Broadcasting iiOct4 - AmericanRadioHistory.Com

92 Pages·2012·5.45 MB·English

'HE MEM'1SW EIEaLY OF úaG DF.Ta ESTATE
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iiOct4
Broadcasting
THE NEWS IN TAMPA DAY
IS NEWS AT TEN.
-
America's 17th largest market now has a new news at a new time.
Eyewitness News weeknights at 10 on WTOG-TV, Channel 44.
# 1
We've recruited a team of top news professionals
to bring o bright, fresh new look to Boy area
news. All part of our commitment to stay o
step ahead of a market on the move.
44
Pig/
For more information, call WTOG -TV Sales
(813) 576 -4444 or your nearest Petry office.
Tompo /St. Petersburg W TOG-TV
A Dmsion of Hubbard Broadcasting, Inc.

aramount Television Domestic Distribution
is grateful to the Academy for honoring
't
Woman Called Golda" as the Outstand-in g
Drama Special of the 1981 -1982 season
the first original- for -syndication program
ever to have earned that distinction.
The Award is a lasting tribute to the memory
-one
of two outstanding women an inspiring leader,
and the other a truly remarkable artist.
It is also a well -earned recognition
of the many talented people who contributed
to the creation of a television classic.
THE 1981 -1982 EMMY AWARD FOR
DIN DRAMA SPECIAL
n alléi
A Wo
e Gene Corman
Executive Producer Producer
OUTSTANDING LEAD ACTRESS
IN A LIMITED SERIES
Ingrid Bergman
as Golda Meir
OUTSTANDING FILM EDITING FOR
A LIMITED SERIES
Robert F Shugrue
TELEVISION DOMESTIC DISTRIBUTION
The adult station
#1
in Colorado Springs runs
hours
TRANSTAR 21
fromm
gam to 6am everyday
-
If you're aiming to build better adult audience
-look
with reduced costs at what our affiliate in Colorado
Springs, KSPZ, is doing running Transtar all day and night
(after 9AM). Not only #1 in the Spring Arbitron 25 -49 and
25 -54 adults, but in the numbers from the latest
market study by The Research Group:
September 1982
25 -44 25 -54
KSPZ #1 17.2 KSPZ #1 15.1
Station #2 10.7 Station #2 9.6
Station #3 10.7 Station #3 9.3
-
That's #1 in a market of 18 stations (14 local
-plus
7 AM's and 7 FM's 4 strong signals from outside).
And their adult audience is still growing. Great
services, great programming, for greater profit.
Programming and Affiliation Information: (303) 578 -0700
545 Middlefield Road, Suite 170, Menlo Park, CA 94025
Air UniversityLlbretif
`.
Mt-un?vMeiTl YA ir Forco Bass, A,Ù' Vol. 103 No. 14
PR(J U.S. AIR II`'
CBroadcastingmOct4
Football waits another Sunday Gannett upgrades
its television portfolio United Tribune stays
hot in cable franchising RCC business takes off
RINDA IN DENVER Reagan's videotaped remarks RADIO'S TECHNICAL TOTS Radio common carrier
fault media performance and disappoint industry is in whirlwind of change. This special
association convention delegates who wanted to report discusses revolution in mobile telephony
hear words of encouragement on First Amendment promised by cellular radio. And RCC's other major
fight. Turner's keynote speech is criticism of offering, radio paging, is exploding as well.
networks and pitch to own fourth network. Brenner r PAGE 39.
restates FCC Chairman Fowler's desire for
spectrum fee. PAGE 23. FAST OUT OF GATE Four new TV series make top
20 in week before official start of 1982 -83 prime
FOOTBALL LABOR PAINS Second week of NFL time season. Two help CBS take Sept. 20 -26
strike finds meager ratings, prospect of so -só honors. PAGE 50.
substitute programing and broadcasters and
advertisers worrying about long -range effects. Only BURGER KING IN HOT GREASE McDonald's and
football action is exchanges among players Wendy's take court actions against TV ads that
association, networks and Turner. PAGE 25. claim Whopper superiority over Big Mac and Single
hamburgers. PAGE 57.
