Broadcasting A 24

84 Pages·2013·4.4 MB·English

Boston: The outsiders buy in
New Orleans: Gearing up for NCTA
Broadcasting A 24
The newsweekly of broadcasting and allied arts Our 47th Year 1978
EyEWITNESS NEWS
TV
KSéP
Let your own source material point out the reasons. Powerfully first in audience share.*
Dramatically first in every important demographic category. Consistently first in reaching
far more viewers in Minneapolis /St. Paul than any other news. Clearly first choice for
making things happen.
Eyewitness News has its finger on the pulse of the Twin Cities. Check its credentials. Then
go with the leader.
Division of Hubbard Broadcasting. Inc. For more information call Jim Blake, General Sales Manager, Mark Simonsen,
National Sales Manager. Dave Garvin, Local Sales Manager at (612) 645 -2724, or your local Petry office. 'Source: Arbitron
Nielsen. February, 1978, 10 p.m. /7 -day program averages, TSA. Estimates subject to limitations in said report.
of
Streets
"The
San Francisco"
Karl Malden and
Michael Douglas!
Karl Malden is superb as the
kind of decent, hard -working
cop you trust to clean up your
streets before he goes home at
night, often late. Not a guy who
Oversized could win a beauty contest.
Just a popularity contest!
Audiences!
Michael Douglas is Malden's
partner. Young. Intense. Good
For five strong seasons,1972 -77, looking enough for the both of
"The Streets of San Francisco" them. (And rising faster than a
was a mainstay in ABC's skyrocket today!)
Thursday night lineup.
Drawing oversized network 120 Hours
audiences and on- target
for September!
demographics against hard
competition.
Now, "The Streets of San
In local markets, the series
Francisco" is available for a
consistently produced big
September start in local
gains over lead -in viewing.
markets. It's the only new
Often generating share jumps
off- network drama suitable for
as high as 10 to 15 points.
stripping. And it comes in the
Quinn Martin perfect -sized package:
120 hours.
Quality!
Jim Victory
All 120 hours bear Quinn
Martin's special imprint of Television Inc,
quality drama. Presenting the
human side of police action 45 East 45 Street, New York, N.Y 10017
[phone]
and adventure. And the scenic
splendor for which San
Francisco is famed.
SHOTS...
FO R TOUGH
From shoe -top to tree -top, this tough -built pivot point let you track the action surely
ENG camera was designed to go where the and smoothly. Parallel optical systems give
action is. A rotating eyepiece lets you frame accurate registration when you pan and tilt.
what's happening from almost any angle. You can shoot under almost any conditions,
While you're shooting, an LED display in thanks to complete weather and tempera-
the viewfinder keeps you informed of critical ture seal protection. Control VTR start /stop
camera functions, including tally and video from the comfortable handgrip. Run on DC
levels, so you can compensate instantly. power anywhere with battery belt, since
White and black balance, bias light, flair LSI has cut power consumption to 29 watts,
and aperture compensation and shading extending battery life and reducing internal
correction are adjusted automatically, so heat. (Optional AC power convertor is also
that you can concentrate on capturing the available.) Whether its sports or spots,
action. You can also use the viewfinder for rallies or riots, gather it with the camera
H and V centering adjustment of R and B designed to bring it home. The MNC -61A.
channels. In addition, both camera and VTR Contact: NEC America, Inc., Broadcast
output can be monitored in the viewfinder, Equipment Division, 130 Martin Lane, Elk
to make sure you get the coverage you Grove Village, Illinois 60007. Phone (312)
came for. 640 -3792
NEC
The MNC -61A's rugged, cast -aluminum ex-
terior houses integrated LSI pre -amp,
processor, encoder, and sync generator. A
weight of 161/2 pounds and shoulder -pad Nippon Electric Co., Ltd.
Broadcasting Apr 24
n
The Week in Brief
BLACKS BUY IN BOSTON RKO moves to extract itself IS IT FUNNY, McGEE? The Supreme Court gets three
from renewal entanglements of WNAC -TV, sells station for views on the FCC's version of indecency. They come
$59 million to union of challenging groups, including during oral arguments on the "Seven Dirty Words" case.
local minority businessmen. PAGE 29. PAGE 39.
