Building Brand Authenticity: 7 Habits of Iconic Brands PDF
02009·1.307 MB·English
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Preview Building Brand Authenticity: 7 Habits of Iconic Brands
Description:
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