CABLE SERVICE IN SHOPPING MALLS Denver - TV NEWS CREDIBILITY TV Guide polls public on
based company starts offering franchises for
its trust of networks, individual journalists and of
consumer buying in local retail stores. PAGE 27. overall performance of medium. PAGE 58.
SACRAMENTO WINNER United Tribune joint $17 MILLION IN FREE TIME That is possible cost
venture gets cable franchise award on ninth ballot. to broadcasters under liberal think tank's proposed
PAGE 28. formula to offset effects of unrestricted
independent political action committees. PAGE 61.
PACKWOOD SUPPORT Oregonian's fight to gain
JERSEY TEXT MARKET TEST CBS and AT &T begin
full First Amendment rights for electronic media
seven -month trial run with 100 households in
gains momentum during two days of hearings on
Ridgewood. PAGE 65.
Capitol Hill. PAGE 29.
DOW ALERT Wall Street Journal publisher fast
GANNETT PORTFOLIO UPGRADED It will swap lining up subscribers and FM broadcasters for
Koco -Tv Oklahoma City plus $100 million for business and financial information service.
Chronicle's KRÓN -Tv San Francisco. In aside, PAGE 66.
Gannett sells KARK -TV Little Rock, Ark., to local
group for estimated $25 million. PAGE 30. HOOKED ON CABLE Bob Johnson went to Capitol
Hill for government background in furthering foreign
NETWORK BUDGET BLUES Lagging economy service carver. But while there, he became intrigued
spurs major TV organizations to greater cost by cable, divèion that restructured his goals and
consciousness. CBS News may trim staff, shutter brought him to'presidency of Black Entertainment
some foreign bureaus. PAGE 30. Television. PAGE 87.
INDEX TO DEPARTMENTS
Index to departments Changing Hands 55 For the Record 88 Monday Memo 14
Closed Circuit 7 In Brief 88 Open Mike 21
Datebook 18 Information Age 65 Programing 50
Advertising & Marketing... 57 Editorials 90 Journalism 58 Riding Gain 34
Business Briefly 10 Fates & Fortunes 83 Law & Regulation 61 Special Report 39
Cablecastings 8 Fifth Estater 87 The Media 54 Stock Index 60
Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W Washington, D.C.
20036. Second -class postage paid at Washington, D.C., and additional offices. Single issue 51.75 except special issues $2.50 (50th Anniversary issue SI0). Subscriptions. U.S.
and possessions: one year S55. two years $105, three years SI50. Canadian and other international subscribers add $20 per year. U.S. and possessions add S170 yearly for
special delivery, $100 for first -class. Subscriber's occupation required. Annually: Broadcasting D Cablecaating Yearbook $65. Across the Dial 53.95. Microfilm of Broadcastingis
available from University Microfilms, 300 North Zeeb Road, Ann Arbor. Mich 48106 (35mm. lull year $35). Microfiche of Broadcasting is available from Bell 8 Howell, Micro Photo
Division, Old Mansfield Road, Wooster. Ohio 44691 (S27.501yc). Postmaster please send address corrections to Broadcasting, 1735 DeSales St.. N.W Washington, D.C. 20036.