NBC SCORES WITH `HOLOCAUST' Miniseries' numbers IT'S PUT INTO WRITING CBS submits a brief to the FCC
rank it behind Roots as all -time highest -rated that restates its admission of error in tennis promotions
entertainment program. PAGE 30. and explains steps taken to avoid its happening again.
PAGE 40.
ROOM TO SHARE? FCC proposes letting land mobile
ROOM SERVICE That four -way venture to bring pay
use UHF frequencies in Canadian, Mexican border areas.
television and other services via satellite to Holiday Inn
PAGE 31.
guests gets closer to fruition. Launch date is expected by
the end of the year. PAGE 41.
PEABODY PICKS WNET scores a hat trick as 27 awards
are handed out by University of Georgia's Grady ARLEDGE MAKES HIS MOVE The ABC executive
journalism school. PAGE 31. announces Frank Reynolds will be main anchor of ABC
Evening News plus a series of other major appointments
FOR FEE Public broadcasting goes to Congress for and establishment of main news desks. PAGE 46.
more money, thinks one of the best ways to raise it is Van
Deerlin's proposal for spectrum -use fees. PAGE 32. TURNDOWN The Supreme Court decides not to disturb
a lower court ruling that barred Florida press from certain
NIXON WINS ONE The Supreme Court reverses a lower exhibits and discussions in court. PAGE 47.
court ruling on the release of White House tapes in the
Watergate trial. It stops immediate access by the public CONSUMER NEWS A Ruder & Finn survey finds such
and says request must be processed through the GSA. reports are becoming more and more a fixture at TV
PAGE 35. stations. PAGE 48.
FERGUSON FOR BUCHAN Li The president of the IMAGE ADVERTISING The Abourezk subcommittee
University of Connecticut will become chief executive subpoenas documents from major oil companies and
officer of Radio Free Europe /Radio Liberty on Aug. 15. their agencies in an attempt, it says, to determine the
PAGE 35. effectiveness of regulations of such commercials.
PAGE 49.
GAO QUESTIONS Some 600 station managers receive
questionnaires from government agency in its ongoing ALL 551 In a further refinement of its analyses of 1977
search for input on how the FCC is regulating their TV network clients, TVB lists every one of the buyers,
industry. PAGE 36, from Abbott to Ziebart. PAGE 50.
COUNTDOWN TO NEW ORLEANS The NCTA convention
MORE ENDORSEMENTS The Carter administration's opens next Sunday with an expected 6,000 attendance
plan to increase minority broadcast ownership gets and an array of top Washington speakers. The hour -by-
backing from GOP ABC, NAB, Comint and others. hour agenda starts on PAGE 56. The who and what of the
PAGE 37. exhibit booths at the Rivergate convention center begins
on PAGE 59.
770 KHZ UNDISTURBED The Supreme Court refuses to
review a lower court decision affirming the FCC's C&W'S CHEVINS Back in 1951, Tony Chevins joined
decision on the 36- year -old clear channel fight. ABC's Cunningham & Walsh as a copywriter. It began an
WABC New York gets to retain its -A status, but loser association that took him up the agency's ladder to the
1
Hubbard may resort to license challenge process. presidency and established him as one of the more
PAGE 37. astute buyers of radio and television. PAGE 81.
Broadcast Advertising... 49 Closed Circuit 7 For the Record 87 Profile 81
Broadcast Journalism... 46 Datebook 18 Media 35 Programing 39
Business Briefly 10 Editorials 82 Monday Memo 18 Special Report 56
Cablecasting 55 Equip & Engineering 53 Open Mike 28 Stock Index 79
Changing Hands 38 Fates & Fortunes 63 Playlist 54 Top of the Week 29
Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N.W Washington. D.C. 20036. Second -class postage paid at
Washington. Single issue $1.50 except special issues $2.50. Subscriptions. U.S. and possessions: one year S35, Mo years S65, three years $90. Canada add $8 per year all other countries add
$8 per year. U.S and possessions add S104 yearly for special delivery. $65 for first class. Subscriber's occupation required Annually.. Broadcasting Yearbook $37.50. Cable Sourcebook $20.
WGALTV is not a
stranger in Paradise
.
