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Branding Demystified: Plans to Payoffs (Response Books) PDF

264 Pages·2010·2.747 MB·English
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Preview Branding Demystified: Plans to Payoffs (Response Books)

Description:
This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.