INDEX TO ADVERTISERS ADM Technology Inc. Back Cover 0 Accu- Weather Inc. 57 0 Ampex 31 O Beck -Ross Communications 18 O Blackburn & Co. 54 0 Blair Televi-
3ion 44 -45 0 Broadcast Electronics Inc. 19 0 Columbia Pictures Television 16 -17 0 Continental Electronics 56 0 Drake -Chenault 10 0 Drexel Burnham Lambert Inc. 6
Eastern Sprint 47 0 Harris Corporation, Broadcast Products Div. 22 O Image Watches 56 Lexington Broadcast Services Co. Inc. 130 Lotus Reps 380 Lutheran Laymens
-eague 9 0 MGM /UA Entertainment Co. 11 Robert 0. Mahlman Inc. 55 0 NBC Radio Network 40 -41 PK Services Corp. 12 0 Paramount Television Inside Front Cover/
page 3.32 -33 Ouantiplex 15 0 George T Rodman Inc. 83 D Sears, Roebuck & Co. Inside Back Cover 0 Storer Broadcasting Co. 36.37 0 William B. Tanner 850 Tobacco
Institute 59, 61 0 Edwin Tornberg & Co. Inc. 68 O Transtar 4 0 WCCO -TV 48 -49 0 WTOG -TV Front Cover D Watermark 35 G
This announcement is neither an offer to sell nor a solicitation of an offer to buy these securities.
The offer is made only by the Prospectus.
75,000 Units
Cablevision Systems Development Company
$75,000,000 1378%a Senior Subordinated Debentures due 1997
(Interest payable March 15 and September 15)
2,475,000 Equity Participation Warrants
Each Unit consists of $1,000 principal amount of 137/e% Senior Subordinated Deben-
tures and 33 Equity Participation Warrants. The Debentures and the Warrants will not
be separately transferable until after December 27, 1982, or such earlier date as may be
determined by the Company with the consent of Drexel Burnham Lambert Incorporated.
Price $965.40 Per Unit
plus accrued interest from September 15, 1982
Copies of the Prospectus are obtainable in any State front only such of the under-
signed and such other dealers as may lawfully offer these securities in such State.
Drexel Burnham Lambert
INCORPORATED
Bache Halsey Stuart Shields E. F. Hutton & Company Inc.
INCORPORATED
Lazard Frères & Co. L. F. Rothschild, Unterberg, Towbin
Advest, Inc. Alex. Brown & Sons
A. G. Edwards & Sons, Inc. Ladenburg, Thalmann & Co. Inc.
Moseley, Hallgarten, Estabrook & Weeden Inc. Oppenheimer & Co., Inc.
Thomson McKinnon Securities Inc. Tucker, Anthony & R. L. Day, Inc.
September 23, 1982
C1osedCircit)
has been advanced by National Radio
o or no go Broadcasters Association and National Sooner than later
uestion facing FCC is whether to await Public Radio and has drawn interested One of gleams in American Cable
.S. Court of Appeals verdict on response from House Connection Ines eye as it contemplates
tmmission's deregulation of radio before Telecommunications Subcommittee nationwide chain of franchised video -
unching proceeding aimed at Chairman Timothy E. Wirth (D- Colo.), computer stores (story page 27) is high -
;regulating television. Argument for are defined. National Association of definition television. Daniels & Associates
aiting is that commission would be able Broadcasters' 48- member board of Vice Chairman John Saeman, principal in
address any problems court might have directors has unanimously opposed new venture, thinks HDTV will be key
ith radio deregulation before making payment of fees for spectrum use. element in television medium within IO
ime mistakes in TV proposal. Argument years, with cable medium particularly
it launching TV proposal before court suited to take advantage of technological
:ts is that if court has big problems with Code for nonwireds? and creative potential. Whole point of
dio order, it might make it difficult to McGavren -Guild Radio, New York, has "The Connecting Point" venture is "to
mvince solid majority of commissioners asked Station Representatives Association look at the [telecommunications] business
I launch deregulation of TV. to consider setting up new organization expansively and openly," says Saeman,
U.S. Court of Appeals in Washington inside or outside SRA to establish who sees cross -media synergy more
ready has heard arguments for and guidelines for nonwired radio networks so powerful than threatening.