Far from it. In fact, WGAL -TV is unusually
popular in this thriving Lancaster County com-
munity. This is typical of the enviable acceptance
it consistently enjoys in the hundreds of other
Pennsylvania towns and cities in this prosperous
9- county DMA. In your media buying, contrast
WGAL -TV depth and reach with the partial cover-
age provided by other stations in the market.
WGAL -TV is your obvious choice for outstanding
superiority in area -wide coverage and sales.
LANCASTER
<>. n. ,. . Source: Nielsen 1 977 County Coverage Report
e
Represented by
THE
MEEKER WGALTV
COM PAN
STEINMAN TV STATION
LANCASTER- HARRISBURG -YORK- LEBANON, PA.
1
Another Steinman TV Statio'r Providence R.I.-New Bedford -Fall River, Mass.
ClosedECircuit '
Insider report: behind the scene, before the fact
demonstrated harm resulting from use News and photo coverage would be
Bonanza
wrCG(TV) Atlanta is making of satellites to provided by Associated Press and bureaus
Spot -TV business, solid in first quarter, distribute programing to cable systems. of Time magazine (HBO is part of Time
"is really skyrocketing in April," in words And bureau suggests, at least, commission Inc.). Target date for start of service,
of one agency source. Many station -rep should not hinder development of new described as "all -news radio with
executives agree. If momentum holds-, technology. Commission seems likely to pictures," is Oct. 1, and it's understood
some say, second -quarter projections accept recommendation, particularly in that several cable systems already have
which had been put unofficially in 12% light of Chairman Charles D. Ferris's signed up.
range (BROADCASTING, April 17) -may emphasis on encouraging development of
prove short by several points. Though new technologies.
longer -term forecasts have anticipated Home grown
sbter omngo usnptoitn gg aeinnst hfuosri a1s9m78 ,o tfh keirned s teheamt lse dto Right place Well constructed, highly polished speech
FCC Chairman Charles D. Ferris
ogrneea tb, rgoraedactears,t egrr etaot epsrte d-igcrt eiat'ltl inb e1 c9a7s6e, of WVehgaatse, vietr's mgoayo db ce osnaivde ntoti odnen siigtrea, teN aLtaios nal pBrreosaednctaesdt earts Ncoatnivonenalt ioAns s(oBcRiaOtAioDnC AofS TING,
greater in 1977, greatest yet in 1978. Association of Broadcasters feels, and April 17) led to conjecture he had retained
Spot radio appears to be generally association's second convention there in outside professional help. Not so, he says.
strong, too, but in more mixed patterns. four years reaffirmed it. NAB officials are Work was done in his office, with help
One of latest multirep compilations particularly pleased with town's capacity to from staff. Speech was difficult to do
showed January business up 13% from accommodate 21,000 guests (this year's because of many points he wanted to
January 1977 -which itself was up almost total attendance). In Washington, site of touch. But, since it was first he delivered
36% from year before. February was said last year's convention, hotels overflowed, in six months in office, Chairman Ferris
to have remained fairly strong, followed by and reservations were lost, which led in had plenty of time to write and polish and
some softness in March and intermittent aftermath to 22 resignations from NAB. write again.
spurts thus far in April. By rep, results This year not one complaint was heard But time and staff assistance were not all
vary widely: One said first- quarter about room reservations, and NAB picked he had going for him in writing speech.
business was up 6 % -7% from year ago; up dozen new members. He's had experience. He wrote speeches
another said 20 %. Others thought over -all for former Senator Mike Mansfield (D-
average might be around 10 %. Wrong foot Mont.), then majority leader of Senate,
when Mr. Ferris was counsel to
After House Communications
Going through motions Subcommittee hearings last Thursday on Democratic Policy Committee.
