Building Global Mindsets: An Attention-Based Perspective

181 Pages·2005·1.576 MB·English

by  Cyril Bouquet (auth.)

Building Global Mindsets
Building Global Mindsets
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Building Global Mindsets
An Attention-Based Perspective
Cyril Bouquet
© Cyril Bouquet 2005
Softcover reprint of the hardcover 1st edition 2005 978-1-4039-4648-5
All rights reserved. No reproduction, copy or transmission of this
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The author has asserted his right to be identified as the author of
this work in accordance with the Copyright, Designs and Patents
Act 1988.
First published 2005 by
PALGRAVE MACMILLAN
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PALGRAVE MACMILLAN is the global academic imprint of the
Palgrave Macmillan division of St. Martin’s Press, LLC and of
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ISBN 978-1-349-52361-0 ISBN 978-0-230-52255-8 (eBook)
DOI 10.1057/9780230522558
This book is printed on paper suitable for recycling and made
from fully managed and sustained forest sources.
A catalogue record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Bouquet, Cyril.
Building global mindsets : an attention-based perspective /
Cyril Bouquet.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-349-52361-0
1. International business enterprises–Management. 2. Attention–
Economic aspects. 3. Selectivity (Psychology) 4. Cosmopolitanism.
5. Corporate culture. I. Title: Global mindsets : an attention-based
perspective. II. Title.
HD62.4.B68 2005
658′. 049–dc22 2004059164
10 9 8 7 6 5 4 3 2 1
14 13 12 11 10 09 08 07 06 05
This book is dedicated to
my grandmother
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Contents
List of Tables ix
List of Figures xi
Preface xiii
Foreword xix
Chapter 1 A New Perspective on Global Mindsets 1
1.1 What is this book about? 3
1.2 Global mindsets: what do we know? 5
1.3 A new conceptualization of the phenomenon 10
1.4 Expected contributions 11
1.5 Road map for the reader 12
Chapter2 A Review of Attention Theories 15
2.1 What is attention? 16
2.2 Economics of attention 21
2.3 The regulation of attention in organizations 23
2.4 Summary 25
Chapter 3 Grounded Theory Development 27
3.1 Qualitative interviews 27
3.2 Clarifying the domain of international attention 42
3.3 Theory development 50
3.4 Summary 61
Chapter 4 Methodology for the Quantitative 63
Research
4.1 Sample selection process 63
4.2 Measurement 65
Chapter 5 Results 75
5.1 Hypothesis testing 75
5.2 Post-test interview results and discussion 89
vii
viii Contents
Chapter 6 Interpretation and Extensions 101
6.1 Summary interpretation of the research findings 101
6.2 Conceptualizing the MNE as a matrix of inter- 113
connected minds
6.3 Global mindset and the concept of geographic 114
competency
6.4 Alternate globalization strategies for MNEs 117
6.5 Concluding remarks 124
Chapter 7 Conclusions and Limitations 125
7.1 Reconciliation with the prior literature on global 125
mindset
7.2 Implications for attention theory 129
7.3 Measurement limitations 132
7.4 Role of international experience at the top 134
7.5 Direction of causality 134
7.6 Sample bias 135
7.7 Levels of analysis 136
7.8 Static assessments of MNE practices 137
7.9 A universal model of global mindset 138
Appendix A: Overview of the Research Methodology 139
Appendix B: Validity Checks 141
Appendix C: Profiles of Key Attention Behavior Variables 145
References 149
List of Tables
Table 1-1 Skills and Capabilities that CEOs Believe They 4
Need to Improve
Table 1-2 Prior Research on Global Mindset 7
Table 3-1 Exploratory Study Companies and Interviews 28
Table 3-2 Interview Questions 30
Table 3-3 Things that Keep MNE Top Executives “Awake 32
at Night”
Table 3-4 What Do You Think of When You Think of 36
Globalization?
Table 3-5 What Does It Take to Achieve Global Effectiveness? 40
Table 3-6 Leadership Development Activities 55
Table 4-1 Correlations Between Attention Variables 67
Table 4-2 Exploratory Factor Analysis 69
Table 4-3 Correlations Between Attention Structures 71
Variables
Table 4-4 Industry and Risk Adjusted Performance 73
Indicators
Table 5-1 OLS Regression: Predicting Attention to 77
International Issues
Table 5-2 Partial Correlations Coefficients 78
Table 5-3 GLM Multivariate: International Attention 80
Table 5-4 OLS Regression: Content of 81
Attention Structures
Table 5-5 GLM Regression: Content of 82
Attention Structures
Table 5-6 OLS Regression: Mediating Effect 83
Table 5-7 OLS Regression: Firm Performance 85
Table 5-8 OLS Regression: Firm Effectiveness 88
Table 5-9 Respondents in Post-Test Interviews 89
Table 6-1 Characteristics of Archetype Types 120
Table 6-2 Performance Differences Across Activity- 123
Attention Dimensions
Table 6-3 Performance Differences Across Strategic 123
Archetypes
ix