;ainst radio deregulation there would be uniformity of operation in
3ROADCASTING. May 31). Decision could all areas, especially sales practices. Ralph
announced any day. FCC Chairman Guild, president of McG -G, says his Square one
lark Fowler is said to be leaning toward suggestion does not stem from recent Blair Despite flurry of activity nearly six weeks
unching TV deregulation proposal as Radio complaint to FCC accusing ago, whcn claims emerged from city hall in
)on as work on proposed notice has been McGavren of violating commission rules New York that "substantial progress" had
)mpleted, maybe as early as beginning of against combination sale (BROADCASTING. been made in cable franchise negotiations,
ext month. Sept. 26) but adds that matter of this type and that final talks would be wrapped up in
could be settled through nonwired radio few short weeks, prospects don't look
group that he's proposing. SRA says it will bright for speedy resolution. Reason for
Virth's cable friends consider suggestion.
City Hall optimism then is said to have
ohn V. Saeman, vice chairman and chief been intense pressure from City Council
xecutive officer, Daniels & Associates, President Carol Bellamy on cable
nd chairman, National Cable Television Buildup negotiators to complete talks by time she
association, threw fund raiser at his Real test of AMIP- American Market for moved into mayoral office, on assumption
)enver home last Sunday night for se- International Programs -won't come, of that Mayor Ed Koch would resign after
lection bid of House course, until foreign programing show defeating Mario Cuomo in Democratic
telecommunications Subcommittee debuts in Miami Beach in November gubernatorial primary on Sept. 23. Koch
2hairman Timothy Wirth (D- Colo.). 1983. But preliminary signs look good. To lost, and pressure receded.
round $25,000 was raised for Denver promote market year in advance, AMIP
ongressman's campaign war chest. early next month will fly nine American
Wirth's next stop on circuit is 21 Club in "experts" to Paris to explain U.S. Stretching it
Jew York tomorrow evening (Oct. 5), telecommunications to foreign
v:: oxhemecnmu tGuivnueis cotaafftviiceoe nHrs, a,W uwsaeilrlrn , aeccrh t Aaasimr mfeuaxnn dC araanbidsle ec rh ief dWwiesintthrti ibnou utwto,e rAesk M( BaIRfPteO rrA eDspeComArtSienTdaI Nra Gbino, vuJittua 5lty0io 2n6s) . mlWoniingnied -rss. e oGrifei vWse aanrt , w1s6lea ahtelotdhu troosf , bmceoa TutelVdri' asgl e lots nhegoveet,sn t
lost. acceptances in hand, not just from ABC is considering adding another hour
or two. Whether expanded or not, mini-
caso mHpoanng ieKso inng F. rBaansceed bount oththaet,r sA Mas IfPar off series will run on consecutive nights Feb.
3kyborne STV 6 -11 and then conclude Feb. 13.
expects about 200 to attend briefing.
)ak Industries, one of nation's leading Meanwhile mailing for AMIP itself in
1TV programers, is planning to procure 1983 goes out next month. Satellite gains
wo satellite transponders and distribute
last and West Coast feeds of pay package ABC Radio Network is about to announce
o' r oSgTrVam birnoga dwcoaustledr sb eb secgrianmnibnlged i nb Jya Onuaakr'ys. Round and round ctoo mpumrcihtmaseen stsa tferollimte 5r6e0c eoivf in1g,8 d0i0s haeffsil,i awteitsh
)rion system. National Association of Broadcasters commitments now from stations in all 50
continues efforts to tackle problem of states. CBS Radio Network and its youth -
Cuban radio interference. Members of oriented network, Radioradio, have
1111111111
NAB's All Industry Task Force on Cuban secured between 150 and 200
Nait and see Interference went to State Department last commitments from combined total of 500
ABC -TV affiliates board of governors week to plead their case to Assistant affiliates. NBC Radio Network, which has
Decided last Thursday not to oppose Secretary of State for Inter- American not released figures on affiliates'
:ontroversial proposal to exchange Affairs Thomas O. Enders. State commitments to purchase downlinks, will
Industry deregulation for spectrum fees,. Department has asked for suggestions launch series of regional meetings with its
'ecently endorsed by FCC Chairman Mark from task force on how to get Cubans to affiliates next Wednesday (Oct. 7) at which
ì. Fowler and raised again by him last negotiating table. Inherent in problem is top network officers will present in -depth
week (see page 24). At annual meeting in U.S. intention (if Congress goes along) to report on satellite transmission and
:hicago, board decided to defer judgment put Radio Marti on air, against strong explanation of reorientation under way in
intil more details about proposal, which Cuban objections. network programing.
