BRIDGING THE GENERATION GAP How to Get Radio Babies, Boomers, Gen Xers, and Gen Yers to Work Together and Achieve More Linda Gravett, Ph.D., SPHR and Robin Throckmorton, M.A., SPHR Franklin Lakes, NJ Copyright © 2007 by Linda Gravett and Robin Throckmorton All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereaf- ter invented, without written permission from the publisher, The Career Press. BBBBBRRRRRIIIIIDDDDDGGGGGIIIIINNNNNGGGGGTTTTTHHHHHEEEEE GGGGGEEEEENNNNNEEEEERRRRRAAAAATTTTTIIIIIOOOOONNNNN GGGGGAAAAAPPPPP EDITEDAND TYPSETBY KARA REYNOLDS Cover design by Jeff Piasky Printed in the U.S.A. by Book-mart Press To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to order using VISA or MasterCard, or for further information on books from Career Press. The Career Press, Inc., 3 Tice Road, PO Box 687, Franklin Lakes, NJ 07417 wwwwwwwwwwwwwww.....cccccaaaaarrrrreeeeeeeeeerrrrrppppprrrrreeeeessssssssss.....cccccooooommmmm LLLLLiiiiibbbbbrrrrraaaaarrrrryyyyy ooooofffff CCCCCooooonnnnngggggrrrrreeeeessssssssss CCCCCaaaaatttttaaaaalllllooooogggggiiiiinnnnnggggg-----iiiiinnnnn-----PPPPPuuuuubbbbbllllliiiiicccccaaaaatttttiiiiiooooonnnnn DDDDDaaaaatttttaaaaa Gravett, Linda. Bridging the generation gap : how to get radio babies, boomers, Gen Xers, and Gen Yers to work together and achieve more / by Linda Gravett and Robin Throckmorton. p. cm. Includes bibliographical references and index. ISBN-13: 978-1-56414-898-8 ISBN-10: 1-56414-898-X 1. Work. 2. Conflict of generations. 3. Psychology, Industrial. I. Throckmorton, Robin. II. Title. HD4901.G756 2006 658.3’145--dc22 2006011950 Dedication We would like to dedicate this book to our families, long- suffering in their willingness to proofread, serve as a sounding board, and live without our company for days on end while we were writing. We couldn’t have done this without you. 4 Bridging the Generation Gap Acknowledgments We’d like to acknowledge the 2,500 people across gen- erations who patiently filled out a survey or sat through an interview as we barraged them with questions about their life, their dreams, and their needs and wants in the workplace. You’re anonymous to readers of this book in name, but many will relate to your comments! Contents Preface 9 Chapter 1: Why Can’t We All Just Get Along?! 11 Case Study: Managing Gen Ys 16 Chapter 2: Let’s Talk Dollars and Sense 19 Case Study: The Cost of Miscommunication Across Generations 25 Chapter 3: The Generations in Context: How Did We Get This Way? 31 Case Study: Career Goals 47 Chapter 4: How to Entice Each Generation to Join Your Organization 49 Case Study: Recruiting 67 Chapter 5: Retaining Quality Radio Babies 69 Case Study: Hiring Older Workers 75 Chapter 6: Retaining Quality Baby Boomers 77 Case Study: Retaining Boomers 83 Chapter 7: Retaining Quality Gen Xers 87 Case Study: Promoting Younger Workers 95 Chapter 8: Retaining Quality Gen Ys 97 Case Study: Gen Y Work Ethic 104 Chapter 9: Get Ready, ’Cause Here I Come 107 Case Study: Retaining Millennials 113 Chapter 10: Managing Conflict Across Generations 115 Case Study: Managing Conflict 123 Chapter 11: Older Workers, Younger Bosses 125 Case Study: Younger Managing Older Workers 136 Chapter 12: They Want What?! Working With the Gen Y Entitlement Mindset 139 Case Study: Entitlement Mentality 147 Chapter 13: Tailoring Training and Development Across Generations 151 Case Study: Training for the Generations 163 Chapter 14: Building a Bridge Across the Generations 167 Case Study: Creating a Cohesive Team 174 Chapter 15: Generational Imposters: A Presentation 177 Case Study: Interviewing Younger Generations 183 Chapter 16: Frequently Asked Questions 189 Case Study: Managing Conflict With Younger Generations 195 Appendix A: Research Results 199 Appendix B: Worksheet: Calculating Turnover Costs 207 Appendix C: Generation Birth-Years 211 Reference List 213 Index 217 About the Authors 221 This page intentionally left blank Preface We are a Gen Xer and a Baby Boomer (respectively) who have successfully worked together in several capaci- ties over the years. We know it’s possible to come from different perspectives and collaborate to achieve mutually satisfying results. Our experiences together and observa- tion of people in the workplace compelled us to write this 9
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