View that performer royalty legislation funding for noncommercial broadcasting
wnoil l legsos na ofwighuerere t hina nn ecahra fiurmtuaren iosf h eld by (ssuebec poamgme 3it2te)e, caolniksee nwsauss tohfa ta uwdiitennecses easn d Tit for tat
subcommittee with jurisdiction over it. from Public Broadcasting Service had won Amidst praises for NBC -TV's
Representative Robert Kastenmeier (D- award for worst performances. PBS presentation of miniseries, Holocaust (see
Wis.), chairman of House Judiciary attitude, which many found to be page 30), there were many complaints
Subcommittee on Courts, Civil Liberties condescending, so irritated Chairman about both content and placement
and Administration of Justice, intends to Lionel Van Deerlin (D- Calif.) that, after of commercials. NBC officials reply that
complete hearings on bill to make returning from floor vote, he elected not to they were especially careful in screening
broadcasters and other users of recorded resume chair and let Timothy Wirth (D- spots submitted by advertisers, and some
works pay royalties to record Colo.) preside while he silently watched spots were rejected.
manufacturers and performers. But he from sidelines. As for criticism of John J. O'Connor in
says if Senate isn't interested in moving One source of friction was PBS refusal New York Times that "despite noble
bill, his subcommittee isn't either. Senate to answer questions about Van Deerlin- intentions on the artistic side of the
shows no sign of interest. Hollings bill on grounds PBS had no time project, the [broadcast] process is
to study it. Week earlier, it was known, inevitably reduced to marketing," NBC's
PBS President Lawrence Grossman went head programer, Paul Klein, said he hopes
Rejection slip on closed circuit to stations to criticize it. that when Mr. O'Connor next writes about
FCC is likely to take dim view this week of Congressmen were surprised by first a sensitive subject, his articles will appear
Motion Picture Association of America's performance of Newton Minow, one -time on page that carries no advertising.
petition for rulemaking to limit use of FCC chairman and now chairman -elect of
satellites to distribute television PBS. Mr. Minow presented himself as
programing to cable television systems "elder statesman," present at founding of Pomp and circumstance
(BROADCASTING, Aug. 29, 1977). MPAA, public broadcasting as most subcommittee Will next convention of National
concerned that widespread exposure of members were not. His stiff -arming of Association of Broadcasters (in Dallas,
member companies' programs through members' questions was taken as sign of March 25 -28, 1979) see return of honor
satellite distribution may diminish their battles to come. guard escort and presentation of military
value, has raised specter of "super" colors as prelude to presentation of
stations whose programing would blanket Distinguished Service Award to year's
country. to detriment of commission's Round -clock cable outstanding broadcaster? It's likely new
policy of "localism." However, Cable Home Box Office Inc., New York, is convention committee, to be designated in
Television Bureau is recommending reported to have developed 24- hour -per- June, will go for it, based on comments of
rejection of petition. day news and information service for cable members at Las Vegas convention, who
Bureau says MPAA has not TV systems, with distribution via satellite. missed pageantry.
Broadcasting April 24 1978
7
HAVE YOU HEARD
ABOUT -"S-oA P "?
r
WI-10 HASN'T?
l/!
AND FINISHED THE NOW THAT THE DUST HAS
SEASON 13T14 AMONG ALL SETTLED, MOST VIEWERS
PRIME TIME SHOWS ? LOVE IT.
EVEN TUE CRITICS
WITH THE 'PRO' LETTERS ARE STARTING To
OUTNUMBERING THE "CONS"
COME AROUND.
4.
THNEo TS E1A4S0WO NI,T BSUTTA RHTOEWD AVDEIDR AYGOEU DK NAO 3W4/ ISTH ARE ?.. .
IT FINISHED? MOST PEOPLE THOUGHT j NOT To MENTION
IT WAS FINISHED BEFORE A FEW THOUSAND
r--.1 IT STARTED! ----) LETTERS A WEEK.
I
(f
2.
IN FACT, ABC IS THERE'S ONLY ONE
GOING TO RE-RUN THE THING THAT STILL. I KNOW. YoU'RE STIU.
WHOLE SERIES DURING BOTHERS ME... TRYING TO FIGURE our
LATE NIGHT THIS
SUMMER. THAT'LL GIVE A LOT ^-=-1 WHO REALLY KILLED
(....'-S-1 OF EXPERTS A CHANCE THE TENNIS PRO !
TO SEE WHAT THEY MISSED.
/À
6. 7.