Broadcasting Oct 4 1982
7
qs
(iGbleCQti
From Fourth to Fifth Estate electronic delivery system which will inte
connect Chicago -area cable system
Following the lead of scores of other news- CCAN anticipates selling a majority of 3(
papers, the employe -owned Omaha World- second and 60- second avails on Cab
Herald is making its initial foray into the News Network (CNN), USA Network, ESP
world of electronic media. Starting today and Music Television.
(Oct. 4), Cable News Inc., a wholly owned
subsidiary of the newspaper, will produce a
five- minute local newscast each hour that
will be inserted into the Satellite News Copyright limbo
Channels feed and carried on the local cable
system, Cox Cable Omaha. The newscast The cable copyright bill, H.R. 5949, h
will emanate live from the World- Herald another snag last week despite the fact th
newsroom 18 times a day. measure successfully passed the Hous.
CNI has also acquired a channel on Cox's 347 -53. The bill was adopted during th
54- channel system for a 24- hour -a -day final days last week, before Congres
teletext news service and has agreed to pro- recessed, but is now holed up in the Senati
vide a data base of news and classified ad- Senator Robert Kasten (R -Wis.) along wit
vertising for Cox's Indax videotext service. others have requested that the measure b
The teletext service, which will consist of a referred to the Senate Judiciary and Corn
continually updated 12- minute loop (36 se- Werner merce Committees, effectively killing th
quential 20- second frames), is set to go bill's chances for passage before last Fri
Nov. 1. CNI will begin contributing to the deliver your advertising message, that can day's recess. Proponents of the measure ha.
Indax information pool on Dec. 1. pinpoint your market more precisely," and hoped it could bypass those committees
For the newscasts, says John Gottschalk for less money. which have jurisdiction over the matter, an.
vice president for management, The World "With network rates increasing on the go directly to the Senate floor.
Herald Co., CNI has set up a mini television order of 15% a year, each year reaching a According to a spokesman from Kasten'
studio in the World -Herald newsroom. smaller segment of the audience, and office, the senator is asking for clarificatio
Drawing on the news gathering ability of thereby freezing out the moderate size ad- of the bill's effect on sports franchisee
the newspaper's 160 -man editorial depart- vertiser, how much longer is it going to take Otherwise, the spokesman said, Kasten sup
ment, CNI's news staff of seven will prepare for the advertising community to realize ports the measure. Sports organizations
and deliver before two cameras the local and accept the fact that a valuable and via- which tried unsuccessfully to gain Hous
news 54 minutes after the hour. The news ble alternative is [available] ?" He said that support for their version of the bill, hay
will be read primarily by three rotating the advertising community seems to regard been pressing their case in the Senate. Th
anchors. Although th-e newscasts will con- cable "only within the limits of acceptable sports organizations want copyright protec
tain no outside video "We don't intend to failure." Werner said that cable needs the tions for sports events beyond that offere
chase fires and produce dramatic film same kind of support that advertisers ex- by H.R. 5949.
