researching Like a Pro.............................................................................167 Chapter 11: Using Google’s Comparative Methodology to Your Advantage..........185 Chapter 12: Packaging and Delivering Research........................................................197 Part IV: Building Research Tools Using the Google APIs ..............................................213 Chapter 13: From Scripting to the Google Web APIs..................................................215 Chapter 14: Downloading a Developer Key.................................................................233 Chapter 15: Understanding WSDL and Web Services................................................243 Chapter 16: Building a C# Google Application............................................................257 Chapter 17: Creating Your Own Search Window with the Google APIs...................275 Chapter 18: Understanding and Following Trends.....................................................295 Part V: The Part of Tens ............................................309 Chapter 19: Ten (Mostly Really Useful) Google Research Resources......................311 Chapter 20: Ten Tools That Use the Google APIs.......................................................317 TEAM LinG - Live, Informative, Non-cost and Genuine ! 02_57809x ftoc.qxd 3/3/05 10:16 AM Page viii Part VI: Appendixes..................................................325 Appendix A: Using the SDK...........................................................................................327 Appendix B: Building a Research Application with Visual Basic .NET....................331 Appendix C: Using the Google APIs with Java............................................................339 Index.......................................................................351 TEAM LinG - Live, Informative, Non-cost and Genuine ! 02_57809x ftoc.qxd 3/3/05 10:16 AM Page ix Table of Contents Introduction..................................................................1 About This Book...............................................................................................1 What You Shouldn’t Read................................................................................2 Foolish Assumptions.......................................................................................2 How This Book Is Organized...........................................................................3 Part I: Getting Started with Google Research.....................................3 Part II: Crafting Queries and Using the Google Research Tools.......4 Part III: Building Valuable Research Content......................................4 Part IV: Building Research Tools Using the Google APIs...................4 Part V: The Part of Tens.........................................................................4 Part VI:Appendixes................................................................................5 Icons Used in This Book..................................................................................5 Conventions Used in This Book.....................................................................5 Where to Go from Here....................................................................................6 Part I: Getting Started with Google Research ..................7 Chapter 1: Googling the World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Searching the Web with Google....................................................................10 Searching using Google’s rules...........................................................11 Searching for words, not meaning......................................................12 Effectively searching............................................................................12 Refining your search............................................................................13 Number searches..................................................................................14 Google shortcuts..................................................................................15 Getting local information.....................................................................17 Mining Google for Information.....................................................................19 Using Google Efficiently with the Google Toolbar.....................................21 Downloading and installing the Google Toolbar..............................22 Getting to know all the parts of the Google Toolbar........................23 Setting Google Toolbar options..........................................................25 Chapter 2: Researching with Google and the Web . . . . . . . . . . . . . . . .27 Validating Results on the Web......................................................................28 Comparing Google with Other Search Engines..........................................29 Primary source search engines..........................................................30 Meta-search engines............................................................................32 Getting a Quick Introduction to Google’s Technology..............................34 Introducing Search Engine Optimization....................................................34 TEAM LinG - Live, Informative, Non-cost and Genuine !
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