BusinessABriefly
Seneca Food company features its
TV only Rep appointments Seneca grape juice in two -month TV
Wii x -ry Onondaga, Mich.: Peters, campaign starting in early May. Mathieu,
Mrs. Paul's Kitchens Seafood and Griffin, Woodward, New York. Gerfen & Breaner, New York, will arrange
frozen vegetables will receive four -month WINR(AM) Binghamton, N.Y.: spots in 11 markets during day and fringe
TV promotion starting in early May. SFM Schutz & Co., New York. time. Target: women, 18 -49.
Media, New York, will select spots in 10 WCGL(AM) Jacksonville, Fla.: R.A. Pittsburgh Corning Affiliate of PPG
markets during daytime. Target: women, Lazar & Co., Chicago. Industries, Corning Glass Works
18 -49. schedules eight -week TV flight for its
Bachman Food group features its new WEB((FM) Camilla, Ga.: Jack Glass Block product beginning in early
Tor -Ticos tortilla chips in 14 -week TV Bolton Associates, Atlanta. May. Ketchum, MacLeod & Grove,
campaign beginning May 1. Cunningham Pittsburgh, will select spots in Detroit,
& Walsh, New York, will schedule spots Louis. Target: men, 18 -34. Pittsburgh, Philadelphia and St. Louis
during day, fringe and prime time in 12 Johnson & Johnson Personal care during early and late fringe time. Target:
Northeast markets. Target: women, 18 -54. men, 25 -54.
products division focuses on its
Tobin Packing Meat packer arranges sunscreen product, Sundown, in two - Glidden Division of SCM plans eight -
three -week TV push for its First Prize month TV push beginning in early May. week TV campaign for its Glidden paint
franks starting in early May. Weightman Young & Rubicam, New York, will buy beginning in early July. Meldrum &
Advertising, Philadelphia, will select spots spots in 14 markets. Target: women, Fewsmith, Cleveland, will seek spots in
in seven markets during fringe and prime 25 -49. 81 markets during day, fringe and prime
time. Target: women, 25 -54. Alpo Division of Liggett & Myers plans time. Target: total adults.
Stroh O Brewery begins 10 -week radio eight -week TV push for its Alpo beef ADA American Dairy Association
buy for Stroh's beer in late May. Doyle flavored dog food starting in early May. slates seven -week TV flight beginning in
Dane Bernbach, New York, will schedule Weightman Advertising, Philadelphia, will early May for its milk. D'Arcy -MacManus &
spots in more than 50 markets including handle spots in about 20 markets during Masius, Chicago, will pick spots in at
Baltimore, Chicago, Nashville and St. fringe time. Target: women, 25 -54. least 50 markets during fringe and day
time. Target: women, 18 -49.
Plough Subsidiary of Schering- Plough
launches six -week TV promotion for its
new Maybelline product, Kissing Sticks,
beginning this week. Lake- Spiro-
Shurman, Memphis, will buy spots in 14
markets during early fringe time,
WINNING spending approximately $150,000.
Target: teen -agers.
ATTITUDE Campbell's Soup Company starts six -
week TV flight for its canned soup in early
May. BBDO, New York, will pick spots in
about 12 markets during prime time.
Target: women, 18 -49.
Mr. Steak Restaurant chain starts f ive-
week TV push this week. Winfield
Advertising, St. Louis, will buy spots in St.
Louis, Kansas City, Mo., and Cleveland
during fringe, day and prime time. Target:
adults, 25 -49.
The Symbol of
Pennzoil Oil company features its
Gumout carburetor cleaner in four -week
Community Involvement TV buy beginning in late May. Eisaman,
Johns & Law, New York, will handle spots
in 27 markets during fringe time. Target:
men, 25 -49.
the gilmore group Barclays Banking firm plans four -week
TV promotion for its travelers checks
Represented by (HR) Television, (P /M) PRO /Meeker starting in early May. Cunningham &
Walsh, San Francisco, will arrange spots
WEHT- TV WREX -TV KODE -TV KODE WQPO WSVA
Evansville (HR) Rocklord (HR) Joplin (HR) Joplin (P /M) Harrisonburg (P /M) Harrisonburg (P /M in approximately 30 markets during fringe
time. Target: men and women, 25 -54.
General Cigar Tiparillo cigars get two
Broadcasting April 24 1978
10