footage," says Gottschalk -the anchors will tended to independent television stations As passed by the House, the sports legis
"debrief" newspaper reporters on important 20 years ago, "at a time when their au- lation would prohibit retransmission of mor
stories. dience was in question," and to UHF broad- than 120 miles from a VHF station or 4'
Gottschalk will not say how much the casters 10 years ago, "when most TV sets miles from a UHF of a nonnetwork broad
paper is spending on its cable services, did not have UHF receivers." cast of an intercollegiate football game be
aWllhoawteinvge r oint lyis , thhea t hoitp'se s "ato hreelclo voef r ai t laont.d" wilHl e recmonacine detdh e thmato sbt ropaodtceanstt inagd v"eirst,i sainngd Dtweeceenm bSeerp to. f 1e aacnhd ytehaer .s eItc oanlsdo Scoadtuifrideasy t hi.s
more through the sale of advertising. CNI is form in communication," but that it's not FCC's present blackout rule, which permit
making three 30- second spots available on the only game in town. "By expanding and the holder of broadcast rights to a loca
each newscast ranging in price from $11 to broadening your media mix to include ca- sports event to require a cable system t.
$40. Six of the 36 frames of each teletext ble, you will find an additional and ex- black out any distant signal that is carryin.
loop will contain advertising and the space tremely useful weapon in your arsenal." that event live.
around the edges of the informational Meanwhile, the National Cable Televisiot
videotext pages will also be sold. "We are Association remains optimistic that then
not in this for experimental purposes," Got- will be time to work for its passage eves
tschalk says. "We are in it to make money Windy City ads though the bill will now be taken up durinr
and we fully intend to do so." a lame -duck session. NCTA is confiden
The Chicago Cable Advertising Network there is support for the measure despite th.
(CCAN) has been established to sell spots efforts of sports organizations to stall th.
on systems and assist advertisers in reach- process.
Ad exhortation ing cable audiences. According to Robert The fate of still another cable bill (E
Cohen, president of CCAN Inc., CCAN will 2172) will also be decided by the Senati
In a speech delivered to the American Ad- sell regional and national advertising from during the lame -duck session ( "Closed Cir
vertising Federation at a gathering in Salt its inventory of local availabilities on the cuit," Sept. 27). The measure, whicl
Lake City, Lloyd Werner, senior vice presi- satellite -delivered channels of Chicago -area cleared the Senate Commerce Committee
dent, sales and affiliate relations for Group cable systems, thus enabling an advertiser is being hotly opposed by the Nationa
W Satellite Communications, said that the to reach the TV audience with one buy, sav- League of Cities. The committee staff i
advertising industry's "blatant refusal to in- ing advertisers and their agencies the in- working to reach a compromise on the mea
vent and invest in new media is both convenience of having to buy each com- sure with Senator Slade Gorton (R- Wash.)
foolhardy and a rejection of the very cor- munity's cable system individually. who is objecting to provisions in the bil
nerstone that the advertising industry is Advertising sold through CCAN will be limiting city and state authority to regulats
built on- creativity." Cable, he said, offers distributed to local cable systems over the cable.
advertisers "a new means by which to Centel Videopath Network, a microwave Although the House Telecommunication:
Broadcasting Oct 4 1982
8
bcommittee, which has jurisdiction over ducer of the New York Shakespeare
e legislation, has indicated it won't get to Do- it- yourself stereo Festival, providing for production of six
e measure this year, NCTA says it will hours of programing for use on ARTS and in
obably at least get through the Senate. Warner Amex Satellite residual markets as well. Among the pro-
Entertainment, purveyor of cable grams to be produced under the agreement
are: "A Midsummer's Night Dream,"
rock via its Music Television, has
Sun stroke teamed up with Viewsonics to offer dWirilelciatmed Hbuyrt , Jaanmd e"sS wLaanp iLnaek ea, nMd insnteasroritnag"
able program services beamed to systems cable affiliates a low- cost FM stereo directed by Kennith Robins.
hookup "any subscriber can
cf ptherei epnrceem iesroem cea bldee bgirradd, aStiaotnco mi nI IIRs,i gwnialll install. "The idea is to make it
ansmission for a 10- minute period be- easier for cable systems to market
men 3:30 and 4 p.m. NYT for eight days, stereo hookups (or boost their School days
ct. 3-11. The difficulties will arise due to a interest in doing so) by eliminating
aenomenon known as "sun outages," the need for a service call. The cost Jeffrey Hollender, New York's 27- year- old
hich effect any satellite (twice yearly) to operators is around $6. pop educator, is all set to begin production
hen, due to the earth's rotation around the of "How to Borrow Money, "" the first in a
in, the sun is positioned directly behind series of P -P -V programs for Warner Amex's
le satellite for a few minutes each day for a Qube systems. Under his agreement with
eriod of about a week. The strongest inter - 984 cablecast on Home Box Office. The Warner Amex, he plans to produce several
'rence will occur at the end of the cycle, play will be the premiere production of the instructional programs each comprising
ct. 6 -8, when during that daily 10- minute Elizabeth Theater Group; its co- founder four to eight half -hour segments. Also on
cried, the satellite signals are expected to with Taylor, Zev Bufman, will produce the the drawing board for Warner Amex,
isappear almost completely. Showtime has HBO program. Hollender says, is "Wrinkles, Wrinkles,
anounced that it will present an on -air ex- ABC Video Enterprises announced "re- Wrinkles," lessons on how to ward off some
lanation of sun outages to viewers on its lationships" with two artistic organiza- of the physical effects of getting old. The
Letters to Showtime" series. Satcom IIIR's tions- Walker Arts Center in Minneapolis first of the programs are expected to be
ext encounter with sun outages will be in and Los Angeles's Center Theater Group/ available to Qube subscribers early next
[arch 1983. Mark Taper Forum -with an eye on the pro- year. The P -P -V programing is an off -shoot
duction of programing for cable and other of Hollender's Network for Learning, which
new video markets. The Mark Taper Forum offers New Yorkers about 160 classes a year
Artsy deal gives ABC Video Enterprises first with titles ranging from "Raising Capital for
refusal rights on a variety of live stage pro- Business" to "How to Flirt" and "How to
then Elizabeth Taylor and Richard Burton ductions and other projects presented or Marry Money." Hollender says he is also
am up next year to star in a stage produc- originated by Mark Taper Forum. converting some of the lighter courses like
on of Noel Coward's "Private Lives," the In addition, ABC Video Enterprises "How to Cook with Insects" into 55- second
erformance will also b"e taped for an early signed an agreement with Joseph Papp, pro- shorts for broadcasters.
"EL MEJOR REGALO"
A new, and very special radio dr
.t.
.1
fo the Christmas season.
a
She is young, disillusioned, and very far from everything Christmas PLEASE SEND ME, AT NO CHARGE,
ever meant to her. After a chance meeting with a kindly gentleman, EL MEJOR REGALA- Christmas Special
theyoungwoman realizes Christmas is not merelybeingwith
loved ones, exchanging gifts, or the keeping of family traditions Name
but is the miracle of God becoming human like us for the salvation
of mankind. "The Best Gift" is a moving, dramatic celebration Statio
of Christmas, in Spanish, from the International Lutheran
Laymen's League. Adctress
You can schedule this Christmas special as one 30- minute
City
program or two 15- minute segments, each with distinct emphasis.
Both options are available on one 12 -inch disc, free of charge on an Slate/Zip
o-t-o basis. Do a little more for your Spanish -speaking listeners.
MAIL TO:
Move them.
International Lutheran Laymen's League
EL MEJOR REGALA- Christmas Special
To order, return the coupon, or call Vi Knickrehm at 314 -647- 4900. 2185 Hampton Ave. St. Louis Mo. 63139
Broadcasting Oct 4 1982
9
B,_slr ess B
TV ONLY 26 markets. Four -week flight will run in day, fringe, news and weekend times.
Richman Brothers Campaign for early fringe, late fringe, news, prime and Target: women, 25 -54. Agency is Rober
men's clothing begins Oct. 16 in nine prime access times. Target: total adults. L. Cohn Inc., Northbrook, Ill.
markets. Nine -week flight will air during Agency is Needham, Harper & Steers,
football games and target is men, 25 -54. New York. Richway Stores Division of Rich's
Agency: The Marschalk Co., Cleveland. Uniroyal Image tires begins this week Inc., Atlanta, begins campaign in late
Kal Kan Foods Crave dry cat food for four -week flight in 19 markets. November for small electric products.
campaign begins this week for six -week Commercials will run in all dayparts One -week flight will air in six markets
flight on network TV supplemented by 84 targeting men, 25 -54. Agency is Young & targeting adults, 25 -54. Agency: Williar
spot markets. Spots will air in early fringe Rubicam, New York. B. Doner & Co., Southfield, Mich.
and news times. Target: women 25 -54.
Agency: D'Arcy- MacManus & Masius, St. H.I.S. Campaign begins this week for
Louis. women's Chic jeans. Flight will run from Book -of- the -Month Club
two to four weeks in 45 markets. Subscription drive begins Oct. 11 for on
Jamaica Tourist Board 0 Campaign Commercials will air in prime, early fringe, week in 11 markets. Spots will run in all
for Jamaica tourism begins this week for late fringe, fringe and news times. Target: dayparts targeting adults, 25 -plus.
five weeks. Flight will run in eight markets women, 18 -49. Agency is Vitt Media Agency is Wunderman, Ricotta & Kline.
during day and fringe times. Target: International, New York. New York.
adults, 25 -54. Agency: Young & Rubicam, Swift & Co. Campaign begins this week
New York.
for Stew Starter. Three -week flight runs in Tyson Foods Inc. Campaign for
John E. Cain Co. Campaign for 15 markets in day, fringe, weekend and Country Fresh chicken begins Oct. 6 for
mayonnaise begins Oct. 11 for four prime access times. Target: women, three flights in fall, winter and
weeks. Product will be advertised in six 25 -54. Agency is Foote, Cone & Belding, spring 1983. Advertising will be in St.
markets. Target: women, 25 -49. Agency is Chicago. Louis; Chicago; Kansas City; Nashville,
Harold Cabot & Co., Boston. Regal Ware Advertising for Cookware Knoxville, Tenn.; Peoria, Ill., and
National Railroad.Passenger Corp. Electric begins in late November for two Huntsville- Decatur -Florence, Ala.
Campaign for Amtrak begins Oct. 11 in weeks. Campaign runs in 10 markets in Commercials will run in all dayparts,
targeting women, 25 -54. Agency is Nob
& Associates, Springfield, Mo.
#i
Garden Pharmaceuticals Campaig
is under way for Thicket hair thickener.
Varying flights run through Oct. 10 in
Cleveland and Detroit, and through Oct.
17 in Washington. Spots run in day, early
fringe and late fringe times targeting
adults, 18 -54. Agency is Popofsky
BINGHAMTON Advertising, New York.
' I RADIO ONLY I
Swisher Sweets Cigars Campaign
for King Edward king cigars is currently
under way in network radio,
supplemented by spot in 40 markets wit
WMRV -ADULT CONTEMPORARY high intensity in South. Flight runs into
Total Persons 12+ December during 6 a.m. -7p.m. times.
Target: men, 18 -34. Agency is Morgan &
Associates Advertising, Richmond, Va.
Consulted by
te anCOQR
n)c@r
e
KKSN(AMI Portland, Ore; To Concert
.
Music Broadcast Sales from Jack Masla.
WFMR(FM) Milwaukee: To Concert Music
Join the #1 Club. Call us! Broadcast Sales from Roslin Radio.
800.423 -5084 or 213.883 -7400
o
CHNS(AM)- CHFX -FM Halifax, Nova Scotia:
Arbdrm &dime eshmales .mmg, 1992. MS4 AP Monday. &day 6A-Mid Suhircl to praldiwhms Milne m the aigmal research To Brydson Spot Sales from Pates/
Walton.
Broadcasting Oct 4 1982
10